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Mind Control: Psychology for the Web
The document discusses psychological principles for influencing behavior online, such as correlation versus causation, the importance of likeability, social proof, and authority. It emphasizes tactics like reciprocity, scarcity, and commitment to enhance engagement. Additionally, it highlights the decoy effect as a way to simplify decision-making for users.
Mind Control: Psychology for the Web
- 1. MIND CONTROL psychology forthe web SXSWi – Ben Scofield – @bscofield
- 8. CORRELATION ≠ CAUSATION
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- 38. LESSON Show people whattheir peers are doing
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- 44. LESSON Show people youare trustworthy
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- 52. LESSON Give people somethingfor free
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- 57. LESSON Tell people whentime is running out
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- 66. LESSON Give people alow-cost way to commit
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- 71. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
- 73. LESSON Make it easyto compare choices
- 74. LESSON ... or stackthe deck for your favorite
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- 85. Photo Credits gomustangs(9) affsum (17) clintjcl (50) paulm (10) eirikso (18) nhall (51) jeroen020 (11) eugene (19) colorblindpicaso (55) martinlabar (12) n0thing (26) klobetime (56) noelzialee (12) 5tein (33) ontilnow (57) overton_cat (12) atomicshed (34) caribb (62) mladjenovic_n (12) nearnearfuture (36) denatale (64) duncanfawkes (13) petermartinhall (37) avlxyz (65) specialkrb (14) u2wanderer (43) rumble1973 (66)
- 86. THANK YOU Ben Scofield ben.scofield@viget.com- @bscofield http://speakerrate.com/bscofield http://viget.com