- Pensacola's tourism economy generates over $527 million in direct spending annually from 3.5 million overnight visitors, supporting 20,000 local jobs and $131 million in lodging spending. - Research from the Travel Industry Association forecasts travel in 2010 will be similar to 2009, with Americans taking fewer, shorter, and less expensive trips due to the economy. - Escambia County ranks #6 as an auto destination and #7 as an air destination in Florida. The target market includes the I-10 and I-65 corridors.

1. VISIT
PENSACOLA
Pensacola Beach • Perdido Key

2. Tourism Economy
3.5 Million Overnight Visitors
$527 Million in Direct Spending
$131 Million in Lodging Spending
20,000 Local Jobs

3. TIA Research - -
TIA Research
2010 Forecast
2010 Forecast
“A“A lot like 2009”
lot like 2009”
• American’s not giving up
travel – have downsized
• 30% taking fewer trips
• 15% staying in less
expensive lodging
• 12% spending fewer nights
• 12% will travel a shorter
distance
• 450 million unused
vacation days

4. TIA Research -
2010 Forecast
“A lot like 2009”
• 87% look for package
deals to save $
• 84% plan to spend same
as 2009
• 65% comparison shop
pricing
• 64% more day or 1-night
trips

5. Tourism Indicators
Escambia County
#6 – Auto Destination
#7 – Air Destination
Visit Florida 2008 Visitors Study

6. Target Market
I-10 / I-65 corridor

7. Media Flow Chart

9. TIA/American Express
“The Ideal American Vacation Trip”
• Family Centered – Together Time
• Rest and Relaxation
• Authentic experiences
• Different culture
• Local flavor
• Beaches #1 destination

10. Leisure Print Ads

11. World Class. World Renown. Hands-on History. Escape to Our Island.
Test your skills in our flight From Spanish buccaneers to modern Brillant, white-sand beaches, national
simulators, catch an IMAX® movie, fighter jets and hands-on archealogical parks, spectacular lodging deals, and
explore more than 150 aircraft and digs, visitors can explore 450 years of FREE year-round concerts and special
walk through Home Front USA and history and experience the rich culture events. Indulge yourself and your family.
other incredible exhibits. and heritage of Pensacola.
800-327-5002 800-874-1234 800-328-0107
Leisure Print Ads
NavalAviationMuseum.org VisitPensacola.com VisitPensacolaBeach.com

12. Weddings Brochure

13. Meetings Print Ad

14. Group Tour Print Ad

15. Web Banner Ad

16. Web Banner Ad

17. Festivals and Events - Web Banner Ad

18. Festivals & Events Ads

19. Festivals and Events - Web Banner Ad

20. Festivals & Events Ads

21. Directional Billboard

22. Visitor Guide

23. E-news

25. Does work?

26. We think so!

29. Pensacola Celebrity Chefs
Magazine Ad
Pensacola Celebrity Chefs.com
Wine Tasting evite

30. New Website - 2010

31. New Website - 2010

32. 2010
Co-op Program

33. VISIT
PENSACOLA
Pensacola Beach • Perdido Key