We're adding a "Scuba Village" to our outdoor-sports show at the University of Phoenix Stadium in Glendale, AZ. Thanks to John at Academy of Scuba for the idea. What is it? Shops, destinations and some scuba gear. Plus diving-related seminars. And a trip giveaway to Wreck Alley in San Diego! If you are interested in exhibiting, please contact us.

1. PHOENIX Feb. 19-22
University of Phoenix Stadium
GLENDALE, AZ
Reserve Exhibit Space Today!
Phone Jim Kendoll: 800-545-6100
Email: JKendoll@SportsExpos.com
Web: www.SportsExpos.com
15th Annual
New Customers: Delivered!
Each year 15,000 people attend the Phoenix
International Sportsmen’s Exposition and Arizona
Boat Show. The University of Phoenix Stadium and
free parking create an ideal setting where
exhibitors meet face-to-face with high-income
consumers just when they are planning their next
outdoor adventure. Some are already into scuba,
but many more could be....
The Show’s Audience
Our attendees already strongly match DEMA’s
open-water-enthusiast profile. For example:
• 100% of attendees are outdoor enthusiasts
• 1/3 of show attendees earn $100,000+
• 3/4 are in scuba’s sweet spot of 36-65
• 20% are planning an out-of-state adventure
• 2/3 own a home, are married and attend
together, allowing on-the-spot buying decisions
Two scuba shops have been
very successful in this show.
Join us to grow your business.
Radio Promotion: “Scuba Village”
Our scuba-related promotion will begin the buzz
Direct Mail Inclusion
• Our oversized 4-color mailer/coupon will be
sent twice to more than 22,000 households of
show-goers, boat owners and adventurers
• Mailer content will promote new Scuba Village,
dive shops, destinations, seminars and trip
Internet Targeting
• Exhibitors can access our powerful “Show
Special” promotion (no charge)
• We’ll feature the new Scuba Village in multiple
email blasts to our 5,000+ opt-in attendees
• Photos, video and exhibitor focus to ISE’s
Facebook, Twitter and Instagram crowds
Show Program Distribution
• Our 4-color, glossy program will feature content
about the new Scuba Village, including celebrity
seminars, featured destinations and exhibitors
• The program is handed out at show entrance
and available online one week before the event

2. International Sportsmen’s Expositions
P.O. Box 2569, Vancouver, WA 98668-2569 USA
ISE Phoenix 2015 Fast Facts
WHAT: Phoenix International Sportsmen’s Exposition (ISE) and Arizona Boat Show
ONLINE: SportsExpos.com and Facebook.com/SportsExpos
WHEN: January 19 – 22, 2015
HOURS: Thurs & Fri-10a-6p; Sat-10a-6p; Sun-10a-5p
WHERE: University of Phoenix Stadium, 1 Cardinals Dr., Glendale, AZ 85305
EXHIBITORS: Last February the 14th
annual ISE successfully co-located the Arizona Boat Show, which
featured the top local dealers and lines of fishing, sport and pleasure boats. Also including:
• Travel, vacations, lodges and resorts
• Fishing and hunting outfitters and guides
• Fishing-tackle retail
• Hunting and archery retail
• Boats, kayaks, rafting, accessories
• UTVs, ATVs, 4x4s, SUVs, Trucks
• RVs and campers
• Truck-aftermarket accessories
• Apparel, camo, optics, calls
• Magazines, TV and radio shows
• Mountain living furnishings
• Wildlife and outdoor art
• Outdoor clubs, groups, organizations
ATTENDEES: ISE Phoenix is the state’s largest presentation all year of fishing, hunting, offroading and
outdoor products, plus nearby and worldwide travel destinations. Attendees visit from as far away as
Tucson and Flagstaff.
SPECIAL FEATURES:
• NEW: Outdoor Product Showcase (OPS)
• NEW: Dutch-oven classes and contest
• 3D Pop-Up Archery Range and contest
• Adventure Theater
• Aquarium Demonstration Tank
• Free-activity Youth Fair
SHOW MANAGEMENT: Owned and produced by International Sportsmen’s Expositions
CONTACT: Service@SportsExpos.com or call 800-545-6100