2. EDUCATION State University of New York at Fredonia
Bachelor of Fine Arts in Graphic Design
May 2007
Developed skills in design process, conceptual thinking,
Typography and Grid Structure, Graphic Imagery and
the History of Graphic Design.
Proficient working with current versions of :
Adobe Photoshop, Illustrator, and InDesign.
In both PC and Mac format.
Broadening my abilities in Flash and Dreamweaver.
DESIGN EXPERIENCE Element K, Rochester, NY
Design for the marketing department included print and
tradeshow design, art direction and print management.
Corresponding with co-workers and clients about artwork.
Internship : Summer 2006 and Winter 2007
Full-time Graphic Designer : Spring 2007 - December 2008
Nova Olas Design
Freelance Graphic Design
Print design, web design, art direction and print management.
Started the company in September of 2007
Guerilla Ink Screenprint Shop
Responsible for creating and separating artwork for print.
Several other tasks include everything from burning and washing
screens to folding and boxing garments.
August 2008 - Present
State University of New York at Fredonia
Teacher Assistant
Paul Bowers, Professor of Graphic Design
Typography Two
Spring 2007
HONORS Emmitt Christian Gallery, SUNY Fredonia
Spring 2004 and 2006
Process books and Graphic Design work, printmaking work.
Rockefeller Arts Center Gallery, SUNY Fredonia
Faculty Select Show, Fall 2003 and 2005, and Spring 2007
Don Nichols Scholarship submission
Visions of Light: Pioneers of Early Cinema poster
Honorable Mention
ACTIVITIES AND INTERESTS Pro bono / Not-for-profit design
T-shirt design for Juvenile Diabetes Walk
May 2009
T-shirt design for Ten Ugly Men Benefit Festival
June 2009
AASI Level I Certified Snowboard Instructor
Third year instructor at Bristol Mountain, NY
December 2007-Present
Boarding For Breast Cancer, Volunteer Work
Competed in snowboarding competition to raise money for breast
cancer research.
March 2005 - 2007
Portfolio Upon Request

3. BDL Wines, Inc.
Logo & Business Card
Paula and Bob Valeri started their business of distributing high quality wines to upstate
New York from some of the best wineries in California. The existing logo had a fresh,
interesting concept but needed to be refined to jump out at the viewer, or in their case,
potential customers. The BDL logo, along with the rest of their branding has taken on a
artisan style that correspond with the culture that surrounds wine making itself.
Size:
Ink-jet Print

4. BDL Wines, Inc.
Wholesale Product Catalog
The product catalog was created to set BDL Wines apart from their competitors in the
way they would present their library of wines to customers. It is meant to be aesthetically
pleasing and give customers an opportunity to get to know the winemakers and the
facts about the wine and how it is made. Something that is not to common from a
distributor.
Size: 8.5 x 11 in.
Laser Print

5. LITT
D ™
Supporting The Experience Of Motherhood
LITT
D ™
1418 Ridge Road
Ontario . New York . 14519
www.littledarlings.us.com
Little Darlings, LLC
Stationary, Logos and Business Cards
Little Darlings started off as a final project that my boss at Element K was
doing for her MBA program at St. John Fisher College and ended up as
a dream come true for some of the members of her group. I have been
and continue to, build the corporate identity for Little Darlings from their
trademarked logos to company brochures and much more.
Size: Letterhead: 8.5 x 11 in.
Envelope: 9.125 x 4.25 in.
Laser Print

6. LITTLE
DARLINGS
™
Primary Logo
LITTLE
DARLINGS
Secondary Logo
Continuation Proximity
LE
L I T TI N G S
DA R L

8. S.A. Haas and Company
Promotional Book
I designed this book as my senior graphic design project and for my
Dad’s General Contracting company. The images make the book come
alive, each case study is made up of two to three spreads. The book also
tells a story of how business is done through Scott Haas’ company.
Size: 12 x 11 in.
Ink-jet Print
Cover

9. Visions Of Light
Booklet
This booklet was intended to be used in correspondence with the museum
exhibit Visions of Light: Pioneers of Early Cinema which was to be shown
at the George Eastman House in Rochester, New York. The book is a total
of twelve pages including a contents page, a spread for each of the four
cinematographers and an information page with a full calendar of events.
Size: 5.5 x 10 in.
Ink-jet Print
Visions Of Light
Poster
Size: 24 in. x 36 in.
Ink-jet Print

11. Fredonia Dance Ensemble
Symbol and Sketches
It was a long process to determine the final symbol for the Fredonia Dance
Ensembles logo, the idea for this symbol came from an ad in a magazine.
Size: Varies
Ink-jet Print
Fredonia Dance Ensemble
Stationary
The tilt of the dance square allowed for a difficult yet fun outcome for the
Dance Ensembles stationary.
Size: Standard sizes
Ink-jet Print Fredonia Dance Ensemble Symbol
Logo Sketches

12. Helen Myers
Ar
Helen .Myers@ tistic Director
fredonia .edu
145 Dods Hall
Fredonia NY 14
716 . 673 . 31 063
07
October 24, 2006
Heather Fornoff
345 Templeton Ave.
Chicago, IL 14982
Dear Prospective Student,
Strips of glue-colored cloud streaked past the breaks in the blue sky overhead, but
beyond our lagoon, in Brewer’s direction, a dense cloud bank formed every after-
noon. It stayed and trembled. It was gray-black, the texture of steel wool. There was
a mountain side of it, and it hung and thickened until night swept across it.
We expected the rain to be plumping down, the way it had in Jeronimo—black rods
of it beating into the trees. But there was only the daily upsweep of black cloud, and
uncertain winds. Father said it was squalls offshore and that at any minute we would
be drenched. We worked and waited in the still heat, watching the high dark sky over
the twiggy treetops to the east. The storm lurked and watched us with its hanging
wrinkles. It came no closer.
Each morning the cloud bank was gone, and the strips and puffs of cloud were like
gas balloons against a fine ceiling. The black cloud always returned later, looking
crueler. There was no rain. Father howled at us to help him plant the garden. He got
madder by the day. He said we were bone lazy and slow and never showed up when
he needed us. He was mad about the rain. He had promised it, but it had not come.
He howled hardest at Jerry.
Sincerely,
Helen Myers
Associate Professor
SUNY Fredonia
145 Dods Hal
Fredonia NY 140 l
63
Helen Myers
Artisitic Director
Helen.Myers@fr
145 Dods Hall edo nia. edu
Fredonia NY 140
63
716 . 673 . 310
7
Stationary

13. Fredonia Dance Ensemble
Identity Guidelines Booklet
This booklet explains the rules that the client must follow when applying the
symbol and logotype. Whether the logo is to be used on a poster, clothing,
a website, etc., the guidelines helps the client determine what will work ef-
fectively and what will create poor design.
Size: 6 x 9 in.
Ink-jet Print

15. Typographic Experiments
These typographic experiments were intended for the soul purpose
of designing typographically and practicing with the fundamentals of
type. Alignment, Continuation, Correspondence, Proximity, Completion,
Layering and Separation.
Size: Varied
Ink-jet Print
Continuation
osqu ito Coast
e
ast th our
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reak beyond nk
ud st t a
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olore e se le
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the rain. He had t at Jerry. We expected -
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ds. Father said ed. We
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and that at any in the still hea
worked and
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ggy treetops
over the twi hanging
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ed and watch
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e
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Layering