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Proprietary and Confidential – For Discussion Purposes Only
111111111111111111
2010 Sampling Report For
Clif Bar & LUNA Bar
Proprietary and Confidential – For Discussion Purposes Only
22
SUMMARY
In 2010, we participated in over 25 events that reached more than
100,000 health-conscious fitness enthusiasts at
Health clubs & fitness centers
Special Events
Competitive events including games & races
Charity fundraisers
Team practices
Classes
With the exception of the major charity events & a few of the special
events and road races, Clif Bar & LUNA Bar were almost always
the only national brand at the events at which they were distributed
Clif Bar & LUNA Bar received premium exposure at these events
Most of the other participating sponsors were local restaurants or
beverage companies
Proprietary and Confidential – For Discussion Purposes Only
3
13.1 Half Marathon
April 2010
The inaugural 13.1 was a new Half
Marathon that was produced by US
Road Sports & Entertainment Group
Approximately 3200 runners competed
Craft was the apparel brand partner & it
provided the official race shirt
Our street team gave away Clif Bars to
runners after they crossed the finish line
and before they entered the pavilion
2011 race will be held on April 2nd
Proprietary and Confidential – For Discussion Purposes Only
4
Multisport Expo at JCC Manhattan
April 2010
1000 attendees, both JCC members
and the public
Event included an expo and multiple
seminars held simultaneously on 4
different floors
Builders, Clif Bars & LUNA bars were
distributed at the registration table, on
exhibit tables in the expo and in each of
the seminar rooms
No were no other food manufacturers
present
Proprietary and Confidential – For Discussion Purposes Only
5
NY Road Runner’s Women’s 10K
June 2010
Our street team distributed over 1000 LUNA Bars to the women in the oldest
women’s-only 10K in the nation.
Proprietary and Confidential – For Discussion Purposes Only
66666
American Diabetes Assn
Tour de Cure
June 2010
Over 1000 cyclists participated in this charity
fundraiser
Sponsors included a cycling shop and a local deli
Clif Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
77777
NY Cycling Club
July 2010
The NY Cycling Club has over 3,000 members
NYCC organizes 1-3 group rides each weekend from the Spring
until its century ride on the last Saturday every September
Proprietary and Confidential – For Discussion Purposes Only
88888
COPA NYC
July 2010
COPA NYC was a soccer tournament featuring over New
Yorkers who represented 32 different countries. The
tournament was held over 2 weekends
LUNA Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
99999
Team Lipstick
July 2010
Team Lipstick is a women’s triathlon
team founded by Laura Cozik, a
noted fitness instructor in NYC
We provided Clif Shot Bloks and
LUNA Bars for the teams 3-day
training camp in Upstate NY
The team has 50 members
Proprietary and Confidential – For Discussion Purposes Only
1010101010
Asphalt Green
July 2010
Asphalt Green is a not-profit organization similar to a YMCA or JCC
It produces a wide array of sports & fitness programming for people of
all ages from children to senior citizens
They have one of 3 Olympic-sized swimming pools in NYC
Their swim, triathlon & racing teams are among the most prestigious in
NYC
We provided Clif & LUNA bar samples for several of their activities
Proprietary and Confidential – For Discussion Purposes Only
1111111111
Century Road Cycling Assn
Club Championships
August 2010
The Century Road Cycling
Association is the equivalent of the
NY Road Runners for cyclists
It produces almost all of the cycling
races in NYC which have over 1000
male & female riders
We provided Clif Shot Bloks &
Builders for the riders at one of their
races
Proprietary and Confidential – For Discussion Purposes Only
1212121212
Terrier Tri
August 2010
Terrier Tri is one of the most prominent triathlon clubs in NYC because its
members are usually training for their first triathlon
They are sponsored by Equinox Fitness Clubs which allow the team to use
its facilities for training
We provided Clif Shot Bloks and Builders to the team for one of its
practices
The team has approx 250 members
Proprietary and Confidential – For Discussion Purposes Only
1313131313
NY Athletic Club
Racing Team
August 2010
The NY Athletic Club is one of the
oldest and most prestigious fitness
centers in NYC
Its racing team is one of the most
successful as its women took 1st &
2nd place in the NY Road Runners’
Club Championships
We provided Shot Bloks and Builders
for one of the team’s practices
Proprietary and Confidential – For Discussion Purposes Only
1414141414
NY Road Runner’s
Club Championships
August 2010
Central Park Track Club Bridle Path Track Club Club Adobo
iRunner Track ClubNY Harriers Track ClubGreater NY Track Club
Proprietary and Confidential – For Discussion Purposes Only
1515151515
NY Road Runner’s
Club Championships II
August 2010
The Running Center Reservoir DogsMercury Masters Run Club
Over 1000 runners competed in the NYRR Club Championships and our street
team provided Clif Bars & Shot Bloks pre- & post race
Proprietary and Confidential – For Discussion Purposes Only
1616161616
NY Road Runner’s
Club Championships III
August 2010
Urban Athletics Race Team Van Cortlandt Park
Track Club
Westside YMCA Track Club
Proprietary and Confidential – For Discussion Purposes Only
1717171717
Tri Life
August 2010
Tri Life is a more serious triathlon
club than Terrier Tri or Team Lipstick
because its members train for Half
Ironmen and Ironmen races
We provided Shot Bloks for the teams
50 members at one of the team’s
practices
Proprietary and Confidential – For Discussion Purposes Only
1818181818
Softball
June – August 2010
The Pop – N – Locks softball league had 8
teams that played games every Sunday
afternoon during the Summer
It is one of hundreds of leagues that exist
throughout NYC
We provided Clif Bars for 4 games on one
Sunday
Proprietary and Confidential – For Discussion Purposes Only
1919191919
Gilda’s Club
NYC Marathon Team
August 2010
The Gilda’s Club race team was led by
Sara Dimmick, the founder of Physical
Equilibrium, to raise funds for Gilda’s
Club
The team had 50 participants
We provided Shot Bloks and Builders
at one of the team’s practices
Proprietary and Confidential – For Discussion Purposes Only
2020202020
Les Mills’ Fitness Euphoria
September 2010
The world famous Les Mills fitness
phenomena (www.lesmills.com)
arrived in NYC for the first time this
Fall
250+ women traveled from
Philadelphia and eastern Long Island
to attend this inaugural event which
was held in Pacha, a NYC nightclub
Clif and Luna Bars were the only
event sponsor
Proprietary and Confidential – For Discussion Purposes Only
2121212121
Equinox Autumnal
Membership Appreciation
September 2010
2x a year on the Fall & Spring
equinox, each of Equinox Fitness
Clubs’ 18 locations hosts a
membership appreciation party
We provided LUNA Bar samples at
our exhibit table at the Columbus
Circle Equinox in the Time Warner
Center which is one of their 2
flagship locations
LUNA Bar was the only protein bar
partner
Proprietary and Confidential – For Discussion Purposes Only
22222222
Are You Game presented by
Women’s Health Magazine
September 2010
This is an annual fitness carnival produced by Women’s Health Magazine
Event sponsors included Asics, Athleta, Burt’s Bees, Oakley, Special K,
Subaru & MGD 64
Event partners included Crunch Fitness which provided the group exercise
classes, Muscle Milk and Oasis Day Spa which provided spa services
We distributed LUNA Bars in Oasis Day Spa’s pavilion to over 500 women
LUNA Bar was the only protein bar partner
Proprietary and Confidential – For Discussion Purposes Only
2323232323
Powerstrike
September 2010
The 2nd Annual Puppy Powerstrike fundraiser benefitting the Best Friends
Animal Society featured 3 hours of Powerstrike fitness classes at equinox
Time Warner Center
100 people participated in the event
LUNA Bar and Vita CoCo were the only event sponsors
Proprietary and Confidential – For Discussion Purposes Only
2424242424
Womens’ Sports Foundation
Fundraiser at Flywheel Sports
October 2010
A spinning fundraiser to fight childhood obesity. 200 participants. 2 sponsors + LUNA
Proprietary and Confidential – For Discussion Purposes Only
252525252525
Dance New Amsterdam
Free Class Day
October 2010
Dance New Amsterdam is the largest and most prominent dance
studio in lower Manhattan
At this event, they offered free dance classes from 10am – 7pm to
over 2500 people
LUNA Bar & Vita CoCo were the only food & beverage partners

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2010 fitness sampling recap

  • 1. Proprietary and Confidential – For Discussion Purposes Only 111111111111111111 2010 Sampling Report For Clif Bar & LUNA Bar
  • 2. Proprietary and Confidential – For Discussion Purposes Only 22 SUMMARY In 2010, we participated in over 25 events that reached more than 100,000 health-conscious fitness enthusiasts at Health clubs & fitness centers Special Events Competitive events including games & races Charity fundraisers Team practices Classes With the exception of the major charity events & a few of the special events and road races, Clif Bar & LUNA Bar were almost always the only national brand at the events at which they were distributed Clif Bar & LUNA Bar received premium exposure at these events Most of the other participating sponsors were local restaurants or beverage companies
  • 3. Proprietary and Confidential – For Discussion Purposes Only 3 13.1 Half Marathon April 2010 The inaugural 13.1 was a new Half Marathon that was produced by US Road Sports & Entertainment Group Approximately 3200 runners competed Craft was the apparel brand partner & it provided the official race shirt Our street team gave away Clif Bars to runners after they crossed the finish line and before they entered the pavilion 2011 race will be held on April 2nd
  • 4. Proprietary and Confidential – For Discussion Purposes Only 4 Multisport Expo at JCC Manhattan April 2010 1000 attendees, both JCC members and the public Event included an expo and multiple seminars held simultaneously on 4 different floors Builders, Clif Bars & LUNA bars were distributed at the registration table, on exhibit tables in the expo and in each of the seminar rooms No were no other food manufacturers present
  • 5. Proprietary and Confidential – For Discussion Purposes Only 5 NY Road Runner’s Women’s 10K June 2010 Our street team distributed over 1000 LUNA Bars to the women in the oldest women’s-only 10K in the nation.
  • 6. Proprietary and Confidential – For Discussion Purposes Only 66666 American Diabetes Assn Tour de Cure June 2010 Over 1000 cyclists participated in this charity fundraiser Sponsors included a cycling shop and a local deli Clif Bar was the only protein bar partner
  • 7. Proprietary and Confidential – For Discussion Purposes Only 77777 NY Cycling Club July 2010 The NY Cycling Club has over 3,000 members NYCC organizes 1-3 group rides each weekend from the Spring until its century ride on the last Saturday every September
  • 8. Proprietary and Confidential – For Discussion Purposes Only 88888 COPA NYC July 2010 COPA NYC was a soccer tournament featuring over New Yorkers who represented 32 different countries. The tournament was held over 2 weekends LUNA Bar was the only protein bar partner
  • 9. Proprietary and Confidential – For Discussion Purposes Only 99999 Team Lipstick July 2010 Team Lipstick is a women’s triathlon team founded by Laura Cozik, a noted fitness instructor in NYC We provided Clif Shot Bloks and LUNA Bars for the teams 3-day training camp in Upstate NY The team has 50 members
  • 10. Proprietary and Confidential – For Discussion Purposes Only 1010101010 Asphalt Green July 2010 Asphalt Green is a not-profit organization similar to a YMCA or JCC It produces a wide array of sports & fitness programming for people of all ages from children to senior citizens They have one of 3 Olympic-sized swimming pools in NYC Their swim, triathlon & racing teams are among the most prestigious in NYC We provided Clif & LUNA bar samples for several of their activities
  • 11. Proprietary and Confidential – For Discussion Purposes Only 1111111111 Century Road Cycling Assn Club Championships August 2010 The Century Road Cycling Association is the equivalent of the NY Road Runners for cyclists It produces almost all of the cycling races in NYC which have over 1000 male & female riders We provided Clif Shot Bloks & Builders for the riders at one of their races
  • 12. Proprietary and Confidential – For Discussion Purposes Only 1212121212 Terrier Tri August 2010 Terrier Tri is one of the most prominent triathlon clubs in NYC because its members are usually training for their first triathlon They are sponsored by Equinox Fitness Clubs which allow the team to use its facilities for training We provided Clif Shot Bloks and Builders to the team for one of its practices The team has approx 250 members
  • 13. Proprietary and Confidential – For Discussion Purposes Only 1313131313 NY Athletic Club Racing Team August 2010 The NY Athletic Club is one of the oldest and most prestigious fitness centers in NYC Its racing team is one of the most successful as its women took 1st & 2nd place in the NY Road Runners’ Club Championships We provided Shot Bloks and Builders for one of the team’s practices
  • 14. Proprietary and Confidential – For Discussion Purposes Only 1414141414 NY Road Runner’s Club Championships August 2010 Central Park Track Club Bridle Path Track Club Club Adobo iRunner Track ClubNY Harriers Track ClubGreater NY Track Club
  • 15. Proprietary and Confidential – For Discussion Purposes Only 1515151515 NY Road Runner’s Club Championships II August 2010 The Running Center Reservoir DogsMercury Masters Run Club Over 1000 runners competed in the NYRR Club Championships and our street team provided Clif Bars & Shot Bloks pre- & post race
  • 16. Proprietary and Confidential – For Discussion Purposes Only 1616161616 NY Road Runner’s Club Championships III August 2010 Urban Athletics Race Team Van Cortlandt Park Track Club Westside YMCA Track Club
  • 17. Proprietary and Confidential – For Discussion Purposes Only 1717171717 Tri Life August 2010 Tri Life is a more serious triathlon club than Terrier Tri or Team Lipstick because its members train for Half Ironmen and Ironmen races We provided Shot Bloks for the teams 50 members at one of the team’s practices
  • 18. Proprietary and Confidential – For Discussion Purposes Only 1818181818 Softball June – August 2010 The Pop – N – Locks softball league had 8 teams that played games every Sunday afternoon during the Summer It is one of hundreds of leagues that exist throughout NYC We provided Clif Bars for 4 games on one Sunday
  • 19. Proprietary and Confidential – For Discussion Purposes Only 1919191919 Gilda’s Club NYC Marathon Team August 2010 The Gilda’s Club race team was led by Sara Dimmick, the founder of Physical Equilibrium, to raise funds for Gilda’s Club The team had 50 participants We provided Shot Bloks and Builders at one of the team’s practices
  • 20. Proprietary and Confidential – For Discussion Purposes Only 2020202020 Les Mills’ Fitness Euphoria September 2010 The world famous Les Mills fitness phenomena (www.lesmills.com) arrived in NYC for the first time this Fall 250+ women traveled from Philadelphia and eastern Long Island to attend this inaugural event which was held in Pacha, a NYC nightclub Clif and Luna Bars were the only event sponsor
  • 21. Proprietary and Confidential – For Discussion Purposes Only 2121212121 Equinox Autumnal Membership Appreciation September 2010 2x a year on the Fall & Spring equinox, each of Equinox Fitness Clubs’ 18 locations hosts a membership appreciation party We provided LUNA Bar samples at our exhibit table at the Columbus Circle Equinox in the Time Warner Center which is one of their 2 flagship locations LUNA Bar was the only protein bar partner
  • 22. Proprietary and Confidential – For Discussion Purposes Only 22222222 Are You Game presented by Women’s Health Magazine September 2010 This is an annual fitness carnival produced by Women’s Health Magazine Event sponsors included Asics, Athleta, Burt’s Bees, Oakley, Special K, Subaru & MGD 64 Event partners included Crunch Fitness which provided the group exercise classes, Muscle Milk and Oasis Day Spa which provided spa services We distributed LUNA Bars in Oasis Day Spa’s pavilion to over 500 women LUNA Bar was the only protein bar partner
  • 23. Proprietary and Confidential – For Discussion Purposes Only 2323232323 Powerstrike September 2010 The 2nd Annual Puppy Powerstrike fundraiser benefitting the Best Friends Animal Society featured 3 hours of Powerstrike fitness classes at equinox Time Warner Center 100 people participated in the event LUNA Bar and Vita CoCo were the only event sponsors
  • 24. Proprietary and Confidential – For Discussion Purposes Only 2424242424 Womens’ Sports Foundation Fundraiser at Flywheel Sports October 2010 A spinning fundraiser to fight childhood obesity. 200 participants. 2 sponsors + LUNA
  • 25. Proprietary and Confidential – For Discussion Purposes Only 252525252525 Dance New Amsterdam Free Class Day October 2010 Dance New Amsterdam is the largest and most prominent dance studio in lower Manhattan At this event, they offered free dance classes from 10am – 7pm to over 2500 people LUNA Bar & Vita CoCo were the only food & beverage partners