The Banker, Client and B2B CFO® Relationship
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In order to have a properly functioning business, it is vital to have a strong and communicative relationship between the banker, the business owner and the B2B CFO® partner. This presentation gives six solutions to fix a frayed relationship and, in turn, fully optimize revenue and efficiency.
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The Banker, Client and B2B CFO® Relationship
- 1. THE BANKER, CLIENT AND B2B CFO® RELATIONSHIP Mark R. Johnson Partner B2B CFO
- 3. Poor forecasting Lack of awareness and compliance Insufficient financial experience Inability to drive additional products
- 4. 6 B2B CFO® SOLUTIONS
- 5. 1 The company can be more bankable Ensures timely and accurate reporting Implements key financial metrics Adds due diligence Provides advice and insight
- 6. 2 Validation of Business Plans Ensure credible financial projections Integrate cash flow with financials Anticipate performance and cash needs
- 7. 3 Banker becomes Trusted Advisor Owner appreciates bank’s focus Bank delivers cost effective solution Bank demonstrates added value
- 8. 4 Strengthens Relationships Senior on-site professional Bank gains confidence and dialogue Educates owner on metrics Communication on bank products
- 9. 5 Builds additional value for client Free business evaluation for clients Helps clients manage working capital Stronger customer needs products
- 10. 6 The bank extends marketing reach Encounters clients who need banking Meet prospects who need banking Educates clients on bank products
- 11. Goal clarity Increased profits and cash Trusted long term advisor Seasoned partners Successful exit strategies No contract National partner resources
- 12. Mark Johnson Partner - B2B CFO® 602.882.3086 mjohnson@b2bcfo.com
Editor's Notes
- Client Relationship Problems
- Poor forecasting of cash flow, revenues and profits, leading to surprises. Lack of awareness and compliance with loan covenants. Management has insufficient financial experience.
- 6 B2B CFO Solutions
- A B2B CFO® enables the company to be more bankable. Ensures timely and accurate financial reporting to satisfy loan covenants. Implements key financial metrics to monitor financial health and analyze results. Adds the element of due diligence into the financial reporting. Provides advice and insight to help convert a problematic bank prospect into a bankable business, thereby increasing the bank’s business.
- A B2B CFO® allows the company to validate business plans and foresee potential financial difficulties enabling them to act instead of react. Compiles and validates business plans into credible financial projections. Integrates cash flow, financial statements and operating metrics enabling the business owner to anticipate performance and the need of cash.
- Introducing a B2B CFO® allows the banker to be seen as a “Trusted Advisor.” The business owner appreciates the focus on his or her needs and sees the B2B CFO® as a cost effective solution. The owner recognizes the banks assistance in managing the health of the business.
- A B2B CFO® strengthens bank relationships with existing customers. Provides a senior financial professional on-site to ensure the bookkeeper/accountant is preparing statements accurately and timely, revenue and expense matching is correct and fraud or theft is not occurring. Gives the banker the knowledge that the business is financially sound and that there is good open dialog on important issues. Educates the client on the importance of financial metrics to the bank. Develops plans and financial projections that articulate the company’s vision while satisfying bankers requirements. Bridges the communication between the banker and the client to utilize the knowledge and benefits of the bank.
- A B2B CFO® builds additional value for the client. B2B CFO® offers a free business evaluation for the banker’s clients (Phase 1). B2B CFO® helps their clients to manage working capital. B2B CFO® helps a firm greatly increase profitability and growth, thereby making a much stronger customer with growing banking needs.
- A B2B CFO® provides marketing outreach for the bank. Engages in developing new business and encounters clients in need of new banking relations. Encounters prospects that may or may not require the services of the B2B CFO®, but need a new bank relationship. A B2B CFO® understands banking products and helps bankers get new cash management and other banking products into their clients.