This document outlines various programs and strategies to engage customers and partners, gather insights from them, and influence other potential buyers. It includes developing customer profiles and metrics; advisory boards and forums; thought leadership activities; a global customer reference program; engagement programs for executives and partners; and collecting case studies, white papers, testimonials and social media content from current customers to help attract new business. The goal is to accelerate customers' purchase decisions and build better products and services by learning from existing customers and partners.

1. Customers
Company
Strategy &
Long Term
Roadmap
Customer Profiling
Win/Loss Metrics
NPS
Customer
Community
Customer / Partner
Advisory Boards
CXO Forums
Thought Leadership
Peer Influence
can accelerate
customers
buying decisions
Global Customer Reference Program
Insight
helps build better
products/services
Customer
Engagement Programs
Executive Sponsor
Program
Case Studies
White Papers
Logos
Videos
Customer Presentations
Award Nominations
Press and Analyst Activity
Quotes
Social Media
Briefing
Center
Customer
Visits
Partners
Supporting partner needs
can accelerate customer
buying decisions
Customer
Loyalty
Programs
& Campaigns
Partner
Engagement Programs
Industry Mentions and Awards
P
i
p
e
l
i
n
e
Customer Ecosystem
Customer
Insight
Series