Uploaded byChris Melissinos
2009 DoD World Wide Education Summit Keynote
Chris Melissinos discusses how technology and gaming are reshaping human interaction and learning. He highlights the evolution of gaming culture, accessibility of technology, and the growing influence of games across various demographics. The document emphasizes that games can be powerful educational tools and predicts the future integration of virtual worlds in business, education, and community engagement.
2009 DoD World Wide Education Summit Keynote
- 1. TEACHING MACHINES How technologyis changing the way we learn, play and discover our world Chris Melissinos Chief Gaming Officer Sun Microsystems, Inc.
- 2. introduction • Chief Evangelist & Chief Gaming Officer •@ Sun for 15 years • host of JavaOne • husband & father • hardcore gamer
- 3. and I’m ageek Custom arcade NeoGeo GameBoy SP XBox360 Pong arcade TurboGrafx-16 NES Sony PSP Atari 2600 Sega Genesis SNES 3DO Intellivision Sega 32X Nintendo 64 Atari Jaguar Colecovision Sega Saturn GameCube Jaguar CD Atari 5200 Sega Dreamcast Wii TurboGrafx CD Atari Lynx Playstation Nintendo DS Wonderswan Color Game Gear Playstation 2 Nintendo DS Lite NeoGeo Pocket Color GameBoy Playstation 3 Coleco Ranger Pole Position Cabinet GameBoy Advance XBox Vectrex VirtualBoy
- 4. how have youstayed married?
- 5. it’s early, solet’s start off with a bit of nonsense
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- 8. Fox News Channel,4.26 million viewers 70,000,000 unique views
- 9. statement technology & connectivity has permanently changed the parameters of human interaction and reach
- 10. look back tolook forward
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- 12. my first computer • 5K (3583 bytes) • MOS 6502 @ 1MHz • used cassette tapes for storage • 22 x 23 text • 176 x 184 @ 16 colors Firefox Icon - 64KB Defender - 8K cart (~18x larger) (8x smaller)
- 13. “Bit Babies” • first generation of computer consumers • everything was new, exciting, and advancing at a rapid pace • our parents were confused and didn’t “get it”
- 14. limited community access •online limited to BBS systems • physical group meetings • “schoolyard” clubs • type in code from magazines • hang out at local computer store • everyone is experimenting
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- 16. where were theyplaying?
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- 18. geeks today (ok, notALL geeks)
- 19. where are theyplaying now?
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- 21. what’s happening? • technology is cheap and pervasive • access to games and computers • technology permeating pop culture through games and social sites • gamers are no longer a sub-set • driversof new technology adoption are 5 - 14 years old • multi-generational connection
- 22. geek culture Nerdcore &Electronica comics & art fashion
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- 24. games and humanity •games are part of every culture • it’s how we learn • thrill of competition • community and teams • discovery and exploration • military to business to finance • computers changed our course
- 25. online video gamestats • expected to reach $11B globally by 2011 • biggest markets are Asia, North America, Europe • fastest growing segment of $40B video game market • casual multiplayer online video games is biggest market opportunity • new tools and models are increasing competition • women over 35 are the largest segment
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- 27. working the brain •principal drivers of game devices among adults • retention through repetition • hugevariety of subjects: from speed math to self help • makingthe barrier to learning disappear through entertainment
- 28. mask the learning •solve the mystery • logic & math puzzles • integrate in the story • players overcome fear of material
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- 33. ARGs • Institute For The Future • mash-upof traditional web technologies • build on community • built on participation • providesamazingly accurate trend analysis
- 34. community storm • collective intelligence is an amazing predictor • community adds ownership to a platform • ownership = protection • customized content is paramount • authority bubbles up from the community
- 35. statement seamless connectivity changesthe parameters of personal connection on a global scale
- 36. virtual world users(M) 15 19 25 20 21 Club Penguin Poptropica 15 Habbo Hotel Nicktropolis 6 SecondLife 3 There vMTV IMVU Meez Neopets 45 100 Whyville goSupermodel Gaia Stardoll Build-a-Bearville Webkinz BarbieGirls 7 20 32 8 15 sample total = 306M
- 37. social network users(M) 27 23 18 15 120 40 50 Cyworld Mixi 30 Xiaonei Bebo 48 Classmates 124 Facebook Flixster 67 Friendster hi5 imeem 63 Last.fm 36 LinkedIn MySpace Netlog Orkut 80 Reunion Tagged Windows Live Spaces Xanga 246 80 24 30 21 sample total = 1142M
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- 40. game tech meets seriousapplication
- 41. what is ProjectWonderland ? • built on Project Darkstar server technology • open source toolkit for creating 3D virtual worlds • design focus on business & education collaboration • supports high fidelity audio, shared applications, telephone integration, video, and more
- 42. why 3D? • truly informal conversations • multiple, simultaneous • divide and converge • spontaneous = social • space provides context • arrangement of space and type and position of objects impart social cues • higher emotional and social bandwidth than IM, etc. • potential for providing back-channel cues • 3D space helps define corporate culture
- 43. world of possibilities • significant interest in “enterprise grade” virtual worlds for: • internal collaboration • distance education • training / on-boarding • customer outreach • product demonstrations • virtual conferences and events • shared simulation • remote monitoring/control
- 44. MPK20 – Sun'sVirtual Workplace 44
- 45. 6thSpace - MaldenLabs 45
- 46. Glasshouse – GreenPhosphor 46
- 47. ProjectVS – AppliedMinds 47
- 48. Virtual Academy -VEGA 48
- 49. recap • new generationswill never know a world without computers or connectivity • video games have emerged as a powerful medium that has extended beyond pop culture and the generational gap • gamescoupled with community and centered around a concept can be a powerful change agent • weneed to meet the next generation of computer users where they live - mobile, web, systems - all parts of their lives • this is only the beginning, the real explosion of the internet has not happened yet
- 50. Thank You! chris.melissinos@sun.com http://cmelissinos.blogspot.com