Curation provides value by filtering vast amounts of available content according to a plan or idea. It cultivates awareness, consideration, conversation and community through trusted recommendations. Good curation is an art that adds value by saving people time and acting as a guide. Brands can leverage curation to become authorities and build trust by consistently delivering quality content over time within the constraints of their expertise, channels and business goals.
MCAD FOA - Digital Ecosystems and PlatformsJoseph Rueter
What makes a system? What makes an Ecosystem? Now, what's a digital one of those. What's a platform? A digital one? How are they different? What are some examples?
Backcountry.com operates several "One Deal At a Time" (ODAT) sites that offer steep discounts on outdoor gear but customers have no way to communicate which deals they want. A proposed solution is a desktop widget with two functions: 1) aggregate all ODAT sites in one place and 2) allow customers to request products and opt-in to notifications. This gives customers easy access to deals while helping Backcountry understand customer interests and find new niche opportunities.
Part II: Teaching and Parenting in a Digital AgeCaroline Cerveny
Exploring the challenges around technology use, practical proactive strategies, and where to find support and resources to better understand these issues.
Screenshots captured on 10/21/10 of http://starbucks.yahoo.com as viewed while on the ATT wifi network at a store in Saint Paul.
I am both curious and eager to see the results of curated content in this unique distribution channel.
This deck was created for a "gadget-athon" at an UnSummit at the spur of the moment entirely on an iPad over a tethered iPhone connection with poor signal in the mountains.
All images and projects can be found on Thingiverse.com
The document discusses how the way people meet and connect has changed in the digital age. It notes that it is now more important for people to optimize how others can find them online rather than trying to be everywhere. A new service is introduced that allows people to create optimized search profiles to help mitigate introduction anxiety and capture opportunities for interaction and connections in the digital world.
I don't own nor do I want to claim I own anything in this deck. All Copyrights are those of the respective brands.
I built and placed this here as a quick reference guide for screenshots of iAds actually served to me. This is intended mainly for purpose of assisting in User Experience design processes.
The document discusses reasons why more people don't blog more often. It notes that while most people say they want a successful blog, very few actually blog on a regular basis. The document considers some common objections to blogging, such as it taking too much time, and argues people have surplus cognitive time from watching TV that could be used for blogging instead. It aims to have an engaged discussion about what makes blogging easy versus difficult and behaviors around blogging.
MCAD FOA - Digital Ecosystems and PlatformsJoseph Rueter
What makes a system? What makes an Ecosystem? Now, what's a digital one of those. What's a platform? A digital one? How are they different? What are some examples?
Backcountry.com operates several "One Deal At a Time" (ODAT) sites that offer steep discounts on outdoor gear but customers have no way to communicate which deals they want. A proposed solution is a desktop widget with two functions: 1) aggregate all ODAT sites in one place and 2) allow customers to request products and opt-in to notifications. This gives customers easy access to deals while helping Backcountry understand customer interests and find new niche opportunities.
Part II: Teaching and Parenting in a Digital AgeCaroline Cerveny
Exploring the challenges around technology use, practical proactive strategies, and where to find support and resources to better understand these issues.
Screenshots captured on 10/21/10 of http://starbucks.yahoo.com as viewed while on the ATT wifi network at a store in Saint Paul.
I am both curious and eager to see the results of curated content in this unique distribution channel.
This deck was created for a "gadget-athon" at an UnSummit at the spur of the moment entirely on an iPad over a tethered iPhone connection with poor signal in the mountains.
All images and projects can be found on Thingiverse.com
The document discusses how the way people meet and connect has changed in the digital age. It notes that it is now more important for people to optimize how others can find them online rather than trying to be everywhere. A new service is introduced that allows people to create optimized search profiles to help mitigate introduction anxiety and capture opportunities for interaction and connections in the digital world.
I don't own nor do I want to claim I own anything in this deck. All Copyrights are those of the respective brands.
I built and placed this here as a quick reference guide for screenshots of iAds actually served to me. This is intended mainly for purpose of assisting in User Experience design processes.
The document discusses reasons why more people don't blog more often. It notes that while most people say they want a successful blog, very few actually blog on a regular basis. The document considers some common objections to blogging, such as it taking too much time, and argues people have surplus cognitive time from watching TV that could be used for blogging instead. It aims to have an engaged discussion about what makes blogging easy versus difficult and behaviors around blogging.
Dan Gordon's presentation from the TAG B&TA Leading Edge series. in our first annual “Leading Edge Series”. Dan gave us an overview of his perspective of the future of technology across Georgia, the US and the world.
CRM systems have traditionally only captured interactions directly between the seller and customer, missing 95% of customer dialogue that occurs between customers themselves. With the rise of social media, customers now dictate how and where they purchase through online communities. Social CRM allows companies to capture this additional customer data from social networks and online forums to develop a more complete 360-degree view of each customer.
What impact has digital technology had on the magazines you have been studyin...Zoe Lorenz
Digital technology has significantly impacted magazines and their institutions in several ways:
1) It has changed how content is edited, printed, and distributed through the proliferation of digital tools, the internet, mobile apps, and social media platforms.
2) It has increased competition and driven changes to business models through lower costs, greater speed, more opportunities for user-generated content, and new forms of advertising and audience tracking online.
3) These changes have contributed to the global integration of media through platforms that transcend national and regional boundaries but have also prompted some governments to tighten internet restrictions.
The document discusses integrating customer touchpoints and customer relationship management (CRM) systems with social media. It describes how CRM has evolved from systems focused on phone, email, letters etc to also include various social media channels. Successfully integrating social CRM requires monitoring social networks, mapping customer profiles and interactions across channels, managing response processes, and measuring results. It provides examples of companies using social CRM and reviews tools for social media analysis that could integrate with CRM systems, recommending Radian6 as the industry leader.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Thx, Paul
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
This document discusses effective strategies for using mobile apps at meetings and events. It outlines the benefits of mobile apps, such as creating a paper-light experience, improving access to information, and providing sponsorship opportunities. The document then covers considerations for mobile app development like whether to use a native app or mobile website, as well as important features to include. It also provides guidance on promoting app adoption and using tools like QR codes.
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Chatbots are computer applications that conduct conversations to simplify tasks and save time. They work by taking text or voice input, structuring and synthesizing the input using AI and keywords, and outputting responses as text or speech. Common examples include Siri, Alexa, and Cortana. Chatbots are used in messaging apps, social media, websites, and customer service/helpdesk functions to answer questions, provide information, make purchases/reservations, and automate various business processes. They can be built using frameworks involving HTML/CSS, JavaScript, databases, and AI technologies like Rasa Stack, Wit.ai, and Dialogflow.
Marketing content requires constant updating to stay relevant in today's fast-paced media landscape. Extracting metadata from content through automated engines can [1] streamline SEO, [2] improve reader engagement through better search and recommendations, and [3] create new content experiences. Metadata is also valuable for [4] gaining reader analytics, [5] improving ad placement, and [6] connecting to open data on the linked data cloud to enrich content. However, manually extracting metadata is costly and time-consuming. Extraction engines can help generate metadata automatically.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The document discusses various methods for making physical objects and products interactive through mobile technologies. It describes identification methods like barcodes, RFID, and augmented reality that can be used to connect objects to digital information accessed through mobile devices. The document argues that the mobile handset is central to enabling real-time interactions between physical objects and users due to the pervasiveness of mobile phones and their ability to access information. It analyzes the costs and technical requirements of different interaction methods and emphasizes the importance of user permission and privacy in implementing these technologies.
This document describes Kevin Shockey's idea for Mis Tribus, a direct-to-fan community and marketplace for cross-media authors. It would provide tools for authors, access to fans, and expert communities organized around keywords. The document outlines several problems authors face, such as reaching audiences, distributing their work, and monetization, and how Mis Tribus could help solve these problems by connecting authors and fans through a social cloud. It provides background on Shockey and his experience in startups and transmedia storytelling.
You know technology is truly functional when you don't need to get off the sofa, be that to change channels, make a call, order your daily bread or even earn your daily bread, and it looks like we're finally getting there. A keen chronicler of the changing times since he got his first programmable calculator in 1978, Philip Anthony, head of Co-Operative Systems, talks about his personal journey, daily battles with technology and where we might be headed. Often the results of applying technology are not as anticipated ...
The document provides an overview of social media marketing and strategies for using various social media platforms. It discusses defining social media marketing and key platforms like social networks, blogs, Twitter, and multimedia content. It also outlines seven steps for planning and executing a social media campaign, including setting goals, defining team roles, branding and integrating elements, researching platforms, and documenting the process. Quantitative metrics for gauging success are also presented. The overall message is that an effective social media strategy requires ongoing maintenance across multiple platforms.
Curation Station is a software tool that allows organizations to curate and control content on their websites and social media channels similar to how DJs curate music playlists. It aims to bring more efficiency to the historically expensive and time-consuming processes of content creation, selection, and sharing for brands. The tool aggregates content from various sources and allows users to select and publish relevant pieces to their online properties.
NAMA - Trends in Agriculture Digital communitiesJoseph Rueter
Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how brands can best engage customers and build brand communities on social media sites like Twitter and Facebook. As brand websites are taking a back seat to social media, it is important for brands to understand how to start online conversations and build momentum. The document discusses suggestions from a digital community on how to innovate through content curation or creation, and the value of curation when comments are included on why content is relevant. It also stresses the importance of doing remarkable things with and for people to inspire them to return to the brand.
More Related Content
Similar to Adfed Central Minnesota - August 2010 - Curation: Celebrating Constraints
Dan Gordon's presentation from the TAG B&TA Leading Edge series. in our first annual “Leading Edge Series”. Dan gave us an overview of his perspective of the future of technology across Georgia, the US and the world.
CRM systems have traditionally only captured interactions directly between the seller and customer, missing 95% of customer dialogue that occurs between customers themselves. With the rise of social media, customers now dictate how and where they purchase through online communities. Social CRM allows companies to capture this additional customer data from social networks and online forums to develop a more complete 360-degree view of each customer.
What impact has digital technology had on the magazines you have been studyin...Zoe Lorenz
Digital technology has significantly impacted magazines and their institutions in several ways:
1) It has changed how content is edited, printed, and distributed through the proliferation of digital tools, the internet, mobile apps, and social media platforms.
2) It has increased competition and driven changes to business models through lower costs, greater speed, more opportunities for user-generated content, and new forms of advertising and audience tracking online.
3) These changes have contributed to the global integration of media through platforms that transcend national and regional boundaries but have also prompted some governments to tighten internet restrictions.
The document discusses integrating customer touchpoints and customer relationship management (CRM) systems with social media. It describes how CRM has evolved from systems focused on phone, email, letters etc to also include various social media channels. Successfully integrating social CRM requires monitoring social networks, mapping customer profiles and interactions across channels, managing response processes, and measuring results. It provides examples of companies using social CRM and reviews tools for social media analysis that could integrate with CRM systems, recommending Radian6 as the industry leader.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Thx, Paul
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
This document discusses effective strategies for using mobile apps at meetings and events. It outlines the benefits of mobile apps, such as creating a paper-light experience, improving access to information, and providing sponsorship opportunities. The document then covers considerations for mobile app development like whether to use a native app or mobile website, as well as important features to include. It also provides guidance on promoting app adoption and using tools like QR codes.
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Chatbots are computer applications that conduct conversations to simplify tasks and save time. They work by taking text or voice input, structuring and synthesizing the input using AI and keywords, and outputting responses as text or speech. Common examples include Siri, Alexa, and Cortana. Chatbots are used in messaging apps, social media, websites, and customer service/helpdesk functions to answer questions, provide information, make purchases/reservations, and automate various business processes. They can be built using frameworks involving HTML/CSS, JavaScript, databases, and AI technologies like Rasa Stack, Wit.ai, and Dialogflow.
Marketing content requires constant updating to stay relevant in today's fast-paced media landscape. Extracting metadata from content through automated engines can [1] streamline SEO, [2] improve reader engagement through better search and recommendations, and [3] create new content experiences. Metadata is also valuable for [4] gaining reader analytics, [5] improving ad placement, and [6] connecting to open data on the linked data cloud to enrich content. However, manually extracting metadata is costly and time-consuming. Extraction engines can help generate metadata automatically.
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
The document discusses various methods for making physical objects and products interactive through mobile technologies. It describes identification methods like barcodes, RFID, and augmented reality that can be used to connect objects to digital information accessed through mobile devices. The document argues that the mobile handset is central to enabling real-time interactions between physical objects and users due to the pervasiveness of mobile phones and their ability to access information. It analyzes the costs and technical requirements of different interaction methods and emphasizes the importance of user permission and privacy in implementing these technologies.
This document describes Kevin Shockey's idea for Mis Tribus, a direct-to-fan community and marketplace for cross-media authors. It would provide tools for authors, access to fans, and expert communities organized around keywords. The document outlines several problems authors face, such as reaching audiences, distributing their work, and monetization, and how Mis Tribus could help solve these problems by connecting authors and fans through a social cloud. It provides background on Shockey and his experience in startups and transmedia storytelling.
You know technology is truly functional when you don't need to get off the sofa, be that to change channels, make a call, order your daily bread or even earn your daily bread, and it looks like we're finally getting there. A keen chronicler of the changing times since he got his first programmable calculator in 1978, Philip Anthony, head of Co-Operative Systems, talks about his personal journey, daily battles with technology and where we might be headed. Often the results of applying technology are not as anticipated ...
The document provides an overview of social media marketing and strategies for using various social media platforms. It discusses defining social media marketing and key platforms like social networks, blogs, Twitter, and multimedia content. It also outlines seven steps for planning and executing a social media campaign, including setting goals, defining team roles, branding and integrating elements, researching platforms, and documenting the process. Quantitative metrics for gauging success are also presented. The overall message is that an effective social media strategy requires ongoing maintenance across multiple platforms.
Similar to Adfed Central Minnesota - August 2010 - Curation: Celebrating Constraints (20)
Curation Station is a software tool that allows organizations to curate and control content on their websites and social media channels similar to how DJs curate music playlists. It aims to bring more efficiency to the historically expensive and time-consuming processes of content creation, selection, and sharing for brands. The tool aggregates content from various sources and allows users to select and publish relevant pieces to their online properties.
NAMA - Trends in Agriculture Digital communitiesJoseph Rueter
Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how brands can best engage customers and build brand communities on social media sites like Twitter and Facebook. As brand websites are taking a back seat to social media, it is important for brands to understand how to start online conversations and build momentum. The document discusses suggestions from a digital community on how to innovate through content curation or creation, and the value of curation when comments are included on why content is relevant. It also stresses the importance of doing remarkable things with and for people to inspire them to return to the brand.
This document discusses how brands can leverage curation to gain attention in today's media landscape. It defines curation as the filtering and presentation of content according to a plan or idea. Good curators build trust, awareness, and engagement through choosing quality content and commentary. While the internet provides unlimited content, enabling constraints like time or theme help create value. Curation can benefit brands by cultivating trust, taste-making, noise-canceling, advocacy, and adding value for audiences.
The document summarizes a class session on media for advertising. It discusses a guest speaker who talked about using data to understand target audiences. It provides examples of how Nielsen data can reveal which media and interests are most relevant for reaching an advertiser's target market. The document also lists and explains different types of traditional, digital and social media options. It outlines an in-class media consumption exercise and media planning process exercise. It concludes by discussing integrating multiple media channels for a coordinated messaging strategy.
A guide to the conversation for the session countryclub4tech held at #minnebar 09.
Session description here - http://wiki.minnestar.org/countryclub4tech
The document discusses starting a startup project in one's spare time. It addresses determining the right people and structure to involve, focusing on delivering the minimum viable product through simple and regular builds, and using communication strategies like blogging and social media to spread the word about the project. It also discusses principles like hustling to dedicate time to the project and cutting features down to the core.
14. Problems 1. The HIGH cost of content.
2. Curating manually cost too much $ & time.
curation 3. How do WE leverage social content; customer reviews?
can solve 4. Banner ads are both costly & not flexible.
5. How do we make our Facebook page relevant?
6. Could we get an ad-word advantage?
7. Can we monitor more tightly & cheaply simultaneously?
8. Our return visits are awful; our conversions are worse.
9. Being the perceived authority
19. Brands could
create attention
They have:
$
+
Expertise
+
Time
+
Desire (business case)
+
Many Channels
=
Opportunity
via Flickr: frenchkheldar
20. Pieces of the digital ecosystem
CMS
•Simple to complex
Media Companies
•TV, Radio, Print, Movie,
etc.
Corp Sites Mobile
•Big to Small, Social News •Txtʼs, Apps, Search
Brochure like Web, Calls,
•Digg, reddit, etc. •Ads, text, standard,
Games, AR,
rich
etc.
Micro Sites
•Mostly per product Social
•Twitter, Facebook, Environments
Myspace, blogs, Social Storage • Plane, Airport,
etc. •Flickr, You Tube, Library, Train,
Vimeo, Twitpic, etc. School, Hospital,
Stadium, desk,
Car, etc.
Corp. Social
Shopping •Own social
•Companies,
network, Burton, Devices
Ning, Psssst, etc.
categories, products, •Computers, TVʼs,
etc. Tablets, Netbooks,
Ambient, GPS, etc.
APIʼs Systems
Storage/Hosting •Twitter, BBY, etc.
•iTunes, Kindle,
•MT, S3, EC2, etc. Nike +, B Cycle,
Data Sites Banners Keep the Change,
•Ads, text, Coasting, etc.
•Forester, Compete, standard, rich,
Spyfu, etc. fcn, etc.
21. Attention now
Paid Media
Owned Media
via Flickr: mikeygottawa
Earned Media
via You Tube: NeoBen via You Tube: valkyrie470
26. “In the past you were what you owned.
Now you are what you share.”
— Charles Leadbeater, We Think
27. Assistance?
You are now leaving the
www.aglassandahalffullp
roductions.com website
We do not control,
recommend or endorse
and are not responsible
for these sites or their
content, products,
services or privacy
policies. Downloading
material from certain
sites may risk infringing
intellectual property
rights or introducing
viruses into your
system. We recommend
that you read the privacy
policies and term.
via Cadbury
35. “The filtering activity that a helps present things
according to a certain plan, thesis, or idea and then
gives that to the public as an enrichment...”
— Paola Antonelli, MOMA Senior Design Curator
36. Curation isn't just about finding content.
It’s about commenting on why it’s found to be
relevant, important and included.
39. Constraints
Print is bound by
Square inches
Radio is bound by time.
TV is bound by images.
Museums are bound
availability & $.
via Flickr: pagedooley
via Flickr: yewenyi
42. "The more abundant creation becomes the more
valuable (read: scarce) curation becomes."
— Jeff Jarvis, blogger, author & educator
43. Museum Curators Editors
Square feet Seconds & Time of day
Exhibit theme Station Format
Availability Audio/VideSquare inches
Politics Sections
Press time
Circulation
via Flickr: pietel
via Flickr: yushimoto_02
DJ’s & TV Internet
Seconds & Time of day Brochures Digitized
Station Format
Audio/Video
Ratings
via Flickr: trentkelly via Flickr: bibiko
56. We all want to
be smarter
Q: Smarter about
what?
Huge selection of
content makes it both
difficult & easy.
Options:
_What we’re buying
_What experts think
_What friends think
_What brands say
63. Curation =
noise canceling
It isn’t just about
finding content - it’s
about determining
relevancy.
“Not only do we have
the best of _____ all in
one place, we’ve also
commented on why we
included it.”
via Flickr: maisonbisson
64. Curation =
advocacy
Brands Stand for
things.
"These people and/or
this cause are doing
things we agree with..."
via Flickr: tedconferance
67. “The challenge has always been memorability...
a ‘niche’ must be created in the mind inspiring
for people to return.”
— Wynn Wilder, Website psychologist & author of “Critical Thinking.”