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The Avatar Age: The Future of Entertainment and Advertising

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Reuben Steiger
Reuben Steiger

The Avatar Age. Keynote Introduction by Reuben Steiger at Virtual Worlds West conference in San Jose, CA. October 11, 2007

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The Avatar Age Entertainment and Advertising in the Future Reuben Steiger CEO, Millions of Us Virtual Worlds West San Jose, CA October 11, 2007
What is Millions of Us? ,[object Object]
Millions of Us: Key Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is an Avatar? Now, an online persona In Hindu lore, the earthly form of a God
Houston: We Have a Problem Authenticity and Advertising ,[object Object]
A Statistic to Ponder ,[object Object],[object Object]
The Programming Grid of the Avatar Age Virtual Worlds Blogs User Created Content Communities Social Networks Younger Older Audience Age
Other Worlds 100 Million and Growing. . . . Habbo Hotel: 32 million users Gaia Online: 8.5 million users Zwinktopia: 10 million users Stardoll: 8.5 million users
Some Predictions for 2008 ,[object Object],[object Object],[object Object]
Virtual Worlds From Habitat to Second Life 1985 2005
Where it all Began Philo T. Farnsworth: 1928
Fast Forward: 2007 Across the Street: 1100 Sansome
And So It Began. . . . . The gentle blue glow
Meanwhile . . . . . 550 million automobiles by 2002
What Happened to Communities?
Telling Stories in Virtual Worlds What is Scion City?
So that’s how we got here. . . Now how do we go mainstream?
Thank You

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