20 Year Marketing Plan

20 Year High Performance, Highly
Personal Marketing Plan for Winning KER
A Continuous Race
www.kerwinchu.blogspot.com
Be Greedy When Everyone Is Fearful
Kerwin Wesley L. Chu
July 2013

A continuous Race to
Be Ahead
A. Daily Rounds
The Goals at Hand
Roles /Character
Roles /Character
7 point markers
Race positions
B. Finish Line
Winning Ker –An insatiable desire to Be Ahead

The Goals at Hand
To live life like a race of non-stop learning
and desire to be better each day and
I Align daily..
and desire to be better each day and
eventually share this passion to peers,
colleagues and friends to be ahead and
WIN in each to their own way.

1. An appreciative Son
2. An engaging manager
3. An inspiring leader
Being Ahead in different
Roles /Character
3. An inspiring leader
4. A responsible citizen

An appreciative Son
Good education
leading to a
bright future
bright future

An engaging manager
Building careers
and leaving
legacies
legacies
Recognizing &
Rewarding
Talents

An inspiring leader
Touching people
Touching people
lives beyond
the workplace..

A responsible citizen
Saving the
Environment
Sponsoring & sending
a child to school

7 Point Race Markers
Philosophies to Be Ahead

1 – Learn to dream and
DREAM BIG
“It’s the possibility of having a
dream come true that makes life
interesting”
“I’m an adventurer looking for
treasures.”
“I must have no fear of failure. It
was my fear of failure that first
kept me attempting the Master
Work”

2-Keep It Simple and Smart
“Only buy something that you’d be
perfectly happy to hold if the
market shuts down for 10 years”
“It’s far better to buy a wonderful
company at a fair price than a
fair company at a wonderful
price”
“Price is what you pay. Value is
what you get”

3 – Create a PLAN and
stick to it.
“Success is not a destination
thing, it’s a daily thing”
“Forget motivation and just do
it.”
“Policies are many, principles
are few. Policies will change,
principles never do”

4-Put God in the Center
Psalms 23:1 – The Lord is my
shepherd; I shall not want.
Philippians 4:13 –I can do all things
Philippians 4:13 –I can do all things
through him who strengthens
me.
John 14;6 – Jesus said to him, “I am
the way, the truth and the life.
No one comes to the Father
except through me.”

5 – Be Realistic & Practical
“Whatever your income, always live
below your means.”
“Wealth is more often the result of a
“Wealth is more often the result of a
lifestyle of hard work,
perseverance, planning and most
of all discipline.”
“Money should never change one’s
values..making money is only a
report card. It’s a way to tell how
you are doing.”

6- Endure hardships and
Trials then learn from it
“Pain is temporary. It may last a
minute, or an hour or a day or a
year but eventually it will
subside and something else will
takes its place. If I quit,
takes its place. If I quit,
however, it lasts forever.”
“Rather the pain of discipline than
the pain of regret.”
“It's hard to beat a person who
never gives up.”

7- Paying it forward
“Experience is not what happens to
you. It is what you do with what
happens to you. Don’t waste your
pain, use it to help others.”
“God intentionally allows you to go
through painful experience to
equip you for ministry to others.”
“The only happy people are those
who have learned to serve.”

What’s My End in Mind

Current Race Position
29 years of age
Corporate slave
People Manager on a multinational firm
People Manager on a multinational firm
Invested financially for the future
Living together with parents
Earning a day to day living

Beyond Material Things in
20 years time..Being AHEAD
A family living under the house and
values of Christ
To still be physically fit and the envy
of others at age 49.

20 years time..
Entrepreneur running my own
business empire.
No longer working for money but my
money is now working for me.

20 years time..
To be able to constantly share
my blessings..
Not only through material possession
but also through intangible
legacies especially on education.

Identifying a WINnning Ker

Daily cash and expense transactions
Types of investments made
Number of scholars enrolled
Checking progress
Number of scholars enrolled
Number of learners sharing the
same philosophy.

Winning is about being ahead in life not
in material possessions but on using my
God given talents to uplift myself, touch
An insatiable desire to Be
Ahead
God given talents to uplift myself, touch
other people’s life and contribute to my
community. It’s building a passion to
repeatedly do this exercise with a
promise to be better the following day.

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