20 Top Copywriting Tips by iFactory
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30 Amazing Landing Page Statistics
As a fundamental online marketing tool, a landing page is quite literally the page you “land” on after clicking on a link that you have unveiled, usually in a search engine enquiry or Google AdWords.
However, links may also be hidden online advertisements, scattered throughout social media sites, provided in pop ups, emails, newsletters - the list goes on! Opportunities to use links as lead generation for an online association are endless.
A landing page may also be known as a Lead Capture Page or a Lander. Theoretically these Landers expand upon the small detail the advert or search results provided in their link.
iFactory is a digital marketing agency, made up of a group of both skilful and enthusiastic team members. We administer efficient and unique solutions regarding website design, eCommerce, internet marketing and systems integration to individuals and businesses in need whilst keeping up with the ever expanding online market.
We can provide you with a powerful digital strategy keeping within the context of your business. Reach us either by phone on +61 7 3844 0577 or by email us.
Pantone Colour of The Year 2015 Marsala
Each year, the Pantone Colour Institute makes a forecast for which shade will become a regular feature in the colour palettes of our lives, from the gorgeous dresses that drape celebrity catwalks, to the walls of our buildings to the throw cushions that are sprawled around our homes and apartments. And yes, it can even affect web and graphic design.
In 2015, Pantone’s carefully selected winner, Marsala, took a side-step from the vibrant, youthful colour trends of recent years – including Radiant Orchid, Tangerine Tango, Turquoise and Mimosa - to something a little more demure and seductive: Marsala. Drawing its name from the fortified wine, the colour hints at richness and luxury, while also maintaining its earthy, grounded base.
Read full article: http://ifactory.com.au/news/pantone-announces-its-2015-colour-year-marsala
Overworked creatives are producing more content than ever before [infographic]
Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked.
More work, less time – it's taking a toll on creative output and the quality of creative web design ideas.
This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents.
https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever
What does GDPR laws mean for Australian businesses
Chances are that you’ve noticed a deluge of emails and app updates all centred around privacy updates. It’s not that every company on Earth has simultaneously grown very concerned about the issue. Instead, it’s to make sure that they meet the requirements for GDPR compliance.
https://ifactory.com.au/news/what-does-gdpr-laws-mean-australian-businesses
Case Study: Glowworms Home
Palliative care equipment can be expensive or difficult to acquire. No one knows this better than the team at Glowworms Home. Glowworms Home allows family and caregivers who have cared for family members with a life-limiting illness, to
donate no-longer-used homecare equipment and consumables to others in need.
This start-up community organisation was founded by palliative care workers as a way to bridge the gap for family and carers needing to access homecare and consumable items to their loved one maintain independence and be cared for safely in the home.
How to develop your brand voice (and stick with it)
Have you ever asked yourself: How is your content different to your competitors?
When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way.
https://ifactory.com.au/news/how-develop-your-brand-voice-and-stick-it
Case Study: Downer Connect Website by iFactory
Downer Group is one of Australia and New Zealand’s biggest business success stories. With a long and storied history that stretches back to the 19th century, the company has grown to have development interests in many industries, primarily mining and construction in Australia and New Zealand. The company employs well over 56,000 people across 300 sites internationally, focusing on homegrown development projects in Australia and New Zealand but also growing in areas like the Asia-Pacific region, South America and Southern Africa.
https://ifactory.com.au/news/case-study-downer-connect
How to write a powerful blog post in 60 minutes (or less) [INFOGRAPHIC]
Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t?
Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time?
We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light.
Even professional copywriters get stuck too.
Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website.
https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less
Recommended
30 Amazing Landing Page Statistics
As a fundamental online marketing tool, a landing page is quite literally the page you “land” on after clicking on a link that you have unveiled, usually in a search engine enquiry or Google AdWords.
However, links may also be hidden online advertisements, scattered throughout social media sites, provided in pop ups, emails, newsletters - the list goes on! Opportunities to use links as lead generation for an online association are endless.
A landing page may also be known as a Lead Capture Page or a Lander. Theoretically these Landers expand upon the small detail the advert or search results provided in their link.
iFactory is a digital marketing agency, made up of a group of both skilful and enthusiastic team members. We administer efficient and unique solutions regarding website design, eCommerce, internet marketing and systems integration to individuals and businesses in need whilst keeping up with the ever expanding online market.
We can provide you with a powerful digital strategy keeping within the context of your business. Reach us either by phone on +61 7 3844 0577 or by email us.
Pantone Colour of The Year 2015 Marsala
Each year, the Pantone Colour Institute makes a forecast for which shade will become a regular feature in the colour palettes of our lives, from the gorgeous dresses that drape celebrity catwalks, to the walls of our buildings to the throw cushions that are sprawled around our homes and apartments. And yes, it can even affect web and graphic design.
In 2015, Pantone’s carefully selected winner, Marsala, took a side-step from the vibrant, youthful colour trends of recent years – including Radiant Orchid, Tangerine Tango, Turquoise and Mimosa - to something a little more demure and seductive: Marsala. Drawing its name from the fortified wine, the colour hints at richness and luxury, while also maintaining its earthy, grounded base.
Read full article: http://ifactory.com.au/news/pantone-announces-its-2015-colour-year-marsala
Overworked creatives are producing more content than ever before [infographic]
Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked.
More work, less time – it's taking a toll on creative output and the quality of creative web design ideas.
This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents.
https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever
What does GDPR laws mean for Australian businesses
Chances are that you’ve noticed a deluge of emails and app updates all centred around privacy updates. It’s not that every company on Earth has simultaneously grown very concerned about the issue. Instead, it’s to make sure that they meet the requirements for GDPR compliance.
https://ifactory.com.au/news/what-does-gdpr-laws-mean-australian-businesses
Case Study: Glowworms Home
Palliative care equipment can be expensive or difficult to acquire. No one knows this better than the team at Glowworms Home. Glowworms Home allows family and caregivers who have cared for family members with a life-limiting illness, to
donate no-longer-used homecare equipment and consumables to others in need.
This start-up community organisation was founded by palliative care workers as a way to bridge the gap for family and carers needing to access homecare and consumable items to their loved one maintain independence and be cared for safely in the home.
How to develop your brand voice (and stick with it)
Have you ever asked yourself: How is your content different to your competitors?
When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way.
https://ifactory.com.au/news/how-develop-your-brand-voice-and-stick-it
Case Study: Downer Connect Website by iFactory
Downer Group is one of Australia and New Zealand’s biggest business success stories. With a long and storied history that stretches back to the 19th century, the company has grown to have development interests in many industries, primarily mining and construction in Australia and New Zealand. The company employs well over 56,000 people across 300 sites internationally, focusing on homegrown development projects in Australia and New Zealand but also growing in areas like the Asia-Pacific region, South America and Southern Africa.
https://ifactory.com.au/news/case-study-downer-connect
How to write a powerful blog post in 60 minutes (or less) [INFOGRAPHIC]
Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t?
Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time?
We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light.
Even professional copywriters get stuck too.
Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website.
https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less
How to write a powerful blog post in 60 minutes (or less)
Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t?
Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time?
We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light.
Even professional copywriters get stuck too.
Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website.
https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less
Case Study: INCO Serviced Offices Website by iFactory
Inco Property Group has been a long-term client of iFactory and we’ve supported their digital business growth as they’ve expanded their capabilities. Inco Property Group specialises in property management of a number of Brisbane-based office buildings, with their new venture, Inco Serviced Offices, they are able to offer fully-serviced offices, co-working desk spaces, shared spaces, virtual offices and hot desking for remote homeworkers, start-ups and freelancers.
https://ifactory.com.au/news/case-study-inco-serviced-offices
Case Study: AVE Bikes Website by iFactory
Electric Bicycles are fast becoming the next big thing in personal transport, as new battery technologies increase the rider’s range and top speed. AVE Bikes are taking this concept to the next level, with smart designs and a range of e-bikes aimed at beginners, experienced pros and everyone in between. Not only do AVE Bikes want to see more people going from A to B with their eco-friendly bikes, but they want the spirit of adventure to encourage riders to explore more of the world around them.
https://ifactory.com.au/news/case-study-ave-bikes
scrolling in web design the long and the short of it [INFOGRAPHIC]
When you click-through to a new website, do you strictly stay “above the fold” or do you venture into the beyond by scrolling down the page?
Contrary to popular belief, a large proportion of users do delve beyond the fold. Chartbeat, a content intelligence platform for publishers, analysed data from 2 billion visits, and found that 66% of user attention is spent below the fold. The death of the fold is no new concept. In fact, we touched on this idea in our article on best practice web design back in 2015 after discovering through several A/B tests that moving the call-to-action underneath the fold contributed to considerably higher conversion rates. And for those who favour minimalist website design, we're sorry to confirm that readership falls significantly when there is only up to 50 words of copy. Whereas, it drops very little when the copy is between 50 and 500 words.
Since then, single page websites - or parallax scroll websites - have made a comeback, providing User Experience (UX) and User Interface (UI) designers with some exciting opportunities to delve into story-telling, produce powerful visuals, and create a more interactive experience.
Like any form of web design, scrolling websites aren’t without their complications and aren’t effective for every kind of business. If you’re looking to revamp your website, we’ve weighed the pros and cons of parallax websites.
https://ifactory.com.au/news/scrolling-web-design-long-and-short-it
Case Study: Golden Cockerel website by iFactory
Golden Cockerel is a fully integrated poultry producer in the Australian and International marketplace.
Family-owned, the company operates feed mills, hatcheries, parent farms, broiler farms, processing plants and distribution facilities. Golden Cockerel products are supplied to a wide range of customers, from the major supermarket retailers to takeaway food chains, specialist poultry shops and international fresh food importers.
https://ifactory.com.au/news/case-study-golden-cockerel
What’s the difference between a UX and UI designer? (Part two)
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
What’s the difference between a UX and UI designer? (Part one)
There’s a bit of confusion around what kind of designer you might need for any given project. Do you need a UX designer? Or a UI designer perhaps? If you’re not really sure what either of these designers do, don’t fret. This two-part series is dedicated to helping you understand the mysteries of UX and UI design and spotting the difference between the two.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-one
Case Study: The Coffee Club Telethon Ball
There’s not a single Queenslander who isn’t aware of the Channel Nine Telethon and the incredible effort a night such as this does to raise funds for life-saving medical research, investing in vital new equipment, support and care for sick kids and their families. The Children’s Hospital Foundation is the brains behind the Nine Telethon, as well as its sister charity ball event, The Coffee Club Telethon Ball, which iFactory contributed to bringing together.
https://ifactory.com.au/news/case-study-coffee-club-telethon-ball
Why design thinking matters in digital business strategy [INFOGRAPHIC]
Design thinking is not a new concept, yet it is currently revolutionising the way we work and operate a business. Some of the biggest design-led companies including Coca Cola, Apple, IBM, and Proctor & Gamble adopt this strategy company-wide and successfully outperforming other companies listed on the S&P 500 over the past ten years by an incredible 219%.
https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy
Colour basics hues tints tones and shades [INFOGRAPHIC]
Colour plays a vital role in good web design. It has the power to evoke particular emotions in your website visitors, which influences how that person views and interacts with your brand. Those who are web designing understand that colour can be used as a way to focus people’s attention on certain elements of a website, driving them towards a journey to conversion.
https://ifactory.com.au/news/colour-basics-hues-tints-tones-and-shades
Spotting the difference between branding, identity and logo design
The Brisbane creative team at iFactory get asked this question a lot: What is the difference between a brand, corporate identity and logo design?
Many people see them as interchangeable synonyms to represent all digital and visual elements. It’s completely understandable, especially for those who don’t work in digital marketing. Let’s break down the fundamentals of logo, branding and corporate identity by looking at the definitions of each.
http://ifactory.com.au/news/spotting-difference-between-branding-identity-and-logo-design
Essential features for a successful website
Websites are arguably the holy grail of any business' marketing assets. Through earned, paid and other owned media, you will be directing audiences to your website, inviting them to learn more about your business and taking them on the buyer journey cycle. So, it's important your site looks great, has enough content to keep readers engaged and entices them to invest, and most importantly - that it is functioning properly in the first place. What five things must you have in your arsenal when designing a successful website in 2017?
http://ifactory.com.au/news/essential-features-successful-website
The difference between image size and image resolution
One of the most frequently asked questions from our clients is about image size or should that be image resolution? It can be confusing and one depends on the other, so we’re going to take a look at why these two terms often get confused and what they mean.
http://ifactory.com.au/news/difference-between-image-size-and-image-resolution
Case Study: ATF Services
Head to any work-site, sporting match, or event and you’re likely to see ATF Services fencing or security. ATF Services are a proudly owned and operated Australian temporary fencing, surveillance and height safety company. With over 60 locations throughout Australia and New Zealand and over 5,000 regular clients, ATF Services are the market leader in their industry and has built their reputation on delivering smarter safety solutions that boast high product quality and service.
http://ifactory.com.au/news/case-study-atf-services
Do You Need a Web App or a Native App?
We’re in a time and place where lots of businesses feel they want (or need) to develop an app - mobile application. There are two main types: Web apps and Native apps. Before we get started reviewing the benefits that these two different types of apps can bring to your business, let’s take a look at what these apps are.
http://ifactory.com.au/news/do-you-need-web-app-or-native-app
How to manage your social media and still have a life [INFOGRAPHIC]
You know that social media is a key component to your digital marketing plan, but in all honesty, it can be a little overwhelming. How often and when should you post? Which social media platforms should you use? How will you know it’s effective? The good news is there is an answer to all of these questions and more as well as tools you can use to make the task less daunting.
http://ifactory.com.au/news/how-manage-your-social-media-and-still-have-life
3 Simple Steps for Improving SEO
For small businesses trying to optimise their search engine rankings and increase traffic to their website, following these three steps for search engine optimisation (SEO) provides quick, easy ways to start seeing your digital marketing strategies pay off.
http://ifactory.com.au/news/3-simple-steps-improving-seo
Top 10 Women in the History of Tech
The digital domain is slowly but surely changing with more and more women graduating with STEM (Science, Technology, Engineering and Maths) qualifications than ever before. During Women’s History Month and to commemorate International Women’s Day, we thought it was the prime time to take a look at some of the women who have made major contributions to the tech world throughout history.
http://ifactory.com.au/news/top-10-women-history-tech
Top 10 Women in the history of tech [INFOGRAPHIC]
The digital domain is slowly but surely changing with more and more women graduating with STEM (Science, Technology, Engineering and Maths) qualifications than ever before. During Women’s History Month and to commemorate International Women’s Day, we thought it was the prime time to take a look at some of the women who have made major contributions to the tech world throughout history.
http://ifactory.com.au/news/top-10-women-history-tech
Case Study: PresCare
PresCare needed a new website with improved functionality and better visual communication that seamlessly integrated with their new high-profile marketing campaign that included TV commercials. The extremely tight deadline was not negotiable as it was a vital part of the campaign.
Project: http://www.prescare.org.au/
Completed: February 2017
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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How to write a powerful blog post in 60 minutes (or less)
Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t?
Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time?
We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light.
Even professional copywriters get stuck too.
Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website.
https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less
Case Study: INCO Serviced Offices Website by iFactory
Inco Property Group has been a long-term client of iFactory and we’ve supported their digital business growth as they’ve expanded their capabilities. Inco Property Group specialises in property management of a number of Brisbane-based office buildings, with their new venture, Inco Serviced Offices, they are able to offer fully-serviced offices, co-working desk spaces, shared spaces, virtual offices and hot desking for remote homeworkers, start-ups and freelancers.
https://ifactory.com.au/news/case-study-inco-serviced-offices
Case Study: AVE Bikes Website by iFactory
Electric Bicycles are fast becoming the next big thing in personal transport, as new battery technologies increase the rider’s range and top speed. AVE Bikes are taking this concept to the next level, with smart designs and a range of e-bikes aimed at beginners, experienced pros and everyone in between. Not only do AVE Bikes want to see more people going from A to B with their eco-friendly bikes, but they want the spirit of adventure to encourage riders to explore more of the world around them.
https://ifactory.com.au/news/case-study-ave-bikes
scrolling in web design the long and the short of it [INFOGRAPHIC]
When you click-through to a new website, do you strictly stay “above the fold” or do you venture into the beyond by scrolling down the page?
Contrary to popular belief, a large proportion of users do delve beyond the fold. Chartbeat, a content intelligence platform for publishers, analysed data from 2 billion visits, and found that 66% of user attention is spent below the fold. The death of the fold is no new concept. In fact, we touched on this idea in our article on best practice web design back in 2015 after discovering through several A/B tests that moving the call-to-action underneath the fold contributed to considerably higher conversion rates. And for those who favour minimalist website design, we're sorry to confirm that readership falls significantly when there is only up to 50 words of copy. Whereas, it drops very little when the copy is between 50 and 500 words.
Since then, single page websites - or parallax scroll websites - have made a comeback, providing User Experience (UX) and User Interface (UI) designers with some exciting opportunities to delve into story-telling, produce powerful visuals, and create a more interactive experience.
Like any form of web design, scrolling websites aren’t without their complications and aren’t effective for every kind of business. If you’re looking to revamp your website, we’ve weighed the pros and cons of parallax websites.
https://ifactory.com.au/news/scrolling-web-design-long-and-short-it
Case Study: Golden Cockerel website by iFactory
Golden Cockerel is a fully integrated poultry producer in the Australian and International marketplace.
Family-owned, the company operates feed mills, hatcheries, parent farms, broiler farms, processing plants and distribution facilities. Golden Cockerel products are supplied to a wide range of customers, from the major supermarket retailers to takeaway food chains, specialist poultry shops and international fresh food importers.
https://ifactory.com.au/news/case-study-golden-cockerel
What’s the difference between a UX and UI designer? (Part two)
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
What’s the difference between a UX and UI designer? (Part one)
There’s a bit of confusion around what kind of designer you might need for any given project. Do you need a UX designer? Or a UI designer perhaps? If you’re not really sure what either of these designers do, don’t fret. This two-part series is dedicated to helping you understand the mysteries of UX and UI design and spotting the difference between the two.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-one
Case Study: The Coffee Club Telethon Ball
There’s not a single Queenslander who isn’t aware of the Channel Nine Telethon and the incredible effort a night such as this does to raise funds for life-saving medical research, investing in vital new equipment, support and care for sick kids and their families. The Children’s Hospital Foundation is the brains behind the Nine Telethon, as well as its sister charity ball event, The Coffee Club Telethon Ball, which iFactory contributed to bringing together.
https://ifactory.com.au/news/case-study-coffee-club-telethon-ball
Why design thinking matters in digital business strategy [INFOGRAPHIC]
Design thinking is not a new concept, yet it is currently revolutionising the way we work and operate a business. Some of the biggest design-led companies including Coca Cola, Apple, IBM, and Proctor & Gamble adopt this strategy company-wide and successfully outperforming other companies listed on the S&P 500 over the past ten years by an incredible 219%.
https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy
Colour basics hues tints tones and shades [INFOGRAPHIC]
Colour plays a vital role in good web design. It has the power to evoke particular emotions in your website visitors, which influences how that person views and interacts with your brand. Those who are web designing understand that colour can be used as a way to focus people’s attention on certain elements of a website, driving them towards a journey to conversion.
https://ifactory.com.au/news/colour-basics-hues-tints-tones-and-shades
Spotting the difference between branding, identity and logo design
The Brisbane creative team at iFactory get asked this question a lot: What is the difference between a brand, corporate identity and logo design?
Many people see them as interchangeable synonyms to represent all digital and visual elements. It’s completely understandable, especially for those who don’t work in digital marketing. Let’s break down the fundamentals of logo, branding and corporate identity by looking at the definitions of each.
http://ifactory.com.au/news/spotting-difference-between-branding-identity-and-logo-design
Essential features for a successful website
Websites are arguably the holy grail of any business' marketing assets. Through earned, paid and other owned media, you will be directing audiences to your website, inviting them to learn more about your business and taking them on the buyer journey cycle. So, it's important your site looks great, has enough content to keep readers engaged and entices them to invest, and most importantly - that it is functioning properly in the first place. What five things must you have in your arsenal when designing a successful website in 2017?
http://ifactory.com.au/news/essential-features-successful-website
The difference between image size and image resolution
One of the most frequently asked questions from our clients is about image size or should that be image resolution? It can be confusing and one depends on the other, so we’re going to take a look at why these two terms often get confused and what they mean.
http://ifactory.com.au/news/difference-between-image-size-and-image-resolution
Case Study: ATF Services
Head to any work-site, sporting match, or event and you’re likely to see ATF Services fencing or security. ATF Services are a proudly owned and operated Australian temporary fencing, surveillance and height safety company. With over 60 locations throughout Australia and New Zealand and over 5,000 regular clients, ATF Services are the market leader in their industry and has built their reputation on delivering smarter safety solutions that boast high product quality and service.
http://ifactory.com.au/news/case-study-atf-services
Do You Need a Web App or a Native App?
We’re in a time and place where lots of businesses feel they want (or need) to develop an app - mobile application. There are two main types: Web apps and Native apps. Before we get started reviewing the benefits that these two different types of apps can bring to your business, let’s take a look at what these apps are.
http://ifactory.com.au/news/do-you-need-web-app-or-native-app
How to manage your social media and still have a life [INFOGRAPHIC]
You know that social media is a key component to your digital marketing plan, but in all honesty, it can be a little overwhelming. How often and when should you post? Which social media platforms should you use? How will you know it’s effective? The good news is there is an answer to all of these questions and more as well as tools you can use to make the task less daunting.
http://ifactory.com.au/news/how-manage-your-social-media-and-still-have-life
3 Simple Steps for Improving SEO
For small businesses trying to optimise their search engine rankings and increase traffic to their website, following these three steps for search engine optimisation (SEO) provides quick, easy ways to start seeing your digital marketing strategies pay off.
http://ifactory.com.au/news/3-simple-steps-improving-seo
Top 10 Women in the History of Tech
The digital domain is slowly but surely changing with more and more women graduating with STEM (Science, Technology, Engineering and Maths) qualifications than ever before. During Women’s History Month and to commemorate International Women’s Day, we thought it was the prime time to take a look at some of the women who have made major contributions to the tech world throughout history.
http://ifactory.com.au/news/top-10-women-history-tech
Top 10 Women in the history of tech [INFOGRAPHIC]
The digital domain is slowly but surely changing with more and more women graduating with STEM (Science, Technology, Engineering and Maths) qualifications than ever before. During Women’s History Month and to commemorate International Women’s Day, we thought it was the prime time to take a look at some of the women who have made major contributions to the tech world throughout history.
http://ifactory.com.au/news/top-10-women-history-tech
Case Study: PresCare
PresCare needed a new website with improved functionality and better visual communication that seamlessly integrated with their new high-profile marketing campaign that included TV commercials. The extremely tight deadline was not negotiable as it was a vital part of the campaign.
Project: http://www.prescare.org.au/
Completed: February 2017
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How To Use Customer Experiences As Stories For Your BrandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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