This document provides an overview of the methodology and key findings of Universal McCann's third wave of global research into the impact of social media. The research surveyed 17,000 internet users across 29 countries and found that social media is a global phenomenon, participation is increasing, and platforms like social networks, blogs, and video sharing continue to grow significantly. Asian markets lead in social media usage, and emerging internet markets are adopting platforms at a faster rate than developed markets.
This document is the third wave of a global social media tracker report by Universal McCann. It provides an introduction, methodology, definitions of social media, global statistics on social media usage, and sections on blogging, social networking, sharing content, consuming content, and final conclusions. The report demonstrates the continued growth of social media usage globally.
The second wave of the ongoing report of “Power to the People”, surveys almost 9500 regular Internet users in 21 markets worldwide, and was conducted in May 2007. The study measures consumer usage, attitudes and interest in adopting the possibilities of the changing and socially orientated Internet.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
The document summarizes key findings from the fourth wave of UM's ongoing survey of social media usage called "Power to the People". Some of the main highlights include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Video usage has increased significantly, both in terms of people uploading videos to social networks/blogs and watching videos online, with the global average of video watchers at 83%.
3) Seventeen percent of internet users now access the internet via mobile as well as at home/work, showing social media is becoming more mobile.
A Guide to the Digital Media Market - CVG Second Thursday, 2/12/13Paige Rasid
The digital media IPO market in 2012 has been challenging compared to 2011. Several high profile consumer internet companies that went public in 2012, like Facebook, have underperformed and brought into question valuations of consumer internet companies. Many 2011 digital IPO companies have also struggled with changing business models as public companies. Enterprise marketing IPOs have performed relatively better based on company fundamentals. Overall M&A has been a risky strategic option for newly public digital companies.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
This document discusses geographic ontologies and spatial relationships. It begins with introductions to ontologies, geographic features, and spatial relationships. It then covers topics like GeoOWL, an ontology language for geography, and gazetteers, which are dictionaries of place names. Spatial relationships can be topological, projective, or based on distances. Geographic ontologies aim to represent geographic concepts and features as well as the spatial relationships between them.
This document is the third wave of a global social media tracker report by Universal McCann. It provides an introduction, methodology, definitions of social media, global statistics on social media usage, and sections on blogging, social networking, sharing content, consuming content, and final conclusions. The report demonstrates the continued growth of social media usage globally.
The second wave of the ongoing report of “Power to the People”, surveys almost 9500 regular Internet users in 21 markets worldwide, and was conducted in May 2007. The study measures consumer usage, attitudes and interest in adopting the possibilities of the changing and socially orientated Internet.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
The document summarizes key findings from the fourth wave of UM's ongoing survey of social media usage called "Power to the People". Some of the main highlights include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Video usage has increased significantly, both in terms of people uploading videos to social networks/blogs and watching videos online, with the global average of video watchers at 83%.
3) Seventeen percent of internet users now access the internet via mobile as well as at home/work, showing social media is becoming more mobile.
A Guide to the Digital Media Market - CVG Second Thursday, 2/12/13Paige Rasid
The digital media IPO market in 2012 has been challenging compared to 2011. Several high profile consumer internet companies that went public in 2012, like Facebook, have underperformed and brought into question valuations of consumer internet companies. Many 2011 digital IPO companies have also struggled with changing business models as public companies. Enterprise marketing IPOs have performed relatively better based on company fundamentals. Overall M&A has been a risky strategic option for newly public digital companies.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
This document discusses geographic ontologies and spatial relationships. It begins with introductions to ontologies, geographic features, and spatial relationships. It then covers topics like GeoOWL, an ontology language for geography, and gazetteers, which are dictionaries of place names. Spatial relationships can be topological, projective, or based on distances. Geographic ontologies aim to represent geographic concepts and features as well as the spatial relationships between them.
This document is the United Nations' 2010 report on progress toward achieving the Millennium Development Goals. It was produced by a group of UN agencies and experts to assess progress based on statistical indicators. The report finds that targets have been met in some areas, such as increasing primary education and reducing child mortality, but that economic crises and inequality pose challenges to achieving all goals by 2015.
This is a sample OpenOffice Writer document. OpenOffice Writer is a free and open-source word processing program that allows users to create documents similar to Microsoft Word. The document does not contain any other substantive content beyond serving as an example of a basic OpenOffice Writer file.
The document introduces some key concepts about social media, including that everyone can now act as a media company by sharing their ideas online. It discusses how social networks, blogs, user-generated content and other online platforms allow people to spread ideas and connect with others. The document also outlines five opportunities that social media provides: listening, speaking, engaging, evangelizing and adopting; and notes that effective social media initiatives consider the four Ps of people, purpose, plan and process.
The document discusses experiments with delivering uncompressed high definition video over IP networks at data rates of 1.5 Gbps. It also describes efforts to stream lower bit rate HD and standard definition video to desktops using various codecs. Additionally, it mentions the use of DVTS software to stream digital video over IP and several applications of this including virtual briefings and video conferences.
The document discusses participatory sensing and smart cities. It describes participatory sensing as an approach where individuals use mobile devices to collect and interpret data about their world. This helps people understand reality through data and change habits. The document advocates for creating communities before building projects. It presents DreamHamar as a network design process that engaged the public. It promotes participatory mapping, open networks, and community participation and sharing to build social cohesion in smart cities.
This document summarizes a training session on budget preparation and management for research grants. It covers:
1) Reading guidelines and evaluating budget needs to ensure costs are allowable and fit the project scope.
2) Elements of a budget including direct costs like salaries, fringe benefits, equipment, and indirect costs. It also discusses justifying costs and calculating fringe rates.
3) Special requirements funders may have around cost sharing, travel, F&A limits, and prohibited cost categories. The training stresses starting early, asking for help, and incorporating the budget into the proposal.
The document discusses lab management and budgeting. It covers developing goals based on the organization's mission, making budget assumptions, forecasting expenses, and monitoring costs. Expenses are divided into capital costs like new equipment and information technology, and operational costs such as salaries, consumables, and maintenance contracts. Budgets should be monitored monthly to track variances from the initial assumptions and make adjustments. Calculating the total cost per test is important for understanding overall lab efficiency.
Introduction to Personal Computers in the ClassroomNURUL HUDA
The document discusses how computers work through an input-processing-storage-output cycle. It describes the main hardware components of a computer including the CPU, RAM, storage devices, input devices like keyboards and mice, and output devices like monitors and printers. It also explains the basic software components like the BIOS, operating system, and applications. The document emphasizes that teachers need a basic understanding of computer hardware and software to effectively integrate technology into the classroom.
This document provides a summary of key findings from Wave 3 of Universal McCann's global research into the impact of social media. Some of the main highlights include:
- Social media usage has grown significantly across all platforms since Wave 1, with video clips seeing the largest increase in penetration.
- Asia is leading in terms of social media participation, with more users creating and sharing content than any other region.
- Over half of social network users have uploaded photos, while one-fifth have uploaded videos, making social networks the top platform for sharing content.
- Blogs have become a mainstream media worldwide, with the global blogging community rivaling traditional media in size. China has the largest blogging community.
-
International Social Media Research Wave3Anabelle P
This document provides an overview and highlights of the findings from Wave 3 of Universal McCann's global research into the impact of social media. Some key findings include:
- Social media usage has grown significantly across all platforms since Wave 1, with video clips seeing the largest increase in penetration.
- Asia is leading in content creation through social media more than any other region.
- China has the largest blogging community in the world with over 42 million bloggers, more than the US and Western Europe combined.
- Social networks have become the number one platform for sharing content, with over 75% of users uploading photos and 22% uploading videos.
- The "widget economy" is growing, with 23
Este relatório é o resultado de uma pesquisa feita pela McCann no mundo todo para identificar o comportamento dos usuários de internet.
Tenho visto alguns trabalhos publicados em redes sociais e sites de empresas 'experts' em web marketing utilizando as informações desta pesquisa sem mencionar a fonte. Assim, decidi postar aqui e em outras redes a real fonte de informações sobre o perfil internauta 2.0.
Bom proveito!
Social networking service in the crisis and immediate post catastrophe respon...Masahiko Shoji
"The J-RAPID(*) program is dedicated to support collaboration activities between Japanese and foreign researchers having a severe urgency on natural or anthropogenic disasters and similar unanticipated events.
J-RAPID aims to play an initial response role by promptly supporting activities above mentioned before ordinary projects are implemented by the national government, academic societies, or others."
http://www.jst.go.jp/inter/english/sicp/country/j-rapid.html
WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
http://www.umww.com/wave4/
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social networking site.
3) Blogging readership has reached saturation levels, with 71% of active internet users reading blogs. However, more users are creating blogs as well, up from 34% to 40%.
4) Social media platforms are becoming more multimedia, with more users uploading photos, videos, music and widgets to their
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
Power To The People: Wave 4 Social Media Study by Universal McCannIN2marcom .com
UM’s WAVE research into the phenomenal growth of social media is the most robust data set in the world.
Affectionately called "Power to the People," this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main findings include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Nearly two-thirds of active internet users now have social network profiles and spend time managing them.
3) Video usage on social networks and blogs has significantly increased, both in terms of users uploading videos and watching videos online.
4) Seventeen percent of active internet users now access the internet via mobile devices in addition to traditional methods.
El estudio anual de Universal McCann que muestra la penetración, afinidad y crecimiento de las herramientas Social Media en los mercados mundiales. Imperdible.
This document is the United Nations' 2010 report on progress toward achieving the Millennium Development Goals. It was produced by a group of UN agencies and experts to assess progress based on statistical indicators. The report finds that targets have been met in some areas, such as increasing primary education and reducing child mortality, but that economic crises and inequality pose challenges to achieving all goals by 2015.
This is a sample OpenOffice Writer document. OpenOffice Writer is a free and open-source word processing program that allows users to create documents similar to Microsoft Word. The document does not contain any other substantive content beyond serving as an example of a basic OpenOffice Writer file.
The document introduces some key concepts about social media, including that everyone can now act as a media company by sharing their ideas online. It discusses how social networks, blogs, user-generated content and other online platforms allow people to spread ideas and connect with others. The document also outlines five opportunities that social media provides: listening, speaking, engaging, evangelizing and adopting; and notes that effective social media initiatives consider the four Ps of people, purpose, plan and process.
The document discusses experiments with delivering uncompressed high definition video over IP networks at data rates of 1.5 Gbps. It also describes efforts to stream lower bit rate HD and standard definition video to desktops using various codecs. Additionally, it mentions the use of DVTS software to stream digital video over IP and several applications of this including virtual briefings and video conferences.
The document discusses participatory sensing and smart cities. It describes participatory sensing as an approach where individuals use mobile devices to collect and interpret data about their world. This helps people understand reality through data and change habits. The document advocates for creating communities before building projects. It presents DreamHamar as a network design process that engaged the public. It promotes participatory mapping, open networks, and community participation and sharing to build social cohesion in smart cities.
This document summarizes a training session on budget preparation and management for research grants. It covers:
1) Reading guidelines and evaluating budget needs to ensure costs are allowable and fit the project scope.
2) Elements of a budget including direct costs like salaries, fringe benefits, equipment, and indirect costs. It also discusses justifying costs and calculating fringe rates.
3) Special requirements funders may have around cost sharing, travel, F&A limits, and prohibited cost categories. The training stresses starting early, asking for help, and incorporating the budget into the proposal.
The document discusses lab management and budgeting. It covers developing goals based on the organization's mission, making budget assumptions, forecasting expenses, and monitoring costs. Expenses are divided into capital costs like new equipment and information technology, and operational costs such as salaries, consumables, and maintenance contracts. Budgets should be monitored monthly to track variances from the initial assumptions and make adjustments. Calculating the total cost per test is important for understanding overall lab efficiency.
Introduction to Personal Computers in the ClassroomNURUL HUDA
The document discusses how computers work through an input-processing-storage-output cycle. It describes the main hardware components of a computer including the CPU, RAM, storage devices, input devices like keyboards and mice, and output devices like monitors and printers. It also explains the basic software components like the BIOS, operating system, and applications. The document emphasizes that teachers need a basic understanding of computer hardware and software to effectively integrate technology into the classroom.
This document provides a summary of key findings from Wave 3 of Universal McCann's global research into the impact of social media. Some of the main highlights include:
- Social media usage has grown significantly across all platforms since Wave 1, with video clips seeing the largest increase in penetration.
- Asia is leading in terms of social media participation, with more users creating and sharing content than any other region.
- Over half of social network users have uploaded photos, while one-fifth have uploaded videos, making social networks the top platform for sharing content.
- Blogs have become a mainstream media worldwide, with the global blogging community rivaling traditional media in size. China has the largest blogging community.
-
International Social Media Research Wave3Anabelle P
This document provides an overview and highlights of the findings from Wave 3 of Universal McCann's global research into the impact of social media. Some key findings include:
- Social media usage has grown significantly across all platforms since Wave 1, with video clips seeing the largest increase in penetration.
- Asia is leading in content creation through social media more than any other region.
- China has the largest blogging community in the world with over 42 million bloggers, more than the US and Western Europe combined.
- Social networks have become the number one platform for sharing content, with over 75% of users uploading photos and 22% uploading videos.
- The "widget economy" is growing, with 23
Este relatório é o resultado de uma pesquisa feita pela McCann no mundo todo para identificar o comportamento dos usuários de internet.
Tenho visto alguns trabalhos publicados em redes sociais e sites de empresas 'experts' em web marketing utilizando as informações desta pesquisa sem mencionar a fonte. Assim, decidi postar aqui e em outras redes a real fonte de informações sobre o perfil internauta 2.0.
Bom proveito!
Social networking service in the crisis and immediate post catastrophe respon...Masahiko Shoji
"The J-RAPID(*) program is dedicated to support collaboration activities between Japanese and foreign researchers having a severe urgency on natural or anthropogenic disasters and similar unanticipated events.
J-RAPID aims to play an initial response role by promptly supporting activities above mentioned before ordinary projects are implemented by the national government, academic societies, or others."
http://www.jst.go.jp/inter/english/sicp/country/j-rapid.html
WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
http://www.umww.com/wave4/
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social networking site.
3) Blogging readership has reached saturation levels, with 71% of active internet users reading blogs. However, more users are creating blogs as well, up from 34% to 40%.
4) Social media platforms are becoming more multimedia, with more users uploading photos, videos, music and widgets to their
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
Power To The People: Wave 4 Social Media Study by Universal McCannIN2marcom .com
UM’s WAVE research into the phenomenal growth of social media is the most robust data set in the world.
Affectionately called "Power to the People," this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main findings include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Nearly two-thirds of active internet users now have social network profiles and spend time managing them.
3) Video usage on social networks and blogs has significantly increased, both in terms of users uploading videos and watching videos online.
4) Seventeen percent of active internet users now access the internet via mobile devices in addition to traditional methods.
El estudio anual de Universal McCann que muestra la penetración, afinidad y crecimiento de las herramientas Social Media en los mercados mundiales. Imperdible.
The latest iteration—WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main findings include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Nearly two-thirds of active internet users now have social network profiles and spend time managing them.
3) Video usage on social networks and blogs has significantly increased, both in terms of users uploading videos and watching videos online.
4) Seventeen percent of active internet users now access the internet via mobile devices in addition to traditional methods.
The latest iteration—WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. The report is stuffed full of global statistics, with individual country focuses on the USA, UK, Germany, Korea, Brazil, India and China.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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2. Power to the people - Social Media Tracker Wave 3
3. 3
Welcome to Wave 3
04 Introduction
06 Methodology
10 What is Social Media?
12 Global Snapshot
18 Blogging
34 Social Networking
48 Sharing Content
56 Consuming Content
76 Final Word
4. Introduction
Welcome to Universal McCanns global research into the This latest report demonstrates the continued growth of social
impact of social media. This project is an ongoing commitment media, the impacts of this are huge.
by Universal McCann to measure consumer usage, attitudes and
• The vast majority of users are producing content and there
interests in adopting social media platforms and is the largest
is an ongoing shift towards participation.
exploration of its kind. It aims to provide the facts behind the
hype. • Media consumption is internationalising along language lines
thanks to global social platforms.
The first study was published in September 2006 (Wave 1) and
the second study in June 2007 (Wave 2). This report (Wave 3) • Consumers are moving to on-demand media such as video
brings together the latest results from Wave 3 as well as tracking clips and podcasts.
the evolving trends since Wave 1. Wave 3 surveyed 17,000 internet
users in 29 countries and was completed in March 2008. • The role for advertisers and brands has never had so much
potential – branded applications, content and services all
Since Wave 1 in September 2006 the research has created offer huge potential in social media.
genuine insights on the patterns of usage, such as China having
more bloggers than the US, emerging markets leading take up and • Emerging internet markets are leading the way in usage,
Japan shunning photo sharing. closing the gap with developed countries.
Tom Smith
Tom.smith@universalmccann.com
Wave 3
Wave 1 29 Countries
15 Countries 17,000 Internet
Wave 2 Users
7500 Internet 21 Countries
Users March
10,000 Internet 2008
September Users
2006
June 2007
Power to the people - Social Media Tracker Wave 3
5. Wave 3 Highlights 5
• ocial media is a global phenomenon happening in all markets regardless of wider economic,
S
social and cultural development. If you are online you are using social media
• sian markets are leading in terms of participation, creating more content than any
A
other region
• ll social media platforms have grown significantly over the three Waves
A
– Video Clips are the quickest growing platform, up from 31% penetration
in Wave 1 to 83% in Wave 3
• 7% have joined a Social Network, making it the number one platform for creating
5
and sharing content
– 55% of users have uploaded photos
– 22% of users have uploaded videos
• The widget economy is real
– 23% of social network users have installed an application
– 18% of bloggers have installed applications in their blog templates
• Blogs are a mainstream media world-wide and as a collective rival any traditional media
– 73% have read a blog
• he blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
T
– The number one thing to blog about is personal life and family
• hina has the largest blogging community in the world with 42m bloggers, more than the US
C
and Western Europe combined
• Social media impacts your brands reputation
– 34% post opinions about products and brands on their blog
– 36% think more positively about companies that have blogs
6. Methodology: How we did it
The research has retained a consistent methodology
throughout Wave 1, 2 and 3. All surveys have been scripted
and hosted on Universal McCann’s in-house online research
system, Intuition. All surveys are self completion and the data
collected is entirely quantitative. Every market is representative
of the 16-54 Active Internet Universe. In this Wave 17,000
internet users in 29 countries were interviewed. To be included
you need to be using the internet everyday or every other day.
6/
70
93
95
/3
rk
a
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s/a
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www.fickr.
THE ACTIVE
INTERNET
UNIVERSE = I use the internet
everyday / every other day
Power to the people - Social Media Tracker Wave 3
7. 7
Why the Active Internet Universe?
• As they are the key leaders of social media and drivers of In the past Waves there has been occasional mis-understanding
adoption, they are the most important consumer to about what the results represent, due to the fact that smaller less
understand. economically developed countries lead the way.
• They are the most important consumer to understand the The reason lies in the focus of the study, which is to understand
adoption of social media who are key to growing the internet. usage of social media among internet users. Emerging Internet
markets tend to have a demographical profile that fits the early
• They make up the vast majority of social media adopters.
adopter as opposed to the mature internet markets such as Japan
If you’re not using the internet regularly, you’re not blogging.
and the US. This can be a factor in lower levels of adoption in
• Over time, all users increase the regularity of usage. penetration terms.
Eventually everybody will be an active user, as they have
It must also be considered that emerging markets have lower levels
been with television.
of internet penetration, so the impact of social media among the
country as a whole will be more measured.
Internet Penetration by market
Internet Penetration, all adults. Figures sourced from Internetworldstats.com
%
.9
%
N rali % 2%
Au n 5 .7% 49
Au 71 a 7 9%
U h K g 6 2%
Br ico .8 4%
.8
Ta 66. 5.9 %
nd %
So g K d 6 %
ee y 3 4%
e 3 2%
st .4 0.
87
ai 54 lic
SA or 9.
ut on 9.
9 .
iw 4% %
ili 2. %
H ani .6%
K 6 6
an Re %
rla 2.9
on an .8
rm .0 %
De an 6 .4%
Ro nd .5%
az 21 %
Tu il 2 .3%
ex 1 5
Sw ma .7%
Sp ce pub
Ru ppi 3%
U da 64.
Po ey 2 4%
Ita ria 5%
Gr gar 31.
Cz ce 5.
M sia s 1
Ph a 1 .3
Fr ch 5.5
s
57 .7
H zerl 68
Ca an %
ki 3%
he 7
e
in n 7
m 29
56
p 67
la 2
s ne
rk 2.
st 6.
n 8
na y
et a
it rk
un a
Pa 5.
Ch sta
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a
ly
di
Ge
In
100
% Online (All adults)
0
8. Methodology: Universe sizes – putting it into context
Estimated worldwide 16 - 54 active
internet universe = 475m users
11
5 6 12
2
13 14
7 8 15
1 USA 17 16
100m 9 10
18
19
3
3
North America Europe Asia & Oceania
1 USA 100m 5 UK 17.8m 21 Pakistan 0.26m
2 Canada 7.8m 6 Netherlands 6.1m 22 India 17.8m
Central &
7 France 12.8m 23 China 61.0m 4
8 Switzerland 1.3m 24 Hong Kong 1.8m
South America 9 Spain 10.9m 25 Taiwan 5.4m
3 Mexico 6.7m 10 Italy 10.2m 26 South Korea 13.7m
4 Brazil 13.8m 11 Denmark 1.3m 27 Japan 29.8m
12 Poland 3.6m 28 Philippines 3.7m
13 Germany 18.8m 29 Australia 5.1m
14 Czech 1.9m
15 Hungary 1.2m
16 Romania 2.2m
17 Austria 1.2m
18 Turkey 5.0m
19 Greece 1.2m
20 Russia 8.6m
Power to the people - Social Media Tracker Wave 3
9. 9
20
Putting the results into context
To help provide a more complete picture,
the analysis in this report puts the results
into context in two ways;
23 China 1. Market by market universe estimates
61m
26 27
2. Penetration of usage among all 16-54s.
Both these figures are estimates based on
21 the above universe sizes. When estimating
24 global usage figures of different social media
25
technologies we make the fair assumption
that the vast majority of users will be active
22
28 users and between the ages of 16-54.
How did we get to these universe figures?
Local market data from TGI, Simmons or
equivalent provided penetration figures for
16-54s by market and levels of active usage.
These were correlated with Internet World
Stats, CIA World Factbook and Comscore.
29 The general rule is the more developed a
market is, the higher in home and at work
internet connections are, which leads to
higher levels of active usage.
10. What is social media?
www.fic r.com/phot
Social media is an important
k
Social media represents shift, as it summarises the
a big improvement over os/
importance of interaction, the consumer
pi cc
Web 2.0 as a term to
lly
wi
ls o
adi and the community. The term emphasises
n/6
876
describe the changes that have
6 1 3 2/ the idea that as a collective it can have as much
impacted the internet. The idea impact as any traditional media platform.
that we switched from Web 1.0 to In truth, to claim social media as “new” is slightly misleading. From the
2.0 beginning, the internet was founded on message boards, chat rooms and
was always a touch crude. peer to peer communication. What has changed is the mass involvement
that modern social platforms inspire.
Contributing to the internet has never been as accessible and less technical.
Innovations in web development, computing technology and the proliferation
4787692/
of broadband have come together in drive monumental consumer take up.
This is why the phenomenon of social media is important now – it has the
s/45
e
cat
potential to impact on all our media consumption therefore shifting the
/le
s
o
to
ph
ckr.
co m/ emphasis from professional content producers to the consumer.
www.fi
The definition
“Online applications,
platforms and media which
aim to facilitate interaction,
collaboration and the
sharing of content”
Power to the people - Social Media Tracker Wave 3
11. 11
Photo Blogging
Sharing
Micro
Video Blogging
Sharing
Key
Podcasts Social RSS
Platforms
Message Widgets
Boards
Chat Social
Rooms Networking
12. Global snapshot: Wave 3
Reach
rk
ite
wo
bs
et
we
“Thinking about using the Internet, which of the
ln
g
ia
following have you ever done?” Active Internet Users
rin
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og
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g
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dc
on
to
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rin
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os
og
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en
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ip
ot
al
an
bl
we
sh
ar eo
ofi
m
m
cl
ph
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on
n
sh vid
pr
m
m
s/
to
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o
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ow
rs
ot
y
og
co
co
e
a
m
ad
vid
pe
ph
eo a
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bl
y
e
a
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d
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ag
ad
ch
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wn
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av
av
an
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82.9% 72.8% 67.5% 63.2% 57.3% 54.8% 52.2% 45.8% 45.1% 38.7% 38.5% 33.7%
Reach over time
“Thinking about using the Internet, which of the following have you ever done?” Active Internet Users
90% Read blogs/weblogs
80% Start my own blog/weblog
Leave a comment on a news site
70%
Watch video clips online
60% Download a podcast (pre-recorded radio/
% Ever done
50% audio show)
Create a profile on a social network
40%
Subscribe to an RSS feed
30%
20%
10%
0%
Wave 1 Sep 06 Wave 2 Jun 07 Wave 3 Mar 08
Power to the people - Social Media Tracker Wave 3
13. 13
Frequency
“Thinking about using the Internet, which of the following have you ever done?” Active internet users
Watch video clips online 22% 37% 16%
Read blogs/weblogs 21% 27% 11%
Visit a friend’s social network page 22% 25% 10%
Read personal blogs/weblogs 19% 25% 10%
Share a video clip with a friend 13% 24% 12%
Visit a photo sharing website 13% 21% 14%
Manage profile on existing social network 17% 18% 11%
Upload my photos to a photo sharing website 8% 15% 13%
Download a podcast 7% 16% 8%
Daily reach
Post/write stories for my own blog/weblog 9% 12% 5%
Weekly reach
Upload video clip to video sharing website 7% 11% 7% Monthly reach
14. Global snapshot: Wave 3
Read personal Visit a friends social Man
Watch video clips online Read blogs/weblogs Share a video clip
blogs/weblogs network page on a s
394m 346m 303m
321m 307m
Power to the people - Social Media Tracker Wave 3 www.fickr.com/photos/mshandro/34964515/
15. 15
5 2/
88
62
/2 31
n l ey
sta
ham
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m/photos
www.fickr.co
nage a profile Download a Download a Start my own Upload a Subscribe to
Upload photos video clip
social network video podcast podcast blog/weblog an RSS feed
248m 183m
272m 216m 215m 184m 160m
16-54 active Internet users
global universe estimates
16. Power to the people - Social Media Tracker Wave 3
18. Reading blogs: usage trends
Blogging shows no signs of slowing its growing prominence in popular culture and society.
Politicians, celebrities, brands and family members all seem to have one. Traditional media outlets use them to supplement their normal
output. At the same time legions of micropublishers have utilised blogs to start mini media empires, from Perez Hilton to Treehugger in
every niche imaginable. The result is a massive wealth of new sources of information that we continue to digest.
• Growth continues at a global level • Very high frequency medium
– 77% Read blogs – up 11% on Wave 2 – 50% daily reach in Brazil and Japan
• Saturation in growth in some markets • Blogs are primarily a community media
– South Korea, China, Italy and Russia all reached their – Personal blogs and friend and family blogs are number
limits of growth one destination for reading
• logging as a collective rivals traditional media
B • They’re not for geeks
– 70% weekly reach – Music, TV, film and News are the next highest destinations
Blog readership Wave 3
“Thinking about using the Internet, which of the following have you ever done?” Active Internet Users
h 9 7% .8%
M a 8 s 9 .1%
%
Ita n 8 % .4%
N ey 6 9. 69
U mar 2. 2%
De rali d 6 8%
Br ico 1% 3%
.7
st .3 8%
50 %
SA k 0%
ee 72 %
%
in ne 2
rk a 6 lic
on 8% 7
n a 6 3.
st an 5.
un y %
ex 8 0.
pa .0 6
Ta il 8 .7%
Gl sia .2%
Ru ce .3%
Ge ada .7%
ry .4
In rto R .6%
Cz al 7 .8%
U erl .6%
Ch ppi ea 9
H 5. ds 6
Gr nd 6.0
.5
Ro h R .2%
Fr 78 .4%
Ja 85 o 8
Tu ani pub
Po stan 8%
Pu an 1%
Au 60 60.
H an 6.6
Au erl 6
Pa n 7 %
ga 55
Ca ria %
Sp ce %
itz ong
az 87
la 7
s 72
a c
ai 78
n 59
e 86
ob 70
.
ki 7.
iw 7.
ili or
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an .9
rm 5
ly 4
m e
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% Ever read
0
Power to the people - Social Media Tracker Wave 3
19. 19
Blog readership Waves 1-3
“Thinking about using the Internet, which of the following have you ever done?” – “Read blogs / weblogs” Active Internet Universe
Global 54% 66% 77% Philippines 33% 64% 90%
Australia 21% 55% 62% Russia 73% 72% 71%
China 58% 85% 88% South Korea 72% 91% 92%
France 75% 77% 78% Spain 70% 72% 78%
Germany 20% 15% 55% UK 38% 54% 66%
Italy 79% 76% 79% USA 62% 61% 60%
Wave 1 Sep 06 Wave 2 Jun 07 Wave 3 Mar 08
20. Reading blogs: usage trends
Frequency of readership – key markets
“Thinking about using the Internet, how often do you do any of the following?” – “Read blogs / weblogs” Blog Readers Only
31% 40% 16% 13%
al
ob
Gl
52% 32% 7% 9%
il
az
Br
46% 43% 6% 5%
a
in
Ch
28% 38% 19% 15%
ce
an
Fr
17% 41% 21% 21%
y
an
rm
Ge
39% 42% 10% 9%
a
di
In
d
ea
37% 40% 12% 11%
R
ly
%
Ita
50% 32% 12% 6%
n
pa
Ja
29% 38% 22% 11%
ia
ss
Ru
45% 39% 13% 3%
a
re
Ko
h
ut
So
31% 40% 19% 10%
n
ai
Sp
20% 40% 22% 18%
K
U
23% 42% 19% 16%
SA
U
Daily reach Weekly reach Monthly reach Less often
Power to the people - Social Media Tracker Wave 3
21. 63.5%
Pe
r so
n
38.9%
al
bl
Fa og
m s
ily (d
ia
29.1%
of ry
N fri
ew e nd
sit
e s)
s/ bl
cu og
rre s
What kind of blogs do you read?
26.6%
Op nt
in af
fa
io i
ns rs
on
M pr
us od
ic uc
ts
Te an
c hn d
ol br
og an
y ds
Co
m
pu
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r s
Bu
sin
es
s
(g
Bu en
sin er
“When you read blogs, which of the following topics would you read most often?” Active Internet Universe
es al
s ne
Sc ne ws
ie ws an
nc – d
e re
le
op
in
33.1% 20.8% 24.8% 13.5% 12.1% 13.6% 16.7%
va io
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or n tt n)
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cu
Fi rre
lm nt
/T jo
V b
Ga
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26.4% 18.2% 22.5%
Tr
a ve
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ol
9.8%
Ce id
ay
l eb de
rit st
ie in
s
6.7%
at
io
21
Ot
he ns
r )
22. Reading blogs: putting it in context
North America Europe Asia & Oceania
1 USA 60.3m 5 UK 17.8m 21 Pakistan 1.95m
2 Canada 4.1m 6 Netherlands 4.1m 22 India 15.1m
7 France 8.1m 23 China 53.8m
Central & 8 Switzerland 1.21m 24 Hong Kong 1.2m
South America 9 Spain 8.5m 25 Taiwan 4.8m
3 Mexico 5.9m 10 Italy 8.1m 26 South Korea 12.5m
4 Brazil 13.1m 11 Denmark 0.81m 27 Japan 25.1m
12 Poland 2.6m 28 Philippines 3.3m
13 Germany 10.5m 29 Australia 3.2m
14 Czech 1.2m 2
15 Hungary 0.1m
16 Romania 1.5m
17 Austria 0.75m 1 USA
60.3m
18 Turkey 3.5m
19 Greece 0.86m
20 Russia 6.1m
3
3
Reading blogs: impact versus total market
Universe Sizes versus total 16-54 population
%
an y % .1
s .6%
%
%
Fr an 0.5 19
Ta 2. d 2 0%
.6
M ey 8 7% %
.2
2 %
ly 21 2%
itz ong 7%
ee 1. 1%
m 10 %
nd 9
40
rm 2 lic
3 n .
rk 6. .6
De 23. .7%
iw 1% 6
Br ani .6%
in .3% %
n ep %
ec 14 %
rla a 3
on ia .6
K la 6
SA 3 %
Ro nd 0.2
Sp 33 1%
Au ce 2%
N h K 3%
Ge ada ub
Po gary 7%
Ita ce 21.
U er 2
Sw g K 5.
Gr il 1 1.
Tu sia s 6
Ch a 2 2.3
Ca h R .9
Cz tria 3.3
H ico %
H tral 24
U n 3 .0
ai .2%
Ru ppi %
n 2%
he re
az a 1
la 1
.
2
pa 33
ut 4.
s ne
ili .4
.
et o
un 9
ex .
s 1
s k
In stan
So n 3
Au mar
Ph a 6
Ja an
ki
di
Pa
45 4
% Ever read
0
Power to the people - Social Media Tracker Wave 3
24. Writing blogs: usage trends
Blogging is becoming increasingly participatory with every Wave. The concept of Citizen Journalists is becoming the reality.
• ontinued shifts into participation
C • Germany finally found its blogging voice
– 45% have started a blog, up 14% – 28% have started a blog, up from 8%
– 184m started a blog
• Blogging is a community medium
• sia leads the way
A – 64% write about personal life
– South Korea, Taiwan, China top the league table with
• Content is multimedia
70%+ penetration
– 61% post photos, 29% post videos, 24% upload music
• China the biggest blogging market in the world
• Blogs impact on brands
– Estimated 42.5m bloggers
– 34% write about their opinions on products and brands.
• Eastern Europe lowest levels of participation
– Hungary, Czech and Romania are bottom 3
Starting a blog: Wave 3
“Thinking about using the Internet, which of the following have you ever done?” – “Start my own blog / weblog” Active Internet Universe
%
.2
Ph a 7 .9% 7%
ee 6.4 26 %
Fr 33 .2% .3%
8% 8
U ce 2 % .6%
Ja ia 4 1% 5%
Br g K 0.3 .8%
Gr 2 nd .1
7. ic 1
m 2 2%
h 7 %
ga pu %
in 70 1.
rm 28 0%
ob Ri %
SA la 27
d 0. 4.
ec ia %
ly 5 6
az on %
De 5. .4%
s 3 %
st a 2 %
Ru an .6%
8
un e .3
on 6 5
Sw erla .7%
Pu stan .2%
Ch an a 7
Gl rto 8.0
ry bl
Tu 41 3%
Ita al 3 co 3
M ippi 3%
Pa ey %
Ro da 3.
N ia 2 7.
Cz an 2.5
In il 5 g 5
H ico s 6
Ge ria 9.
Sp n 4 0%
Au nd .5
Au trali 0.3
H h R 21
U zer ds
Po ce %
rk .4
na k 2
ss y 2
iw re
nm 3%
3
2 5
la 31
ai 7.
ki 39
il 0.
ex ne
it n
an .3
pa 9.
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Ca ar
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ut
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et
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75
% Ever done
0
Power to the people - Social Media Tracker Wave 3
25. 25
“Below are a
list of statements –
please can you answer
reflecting your opinion.”
– Responses “Definitely
Agree / Somewhat
Agree” Active Internet
Universe
56% Blogging is a good way to express yourself
36% I think more positively about companies that have blogs
33% I have a favourite blog that I read regularly
32% I trust bloggers opinions on products and services
31% Blogging is an important way to socialise with friends
4/
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8
79
w.
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www.fickr.com/photo
ne
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70
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36
4/
26. Writing blogs: usage trends
Blog writing Waves 1-3
“Thinking about using the Internet, which of the following have you ever done?” – “Start my own blog / weblog” Active Internet Universe
Global 28.3% 30.6% 44.8% Philippines 14.1% 41.0% 64.9%
Australia 18.3% 17.9% 29.0% Russia 14.8% 21.3% 27.7%
China 58% 61.1% 70.3% South Korea 45.5% 55.2% 70.6%
France 17.6% 31.4% 31.5% Spain 24.8% 29.1% 41.4%
Germany 6.0% 7.5% 27.8% UK 9.8% 18.5% 25.3%
Italy 22.5% 26.5% 33.3% USA 20.2% 21.1% 26.4%
Wave 1 Sep 06 Wave 2 Jun 07 Wave 3 Mar 08 % start a blog
Power to the people - Social Media Tracker Wave 3
27. 27
Frequency of writing
“Thinking about using the Internet, how often do you do any of the following?” – “Read blogs / weblogs” Blog Writers Only
30% 30% 13% 27%
al
ob
Gl
37% 24% 6% 33%
azil
Br
33% 45% 9% 13%
a
in
Ch
38% 28% 16% 18%
ce
an
Fr
14% 47% 14% 25%
y
an
rm
Ge
23% 39% 12% 26%
a
di
In
e
rit
20% 14% 9% 57%
W
%
pan
Ja
24% 25% 22% 29%
ia
ss
Ru
45% 30% 16% 9%
a
re
Ko
h
ut
30% 25% 17% 28%
So
n
ai
Sp
15% 24% 11% 50%
K
U
20% 25% 15% 40%
SA
U
Daily reach Weekly reach Monthly reach Less often
28. Writing blogs: usage trends
Topics blogged about
“When writing your blog, what topics do you normal write about?” Blog Writers Only
b
jo
nt
rre
n)
io
cu
ds
in
y
op
an
m
br
d
)
o
ns
an
s)
tt
d
e
io
an
n
sit
ws
va
at
ts
s
in
ne
le
ry
og
rs
uc
re
st
ia
i
bl
al
fa
de
(d
od
–
er
af
nd
ws
pr
s
ay
en
og
nt
e
ne
id
on
y
fri
(g
rre
bl
s
og
s
ol
r
ie
of
te
s
s
V
ns
al
cu
(h
ol
g
es
es
e
/T
rit
pu
in
n
nc
hn
ily
io
r
s/
ic
t
l
sin
sin
eb
so
he
or
ve
m
in
m
m
ew
lm
us
ie
c
r
Sp
Ga
l
Ot
a
Op
Bu
Bu
Te
Ce
Pe
Co
Fa
Sc
M
Tr
Fi
N
63.5% 38.9% 29.1% 26.6% 33.1% 20.8% 24.8% 13.5% 12.1% 13.6% 16.7% 26.4% 18.2% 22.5% 9.8% 6.7%
% Topics written about (blog writers only)
Power to the people - Social Media Tracker Wave 3
29. 60.6%
Ph
o to
Content posted
s
28.8%
Vi
de
os
38.9%
Re
co
m
m
en
de
d
we
34.5%
Fa bs
vo ite
u rit s
e
/c
ur
re
nt
24.3%
U ly
pl lis
oa te
d n
m ed
us to
ic m
“When writing your blog, which of the following do you post?” Blog Writers Only
us
ic
27.5%
% Contest posted (blog writers only)
St
or
ie
s
fro
m
ot
he
rb
17.6%
( lo
e. e.g gs
g ap
ph p
ot lic
os at
fro ion
m st
34.1%
Op a ha
in ph t d
io ot isp
ns o
on sh lay
ar ot
pr in he
od g
sit r si
6.6%
Ot uc e) te
he ts co
r an
d nt
en
br
an t
ds
29