The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The second wave of the ongoing report of “Power to the People”, surveys almost 9500 regular Internet users in 21 markets worldwide, and was conducted in May 2007. The study measures consumer usage, attitudes and interest in adopting the possibilities of the changing and socially orientated Internet.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
Social media usage among adults has grown exponentially in recent years, rising from just 8% in 2005 to 65% today. Facebook is the dominant social network, claiming over 53 billion minutes of user time per month. Usage of social networks on mobile devices is also increasing rapidly, with visits from users aged 55 and older doubling year-over-year. Most marketing executives feel unprepared for the challenges and opportunities presented by social media.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries from November 2008 to March 2009. It found that social networks continue growing, with over 62.5% of active internet users now belonging to one. Uploading of photos, videos and other media to profiles is also increasing.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
The document summarizes key findings from the fourth wave of UM's ongoing survey of social media usage called "Power to the People". Some of the main highlights include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Video usage has increased significantly, both in terms of people uploading videos to social networks/blogs and watching videos online, with the global average of video watchers at 83%.
3) Seventeen percent of internet users now access the internet via mobile as well as at home/work, showing social media is becoming more mobile.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
The second wave of the ongoing report of “Power to the People”, surveys almost 9500 regular Internet users in 21 markets worldwide, and was conducted in May 2007. The study measures consumer usage, attitudes and interest in adopting the possibilities of the changing and socially orientated Internet.
Universal Mccann International Social Media Research Wave 3Michael Johnston
Social media continues to grow globally with more users producing and sharing content. This is the third wave of a longitudinal study by Universal McCann tracking social media usage. Blogging, social networking, content sharing, and content consumption are all growing areas according to the report. The impacts of social media's growth have been huge with most users now participating by producing content.
Social media usage among adults has grown exponentially in recent years, rising from just 8% in 2005 to 65% today. Facebook is the dominant social network, claiming over 53 billion minutes of user time per month. Usage of social networks on mobile devices is also increasing rapidly, with visits from users aged 55 and older doubling year-over-year. Most marketing executives feel unprepared for the challenges and opportunities presented by social media.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries from November 2008 to March 2009. It found that social networks continue growing, with over 62.5% of active internet users now belonging to one. Uploading of photos, videos and other media to profiles is also increasing.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
The document summarizes key findings from the fourth wave of UM's ongoing survey of social media usage called "Power to the People". Some of the main highlights include:
1) Social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos.
2) Video usage has increased significantly, both in terms of people uploading videos to social networks/blogs and watching videos online, with the global average of video watchers at 83%.
3) Seventeen percent of internet users now access the internet via mobile as well as at home/work, showing social media is becoming more mobile.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
http://www.umww.com/wave4/
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
Türkiye’nin En Girişimci ve Yenilikçi ÜniversiteleriWebrazzi
TÜBİTAK, 2012 yılından bu yana açıkladığı Girişimci ve Yenilikçi Üniversite Endeksi'nin 2016 sonuçlarını açıkladı. Geçen yılın birincisi Sabancı Üniversitesi bu yıl da listenin ilk sırasında yer aldı.
Este documento presenta el resumen de la Ley Orgánica de Comunicación aprobada por la Asamblea Nacional de Ecuador. En 3 oraciones o menos:
La ley establece los principios y derechos relacionados con la comunicación en Ecuador, incluyendo normas deontológicas para respetar la dignidad humana y grupos vulnerables. Además, regula aspectos como los medios de comunicación nacionales, la información de interés público y la prevalencia de contenidos informativos y culturales en los medios.
Artículo para la revista AMCHAM News de Ecuador. La comunicación corporativa está cambiando y debemos adaptarnos al nuevo entorno de comunicación en redes. En países como Ecuador, esa adaptación no solo ha sido impulsada por los ciudadanos, sino también por el Estado.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This document summarizes key findings from the fourth wave of UM's ongoing study into social media usage. It finds that social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos. Overall, social media usage continues to grow, with the total active internet audience now at 625 million and mobile internet usage reaching 17% of users. Brands are encouraged to understand how and where consumers engage via social media.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries. It found that social networks continue growing, with over 62.5% of active internet users belonging to one. Users are also uploading more videos and photos to their profiles. The proliferation of video on sites like YouTube has led to 33% of social network users uploading videos, up from 16.9% previously.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Este relatório é o resultado de uma pesquisa feita pela McCann no mundo todo para identificar o comportamento dos usuários de internet.
Tenho visto alguns trabalhos publicados em redes sociais e sites de empresas 'experts' em web marketing utilizando as informações desta pesquisa sem mencionar a fonte. Assim, decidi postar aqui e em outras redes a real fonte de informações sobre o perfil internauta 2.0.
Bom proveito!
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer's unique social needs, as well as differences by category and market, is key to creating successful social experiences.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01Agnès Laurent
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
http://www.umww.com/wave4/
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with growing numbers uploading photos, videos, widgets and music.
4) Seventeen percent of active internet users now access the internet via mobile as well as traditional means
The document summarizes key findings from the fourth wave of UM's ongoing study into the rise of social media. Some of the main highlights include:
1) There are now an estimated 625 million active internet users globally, who use the internet daily or every other day.
2) Social networks continue growing rapidly, with nearly two-thirds of active internet users having joined a social network site.
3) Blogging readership has reached saturation levels, while more active users are creating blogs. Social media platforms are also becoming more multimedia, with increased sharing of photos, videos, music and widgets on networks and blogs.
Türkiye’nin En Girişimci ve Yenilikçi ÜniversiteleriWebrazzi
TÜBİTAK, 2012 yılından bu yana açıkladığı Girişimci ve Yenilikçi Üniversite Endeksi'nin 2016 sonuçlarını açıkladı. Geçen yılın birincisi Sabancı Üniversitesi bu yıl da listenin ilk sırasında yer aldı.
Este documento presenta el resumen de la Ley Orgánica de Comunicación aprobada por la Asamblea Nacional de Ecuador. En 3 oraciones o menos:
La ley establece los principios y derechos relacionados con la comunicación en Ecuador, incluyendo normas deontológicas para respetar la dignidad humana y grupos vulnerables. Además, regula aspectos como los medios de comunicación nacionales, la información de interés público y la prevalencia de contenidos informativos y culturales en los medios.
Artículo para la revista AMCHAM News de Ecuador. La comunicación corporativa está cambiando y debemos adaptarnos al nuevo entorno de comunicación en redes. En países como Ecuador, esa adaptación no solo ha sido impulsada por los ciudadanos, sino también por el Estado.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This document summarizes key findings from the fourth wave of UM's ongoing study into social media usage. It finds that social networks have become the dominant platform for content creation and sharing, with 76% of social network users uploading photos and 33% uploading videos. Overall, social media usage continues to grow, with the total active internet audience now at 625 million and mobile internet usage reaching 17% of users. Brands are encouraged to understand how and where consumers engage via social media.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries. It found that social networks continue growing, with over 62.5% of active internet users belonging to one. Users are also uploading more videos and photos to their profiles. The proliferation of video on sites like YouTube has led to 33% of social network users uploading videos, up from 16.9% previously.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Este relatório é o resultado de uma pesquisa feita pela McCann no mundo todo para identificar o comportamento dos usuários de internet.
Tenho visto alguns trabalhos publicados em redes sociais e sites de empresas 'experts' em web marketing utilizando as informações desta pesquisa sem mencionar a fonte. Assim, decidi postar aqui e em outras redes a real fonte de informações sobre o perfil internauta 2.0.
Bom proveito!
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer's unique social needs, as well as differences by category and market, is key to creating successful social experiences.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01Agnès Laurent
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs that connect vast online communities. Almost half of active internet users have joined a brand community, bringing huge benefits to brands like increased loyalty, endorsement, and sales. However, understanding each consumer, category, and market is key to creating a successful social media experience for brands.
Social networks are becoming powerful hubs for connecting communities both online and with brands. Understanding consumer needs and motivations for using different social media platforms is key to creating successful social strategies. While terms like "friends" and "influencers" are no longer adequate, almost half of internet users have joined brand communities, driving loyalty, endorsement and sales. However, understanding each market, category and consumer is still needed to build effective social experiences.
This document analyzes user activities on social networking sites based on a survey of 326 users. It finds that the most common activities are uploading photos and commenting/posting, while activities vary based on user gender, age, experience level, and which social networks they use. The broad range of content creation reflects users' expectation to participate online and has implications for future business models relying on user-generated content and participation. Further research is needed on reasons for and concerns about user content creation.
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
This document provides an overview of the Wave project, which has tracked social media trends globally since 2006. Some key points:
1) Over 7 waves of research, Wave has surveyed nearly 200,000 internet users across 72 countries to understand social media growth and evolution.
2) Early waves found unprecedented growth in platforms and content sharing. Later waves examined how social media meets fundamental human needs and influences brand relationships.
3) Understanding consumer motivations is more important than just tracking superficial trends. The 5 needs identified - relationship, diversion, progression, recognition, and learning - underpin interactions with brands on and offline.
4) As technologies change, brands must know how different devices meet these needs to build long
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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2. Power to the people - Social Media Tracker Wave 4
3. 3
Welcome to Wave 4
04 Introduction
07 Methodology
14 Key highlights
15 The rise of video
20 Social networks grow even more
24 The rationalisation of social media
28 Country spotlights
4. Introduction
UM’s latest “Power to the People” survey has revealed
dramatic changes in the way that consumers are
using the internet to create and share their thoughts,
pictures and videos.
Wave 4 of UM’s research into the facts behind the
hype of social media reveals that social networks are
becoming the dominant platform for content creation
and content sharing.
Jeff, Australia
Carlos, Brazil
Dorota, Poland
Funda, Turkey
Power to the People - Social Media Tracker Wave 4
5. 5
After four surveys of active internet users—those who Other key statistics include:
use the internet every day or every other day—showing
• The total estimated global active internet audience is
impressive growth for all types of social media, consumers
now 625m
are starting to focus their digital life around the likes
of Facebook, MySpace and Orkut. • Mobile internet usage has now reached nearly a fifth of all
active internet users. Seventeen percent now access
It’s not that consumers are cutting back on blogging or
internet on the move as well as at home, work or college
sharing images it’s just that they are increasingly opting
to do it via their social network page rather than the likes • Widgets continue to thrive with 34% of social network users
of Flickr and Blogger. installing them for their own use and 24% installing them to
impress visitors to their profile page
76% of social network users, for example, upload photo
photos, up from 45% in Wave 3, and 33% upload videos “ Social media is a very fast-evolving landscape and one that’s
compared to 16.9% last time around. taking an increasingly important role in consumers’ digital
lives. Brands that want to engage with consumers in these
The heavy and varied usage of social networks has proven
spaces need to understand how and where and why they
that these sites are no fad. Not only have 96% of social
are using the many different platforms that enable content
networkers visited a friends’ social network page but
creation and sharing.”
nearly two-thirds of all active internet users have spent time
managing their own profile. “ Although the explosive growth of social media has attracted
a lot of media coverage and hype only ‘Power to the
Another key change to note has been the expansion of
People’—which began in 2006 and now has four waves of
video usage, with significant increases both in the number
comparable data—has been able to track actual usage and
of social networkers and bloggers uploading video but also
consumer uptake,” says Glen Parker, Research Director at
in terms of the number of the active internet users watching
UM EMEA.
audio-visual content.
In the Philippines, just over 98% of active internet users About Wave 4
have watched video and the figure is also more than eight UM questioned 22,729 active internet users in 38
out of 10 in markets such as Korea, Spain and USA. countries between November 2008 and March 2009 for
Wave 4, making it the largest global analysis of social
media usage.
6. Introduction
Welcome to the fourth installment of UM’s ongoing Our first study was published in September 2006 and Wave
investigation into the rise and rise of social media. 4 gives a snapshot of the situation now—research took place
from November 2008 to March 2009.
After three waves of growth across all social media
platforms, this time the picture is nuanced and much By comparing these four global examinations of the reality
more interesting. behind the hype of social media, we are able to provide a
clear picture of how the landscape has changed and crucially
Consumers continue to flock to digital destinations in work out how it is evolving in future.
order to create and share content, but they are now
becoming more selective in terms of where they are This latest report highlights:
doing it.
• New platforms for video
In essence, the tools of social media are starting to coalesce
on to a single platform type—the social network. There may • Why social networks continue to grow
be some way to go before the phrases “social media” and • How social media platforms are rationalizing.
“social networks” are synonymous, but the consolidation
has started. • Changes in key markets
Internet penetration by market
Figures sourced from internetworldstats.com
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Power to the People - Social Media Tracker Wave 4
7. 7
Methodology
The Social Media Tracker has retained the same All surveys are self-completed and the data collected
methodology from Wave 1 through Wave 4, enabling is entirely quantitative. Every market is representative
comparison between data sets. All surveys have been of the 16-54 Active Internet Universe. For Wave 4,
scripted and hosted on UM’s in-house 22,729 internet users in 38 countries were interviewed.
online research system, Intuition. New markets are Belgium, Colombia, Ecuador, Finland, Latvia,
Lithuania, Malaysia, Norway, Peru, Portugal, South Africa,
Singapore and Sweden. To be included, consumers needed
to use the internet every day or every other day.
Marek, Czech Republic
Henry, Singapore
8. Methodology: Growing expansion of research universe
Wave 1: • Australia
• China
• France
• Germany
• Italy
• Philippines
• Russia
• Korea
• Spain
• UK
• US
Wave 2: • Australia • Pakistan
• Brazil • Philippines
• China • Russia
• France • Singapore
• Germany • Korea
• Greece • Spain
• India • Taiwan
• Italy • Thailand
• Japan • UK
• Malaysia • US
• Mexico
Power to the People - Social Media Tracker Wave 4
9. 9
Wave 3: • Australia • Mexico
• Austria • Netherlands
• Brazil • Pakistan
• Canada • Philippines
• China • Poland
• Czech • Romania
• Denmark • Russia
• France • Korea
• Germany • Spain
• Greece • Switzerland
• Hong Kong • Taiwan
• Hungary • Turkey
• India • UK
• Italy • US
• Japan
Wave 4: • Australia • Lithuania
• Austria • Malaysia
• Belgium • Mexico
• Brazil • Netherlands
• Canada • Norway
• China • Peru
• Columbia • Philippines
• Czech • Poland
• Denmark • Portugal
• Ecuador • Romania
• Finland • Russia
• France • Singapore
• Germany • South Africa
• Hong Kong • Korea
• Hungary • Spain
• India • Sweden
• Italy • Turkey
• Japan • UK
• Latvia • US
10. Methodology, cont’d.
Why do active internet users matter?
Social media is driven by active internet users, if you don’t They are the best proxy for the future, over time all internet
use the internet regularly you a re unlikely to sign up for users will increase their usage and eventually everyone
tools such as blogging or set up a social network profile. will become an active users, just as consumers made the
transition from occasional to regular TV watching in the
Active internet users drive adoption of platforms and tools; 1950s and 1960s.
they will determine which tools and platforms become
dominant in the social media space.
Reach over time
Active internet users: “Thinking about using the internet, which of the following have you ever done?”
90% Read blogs
Start my own blog/weblog
80%
Leave a comment on a blog site
Upload my photos to a photo sharing site
70%
Upload a video clip to a video sharing site
Watch video clips online
60%
Listen to live radio/audio online
% Ever done
50% Create a profile on a social network
Manage a profile on a social network
40% Visit a friend’s social network page
30%
20%
10%
0%
Wave 1 Wave 2 Wave 3 Wave 4
Sep 06 June 07 March 08 March 09
Power to the people - Social Media Tracker Wave 4
12. Methodology: Universe size—putting it into context
calculated using local market population estimates
Estimated worldwide 16-54
active internet universe = 625m users
2
1 USA
96.3m
6
North America Asia & Oceania 3
1 USA 96.3m 13 France 19.7m 29 Australia 8.6m 4
2 Canada 14.1m 14 Germany 23m 30 China 159.6m
5
15 Hungary 2m 31 Hong Kong 2.9m
Central &
South America 16 Italy 9.7m 32 India 12.3m
3 Brazil 21.9m 17 Latvia 0.8m 33 Japan 21.8m
18 Lithuania 0.9m 34 Malaysia 11.9m
7 3
4 Colombia 3.8m
5 Ecuador 2.5m 19 Netherlands 4.9m 35 Philippines 4.2m
6 Mexico 4m 20 Norway 1.8m 36 Singapore 2.1m
7 Peru 6.6m 21 Poland 7.9m 37 Korea 19m
22 Portugal 2.9m
Europe Africa
23 Romania 4m
8 Austria 1.4m 38 South Africa 2m
24 Russia 9.8m
9 Belgium 2.8m
25 Spain 8.5m
10 Czech Rep. 3.6m
26 Sweden 4m
11 Denmark 2.2m
27 Turkey 4.8m
12 Finland 1.9m
28 UK 19m
Power to the People - Social Media Tracker Wave 4
14. Key highlights—global stats from Wave 4
There are now an estimated Social networks continue to grow. Nearly two-thirds of active
internet users have now joined a social network site, up from
625 million active internet 57% in Wave 3.
users, one in thirteen of
• Malaysia leads the way with 47% penetration of
all 16-54-year-olds.
all humans and one in three Social networks are now a regular part of the online
experience with 64.1% of active internet users spending time
internet users. managing their profile.
• Danes have the highest penetration among all
16-54-year-olds, followed by Malaysia, Norway
and Sweden.
Blogging has nearly reached saturation in terms of total
numbers, with 71% reading blogs, a small increase from 70%
last time out. Active internet users however, do continue to
put finger to keyboard in greater numbers, globally up from
34% to 40%.
Social media platforms are becoming more multi-media.
The number of bloggers and social network users who have
uploaded photos, videos, music and widgets has continued
to rise.
Social media is going mobile. Seventeen per cent of active
internet users globally now access the internet on the move
as well as at home, work or college.
Power to the People - Social Media Tracker Wave 4
15. 15
The proliferation of video
In Wave 1, social media was, broadly speaking, a text-based Video watching is now at 83% amongst active internet users.
occupation for the majority of active internet users. This is consistent with Wave 3 but significantly ahead of
Consumers typed or read; uploading pictures or watching the 32% recorded in Wave 1 and the 63.3% in Wave 2. The
video was a minority occupation. reason for this recent levelling off is that, for many markets,
there is barely any more room for the penetration of watching
Faster broadband, the rise of YouTube and its ilk and the video amongst active online users to rise.
ability to embed video on everything from blogs to social
network profile pages has made the moving image an All of the Latin American markets have a penetration of more
essential part of the social media landscape. than 90% and in 75% of markets surveyed the penetration
of video watchers amongst active online users clears 80%.
In Wave 4 we have seen a high penetration of active
online consumers uploading and watching videos on video Thirty-three per cent of social networkers
sharing sites such as YouTube. However there has been have uploaded video to their profile,
a notable and significant increase in the number up from 16.9% in Wave 3 and 32%
of bloggers and social networkers uploading of bloggers have uploaded video,
audio-visual material to these platforms. 33% of social an increase of 8%.
networkers have
uploaded video to
their profile, up
Glen, London from 16.9% in Matt, USA
Wave 3
RTING
IMPO6%
3
16. Uploading videos—Wave 3 & 4
Thinking about using the internet, have you ever done the following? Wave 3 4
Active internet users uploading videos to a video sharing site
All respondents 35.5% 35% Brazil 68.48% 50.06% Malaysia 38.26%
Korea 43.09% 70.98% Peru 50.53% Netherlands 31.16% 35.42%
Philippines 60.13% 67.51% Colombia 47.54% Singapore 37.46%
China 58.89% 57.97% Hong Kong 53.16% 50.55% Latvia 30.3%
India 51% 57.88% Turkey 41.2% 45.51% Portugal 36.32%
Mexico 57.09% 50.68% Ecuador 35.98% Norway 37.8%
Power to the People - Social Media Tracker Wave 4
17. 17
Australia 30.2% 22.56% Sweden 19.51% Denmark 26.2% 20.84%
Romania 47.24% 35.01% Italy 29.71% 30.79% Germany 33.46% 28.28%
Spain 31.88% 32.01% Lithuania 29.64% Czech Rep. 27% 24.03%
Russia 25.98% 32.47% UK 33.3% 27.37% France 21.71% 21.45%
Belgium 29.71% Finland 29.82% Japan 20.16% 18.66%
Austria 36.85% 32.64% Canada 27.26% 25.71% South Africa 25.74%
US 24.93% 29.26% Poland 38.61% 27.3% Hungary 16.52% 18.29%
18. Video watching—Waves 1-4
Thinking about using the internet, have you ever done the following?
Active internet users watching video clips online
Global Germany
32% 63.3% 83.7% 82.8% 20.1% 44.3% 76.9% 74.1%
Australia Italy
25.2% 57.5% 78.4% 79.1% 34.6% 63.3% 79.2% 75.1%
China France
56.2% 78.9% 90.1% 89.1% 23.4% 53.6% 61.3% 63.2%
Power to the People - Social Media Tracker Wave 4
19. 19
Philippines Spain
39.9% 60.7% 98.7% 98.1% 28% 69.4% 87.3% 84.1%
Russia UK
21.6% 57.5% 67.9% 79.4% 32.3% 61.2% 85.5% 79%
Korea USA
29.7% 73.5% 86.2% 82.8% 31.8% 51.7% 74.3% 82.9%
Wave 1 2 3 4
20. Social networks grow even more
(and consumers really use them)
It’s very easy to set up a social network profile, but the
key question is whether the excitement starts to pall after 71.1% have visited a friend’s
a few weeks.
social network page
The answer is very clearly not. Consumers are signing up
for profiles in larger numbers in Wave 4 and spending time
keeping them up to date. Nearly two-thirds have managed
a social network profile.
And they also spend time visiting their friends’ profiles as
well: 71.1% have visited a friends social network page, a
figure that’s increased in every market surveyed with the
exception of Brazil and Mexico.
Consumers are
signing up for
profiles in larger
numbers in Wave 4
and spending time
Andrea, Germany keeping them up Jeff, Australia
to date.
Carlos, Brazil
Power to the People - Social Media Tracker Wave 4
21. 21
Belong to a Social Network, Waves 1-4 Wave 1 2 3 4
Thinking about using the internet, have you ever done the following?
Active internet users create a profile on my social network
Global Russia
27.3% 36.2% 56.6% 62.5% 23.1% 41.7% 74.02% 85.3%
France Spain
16% 10.3% 35.6% 50.1% 37.3% 39.5% 45.4% 59%
Germany UK
22% 19% 40.55% 46.8% 26.9% 27.4% 60% 64%
Italy USA
11.3% 19.1% 40.8% 45.9% 39.2% 40% 42.5% 59%
22. Methodology: Universe size—putting it into context
Estimated worldwide 16-54
active internet universe = 625m users
2
Thinking about using the internet,
have you ever done the following?
Active internet users managed a social
network profile 1 USA
57.8m
6
North America Asia & Oceania
1 USA 57.8m 13 France 10.2m 29 Australia 5.3m 4
2 Canada 9.4m 14 Germany 11.5m 30 China 111.8m
5
15 Hungary 1.7m 31 Hong Kong 1.9m
Central &
South America 16 Italy 4.2m 32 India 9.6m
3 Brazil 15.6m 17 Latvia 0.5m 33 Japan 10.2m
18 Lithuania 0.5m 34 Malaysia 9.4m
7 3
4 Colombia 3.5m
5 Ecuador 1.9m 19 Netherlands 3.6m 35 Philippines 3.9m
6 Mexico 3.1m 20 Norway 1.5m 36 Singapore 1.6m
7 Peru 5.3m 21 Poland 5.6m 37 Korea 11.9m
22 Portugal 2.1m
Europe Africa
23 Romania 2.7m
8 Austria 0.8m 38 South Africa 1.4m
24 Russia 8.1m
9 Belgium 2m
25 Spain 4.9m
10 Czech Rep. 1.5m
26 Sweden 2.6m
11 Denmark 1.7m
27 Turkey 4.1m
12 Finland 1.2m
28 UK 12.1m
Power to the People - Social Media Tracker Wave 4
24. The rationalisation of social media
Content posted
Blog writers only: ‘‘When writing your blog
what topics do you normally post?’’
s
te
si
eb
w
Wave 3
ic
us
m
ds
an
to
br
d
ne
d
an
s
te
te
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ts
si
ts
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uc
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ly
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od
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/W
d
pr
ic
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/c
en
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ite
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s
at
on
d
os
ur
os
om
ic
oa
ni
vo
de
pl
ot
c
pl
pi
Ap
Ph
Re
Fa
Vi
U
O
50.2% 32.0% 28.8% 27.6% 23.8% 20.0% 14.5%
% blog writers
It had to happen. The days of posting written commentary The decline or stasis in the use of separate blogging or
on a blog, going to a separate site to upload images or photo-sharing sites suggests that social media is being
video and then managing your network of friends via rationalised. The addition of new functionality to platforms
a third location were always limited. originally designed to serve each of these areas also
highlights their convergence.
The days when a consumer would either restrict him or herself
to just one of these activities or go to three different sites to Bloggers, for example, are no longer restricting themselves
upload content are disappearing. to text: they are adding images and video as well as music
and widgets to their prose in ever greater numbers.
Power to the People - Social Media Tracker Wave 4
25. Wave 4
70.48%
Ph
ot
os
43.3%
Re
c om
m
Fa en
vo de
d
ur
ite w
eb
34.3% 31.9%
Vi /c si
de ur te
os re s
nt
ly
31.7%
O lis
pi te
ni ne
on
s d
% blog writers
28.8%
St on to
or pr m
ie us
s od ic
fr uc w
U om ts eb
pl
oa ot an si
d he d te
m r br s
26.3% 18.4% W us bl an
id ic og ds
ge
ts s
Ap th
at
pl ar
ic e
at
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17.02% 15.5%
ns ef
id /W ul
ge fo
ts id r
th ge m
at ts e
I
w
an
t
ot
he
rs
to
se
e
Dmitri, Russia
25
26. The rationalisation of social media, cont’d
Content posted on a social network
e
Social Network Users:
se
e
m
‘‘What do you do with your social networking profile?’’
to
r
rs
fo
he
ul
ic
ot
ef
us
us
Wave 3
t
m
an
e
to
w
ar
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d
at
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te
th
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lis
ts
ts
ly
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t
ge
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ns
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s
io
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rit
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ph
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Fi
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64.8% 60.9% 45.0% 41.6% 25.8% 21.1% 18.5% 18.5% 16.9% 13.5% 7.8%
% social networkers
The greatest beneficiary of consolidation, however, is the Wave 4 shows active Internet Users are using social network
social networks that enable users to do everything they profiles as the hub for their social media. There are significant
can on a blogging site and more. These platforms – and increases in the number of users messaging friends, finding
there are different dominant players depending on the new friends or joining a group.
market – continue to grow even as other elements of
the social media universe stagnate or decline. At the same time, traditional social network activities are
being accompanied by the uploading of videos and photos,
blog postings and even dating. All of these activities are
showing significant rises in Wave 4.
Power to the People - Social Media Tracker Wave 4
27. 81.5%
M
Wave 4
es
sa
ge
U fr
76.3%
pl ie
oa nd
d s
ph
Fi
nd o to
ol s
d
fr
Fi
nd ie
nd
s
% social networkers
ne
w
74.3% 56.4% 47.9%
Jo fr
in ie
a nd
s
gr
D o
35.3%
is up
pl
ay
In fa
vo
st
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la e/
33.5% 33.1%
U pp cu
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oa at en
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M
29.9%
de /lis
ak os wte
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co to
ts m
W nt
ac th
rit us
e ts at ic
a fo ar
bl r e
In og w us
Scott, USA st
al
or
k ef
la pr ul
fo
29.1% 24.4% 23.7%
O pp of
r
rg lic es m
an at si
on e
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is ev /w re
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ap
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)
28. Country spotlights—USA
When it comes to numbers America is a dominant player Wave 1 2 3 4
in the social media space, despite having an internet
penetration at just 70% – well below the Nordics, Korea,
Canada, Australia and Japan.
More than 96m active internet users translates into 63.7m Blog readers 62% 51% 61% 66%
blog readers, 31.9m bloggers, 57.8m active managers of
social network profiles and 79.9m video watchers.
The most dramatic change for the US in Wave 4 has been
the rise in the number of active internet users who have
managed a social network profile in the last six months, Blog writers 20% 21.2% 26% 33%
up nearly 50% from 43.2% to 60%.
As in many other markets, social networks also attract
a number of nosey friends who have yet to put their
own profile online.
Create Social 39% 40% 43% 59%
Video continues to become as mainstream as TV viewing Network profile
for active internet viewers with 83% now watching
audiovisual content via the web.
Manage Social
43% 60%
Network profile
Visit a friend’s
51% 67%
social network page
Video watchers 32% 52% 74% 83%
Power to the People - Social Media Tracker Wave 4
30. Country spotlights—UK
As it frequently does in so many other areas, the UK is Wave 1 2 3 4
defying global convention when it comes to watching videos.
Unlike most of the rest of the world, Brits are watching fewer
videos than they did in Wave 3.
The 79.1% figure is over five percentage points down on the Blog readers 38% 54% 67% 58%
same statistic from Wave 3, but remains significantly ahead
of Wave 2’s 61%.
In other areas, however, the UK has been happy to go
with the rest of the world. Reading blogs is down at
58% whilst writing has remained pretty much consistent Blog writers 10% 19% 26% 25%
with Wave 3 at 24.8%.
Social network usage remains on the rise with 64.1%
managing a social network profile, up from 60% last time
around and 71.1% visiting their friends’ pages.
Create Social 27% 27.4% 60% 64%
Network profile
Graham, London
Manage Social
60% 64%
Network profile
Visit a friend’s
68% 71%
social network page
Video watchers 32% 61% 86% 79%
Power to the People - Social Media Tracker Wave 4
31. 31
Country spotlights—Germany
Germany has been steady in its adoption of social media and Wave 1 2 3 4
there are few drastic changes to report. By global standards
Germany has been a cautious adopter of all the major
platforms; an increase of five per cent here, two per cent
there is the norm.
Blog readers 20% 15% 55% 57%
One area where it does standout is the dramatic increase in
the number of people visiting friends’ profile pages. Fifty-three
per cent of active internet users popped over digitally,
a rise of nearly 25%.
There has also been a decline in the number of active Internet Blog writers 6% 8% 28% 28%
Users who are watching videos. This has fallen from 77.1%
to 74.1%, although to put this in context, back in Wave 1 the
figure was just 20.1%.
Hayley, UK Create Social 22% 19% 41% 47%
Network profile
Manage Social
43% 50%
Network profile
Visit a friend’s
45% 53%
social network page
Video watchers 20% 44% 77% 74%
32. Country spotlights—Korea
Korea is always cited as one of the most advanced global Wave 1 2 3 4
markets for telecommunications and internet; our figures
show that the truth among active internet users aged 16-54
is more prosaic.
For example, when it comes to accessing the internet on the Blog readers 72% 91% 92% 88%
move, Korea sits at just 6%.
Despite a drop in the percentage of active internet users
creating blogs, Koreans are more likely to put their thoughts
to keypad, image or video than every other nation in the
world, apart from Malaysia. It must also be noted that whilst Blog writers 46% 55% 72% 61%
there has been a percentage decline, the real numbers of
active internet users creating blogs have increased from
9.8 million in Wave 3 to 11.6 million in Wave 4.
The number of blog readers is also much higher than average
Create Social 28% 56% 62%
with 88% reading the words of others in Wave 4, a slight drop
Network profile
from 92% in Wave 3.
The other area of difference is in the number of consumers
uploading video in the last six months. At 34% of the total
16-54-year-old population, a greater percentage of Koreans Manage Social
are making films available than any other market. 70% 63%
Network profile
Visit a friend’s
77% 76%
social network page
Video watchers 30% 74% 86% 83%
Power to the People - Social Media Tracker Wave 4
34. Country spotlights—Brazil
Brazil has yet to reach the stage of rationalisation. Brazilians Wave 2 3 4
still appear to be using a variety of platforms in order to
create content.
Social network activity has remained constant especially when
we once again consider the enormous increase in the active Blog readers 76% 87% 62%
online universe.
The penetration of creating content on blogging sites has
remained consistent at 50%, and whilst the percentage of
those reading blogs has fallen by a seemingly dramatic 28%,
it must be noted that the actual numbers of active online Blog writers 35% 50% 51%
users reading blogs has risen from 12 to 13.5 million.
Create Social 75% 74% 69%
Network profile
Carlos, Brazil
Manage Social
76% 72%
Network profile
Visit a friend’s 86% 84%
social network page
Video watchers 77% 94% 93%
Power to the People - Social Media Tracker Wave 4
35. 35
Country spotlights—India
India records steady progress across the board with rising Wave 1 2 3 4
use of all social media platforms. Total penetration remains
low, but among active Internet Users statistics are going in
the right direction.
More Indians are managing social network profiles at 78%, Blog readers 65% 84% 79%
visiting friends’ social network pages (82%) and uploading
photos – (77%).
There are slight increases in the number watching videos and
reading blogs up from 72.4% to 73.0% and 62.2% to 63.1%
in the last six months, respectively. Blog writers 27% 47% 54%
Theresa, London
Create Social 43% 66% 78%
Network profile
Manage Social
65% 78%
Network profile
Visit a friend’s
72% 82%
social network page
Video watchers 59% 86% 87%
36. Country spotlights—China
Wave 1 2 3 4 The Chinese market is very much an early adopters
market. The penetration of social media in the last six
months remains well below 10% of all 16-54s for every
single platform.
Blog readers 58% 85% 89% 90% Despite having internet penetration of just over 20%,
universe sizes remain solid—although below some of the
more exaggerated figures that are often quoted—but are
still a fraction of what they will be when a greater proportion
of the world’s most populous nation has access to the
internet.
Blog writers 58% 62% 71% 81%
As in many Asian markets, blogging remains a major social
media platform in China. The number of consumers reading
blogs has risen to 90% from 89%, while the number writing
blogs is now more than 81%.
Create Social 49% 63% 70% Social networks are catching up but still have some
Network profile
way to go with 72.3% managing their social network
profiles. Video is unsurprisingly big-nearly 90% are
watching video online.
Manage Social 64.43% 72% Tala, UAE
Network profile
Visit a friend’s
75% 82.25%
social network page
Video watchers 56% 79% 90% 89%
Power to the People - Social Media Tracker Wave 4
37. 37
The key to success in social media
Every element of digital media is becoming socialised, Our 10-step programme for successful social media is:
providing marketers with new ways to engage a target
audience like never before. 1 Listen to/observe what the target audience is
doing in social media
Wave 4 shows that social consumption of digital content is
either already highly penetrated among active internet users 2 Create a “social object” that is relevant to the
or still growing rapidly. It also sheds new light on consumer brand and of genuine interest
motivations for social media behaviour. We now know that the 3 Segment the target into tribes. Give them
desire to belong to something is as motivating as the desire to something they can join.
communicate and express one’s self.
4 Allow them to engage via their preferred
UM believes that the engagement opportunities of social platform of choice—create multiple interfaces
media are deeper than those of traditional mass media and to your community
that the power of social amplification is also much stronger.
5 Make the experience better when shared
At the heart of our thinking is the concept of “Gravitational
Mass Media” where audience engagement provides a dense 6 Optimise your content for sharing—particularly
core that then attracts other consumers. via newsfeeds and Twitter
7 Use paid-for media to get the ball rolling
8 Take advantage of extreme targeting offered
by social networks
9 Make sure you have the resources to manage your
community management and refresh the content.
10 Track the results and optimise where necessary
The data in Wave 4 juxtaposed with the relatively low ad
spend in social media shows that consumers are out in front
of marketers. The opportunity for success in the relatively
uncluttered landscape will never be higher.
Michael, Germany
38. Power to the People - Social Media Tracker Wave 4
39. 39
What UM can do for you?
The figures and analysis in this report are just a small
fraction of the insight available from the “Power to the
People” Social Media Tracker.
Wave 4 and the three preceding tranches of data
contain a much wider range of information: detailed
facts, figures and insight that are crucial to
understanding how consumers are behaving.
If you want to know how your consumers are using social
media, if you want to know how social media influences Glen Parker Research Director, EMEA
your consumers’ purchase decisions or if you want to know
how effectively your communication is cutting through in
the social media landscape, then we can help.
We can tell you how the social media revolution is already
hitting your business and how you could make the most of
this communication opportunity.
If you’d like to know more
please contact
Glen.Parker@umww.com