WBODC Social Media Marketing Workshop Session 2: Social Media 201
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Kristy Nolan, Publications Manager - Flight Operations at Southwest Airlines, shared how to best create and build your Social Media Brand. She discussed best practices of interacting in the social media stream.
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Scenario Overview
Meal Times
Lunch 11:30 break
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Dinner 5:00 pm break
Back by 6:30 pm
Scenarios
Scenario A – for odd numbered teams
Banking industry
Scenario B – for even numbered teams
Research hospitals
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Using the methodologies in Chapters 6 - 9
Summarize the issues that face banks / research hospitals
What types of policies are needed?
What core principles apply here?
What would be the best framework to use for a bank / research hospital?
What User Domains should there be?
Be sure to define who the groups are
What files and folders containing what type of data should they have access to?
How would you go about implementing the changes?
Things to consider
What assets are you protecting?
Where is it stored?
Local
Central
Cloud
What communication processes are used?
Email,
Social media
Web based
What accesses your network?
Automated devices
IoT
Artificial Intelligence
BYOD
Who are your users?
Include in Summary
Provide specific Examples of what has happened in the banking industry or research hospitals
What happened?
What solutions were implemented?
What worked?
What didn’t work?
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Procedures
Guidelines
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Describe the frameworks commonly used
Explore the ones you think would work in your scenario
Explain and describe the one you chose
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External and Internal Factors Affecting Policies
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External factors
Regulatory and governmental initiatives
Include the regulations that affect your industry
Internal factors
Culture, support, and funding
Describe the culture
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Go through and select the core principles that apply
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What will it take to.
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Lunch 11:30 break
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Scenario A – for odd numbered teams
Banking industry
Scenario B – for even numbered teams
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Unless otherwise noted all Figures are from the Textbook
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Summarize the issues that face banks / research hospitals
What types of policies are needed?
What core principles apply here?
What would be the best framework to use for a bank / research hospital?
What User Domains should there be?
Be sure to define who the groups are
What files and folders containing what type of data should they have access to?
How would you go about implementing the changes?
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What assets are you protecting?
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Email,
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What accesses your network?
Automated devices
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What didn’t work?
Policy
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Business continuity management
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https://app.box.com/s/qhtvq32h4ybf9t49ku85x0n3xl4jhr15Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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Mule event processing models | MuleSoft Mysore Meetup #47
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WBODC Social Media Marketing Workshop Session 2: Social Media 201
- 1. Social Media 201 Kristy Nolan Publications Manager - Flight Operations Southwest Airlines
- 2. The Rules There aren’t many solid rules Consistency is key This discussion is about ideas and trends that seem to be working in today’s market They won’t all work for everybody or every situation There a many others that work in addition to these
- 3. Networking and Social Media Catch up with friends Keep up with advances in industry Contacts for jobs Points of sale/ discounts
- 4. Real-Life Example LinkedIn status of a colleague stated he was working on finishing a book about networking Proactively approached him inquiring about need for assistance with proofing Resulted in a short-term contract for typesetting Name now has added visibility, and has gotten more contracts through colleague
- 5. The Basics - Etiquette Watch what you post (e.g., language, opinions about current employer/job) Pay attention to timing (supposed to be at work) Remove questionable photos, postings with inappropriate language Your boss, coworkers, customers, and prospective employers are paying attention Find the balance between keeping yourself visible and becoming annoying
- 6. Online Profiles Keep consistent May intend to keep professional separate from social (e.g., LinkedIn for professional, Facebook for social), but still watch it Adjust visibility settings (permissions) May not want to link all your social networks, but some (e.g., Twitter) may benefit from association Clean them all often
- 7. Facebook
- 8. LinkedIn
- 9. CauseWorld
- 10. Your Brand Resumé, website, avatar, blog, etc., should all flow and carry a seamless design characteristic Keep it simple and elegant - makes it easier to carry your style through multiple pieces Use your brand when participating in discussions Offer expertise
- 11. Your Style Choose fonts and styles Check that they are web safe Detail paragraph styles, colors, etc. List out any grammar/spelling exceptions (e.g., Customer, use of “must” and “will”)