The document provides information about Lucban, Quezon in the Philippines. It includes a description of the mayor, vision, mission, and historical figures from Lucban. It also describes popular sites like Kamay ni Hesus Shrine and the St. Louis Church. Student testimonials reflect on the heritage program trip to Lucban and experiencing the local culture, history, and challenges of navigating an unfamiliar place. The document analyzes Lucban's strengths, weaknesses, opportunities, and threats to inform recommendations on improving the tourist experience.