Вадим Ширяев, Президент СОМАР. Вице-президент РАМУ, Председатель комитета инновационного маркетинга Гильдии Маркетологов, учредитель центра маркетинговых инноваций BTL’STUDY
Rarely does an imitation become more successful than an original. Angry Birds has become one of the most popular multiplatform videogame franchises. However the foundation of their gameplay was quite similar to a previously released game, Crush The Castle.
There were plenty of similarities between the two games, however Angry Birds tweaked some characteristics and became a sensation.
This essay focuses on a comparison between both games to figure out why Angry Birds “Crushed” the Castle.
RFID is an interesting technology that has generated a great deal of interest in the last few years. For this study, the focus is specifically on the impact of RFID technology in a supermarket.
By understanding the details behind RFID and clearing some misconceptions regarding privacy and security, this report aims to clarify the adoption of RFID in major supermarkets such as FairPrice.
Towards the end, we aim to provide a summarized solution on how RFID technology can benefit the store and the steps required to implement it in a supermarket.
Simplipedia is a simple-to-use blog/website that hosts a Wikitionary of sorts - aggregating simplified interpretations from users; curated by Team Simplify (us & you as the moderators)
As the name suggests, Simplipedia will simplify all terms complex - from exotic destinations, to lifestyle experiences; tongue-twisting cuisines to gadgets & gizmos. Basically everything worth an experience that money can buy (and wherever possible) plugged with an offer (on SBI Cards) you can’t resist.
After a psychological study conducted on two similar games, Angry Birds and Crush the Castle, understanding why one was exceedingly popular over the other, this essay aims to understand if it can create a set of guidelines that would adhere to any game.
By understanding player’s mindset, we aim to make a recipe that can create a successful multiplatform best seller.
To enhance the retail experience of consumers by researching, analyzing and mapping out issues by priority and coming up with a clear design based solution to make grocery shopping fun and simple.
Sakai11 Migration Planning: When Paranoia Leads to Successrobin0red
Information on migration planning methods used at the University of California, Santa Cruz as it moved from Blackboard to Sakai.
Migration Strategies and Resources and experiences offered by rSmart.
This research paper focuses on the life and work of Chinese born artist Ai Weiwei. Notoriously famous for his political stance against the Chinese Government, Ai Weiwei has expressed his viewpoints through his art for well over twenty years.
We will look into the design movements during his period, how he managed to create his art, and how did he use it to its maximum potential.
This paper has been divided into three parts.
The first part focuses on the origins of Ai Weiwei, his introduction in the art world, and the design methods and artists that influenced him most. We will also take an in-depth look at the artist’s design process, highlighting in general, some of his early works as examples.
The second part of the paper focuses on critically evaluating his design methods. This is further subdivided into three of Weiwei’s famous designs over the decade. Each artwork will be assessed in terms of concept, method of design, and impact on society.
The third part is a summarized compilation of our results about the artist and his work. Here we draw our personal opinions about the artist, whether his methods are logical and effective, and what we have personally learned from this project.
Redefining Indian Identity through fashion.Hershey Desai
The word “ethnicity” is quite ambiguous. It has often been used while describing certain patterns or behaviors established within a society. At times, ethnicity can also be related to more literal geographic boundary. The definition has changed multiple times over the past few years. Earlier, it emphasized on the cultural aspect of a region whereas now, with the age of modernization, ethnicity usually refers to a social groups following a similar trait such as speaking the same language or having similar religious beliefs etc. Our perspective of ethnicity is with reference to individuality, values and practices of a group who feel connected to their heritage, either through traditional methods or via a hybrid of different cultures, overall making the society distinct enough to stand out from the other ethnic groups. However, ethnicity isn’t always inherited from the older generations. With globalization, ethnicity can be “constructed by external socioeconomic processes and media promotions” too (Nagel, 1994)
There is no fixed definition for ethnic identity. It’s a dynamic fluid term that keeps evolving with the various global conditions of society.
Referring to the statement of this particular assignment, Quentin Crisp quoted,
Fashion is what you adopt when you don’t know who you are.
Taking the sentence in a literal sense, it stated that those who are clueless about their ethnic origins would just adopt the fashion sense of their current society in order to derive a feeling of identity. Fashion styles are just one aspect contributing to ethnic identity. But why is ethnic fashion considered as a distinguishing characteristic? After all, fashion evolves at a rapid pace; new trends popping up constantly each year, various styles being adopted from different regions etc.
Ethnic fashion is vital because it has a multitude of identities. It can represent a person’s traditional heritage, or political affiliations, religious associations, or even simply, individuality in terms of personal taste. Just like the term “ethnicity”, ethnic fashion is dynamic, forever evolving and still managing to retain its own unique characteristic that allows it to differentiate itself from other communities.
The best place to study various styles of ethnic fashion is in India. With changes brought forth by globalization, India has been divided into three distinct categories of ethnic individuality, each unique and considering themselves to be the dominant Indian identity.
Rarely does an imitation become more successful than an original. Angry Birds has become one of the most popular multiplatform videogame franchises. However the foundation of their gameplay was quite similar to a previously released game, Crush The Castle.
There were plenty of similarities between the two games, however Angry Birds tweaked some characteristics and became a sensation.
This essay focuses on a comparison between both games to figure out why Angry Birds “Crushed” the Castle.
RFID is an interesting technology that has generated a great deal of interest in the last few years. For this study, the focus is specifically on the impact of RFID technology in a supermarket.
By understanding the details behind RFID and clearing some misconceptions regarding privacy and security, this report aims to clarify the adoption of RFID in major supermarkets such as FairPrice.
Towards the end, we aim to provide a summarized solution on how RFID technology can benefit the store and the steps required to implement it in a supermarket.
Simplipedia is a simple-to-use blog/website that hosts a Wikitionary of sorts - aggregating simplified interpretations from users; curated by Team Simplify (us & you as the moderators)
As the name suggests, Simplipedia will simplify all terms complex - from exotic destinations, to lifestyle experiences; tongue-twisting cuisines to gadgets & gizmos. Basically everything worth an experience that money can buy (and wherever possible) plugged with an offer (on SBI Cards) you can’t resist.
After a psychological study conducted on two similar games, Angry Birds and Crush the Castle, understanding why one was exceedingly popular over the other, this essay aims to understand if it can create a set of guidelines that would adhere to any game.
By understanding player’s mindset, we aim to make a recipe that can create a successful multiplatform best seller.
To enhance the retail experience of consumers by researching, analyzing and mapping out issues by priority and coming up with a clear design based solution to make grocery shopping fun and simple.
Sakai11 Migration Planning: When Paranoia Leads to Successrobin0red
Information on migration planning methods used at the University of California, Santa Cruz as it moved from Blackboard to Sakai.
Migration Strategies and Resources and experiences offered by rSmart.
This research paper focuses on the life and work of Chinese born artist Ai Weiwei. Notoriously famous for his political stance against the Chinese Government, Ai Weiwei has expressed his viewpoints through his art for well over twenty years.
We will look into the design movements during his period, how he managed to create his art, and how did he use it to its maximum potential.
This paper has been divided into three parts.
The first part focuses on the origins of Ai Weiwei, his introduction in the art world, and the design methods and artists that influenced him most. We will also take an in-depth look at the artist’s design process, highlighting in general, some of his early works as examples.
The second part of the paper focuses on critically evaluating his design methods. This is further subdivided into three of Weiwei’s famous designs over the decade. Each artwork will be assessed in terms of concept, method of design, and impact on society.
The third part is a summarized compilation of our results about the artist and his work. Here we draw our personal opinions about the artist, whether his methods are logical and effective, and what we have personally learned from this project.
Redefining Indian Identity through fashion.Hershey Desai
The word “ethnicity” is quite ambiguous. It has often been used while describing certain patterns or behaviors established within a society. At times, ethnicity can also be related to more literal geographic boundary. The definition has changed multiple times over the past few years. Earlier, it emphasized on the cultural aspect of a region whereas now, with the age of modernization, ethnicity usually refers to a social groups following a similar trait such as speaking the same language or having similar religious beliefs etc. Our perspective of ethnicity is with reference to individuality, values and practices of a group who feel connected to their heritage, either through traditional methods or via a hybrid of different cultures, overall making the society distinct enough to stand out from the other ethnic groups. However, ethnicity isn’t always inherited from the older generations. With globalization, ethnicity can be “constructed by external socioeconomic processes and media promotions” too (Nagel, 1994)
There is no fixed definition for ethnic identity. It’s a dynamic fluid term that keeps evolving with the various global conditions of society.
Referring to the statement of this particular assignment, Quentin Crisp quoted,
Fashion is what you adopt when you don’t know who you are.
Taking the sentence in a literal sense, it stated that those who are clueless about their ethnic origins would just adopt the fashion sense of their current society in order to derive a feeling of identity. Fashion styles are just one aspect contributing to ethnic identity. But why is ethnic fashion considered as a distinguishing characteristic? After all, fashion evolves at a rapid pace; new trends popping up constantly each year, various styles being adopted from different regions etc.
Ethnic fashion is vital because it has a multitude of identities. It can represent a person’s traditional heritage, or political affiliations, religious associations, or even simply, individuality in terms of personal taste. Just like the term “ethnicity”, ethnic fashion is dynamic, forever evolving and still managing to retain its own unique characteristic that allows it to differentiate itself from other communities.
The best place to study various styles of ethnic fashion is in India. With changes brought forth by globalization, India has been divided into three distinct categories of ethnic individuality, each unique and considering themselves to be the dominant Indian identity.