SlideShare a Scribd company logo
Through the eyes
 of the investor
    Douglas Clark
Companies




Intermediaries               Locations
See the process
      t e p ocess
through the eyes
 of the investors
What drives businesses?




Pursuit of
P       it f
profit!
Risk Management
        Costs


Best V l
B t Value:
 balance
 between
 costs &
 quality
                Quality
References

 Who is there already?
                    y
       Use testimonials &
introduce them to local companies
People
All about them!
 Everyy
   Investor
        Is
    Unique
Invest in Anywhere
                   y
      – a Unique Place for Business
Great i
G t universities
               iti
Supply of skilled people
Grants and incentives
Cluster of technology companies
                    gy
Close to a major airport
Available sites and premises
Modern telecoms
Outstanding quality of life
Locations are
L   ti
Commodities
Marketing Mix
- www investin
  www.investin...
- engaging stories
    g gi g t i
- great people
Summary
•   Decisions made on numbers
•   Assisting risk management
•   Use testimonials - reference companies
•   The key location factor – your people
•   Every investor is unique
•   Locations all look similar
•   Marketing mix – website; stories; service

    Дякую    douglas.clark@tenongroup.com

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2 2 Clark

  • 1. Through the eyes of the investor Douglas Clark
  • 3. See the process t e p ocess through the eyes of the investors
  • 5. Risk Management Costs Best V l B t Value: balance between costs & quality Quality
  • 6. References Who is there already? y Use testimonials & introduce them to local companies
  • 8.
  • 9. All about them! Everyy Investor Is Unique
  • 10. Invest in Anywhere y – a Unique Place for Business Great i G t universities iti Supply of skilled people Grants and incentives Cluster of technology companies gy Close to a major airport Available sites and premises Modern telecoms Outstanding quality of life
  • 11. Locations are L ti Commodities
  • 12. Marketing Mix - www investin www.investin... - engaging stories g gi g t i - great people
  • 13.
  • 14. Summary • Decisions made on numbers • Assisting risk management • Use testimonials - reference companies • The key location factor – your people • Every investor is unique • Locations all look similar • Marketing mix – website; stories; service Дякую douglas.clark@tenongroup.com