The document outlines Ukraine's FDI attraction action plan. It notes that while Ukraine has high economic potential, its FDI performance has been poor due to obstacles like a poor country image, lack of understanding of FDI practices, and limited investment opportunities. The plan aims to commercialize Ukraine's human potential by attracting export-oriented FDI. It proposes actions at the national, regional, and local levels to improve FDI infrastructure, marketing, and the business environment through a collaborative approach between government agencies and local authorities.

2. 20000 25000 15000 10000 5000 ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ GDP per capita, EUR at PPP in 2008 Why FDI? Inflow of FDI in CEE

4. Regional level Local level National level Investors Need 4 Synergy

5. Strategic Vision Investors UKRAINE  COUNTRY THAT PRODUCES A HIGH QUALITY VALUE ADDED PRODUCT AT MODERATE COSTS

6. National level Commercialize human potential Regional level Local level FDI Infrastructure Marketing and promotion Physical conditions for FDI Investment image Investment support and aftercare Physical conditions for FDI Marketing and Investment-related services Local business climate Goals 1

7. Commercialize country’s human potential

8. National level Regional level Local level FDI Infrastructure Marketing and Selling Physical conditions for FDI Investment image Investment support and aftercare Physical conditions for FDI Marketing and Investment-related services Local business climate Goals 2

9. Effective system of FDI marketing based on leading role of the GoU and synergy with regional and local efforts formulated and implemented Competitive “hard” and “soft” FDI infrastructure created and fully functional; Collaborative alliance of GoU, regions and municipalities established Country’s human potential commercialized; Export-oriented FDI seeking efficiency attracted Ukraine’s Human Capital National Authority, the IPA FDI Infrastructure Marketing & Selling Labor Skills Survey Improved Professional Training Support to Innovations Incentives for Employers Institutional Support FDI-related legislation Investment Opportunities Marketing Strategy Marketing Research Support to Regions and Municipalities FDI Professionals LED/FDI Funding FDI Infrastructure and property R&D Centers Regional IPA FDI Promo Packet Information/ Database of property Active Promotion Aftercare Program Suppliers Database Regional Events On-line Information Physical Master Plan Industrial Sites Business Infrastructure Database of Investment Opportunities Investment Attraction Policy Active Promotion & Marketing Relationship with Business Community LED/FDI Funding Promotion Materials Professional Services Strategy

10.                           National  level Regional  level Local  level It can be done!