ขอ้อสอบ ม ช ชุดที่ 2

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From: pattrawadee tongtai (tongtai5@hotmail.com)
Sent: Wednesday, January 16, 2008 9:08:47 PM
To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th

... ... 40 ...

Advertising

1 Many children love to sing the song in the ads because it is fresh
:2 and the language is _____, artfully and beautifully written.

: n a. magically
j
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n b. crunchy
j
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n c. witty
j
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n d. pleasantly
j
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m

2 A __________ is either a word, phrase, symbol, or design used for
:2 advertisement.

: n a. billboard
j
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n b. poster
j
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n c. trademark
j
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n d. slogan
j
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m

3 A __________ is mostly used in advertising to attract people's
:2 attention because it is easy to remember.

: n a. slogan
j
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n b. price
j
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m
n c. movie
j
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n d. catalogue
j
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m

4 Advertisements are everywhere, from columns of small

http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da... 16/1/2551


:2 __________ for houses, jobs, cars, etc. in newspapers to big
hoardings on walls and enormous advertisements on posters by the
side of the road.

: n a. sales
j
k
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m
n b. agencies
j
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m
n c. advertisements
j
k
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n d. products
j
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m

5 Advertisers use people's __________ about themselves to promote
:2 their products and make them buy to improve their social skills.

: n a. anxiety
j
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n b. oppertunity
j
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n c. company
j
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n d. luxury
j
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m

6 After so many years, the slogan of Coca-Cola was still instantly
:2 __________ for general people because it is very easy to
remember.

: n a. recognize
j
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n b. fashionable
j
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m
n c. applicable
j
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n d. touchable
j
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m

7 Amazon invested heavily in advertising to __________ new
:2 customers and in developing online software.

: n a. attract
j
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n b. survey
j
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n c. complete
j
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n d. overcome
j
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m

8 An advertiser tries to catch the viewers’ attention by adding



:2 _____under the picture so they can get more information.

: n a. flame
j
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m
n b. color
j
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m
n c. blueline
j
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n d. caption
j
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m

9 Another way companies promote their products is through
:2 __________. Companies sponsor rock concerts, art exhibits and
even big sports events like the Olympic Games.

: n a. designer
j
k
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m
n b. equipment
j
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m
n c. sponsorship
j
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n d. photograph
j
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m

10 Compulsive shoppers can't stop themselves from buying things. It
:2 isn't just behavior, it is a __________ illness.

: n a. psychological
j
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n b. medical
j
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n c. critical
j
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n d. identical
j
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m

11 Cosmetics and other products are often __________ by famous TV
:2 or movie stars or fashion models.

: n a. persuaded
j
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m
n b. supported
j
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n c. selected
j
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n d. endorsed
j
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m

12 Email is a most efficient and powerful __________ for companies
:2 to contact their customers.



: n a. factor
j
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n b. agency
j
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n c. technique
j
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n d. target
j
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13 Everyone likes the music in Joe’s ads, but I find his latest _____
:2 quite simple.

: n a. slogan
j
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n b. jingle
j
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n c. voice
j
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n d. spot
j
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m

14 Experts are looking at the safety of widely used __________
:2 including Prozac and Seroxat. The review will look at a range of
options, including whether the drugs should be banned.

: n a. self-esteem
j
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m
n b. compulsive buying
j
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n c. shopaholics
j
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n d. anti-depressants
j
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m

15 How come you don’t know that girl. She's been in several television
:2 _______.

: n a. screens
j
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n b. stations
j
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n c. dramas
j
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n d. sets
j
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16 IBM has a one word _____– THINK!
:2
:
n a. motto
j
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b. announce



j
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m
n
n c. mission
j
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n d. slogan
j
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17 If you want to find a right person for your marketing team, put
:2 _____ in the classified ads.

: n a. a jingle
j
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n b. a motto
j
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n c. a slogan
j
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n d. an announce
j
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18 In the recent years, we have found that our sales __________ fell
:2 0.2%.

: n a. consumers
j
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n b. measures
j
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n c. scales
j
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n d. volumes
j
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m

19 It is amazing how much computers have come down in
:2 __________ over the past few years.

: n a. factor
j
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n b. value
j
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n c. charge
j
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n d. price
j
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20 Like alcoholism or drug abuse, shopping can become an
:2 __________ .

:
n a. addiction
j
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n b. consumption
j
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m
c. competition



j
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m
n
n d. evolution
j
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m

21 Lots of companies try to use promotion to __________ customers
:2 to buy their product.

: n a. converse
j
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n b. construct
j
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n c. convince
j
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n d. consume
j
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m

22 Many people buy things not because they need them
:2 but,__________ , simply for the fun of buying.

: n a. efficiently
j
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n b. impulsive
j
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n c. alternatively
j
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n d. generally
j
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m

23 Many __________ are now working to help compulsive shoppers
:2 recognize their problem and understand what makes them spend
money.

: n a. scientists
j
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m
n b. stylists
j
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m
n c. journalists
j
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m
n d. psychiatrists
j
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m

24 Most companies use the word "discount/sale" in their ad because
:2 people want to find __________ . They could be rebates, one time
sales, percentage offers, get one free offers, ect.

:
n a. sponsors
j
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m
n b. products
j
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m



n c. bargains
j
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n d. commercials
j
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m

25 Nowadays, a lot of advertising agencies try to develop their own
:2 marketing strategies more effectively in many ways to __________
us to buy their products.

: n a. access
j
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n b. maintain
j
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n c. target
j
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n d. persuade
j
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26 Our company is having a special __________ to encourage people
:2 to believe in the quality of our new products.

: n a. production
j
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n b. promotion
j
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n c. attention
j
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n d. solution
j
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m

27 She felt _________about undressing in front of the doctor.
:2
: n a. irritated
j
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n b. embarrassing
j
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n c. irritating
j
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n d. embarrassed
j
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m

28 Sometimes an interesting advertisement presents something which
:2 seems nonsense at first. This _____ the audiences so they have to
read or watch it more carefully.

:
n a. enriches
j
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n b. puzzles
j
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m
n c. endeavors
j
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m



n d. shimmers
j
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m

29 Students always find English a ________ subject because they
:2 always sleep when they study English.

: n a. boring
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n b. excited
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n c. bored
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n d. exciting
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m

30 Susan has __________ knowledge of philosophy because she gives
:2 a very impressive lecture.

: n a. circulatory
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n b. crucial
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n c. profound
j
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n d. constant
j
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m

31 The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the
:2 streets about it among tourists.

: n a. product placement
j
k
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m
n b. plug
j
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m
n c. buzz
j
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n d. road signs
j
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m

32 This ad is fun to read because of its stylish _____which organizes
:2 and presents all the words and pictures very well.

: n a. decoration
j
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n b. layout
j
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n c. template
j
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n d. page
j
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m



33 Those people use only expensive products and service. They care
:2 so much about their _____ because they want to look good.

: n a. illustrations
j
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n b. faces
j
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n c. profiles
j
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n d. images
j
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m

34 To keep current customers happy, that fitness club will give a free
:2 yoga course _____ only for its members.

: n a. allowing
j
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n b. privilege
j
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n c. requiring
j
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n d. available
j
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m

35 _____is one of many important factors to be discussed because it’s
:2 needed to cover as much area as possible.

: n a. cost
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m
n b. competition
j
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m
n c. coverage
j
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n d. famous agency
j
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m

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