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Figures title:
9Week 8 Assignment 3
Week 8 Assignment 3
This paper describes the business-level strategies, corporate-level strategies, competitive environment, and market cycles of American Eagle Outfitters intricately. The thorough discussion goes ahead to identify how these concepts relate to the real world/corporations. The development of this material has followed the course material, amongst other academic sources, to support the data.
Business-Level Strategies
Business level strategies are the various integrations of actions/activities that a business commits to gain a competitive advantage over competitors (Hitt, Ireland, Hoskisson, 2020). American Eagle Outfitters is an experienced company in the industry that has tried out various business-level strategies. The identified business-level plans include its cost leadership strategy, differentiation, and focused differentiation strategy. American Eagle Outfitters has differentiated from competitors by developing a unique and identifiable brand logo. AEO imprints this logo on its products to make them recognizable to the customer. Competitors find it hard to beat this differentiation strategy because of their weak brand names. American Eagle Outfitters has incorporated the focused differentiation strategy by identifying a niche market. AEO targets young customers aged 15-25. That allows the company to provide the best quality and fashionable clothes and products to this group. This focus differentiation strategy has helped AEO gain a substantial market share in the industry. However, this analysis will focus on the cost leadership strategy.
American Eagle Outfitters is best suited to the cost leadership strategy for its long term agenda. Cost leadership strategy for American Eagle Outfitters aimed at producing quality and fashionable clothes, among other products, at the best consumer price in the market. American Eagle Outfitters manufactures standardized garments in large quantities for its large market. Some of the same materials sourced from multiple suppliers. This process allows American Eagle Outfitters to cut on costs of dealing with one executive supplier who may demand privileges. This is some of the inbound logistics that the company aims to optimize and cut on costs. American Eagle Outfitters preserves its market position through effective value chain management (American Eagle Outfitters Reports Record Fourth Quarter and Fiscal year sales, 2018).
The middle-class market share is what American Eagle Outfitters targets. This is because the middle class opts for quality products at the best price possible. Middle-class people are engulfed by multiple activities and events needing money; hence, they tend to conserve their money the most. This consumer segment places high importance on a company's pricing factor. American Eagle Outfitters targets the middle class through an effective cost leadership business strategy. The company's cost leadership strategy is also evident in .
1
5Week 3 Assignment 1Bridget Lynn King
Strayer University
BUS499 Business Administration Capstone
Professor Joseph Keller
May 8, 2020
Week 3 Assignment 1
The corporation chosen for assessment in this paper is American Eagle Outfitters Inc. (AEO) the company deals in teen fashion clothes in the American market. AEO is a multinational company with trading roots in many regions. This trait makes AEO the perfect company choice for dissection in this assignment. This paper indulges in the globalization aspect of AEO, how technology has impacted the company's growth, the real importance of AEO's mission and vision statements, and the models leading to the organization's success. Globalization
American Eagle Outfitters was founded almost 43 years ago in 1977. The company began as an accessory store for women and men footwear with other retail chains in over 36 states in the 1980s. AOE’s growth was fueled by consistent and fruitful integration into new markets all over the USA. A globalization strategy implemented by the shareholders at the time involved focusing the company’s sales on clothes outfits instead of footwear. This focus has dramatically influenced the organization's capability to produce quality and customer targeted outfit products. This tactic aided in the company's advancement to 803 company-owned stores as of February 2020 (American Eagle Outfitters Inc FORM 10-K, 2020). Another effective strategy that helped AEO's journey to global market indulgence is when the company joined the stock exchange in 1994. American Eagle Outfitters is a major player in the American and global market. A giant among competitors, AEO ranges in the likes of Nike in the market. The company has impacted the competition by acquiring a niche market of teenagers and occasionally 25-40-year-olds who also fantasy wearing the company’s products. Globalization into other countries and markets have changed American Eagle Outfitters in the following ways. It has finessed the company’s market entry techniques through the use of past market entry experience.
Additionally, globalization has increased the company’s revenue to over 2 billion in the 2020 fiscal year. Last but not least, globalization has impacted AEO by providing extensive access to resources, technology, capital, new market, and human capital. The companies identify that globalization has enhanced its acquisition of raw materials for its finished products. American Eagle Outfitters acquires its raw materials from multiple merchants all over the world. The company applies a tactic of not buying more than 10% of raw material from a single manufacturer. Hence, the company not tied to exclusive rights for a manufacturer. Technology
American Eagle Outfitters is a versatile organization moving as fast as the technological world is moving. The company has advanced over into e-commerce and dominated the scene. With digital platforms in over 81 countries, the company offers its products to customers via a dig.
The document provides information on Gillette's ProFusion razor product line and marketing strategy. It discusses Gillette's history and acquisition by Procter & Gamble, as well as the challenges of analyzing Gillette's performance as a sub-brand. The document then focuses on Gillette's ProFusion razor, describing it as an advanced product that reduces irritation for sensitive skin. Gillette's general marketing strategy is outlined, including a focus on innovation, low prices, and advertising. The strategy for razors specifically emphasizes innovation, developing premium brands, building loyalty, and improving efficiency.
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
This document provides an overview of the supply chain management practices of American Eagle Outfitters. It discusses their sourcing strategy which includes factory inspections and ratings. It also describes their distribution centers and how they use a warehouse management system to pre-allocate merchandise and distribute it efficiently. American Eagle aims to reduce lead times and increase sustainability throughout its supply chain.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
All,In this discussion thread, you are tasked with the selectionAzaleeRutledge285
All,
In this discussion thread, you are tasked with the selection of your 2 companies for the first quiz question for this module.
The quiz for Module 1 consists of 3 essay questions, worth 15 points each.
For the first question:
You are asked to identify 2 unique companies - one that you believe pursues a lowest-cost strategy and another that pursues a differentiation strategy.
Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these companies' competitive strategies.
In this discussion thread, you will share with the class the 2 companies you have selected for your analysis. Each student is expected to select 2 unique companies - in other words, each company can be used only once for the question. So my suggestion is to select early and post here - the first student who selects the company will be allowed the use of that company. At that point, different companies must be selected.
student 1
A company that pursues the lowest-cost strategy would be Walmart, which I am sure comes to everyone's mind when thinking about this topic. If you are looking to buy products at the lowest price possible, Walmart is where to go. They can offer their products at “Everyday Low Prices” just as their slogan suggests on a large scale. Walmart can keep their prices low by the enormous volume of sales and the large customer base. Walmart cost-effectively manages its supply chain. “Supply chain management based on electronic product information, vendor role in distribution, and layout of warehouses: Walmart has a supply chain system that is regarded in multiple quarters as one of the most technologically advanced and efficient” (Hyde, 2018). In my opinion, Walmart sometimes has a bad reputation for not being the nicest looking or lacking cashiers, but that does not seem to matter as the price seems to drive their sales and people are taking advantage of their prices and products. I believe the growth for e-commerce will only help their sales and keep them on the top as a company that offers the lowest prices around.
A company that comes to mind that pursues the differentiation strategy is Chipolte Mexican Grill. Their number one focus is the quality of the ingredients that go into their food. Chipolte will not have the cheapest fast food but it will have the best quality ingredients compared to its competitors. According to Herosmyth (2020), Chipolte uses local and sustainable ingredients and pride’s itself in working with family farmers that are located within a 130-mile radius of each restaurant location. They also offer non-GMO ingredients that help them stick out from the rest. As their food is not the cheapest, their differentiation strategy is working as they are one of the top Mexican fast-food restaurants in the US.
Compensation professionals that utilize the differentiation strategy need to focus on their client’s needs and beliefs to be successful as the cost of th ...
1
5Week 3 Assignment 1Bridget Lynn King
Strayer University
BUS499 Business Administration Capstone
Professor Joseph Keller
May 8, 2020
Week 3 Assignment 1
The corporation chosen for assessment in this paper is American Eagle Outfitters Inc. (AEO) the company deals in teen fashion clothes in the American market. AEO is a multinational company with trading roots in many regions. This trait makes AEO the perfect company choice for dissection in this assignment. This paper indulges in the globalization aspect of AEO, how technology has impacted the company's growth, the real importance of AEO's mission and vision statements, and the models leading to the organization's success. Globalization
American Eagle Outfitters was founded almost 43 years ago in 1977. The company began as an accessory store for women and men footwear with other retail chains in over 36 states in the 1980s. AOE’s growth was fueled by consistent and fruitful integration into new markets all over the USA. A globalization strategy implemented by the shareholders at the time involved focusing the company’s sales on clothes outfits instead of footwear. This focus has dramatically influenced the organization's capability to produce quality and customer targeted outfit products. This tactic aided in the company's advancement to 803 company-owned stores as of February 2020 (American Eagle Outfitters Inc FORM 10-K, 2020). Another effective strategy that helped AEO's journey to global market indulgence is when the company joined the stock exchange in 1994. American Eagle Outfitters is a major player in the American and global market. A giant among competitors, AEO ranges in the likes of Nike in the market. The company has impacted the competition by acquiring a niche market of teenagers and occasionally 25-40-year-olds who also fantasy wearing the company’s products. Globalization into other countries and markets have changed American Eagle Outfitters in the following ways. It has finessed the company’s market entry techniques through the use of past market entry experience.
Additionally, globalization has increased the company’s revenue to over 2 billion in the 2020 fiscal year. Last but not least, globalization has impacted AEO by providing extensive access to resources, technology, capital, new market, and human capital. The companies identify that globalization has enhanced its acquisition of raw materials for its finished products. American Eagle Outfitters acquires its raw materials from multiple merchants all over the world. The company applies a tactic of not buying more than 10% of raw material from a single manufacturer. Hence, the company not tied to exclusive rights for a manufacturer. Technology
American Eagle Outfitters is a versatile organization moving as fast as the technological world is moving. The company has advanced over into e-commerce and dominated the scene. With digital platforms in over 81 countries, the company offers its products to customers via a dig.
The document provides information on Gillette's ProFusion razor product line and marketing strategy. It discusses Gillette's history and acquisition by Procter & Gamble, as well as the challenges of analyzing Gillette's performance as a sub-brand. The document then focuses on Gillette's ProFusion razor, describing it as an advanced product that reduces irritation for sensitive skin. Gillette's general marketing strategy is outlined, including a focus on innovation, low prices, and advertising. The strategy for razors specifically emphasizes innovation, developing premium brands, building loyalty, and improving efficiency.
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
This document provides an overview of the supply chain management practices of American Eagle Outfitters. It discusses their sourcing strategy which includes factory inspections and ratings. It also describes their distribution centers and how they use a warehouse management system to pre-allocate merchandise and distribute it efficiently. American Eagle aims to reduce lead times and increase sustainability throughout its supply chain.
This document provides an overview of a corporate strategy syllabus chapter on competitive rivalry and competitive dynamics. It defines key terms like competitors, competitive behavior, and competitive dynamics. It discusses factors that affect a competitor's likelihood of taking actions or responding to actions. The opening case examines Google's competition in search and other markets from companies like Bing, Yahoo, Amazon and Facebook. It also analyzes competitive behaviors Google takes to build advantages over rivals. The document outlines different types of competitive behaviors firms may exhibit, like conflict, competition, co-existence and cooperation.
All,In this discussion thread, you are tasked with the selectionAzaleeRutledge285
All,
In this discussion thread, you are tasked with the selection of your 2 companies for the first quiz question for this module.
The quiz for Module 1 consists of 3 essay questions, worth 15 points each.
For the first question:
You are asked to identify 2 unique companies - one that you believe pursues a lowest-cost strategy and another that pursues a differentiation strategy.
Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these companies' competitive strategies.
In this discussion thread, you will share with the class the 2 companies you have selected for your analysis. Each student is expected to select 2 unique companies - in other words, each company can be used only once for the question. So my suggestion is to select early and post here - the first student who selects the company will be allowed the use of that company. At that point, different companies must be selected.
student 1
A company that pursues the lowest-cost strategy would be Walmart, which I am sure comes to everyone's mind when thinking about this topic. If you are looking to buy products at the lowest price possible, Walmart is where to go. They can offer their products at “Everyday Low Prices” just as their slogan suggests on a large scale. Walmart can keep their prices low by the enormous volume of sales and the large customer base. Walmart cost-effectively manages its supply chain. “Supply chain management based on electronic product information, vendor role in distribution, and layout of warehouses: Walmart has a supply chain system that is regarded in multiple quarters as one of the most technologically advanced and efficient” (Hyde, 2018). In my opinion, Walmart sometimes has a bad reputation for not being the nicest looking or lacking cashiers, but that does not seem to matter as the price seems to drive their sales and people are taking advantage of their prices and products. I believe the growth for e-commerce will only help their sales and keep them on the top as a company that offers the lowest prices around.
A company that comes to mind that pursues the differentiation strategy is Chipolte Mexican Grill. Their number one focus is the quality of the ingredients that go into their food. Chipolte will not have the cheapest fast food but it will have the best quality ingredients compared to its competitors. According to Herosmyth (2020), Chipolte uses local and sustainable ingredients and pride’s itself in working with family farmers that are located within a 130-mile radius of each restaurant location. They also offer non-GMO ingredients that help them stick out from the rest. As their food is not the cheapest, their differentiation strategy is working as they are one of the top Mexican fast-food restaurants in the US.
Compensation professionals that utilize the differentiation strategy need to focus on their client’s needs and beliefs to be successful as the cost of th ...
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu.
Running Head MARKETING1MARKETING14P.docxjeanettehully
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu ...
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu.
The document discusses private label development globally and how it is being shaped by IGD's four forces of change: societal shifts, transformative technology, altering authorities, and resource resilience. It provides examples of initiatives from retailers like Whole Foods, Walmart, and Kroger to develop innovative private label ranges and lock in customer loyalty through convenience and personalization. The document also looks at how brands are responding to the growth of private labels, such as through personalization, social media engagement, and selling direct to consumers.
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
Doing more with less a point of view on marketing in a recessionWael Zekri
This document provides marketing advice for companies during an economic recession. It suggests seven strategies: 1) Guard high-value customers by identifying them and addressing their concerns. 2) Harvest customers who are ready to buy through search optimization and in-store activation. 3) Optimize budgets and channel allocation by examining spending across the marketing funnel and different channels. 4) Cut strategically within brand portfolios by reducing spending on smaller brands. 5) Use price promotions sparingly as they can damage long-term profitability. 6) Consider reassurance or value messages to address consumer sensitivity during a recession. 7) If feasible, consider a limited increase in spending targeting the most valuable customers.
MKT 571 Final Questions1. What type of strategy consists of geog.docxannandleola
MKT 571 Final Questions
1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing
2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
3. A social definition of marketing says
4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________
5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
6. What type of control focuses on measuring a company s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities
7. Another basis for decision-making is referred to as ________.
8. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as ________.
9. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
10. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy
11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
12. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
13. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
14. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
15. Which of the following can induce a firm to expand into the international arena
16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most like ...
The document provides an analysis of Metro Brands, an Indian footwear retailer. It outlines key details about the overall footwear industry and Metro's business strategies. It analyzes Metro's revenue mix, pricing segments, store expansion plans, and financial performance compared to peers like Relaxo and Bata. The document concludes that the large and growing footwear industry faces trends like increasing sustainability and the importance of e-commerce.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
Strategic planning and implementation for adidasMaruf Hasan
This document provides a strategic plan and implementation for Adidas. It discusses analyzing the company's current strategies and determining if changes are needed. One option being considered is creating cheaper shoe lines to attract more customers and prevent imitation products. Key aspects of implementing this strategy would include establishing budgets, designating roles for employees, slowly integrating the new strategy, and conducting a PESTLE analysis to understand the environment. The strategy aims to provide good customer service, maintain a positive reputation, and introduce a new trend in the shoe industry through producing affordable products.
The document discusses the importance of developing an effective marketing strategy for a brand. It begins by using the analogy of driving a race car without a steering wheel to illustrate the danger of building a brand without a strategy. It then outlines the key components of developing a successful marketing strategy, including conducting a situational analysis, developing a strong brand positioning, and considering the marketing mix of product, price, place, and promotion. Finally, it stresses the importance of consistent brand reinforcement across all customer touchpoints to build strong brand equity over time.
Analysis Marketing Mix And STP via:
1. Marketing.
2. Marketing Mix - Meaning And Its Element.
3. Idol Wear Intro.
4. Idol Wear Inc.'s Marketing Mix (4ps/Product, Place, Promotion, Price).
5. Segmentation, Targeting, And Positioning
6. Main Factors That Can Affect The Buying Decisions Of The Target Customers For Idol Wear’s Products.
7. Conclusion.
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Will Ruiz
Viewpoint paper for the Food & Beverage industry.
Smaller, nimbler competitors are capturing the majority of the growth in an industry that is being reshaped by fast-changing consumer trends. In order to remain competitive, companies are looking for ways to improve their brand and product portfolios. Some of the more innovative ones have started leveraging SKU Portfolio Optimization to fund profitable brand-building activities and invest in key near-term growth initiatives.
2. Framework Graphic Candidates will create a graphic that re.docxherminaprocter
2. Framework Graphic
Candidates will create a graphic that reflects an understanding of a conceptual/theoretical framework (preferably related to their dissertation topic). In a graphic, candidates’ creations should clearly represent their vision of the framework and include 1 – 2 paragraphs on how the dependent and independent variables are evidenced.
Dissertation topic that I submitted is in the attachment that has a file name as Survey -27
.
2. Research Article Review – Read one (1) research articles on T.docxherminaprocter
2. Research Article Review
–
Read one (1) research articles on Therapeutic Recreation in Long Term Center or a specific treatment
modality/facilitation technique appropriate for older population in a long term care setting (e.g., assisted living, nursing home, etc.) and write a reaction paper based on guide questions. Must be 3 pages minimum. No plagiarism. Must have knowledge in Therapeutic Recreation Major and modalities.
Attached is an
EXAMPLE
of what I am looking for.
.
2) In examining Document 4 and Document 6, how did the.docxherminaprocter
2)
In examining
Document 4
and
Document 6
, how did the onset of the Cold War redefine what it meant to be an American? What role do these documents suggest loyal citizens play in waging war against Communism? In examining the political cartoon (
Document 5
), how does the artist critique the “anti-subversive” efforts that took place during the Second Red Scare? In what ways does the McCarthy era continue to influence American society?
3)
The turbulent 1960s saw numerous attempts to identify the root problems within American society and the role of citizens in resolving them. In examining
Document 7
,
Document 8
, and
Document 9
, what common problems are identified within American society? What are some of the differences? What role did each of these documents suggest Americans should play in achieving social justice? Are their arguments persuasive? Why or why not?
4)
The last several decades of the Twentieth Century saw the emergence of new groups of Americans claiming rights as citizens. To what extent does the failure of the Equal Rights Amendment (
Document 10
) to be ratified, but the signing of Title IX (
Document 11
) into law, signal about the changing role and rights of women in modern America? After reading President George H.W. Bush’s remarks (
Document 12
), why do you believe it took so long for the country to acknowledge and protect the rights of the disabled?
5)
How does Maya Angelou’s inauguration poem (
Document 13
) reflect upon the identity of “hyphenated Americans” by the early 1990s? In reading
Document 14
, how does President-Elect Barack Obama define Americanism? Looking back over documents 1-13, did his election, as the first person of color to become President of the United States, resolve the questions and crises surrounding the definition of an American citizen? In a post-9/11 world, has America progressed in its inclusiveness? Why or why not?
.
More Related Content
Similar to 1Figures title9Week 8 Assignment 3Week 8 Assignment 3Th.docx
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu.
Running Head MARKETING1MARKETING14P.docxjeanettehully
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu ...
Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu.
The document discusses private label development globally and how it is being shaped by IGD's four forces of change: societal shifts, transformative technology, altering authorities, and resource resilience. It provides examples of initiatives from retailers like Whole Foods, Walmart, and Kroger to develop innovative private label ranges and lock in customer loyalty through convenience and personalization. The document also looks at how brands are responding to the growth of private labels, such as through personalization, social media engagement, and selling direct to consumers.
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
Doing more with less a point of view on marketing in a recessionWael Zekri
This document provides marketing advice for companies during an economic recession. It suggests seven strategies: 1) Guard high-value customers by identifying them and addressing their concerns. 2) Harvest customers who are ready to buy through search optimization and in-store activation. 3) Optimize budgets and channel allocation by examining spending across the marketing funnel and different channels. 4) Cut strategically within brand portfolios by reducing spending on smaller brands. 5) Use price promotions sparingly as they can damage long-term profitability. 6) Consider reassurance or value messages to address consumer sensitivity during a recession. 7) If feasible, consider a limited increase in spending targeting the most valuable customers.
MKT 571 Final Questions1. What type of strategy consists of geog.docxannandleola
MKT 571 Final Questions
1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing
2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
3. A social definition of marketing says
4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________
5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
6. What type of control focuses on measuring a company s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities
7. Another basis for decision-making is referred to as ________.
8. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as ________.
9. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
10. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy
11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
12. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
13. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
14. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
15. Which of the following can induce a firm to expand into the international arena
16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most like ...
The document provides an analysis of Metro Brands, an Indian footwear retailer. It outlines key details about the overall footwear industry and Metro's business strategies. It analyzes Metro's revenue mix, pricing segments, store expansion plans, and financial performance compared to peers like Relaxo and Bata. The document concludes that the large and growing footwear industry faces trends like increasing sustainability and the importance of e-commerce.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.
Strategic planning and implementation for adidasMaruf Hasan
This document provides a strategic plan and implementation for Adidas. It discusses analyzing the company's current strategies and determining if changes are needed. One option being considered is creating cheaper shoe lines to attract more customers and prevent imitation products. Key aspects of implementing this strategy would include establishing budgets, designating roles for employees, slowly integrating the new strategy, and conducting a PESTLE analysis to understand the environment. The strategy aims to provide good customer service, maintain a positive reputation, and introduce a new trend in the shoe industry through producing affordable products.
The document discusses the importance of developing an effective marketing strategy for a brand. It begins by using the analogy of driving a race car without a steering wheel to illustrate the danger of building a brand without a strategy. It then outlines the key components of developing a successful marketing strategy, including conducting a situational analysis, developing a strong brand positioning, and considering the marketing mix of product, price, place, and promotion. Finally, it stresses the importance of consistent brand reinforcement across all customer touchpoints to build strong brand equity over time.
Analysis Marketing Mix And STP via:
1. Marketing.
2. Marketing Mix - Meaning And Its Element.
3. Idol Wear Intro.
4. Idol Wear Inc.'s Marketing Mix (4ps/Product, Place, Promotion, Price).
5. Segmentation, Targeting, And Positioning
6. Main Factors That Can Affect The Buying Decisions Of The Target Customers For Idol Wear’s Products.
7. Conclusion.
Applying Zero-Based Thinking to Optimize Profit and Drive Growth in the CPG I...Will Ruiz
Viewpoint paper for the Food & Beverage industry.
Smaller, nimbler competitors are capturing the majority of the growth in an industry that is being reshaped by fast-changing consumer trends. In order to remain competitive, companies are looking for ways to improve their brand and product portfolios. Some of the more innovative ones have started leveraging SKU Portfolio Optimization to fund profitable brand-building activities and invest in key near-term growth initiatives.
Similar to 1Figures title9Week 8 Assignment 3Week 8 Assignment 3Th.docx (19)
2. Framework Graphic Candidates will create a graphic that re.docxherminaprocter
2. Framework Graphic
Candidates will create a graphic that reflects an understanding of a conceptual/theoretical framework (preferably related to their dissertation topic). In a graphic, candidates’ creations should clearly represent their vision of the framework and include 1 – 2 paragraphs on how the dependent and independent variables are evidenced.
Dissertation topic that I submitted is in the attachment that has a file name as Survey -27
.
2. Research Article Review – Read one (1) research articles on T.docxherminaprocter
2. Research Article Review
–
Read one (1) research articles on Therapeutic Recreation in Long Term Center or a specific treatment
modality/facilitation technique appropriate for older population in a long term care setting (e.g., assisted living, nursing home, etc.) and write a reaction paper based on guide questions. Must be 3 pages minimum. No plagiarism. Must have knowledge in Therapeutic Recreation Major and modalities.
Attached is an
EXAMPLE
of what I am looking for.
.
2) In examining Document 4 and Document 6, how did the.docxherminaprocter
2)
In examining
Document 4
and
Document 6
, how did the onset of the Cold War redefine what it meant to be an American? What role do these documents suggest loyal citizens play in waging war against Communism? In examining the political cartoon (
Document 5
), how does the artist critique the “anti-subversive” efforts that took place during the Second Red Scare? In what ways does the McCarthy era continue to influence American society?
3)
The turbulent 1960s saw numerous attempts to identify the root problems within American society and the role of citizens in resolving them. In examining
Document 7
,
Document 8
, and
Document 9
, what common problems are identified within American society? What are some of the differences? What role did each of these documents suggest Americans should play in achieving social justice? Are their arguments persuasive? Why or why not?
4)
The last several decades of the Twentieth Century saw the emergence of new groups of Americans claiming rights as citizens. To what extent does the failure of the Equal Rights Amendment (
Document 10
) to be ratified, but the signing of Title IX (
Document 11
) into law, signal about the changing role and rights of women in modern America? After reading President George H.W. Bush’s remarks (
Document 12
), why do you believe it took so long for the country to acknowledge and protect the rights of the disabled?
5)
How does Maya Angelou’s inauguration poem (
Document 13
) reflect upon the identity of “hyphenated Americans” by the early 1990s? In reading
Document 14
, how does President-Elect Barack Obama define Americanism? Looking back over documents 1-13, did his election, as the first person of color to become President of the United States, resolve the questions and crises surrounding the definition of an American citizen? In a post-9/11 world, has America progressed in its inclusiveness? Why or why not?
.
2. Sandra is a parent who believes that play is just entertainment f.docxherminaprocter
2. Sandra is a parent who believes that play is just entertainment for children, whereas Petra is a parent who believes that play is developmentally beneficial for children. Which is likely to be true about Sandra and Petra?
Group of answer choices
A. Sandra’s children are more likely to have richer imaginations than Petra’s children.
B. Sandra is less likely than Petra to encourage pretend play.
C. Petra is more likely than Sandra to encourage associative play.
D. Petra is less likely than Sandra to provide props for her children to play with.
3. Three-year-old Aiko is pretending that her teddy bear is going to the beach and places a paper plate on the teddy bear’s head as a “hat.” Aiko is demonstrating...
Group of answer choices
A. dual representation
B. egocentrism
C. centration
D. animistic thinking
5.
Nikki and Anna are both running for class president. When Anna wins the election, Nikki is jealous and spreads rumors about Anna. Nikki is displaying .. (pick below.......) aggression
A. verbal
B."reactive",
C"physical",
D"proactive"]
6. Kris has a preschool-age daughter named Leila. When Kris gives Leila three cookies and asks her to count them, Leila points to each cookie, one-by-one, and says, “One, two, three.” When Kris asks Leila, “How many cookies do you have?” Leila proudly answers, “Three!” Leila is demonstrating an understanding of...
Group of answer choices
A. Cardinality
B.arithmetic
C. quantity comparisons
D. Ordinality
.
2.2 Discussion What Is LeadershipGetting StartedR.docxherminaprocter
This document provides instructions and background information for an assignment on ethics and values in leadership. It discusses how leaders face ethical dilemmas that require balancing competing priorities and values. Students are asked to read about ethical reasoning and creating an ethical organizational culture from their textbook. They are also instructed to read two articles on virtuous leadership and business. The assignment requires students to describe a personal ethical dilemma, discuss how an ethical culture can influence such dilemmas, and cite the provided sources in a 400-500 word paper.
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2. You are a member of the Human Resource Department of a medium-sized organization that is implementing a new interorganizational system that will impact employees, customers, and suppliers. Your manager has requested that you work with the system development team to create a communications plan for the project. He would like to meet with you in two hours to review your thoughts on the KEY OBJECTIVES OF THE COMMUNICATIONS PLAN. What should those objectives be?
.
2.1. What is Strategic Human Resource Management Differentiate bet.docxherminaprocter
Strategic human resource management involves using HR tools and metrics to align human resource strategies with overall business strategies. Managers can improve employee engagement through job analysis, which collects data on jobs using methods like surveys, interviews, and observations to understand job requirements. Job analysis also identifies the competencies needed for roles, which are written descriptions of knowledge, skills, and abilities required for success.
2,___Use of no less than six slides and no more than seven .docxherminaprocter
2,___Use of no less than six slides and no more than seven:
a. An introductory slide with the title or research question and your name and student number.
b. The remaining 4-5 pieces of information will be responsible for answering the information question:
What was the impact of ________en the history of _________?
c. An APA-style bibliography slide.
3.__one or more than another image in the power point related to the theme. One of these images may be the image of the neighbor being investigated.
4.__Bibliografía (no less than 4 references: Two from the Internet, one from one book and one from an interview- APA style)
7. ___write in your own words. No copy paste.
8. __ (Correct spelling and punctuation and note that the writing is yours and not a copy paste from the Internet or a book). Check the work before delivering it with this same check list.
V. Depth
9.__Desarrollo of the research question. Answer it through the power point presentation.
10. __ Depth in the study. Copy paste is not accepted. Any plagiarism (may be: copy a concept, even a sentence, whose intellectual author is not you, invalidates this research- see the university's politics regarding plagiarism). Each criterion is worth ten points.
¿Cómo impacta la novela a la historia de Puerto Rico?
Yeralis M. Rivera Arguinzoni
B00569846
Dra. Vilma Pizarro
Historia de Puerto rico
Universidad Interamericana Recinto de Barranquitas
Comienzos de la novela en Puerto Rico
La literatura en Puerto Rico comienza a finales del siglo XIX.
Movimiento del romanticismo( Europa: Alemania, Inglaterra y España)
Géneros literarios: Poesía, teatro, ensayo y narrativa( novela, cuentos, leyendas, etc.).
La novela es el último género en llegar a Puerto Rico y a América.
En estas novelas trataban los temas de: el amor a la patria, el destino, la muerte, Dios y el progreso, entre otros.
La primera novela puertorriqueña
Hay dos teorías sobre la primer novela puertorriqueña:
Luz y Sombra(1893) = Escrita por Ana Roque de Duprey, primera novela escrita en Puerto Rico.
“La Peregrinación de Bayoán”(1863) = Escrita por Eugenio María de Hostos, primera novela escrita por un puertorriqueño pero es escrita en España. Esta es la mas aceptada como la primera novela puertorriqueña. Su tema principal era la lucha por la identidad del puertorriqueño. Ideas políticas y sociales de Hostos luego del grito de Lares y el grito de Yara(Cuba), fueron expresadas en esta novela.
Otros escritores importantes de la época
Manuel Zeno Gandía = Considerado como el más grande novelista de Puerto Rico. Sus obras: “La Charca”, “Garduña” y “El Negocio”, conocidas como “Crónicas de un mundo enfermo”, se escriben ya bajo el naturalismo. Presentan a un Puerto Rico enfermo y la situación crítica de un Puerto Rico abandonado por España.
Enrique A. Laguerre = Sus obras más importantes: “La Resaca” y “La llamarada”. Sus obras presentan la pésima situación de vida del campesinado a finales del siglo XIX.
.
2. Multicultural Interview Paper Students may begin this.docxherminaprocter
2.
Multicultural Interview Paper
Students may begin this assignment by selecting an individual from a culture differing from their own. This may be any culture or subgroup covered in the course content, such as adolescents, elderly adults, and persons with disabilities.
Students are not limited to these groups.
Students will create a series of interview questions focused on issues and concerns pertinent to the culture or subgroup
. Interview questions are to be specific and designed to help the student learn more about the culture or subgroup as it relates to Addictions & course studies. Students may use their text book and other course resources as guidelines for developing questions. Students should develop a minimum of eight-10 interview questions.
Students
must
submit interview questions to the course instructor and receive approval of the questions before proceeding with the assignment.
Students will then use these approved questions during the interview with the consenting individual and write a two page summarization of the questions with the answers received by the individual. The paper must be in question/answer format.
.
2-4A summary of your findings regarding sexual orientation and.docxherminaprocter
2-4
A summary of your findings regarding sexual orientation and its impact on life-span development, including findings from the resources and from the journal article(s) you selected during your research
An explanation of how you might apply your findings to social work practice
.
2- to 4A description of the services in your local communi.docxherminaprocter
2- to 4
A description of the services in your local community that support individuals in later adulthood
An evaluation of the effectiveness of the services you identified
A description of service gaps you identified
An explanation of how to improve existing services
A description of services that should be added, and why
.
2 or more paragraphAs previously noted, the Brocks have some of.docxherminaprocter
2 or more paragraph
As previously noted, the Brocks have some of their investment portfolio in conservative stocks. These equities have had very slow growth while regularly paying a small dividend.
Pam and Josh have received several emails recently with suggestions about various biotechnology, retailing, and environmental companies. The investment advisers believe that these industries would provide an opportunity for strong long-term financial gains.
In recent years, the Brocks have made extensive use of mutual funds in their investment portfolio. However, they are concerned that their selection of the funds may not be coordinated. With over 9,200 different mutual funds available, this financial marketplace is confusing.
The Brocks start the evaluation process by connecting various types of mutual funds to their investments goals. Next, they assess the past performance and management of the funds. Finally, they talk with various financial advisers and other investors to gather additional information.
Life Situation
Pam, 43
Josh, 45
3 Children, ages 16, 14 and 11
Financial Data
Monthly income$4,900 / Living expenses$4,450/ Assets$262,700/ Liabilities$84,600/ Emergency Fund$5,000
Q1. According to Pam, "We both know we should have started our investment program sooner, but we always seemed to have 'emergencies' that took what extra money we had." To what extent should the Brocks invest in stocks as a major portion of their investment portfolio?
.
2-1 IntroductionUber Technologies Inc. (Uber) is a tech startu.docxherminaprocter
2-1 Introduction
Uber Technologies Inc. (Uber) is a tech startup that provides ride-sharing services by
facilitating a connection between independent contractors (drivers) and riders with the use
of an app. Uber has expanded its operations to 425 cities in 72 countries around the world
and is valued at around $70 billion, making it the world’s most valuable startup.
Approximately 30 million users use Uber’s services monthly. Uber has become a key player
in the sharing economy, a new economic model in which independent contractors rent out
their underutilized resources such as vehicles or lodging to other consumers. The sharing
economy is quickly becoming an alternative to owning resources outright. Because its
services cost less than taking a traditional taxi, Uber and similar ride-sharing services have
upended the taxi industry. The company has experienced resounding success and is
looking toward expansion both internationally and within the United States.
However, Uber’s rapid success is creating challenges in the form of legal and regulatory,
social, and technical obstacles. The taxi industry, for instance, is arguing that Uber has an
unfair advantage because it does not face the same licensing requirements as they do.
Others accuse Uber of not vetting their drivers, creating potentially unsafe situations. Some
major cities are banning ride-sharing services like Uber because of these various concerns.
Additionally, Uber has faced various lawsuits, including a lawsuit filed by its independent
contractors. Its presence in the market has influenced lawmakers to draft new regulations to
govern this “app-driven” ride-sharing system. Legislation can often hinder a company’s
expansion opportunities because of the resources it must expend to comply with regulatory
requirements. Uber has been highly praised for giving independent contractors an opportunity to earn money as long as they have a car, while also offering convenient ways for consumers to get around at lower costs. Although its “Surge Pricing” technique has been criticized for charging higher fares during popular times, it is also becoming a model for other companies such as Zappos in how it compensates its call center employees. The biggest issues Uber faces include legal action because drivers are not licensed, rider and driver safety,protection and security of customer and driver information, and a lack of adequate insurance coverage. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities.
2-2 Background
In 2009 Travis Kalanick and Garrett Camp developed a smartphone application to connect
drivers-for-hire with people needing rides to a destination in their city. Earlier in the year the
founders had attended the inaugural address in Washington, D.C. and could not hail a taxi.
They recognized the need for a convenient, low-cost transportation service. This innovative
service was originally founded.
2 postsRe Topic 2 DQ 1Social determinants of health are fac.docxherminaprocter
2 posts
Re: Topic 2 DQ 1
Social determinants of health are factors affecting peoples’ health, functioning and well-being, such as environmental conditions, social, and economic variables. Socioeconomic environmental factors contributing to infectious disease occurrence include crowding, unsanitary, unavailability of uncontaminated foods and water. These conditions provide an environment required for continuous chain of infection; the process required for transmission of disease. There are 6 components in the chain, or a cycle, of infection: organisms, reservoir, portal of exit, transmission, portal of entry, and a suspectable host (Green, 2018). To stop spreading of a communicable disease, the process has to interrupted or the chain of infection has to be broken at any point. Nurses, working in communities can decrease of the infectious diseases spreading. Promoting vaccination to lowering susceptible hosts number; and educating on sign and symptoms for early self-isolation to protect one’s family members from getting sick, breaking the transmission link. Educating on thorough hand hygiene and reducing face touching may protect one from getting sick eliminate portal of entry link. Proper respiratory hygiene, such as using disposable tissues and covering the mouth when sneezing, may stop the transmission on the stage of the pathogen leaving the reservoir via portal of exit (CDC.gov).
Noncommunicable chronic diseases, such as type 2 diabetes, have grown in endemic and epidemic proportions, are developing from a combination of determinants including environmental, physiological, and behavioral factors, additionally to genetic disposition (Green, 2018). Lack of knowledge and motivation, unavailability of healthcare services and financial resources contribute to developing of such diseases.q
.
2 peer responses due in 4 hoursMALEETAS POSTWorld War .docxherminaprocter
2 peer responses due in 4 hours
MALEETA'S POST:
World War II film
Saving Private Ryan (1998), directed by one of my favorites,
Steven Spielberg, is what I the topic my topic of week five’s discussion. This film is like no other World War II film that I have seen because of the realistic combat. I found myself getting overwhelmed, covering my eyes, and getting sick to my stomach from time to time through the movie. From the very beginning of the film on Omaha Beach, the D-Day landing scene gave me a glimpse of how the stress of combat experience could have felt.
Movie-watchers do not think about how the color scheme plays a significant part and sets different tones. The muddy browns, dark greens, and greys are the predominant colors throughout the movie. This movie does not have many vibrant, happy colors, and for a good reason. For instance, in
Saving Private Ryan
, the Normandy landing scene opens slowly to a beach. The setting is solemn, and the continuous color scheme of bland greys is an excellent cinematography piece. I felt like it made the red blood colors and the explosion colors stand out even more. Also, almost every shot was dreary and had vintage-like colors that gave the feeling of war and hopelessness. There was a part in this scene when the soldiers were near water that contrasted the typically dreary colors with a calming blue hue. The change of color gave me some hope that it may be safer under the surface, and then those hopes were instantly shattered when shots were fired, and red clouds pierced through the calming blue colors punishing me for even thinking there was any hope approaching the soldiers. This is an excellent mise-en-scene because it represented my change of emotions.
Another color paly example is in the scene where “Duty” is talking and joking as the crew marches toward their mission. Throughout this scene, the conversation is more cheerful, but the lighting and colors of grey and green continue to give a gloomy narrative, so my mood does not change much.
Saving Private Ryan has the same dull, dreary colors and low-key lighting, which looks dark and intensifies the shadows as the other War films in Week Five’s content. The desaturation of color is often used in war films.
Saving Private Ryan’s narrative, editing, camera movement, and color scheme throughout the movie jumped out of the screen and attacked me as a viewer. Every part of its cinematography placed the watcher in the combat experience, and I loved it in a good but bad way.
COLIN'S POST:
The war film I watched for this week was
1917 (2019)
directed by Sam Mendes. This film takes place during World War I and follows two British soldiers throughout most of the movie. This film is unique because it is shot as a "one shot film" where the director uses lighting and different angles with very few cuts to give a continuous feeling throughout the entire film. It gives audiences a more connected feeling as it seems like the scenes never end.
2 Pages for 4 questions below1) Some say that analytics in gener.docxherminaprocter
2 Pages for 4 questions below
1) Some say that analytics in general dehumanize managerial activities, and other say they do not. Discuss arguments for both point of view.
2) What are some of the major privacy concerns in employing intelligent systems on mobile data?
3) Identify some cases of violations of user privacy from current literature and their impact on data science as a profession.
4) Search the internet to find examples of how intelligent systems can facilitate activities such as empowerment, mass customization, and team work.
Reflection paper 3 Pages
What has been significant about this course that will help you perform data science tasks in the future.
Please refer to at least
2 items
in the course content that really stood out to either positive or negative.
.
2 Ethics Session 1.pptxEthics in Engineering Pra.docxherminaprocter
2 Ethics Session 1.pptx
Ethics in Engineering Practice
MET 2711
1
This Photo by Unknown Author is licensed under CC BY-NC-ND
What is Engineering?
Engineers concern themselves with:
“the art of the practical application of scientific and empirical knowledge to the design and production or accomplishment of various sorts of constructive projects, machines and materials of use or value to man.”
“Value is not necessarily measured by an economic yardstick; the ancient pyramids and not a few structures since are of slight economic worth, while their value in terms of faith and beauty has often been considerable.”
2
Socrates on Ethics
Ethics are the norms by which acceptable and unacceptable behavior are measured.
According to Socrates, one develops ethics through maturity, wisdom and love.
Introduced the concept of teaching ethics and acceptable standards of conduct in 400 B.C.
Believed virtue was found primarily in human relationships, love and friendship, not through material gains.
3
https://classroom.synonym.com/what-were-socrates-beliefs-on-ethics-12084753.html
This Photo by Unknown Author is licensed under CC BY-NC-ND
A Brief Look at Engineering Projects Through the Ages
4
Roman Aquaducts
Contributed to the health and welfare of the society
Provided 200 million gallons of clean running water and plumbing to individual structures daily (200 gallons per person)
Supported economic activity
Allowed city of Rome to grow to approximately 1 million people
312 BCE to 500 AD
5
This Photo by Unknown Author is licensed under CC BY-SA
Santa Maria del Fiori (Florence Basilica)
Earliest and largest free-standing dome
Built as Europe recovered from the Black Plague, which killed approximately 1/3 of the population
An example of a project that reflected optimism for the future (faith and beauty)
Design competition in 1423
Brunelleschi proposes unique design, but contract requires him to share project responsibilities with Ghiberti
Brunelleschi had lost prior design competition to Ghiberti
6
This Photo by Unknown Author is licensed under CC BY-NC-ND
https://www.khanacademy.org/humanities/renaissance-reformation/early-renaissance1/sculpture-architecture-florence/v/brunelleschi-dome-of-the-cathedral-of-florence-1420-36
Santa Maria del Fiori (Florence Basilica)
Designs unique dome requiring no scaffolding. Uses brick in herringbone pattern to distribute weight out and down.
Includes a series of horizontal chains to keep structure from expanding outward
When time to install chains, Brunelleschi claims to be ill, so Ghiberti starts chain installation (without full details from Brunelleschi)
Brunelleschi “recovers” and criticizes the work, saying it will all have to be re-done
Setting up his fellow architect to fail (dishonorable conduct)
7
This Photo by Unknown Author is licensed under CC BY-NC-ND
https://www.khanacademy.org/humanities/renaissance-reformation/early-renaissance1/sculpture-ar.
2 1 5L e a r n I n g o b j e c t I v e sC H A P T E R.docxherminaprocter
2 1 5
L e a r n I n g o b j e c t I v e s
C H A P T E R 8
H U M A N R E S O U R C E S
M A N A G E M E N T
They’re not employees, they’re people.
—Peter Drucker
➤ Describe the range of human resource functions in the medical practice.
➤ Appreciate the range of professionals that are found in medical practices.
➤ Articulate the steps in the hiring function.
➤ Understand regulations that are specific to the employment process.
➤ Illustrate the steps in managing change.
➤ Describe why leading change is important to medical practice management.
In t r o d u c t I o n
Healthcare employment constitutes about 9 percent of the American workforce, with about
3 percent being professionals (KFF 2016). Hiring and sustaining a high-caliber staff are
two of the most important functions of managing a physician practice. Without a prop-
erly trained and motivated staff, providing high-quality services to the practice’s patients
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EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 4/7/2020 7:56 PM via SUNY CANTON
AN: 1839064 ; Wagner, Stephen L..; Fundamentals of Medical Practice Management
Account: s8846236.main.eds
F u n d a m e n t a l s o f M e d i c a l P r a c t i c e M a n a g e m e n t2 1 6
is difficult. An old saying in human resources management, “Hire for attitude, and train
for skill,” is particularly applicable today, when in the highly competitive medical practice
environment, patients have increasingly high expectations of their providers. Simply having
technical skills is not adequate to build and maintain a successful practice. Staff must be
able to engage patients in a positive and constructive way to earn their trust and satisfac-
tion. Although data seem to conflict on this point, many researchers believe engaged and
satisfied patients are more likely to comply with the instructions of their providers than are
disengaged, unsatisfied patients, leading to better outcomes (e.g., Kane, Maciejewski, and
Finch 1997). More recently, a study by Fenton, Jerant, and Bertaski (2012) found little
connection between satisfaction and clinical outcome; in fact, the researchers found that
mortality was higher, as were expenditures and utilization, among more satisfied groups.
Other authors have observed this tenuous connection as well (Kennedy, Tevis, and Kent
2014). The controversy has intensified as more physician payment is tied to patient satis-
faction. Some issues that complicate this concept are the lack of common definitions and
measures of satisfaction and the complexity inherent in defining.
2 Requirements Elicitation A Survey of Techniques, Ap.docxherminaprocter
2 Requirements Elicitation: A Survey of Techniques,
Approaches, and Tools
Didar Zowghi and Chad Coulin
Abstract: Requirements elicitation is the process of seeking, uncovering, acquir-
ing, and elaborating requirements for computer based systems. It is generally un-
derstood that requirements are elicited rather than just captured or collected. This
implies there are discovery, emergence, and development elements to the elicita-
tion process. Requirements elicitation is a complex process involving many ac-
tivities with a variety of available techniques, approaches, and tools for perform-
ing them. The relative strengths and weaknesses of these determine when each is
appropriate depending on the context and situation. The objectives of this chapter
are to present a comprehensive survey of important aspects of the techniques, ap-
proaches, and tools for requirements elicitation, and examine the current issues,
trends, and challenges faced by researchers and practitioners in this field.
Keywords: requirements, elicitation, techniques, approaches, tools, issues, chal-
lenges, trends, survey.
2.1 Introduction
The importance of requirements engineering (RE) within software systems deve l-
opment has long been established and recognized by researchers and practitioners
alike (Chapter 1). The elicitation of requirements represents an early but continu-
ous and critical stage in the development of software systems. The requirements
for a software system may be spread across many sources. These include the prob-
lem owners, the stakeholders, documentation, and other existing systems. Because
of the communication rich nature of requirements elicitation activities, many of
the effective techniques do not originate from the traditional areas of software en-
gineering or computer science research. Techniques for requirements elicitation
are derived mostly from the social sciences, organizational theory, group dynam-
ics, knowledge engineering, and very often from practical experience.
The process of requirements elicitation is generally accepted as one of the criti-
cal activities in the RE process. Getting the right requirements is considered as a
vital but difficult part of software development projects [36]. A recent field study
of fifteen RE teams carried out by Hofmann and Lehner [31] identified key RE
practices that should lead to project success. Effective elicitation of requirements
was arguably among the most important of the resulting recommended good RE
practices.
Requirements elicitation itself is a very complex process involving many activi-
ties, with multiple techniques available to perform these activities. The multi-
disciplinary nature of requirements elicitation only adds to this complexity. Elici-
tation is subject to a large degree of error, influenced by key factors ingrained in
communication problems. Despite the importance of requirements elicitation
within software development, insufficient.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
1. 1
Figures title:
9Week 8 Assignment 3
Week 8 Assignment 3
This paper describes the business-level strategies, corporate-
level strategies, competitive environment, and market cycles of
American Eagle Outfitters intricately. The thorough discussion
goes ahead to identify how these concepts relate to the real
world/corporations. The development of this material has
followed the course material, amongst other academic sources,
to support the data.
Business-Level Strategies
Business level strategies are the various integrations of
actions/activities that a business commits to gain a competitive
advantage over competitors (Hitt, Ireland, Hoskisson, 2020).
American Eagle Outfitters is an experienced company in the
industry that has tried out various business-level strategies. The
identified business-level plans include its cost leadership
strategy, differentiation, and focused differentiation strategy.
American Eagle Outfitters has differentiated from competitors
by developing a unique and identifiable brand logo. AEO
imprints this logo on its products to make them recognizable to
the customer. Competitors find it hard to beat this
differentiation strategy because of their weak brand names.
American Eagle Outfitters has incorporated the focused
differentiation strategy by identifying a niche market. AEO
targets young customers aged 15-25. That allows the company
to provide the best quality and fashionable clothes and products
to this group. This focus differentiation strategy has helped
AEO gain a substantial market share in the industry. However,
this analysis will focus on the cost leadership strategy.
American Eagle Outfitters is best suited to the cost leadership
strategy for its long term agenda. Cost leadership strategy for
2. American Eagle Outfitters aimed at producing quality and
fashionable clothes, among other products, at the best consumer
price in the market. American Eagle Outfitters manufactures
standardized garments in large quantities for its large market.
Some of the same materials sourced from multiple suppliers.
This process allows American Eagle Outfitters to cut on costs of
dealing with one executive supplier who may demand
privileges. This is some of the inbound logistics that the
company aims to optimize and cut on costs. American Eagle
Outfitters preserves its market position through effective value
chain management (American Eagle Outfitters Reports Record
Fourth Quarter and Fiscal year sales, 2018).
The middle-class market share is what American Eagle
Outfitters targets. This is because the middle class opts for
quality products at the best price possible. Middle-class people
are engulfed by multiple activities and events needing money;
hence, they tend to conserve their money the most. This
consumer segment places high importance on a company's
pricing factor. American Eagle Outfitters targets the middle
class through an effective cost leadership business strategy. The
company's cost leadership strategy is also evident in its focus
on the easy accessibility and affordability of products. This has
enhanced brand awareness and high sales in the market.
American Eagle Outfitters has gained a unique competitive
advantage in most of the market segments around the world.
American Eagle Outfitters offers coupons and sales discounts to
hit sales targets. Most of the competitors may not keep up with
such strategies hence giving AEO the upper hand in the fashion
and clothes industry. American Eagle Outfitters' core
competencies include customer service, quality control, job
knowledge, organization, and pricing strategy. American Eagle
Outfitters has used its pricing strategy and cost reduction
techniques to come up with a satisfying cost leadership strategy
in the retail industry. American Eagle Outfitters' choice of the
cost leadership strategy may become obsolete soon. In their aim
to reduce cost American Eagle Outfitters could fail to identify
3. key market and environmental trends. Moreover, competitors in
the retail industry are willing to keep up with the low prices.
American Eagle Outfitters needs to integrate more strategies
than cannot be mimicked by competitors.Corporate-Level
Strategies
The corporate-level strategy involves a business taking specific
actions to gain a competitive advantage by identifying and
monitoring other companies that are successful in different
product markets. American Eagle Outfitters has utilized the
corporate-level strategy in new market entry. The company has
a well-established network. Hence, it is quite easy to penetrate
new markets. The cost leadership strategy supports such
diversifications through the use of existing infrastructure for the
new business. Existing infrastructure enhances cost
minimization ability for the company. New markets and
products bring numerous opportunities for the company.
American Eagle Outfitters does not put much effort into
unrelated diversification because growth is only achieved
through product development and market penetration.
American Eagle Outfitters aim to reduce costs. Hence, they are
not much of risk-takers. Risk factors lead the company away
from trying out new markets that are not entirely known. The
presence of risk factors leads the company to focus on related
diversification by avoiding unknown regions. To cater for this,
American Eagle Outfitters utilizes brand awareness to infiltrate
the new market with their product. American Eagle Outfitters'
unrelated diversifications for new markets include products like
glasses, pens, fridges, and shirts. American Eagle Outfitters
aims at effect acquisition strategies, which helps expand the
business portfolio. The company reduces costs as well as
increase revenues (Damron, Melton, Smith, 2016).
American Eagle Outfitters uses a related diversification strategy
by carefully analyzing the situation in the new market segment.
Fist, the company acquires profitable businesses in line with
their plan. Additionally, American Eagle Outfitters analyzes the
market trends, including changing customer expectations in the
4. new market segment. American Eagle Outfitters has faced
reprimand from environmental conservation groups. In
response, the company diversified by investing in
environmentally healthy green businesses. This has dramatically
enhanced the company's brand name in the retail industry.
Through this diversification, American Eagle Outfitters has
reclaimed losses resulting from the criticism coming from
environmental protection groups.
I think that related diversification as a corporate-level strategy
is sufficient to help American Eagle Outfitters run the show in
the retail industry for a long time. Such wise applications of
related diversification enhance the sustainability of the
business. The long term objectives of American Eagle Outfitters
become achievable amidst turbulence in the retail industry. The
market can avert certain risks by managing product portfolio
very well. Emerging new trends to products can help salvage
obsolete products for the company. Competitive Environment
The retail industry is cupped by multiple competitors, both
tough and small. American Eagle Outfitters faces competition
giants like The Buckle, Gap, H&M, UNIQLO, Forever 21, and
Inditex. The most significant competitor to American Eagle
Outfitters is Gap Inc. Both giants in the industry have grappled
at obtaining better market share and customer preference for
their products. Gap Inc offers fashionable accessories and
clothes to customers at excellent and affordable prices. This is a
clear indication of the cost leadership strategy by Gap Inc.
Moreover, Gap Inc provides innovative casual designs and
casual clothes for its customers. Gap Inc has enhanced its online
presence to optimal performance for both males and females
through the use of psychological factors in consumers and
integrating these psychological instances with technology.
While Gap Inc is innovative with its products, American Eagle
Outfitters tends to be more rigid and focuses on producing
already certified designs. American Eagle Outfitters may
manage to fallout in the long run if they do not change their
5. deployment and business strategy tactics (United States
Securities and Exchange Commission, 2017).
Gap Inc has various strategies that help it in sustainability. Gap
Inc aims at reducing its environmental footprint. This will
enhance the company’s brand name and goodwill among
customers. American Eagle Outfitters has also engaged in
environmental conservation efforts through its diversification
efforts. Both companies can be noted to care for ecological and
societal interests. Gap Inc has identified with focus
differentiation strategy in its business-level strategy. Gap Inc
has gone the extra mile to focus on each gender for its products.
Gap Inc has identified the disparities in male and female buying
patterns and online shopping experiences. On their e-commerce
site, Gap Inc has prepared male and female user interfaces
differently to ensure everyone gets the best customer service.
American Eagle Outfitters has also used a focus differentiation
strategy by identifying their unique niche market. American
Eagle Outfitters produces fashionable wear for 15-25-year-olds.
Hence, both companies can be noted to undertake their lengths
of focus differentiation strategies. Gap Inc's mode of focus
differentiation appears to be more intricate and sophisticated.
Customers who visit their online platforms will always want to
return. Competition in the retail industry has evolved,
organizations like American Eagle Outfitters should be more
open to innovative measures that will help them attract more
customers.
Gap Inc has a differentiation strategy that offers three different
kinds of clothing brands targeting three demographic groups.
All three brands are distributed differently and have different
price tags. This is a unique differentiation strategy, and no other
competitor in the clothes retail industry has incorporated such
separate entities. Gap Inc also differentiates by offering clothes
for the entire family conveniently in one location. I deem this to
be very satisfying and convenient, especially for mothers with
young children. Gap’s ability to clothe an entire family from a
single store is on another level. This cutthroat competition
6. schemes have come to the aid and benefit of the customer.
American Eagle Outfitters uses the differentiation strategy of
the brand logo to identify its products in the market uniquely.
With it, the big brand name American Eagle Outfitters has
cemented its hold in the market. However, it is essential not to
lose customers to the competition by not providing customer
satisfaction.
The corporate-level strategy of Gap Inc is diversification. Gap's
three retailers have added other diversifications like Gap body,
Gap baby, Gap maternity, and Gap kids. All these
diversifications have ensured that each segment is fulfilled in
this retail industry. The Gap is looking to diversify into
international markets by conducting extensive customer
research. For example, Gap Inc researchers have identified that
Japanese women prefer tighter-fitting jeans as opposed to
American women. By matching products to geographical
segmentations, Gap Inc is achieving the ultimate corporate
strategy through diversification. Event through diversification
to new markets, Gap Inc, has built brand equity for itself and
customers from all over will continue to buy their products. As
discussed earlier American Eagle Outfitters has its
diversification policy of acquiring the most profitable
organizations in line with their plan as well as search market
segments for the best options. According to this evaluation, it is
evident that Gap Inc will outlive most of the competition in this
retail industry. Gap’s advanced diversification and other
business-level strategies will enable it to satisfy the majority of
customers in the market. Their implementation of multiple retail
shops and various products in one shop provides the best
customer experience and satisfaction.
Market Cycles
Fast-cycle markets are when a company’s competitive
advantages are exposed to imitation, preventing the business's
future sustainability. On the other hand, slow-cycle markets are
characterized by the protection of the company's competitive
advantages from copying. Imitation in slow-cycle markets is
7. very costly; there is long-term sustainability (Hitt, Ireland,
Hoskisson, 2020). In the case scenario of Gap Inc, the company
fits into a slow-cycle market. Gap Inc has efficiently
differentiated from other competitors in its strategy. Trying to
imitate Gap's plan would be extremely costly for other
companies.
Moreover, there is a high probability that imitating Gap's
approach would lead to its failure. Because Gap's trajectory is
unique, and they have finessed their strategy. Hence, the
diversification strategy for Gap Inc is a slow-cycle
market.Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and Cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
2. The United States Securities and Exchange Commission,
(2017). American Eagle Outfitters,
Inchttps://www.sec.gov/Archives/edgar/data/919012/000156459
017003969/aeo-10k_20170128.htm
3. American Eagle Outfitters Reports Record Fourth Quarter
and Fiscal year sales, (2018). AEO Investor Relations
http://investors.ae.com/news-releases/news-releases-
details/2018/American-Eagle-Outfitters-Reports-Record-Fourth-
Quarter-and-Fiscal-Year-Sales/default.aspx
4. The United States Securities and Exchange Commission,
Washington, 2020. American Eagle Outfitters Inc For the Fiscal
year ended January 28,
2017,https://www.sec.gov/Archives/edgar/data/919012/0001564
59017003969/aeo-10k_20170128.htm
5. Damron, T., Melton, A., & Smith, A. D. (2016).
Collaborative and ethical considerations in the vendor selection
process. International Journal of Process Management and
Benchmarking, 6(3), 404-418.
8. 1
Figures title: 9Week 6 Assignment 2
Week 6 Assignment 2
American Eagle Outfitters is the international company
dissected in this paper. The student intrinsically identifies the
various general environments affecting the company, forces of
competition, future improvements for the company, external
threats, opportunities, strengths and weaknesses, strategies, and
resources, capabilities, and core competencies relating to
American Eagle Outfitters.General Environment
American Eagle Outfitters being a multinational company, is
right in the middle of influential environmental factors.
However, the two most dominant segments of the global
environment have played a significant role in the direction,
success, and trajectory of American Eagle Outfitters. The
political and economic factors have had the most recognizable
influence on American Eagle Outfitters. The specifics of each
segment are discussed below.
Political Factors
The political factors affecting American Eagle Outfitters are
quite adverse. It is important to note that political factors
affecting AEO do not only apply to the host country. Political
factors affecting business partners to American Eagle Outfitters
may also have a lasting effect on AEO. The political elements
of the global environment should be carefully considered by
American Eagle Outfitters should be dissected and looked at
intricately before making any investment or market entry.
American Eagle Outfitters has faced trade barriers in countries
like China. China imposes tariffs on the imports getting into
their country. However, American Eagle Outfitters is looking
for a way to bypass China's tariffs by partnering with other
9. vendors and diversifying its geographic production. American
Eagle Outfitters is subject to taxes from multiple jurisdictions
e.g., the United States (American Eagle Outfitters Reports
Record Fourth Quarter and Fiscal year sales). The result of U.S.
tax legislation i.e., Tax Cuts and Jobs Act, has included benefits
resulting from other deductions from the fiscal year 2017
(American Eagle Outfitters Reports Record Fourth Quarter and
Fiscal year sales). American Eagle Outfitters has their products
being manufactured in foreign countries. Hence, American
Eagle faces all kinds of regulations from multiple countries,
states, local, and federal governments. These regulations are in
line with the marketing, product labeling, regulatory testing,
customer product and safety requirements, and licensing
requirements. American Eagle Outfitters also faces regulations
from political groups relating to their employees both locally
and globally e.g., the 2002 Sarbanes-Oxley Act, New York
Stock Exchange, and the Securities and Exchange Commission
(The United States Securities and Exchange Commission,
Washington, 2020). Other political factors affecting American
Eagle Outfitters include mandatory employee benefits, wage
legislation, intellectual property protection, corruption levels,
political stability of certain regions, and favored trading
partners. Political forces acting on American Eagle Outfitters
have adverse effects on their success and profitability.
Economic Factors
Economic factors influencing American Eagle Outfitters offer
no assurance on the trajectory of the company. There can be no
assurances that consumer spending trends will always remain
constant. American Eagle Outfitters is under the plight of
influence from local, general, or international economic factors.
American Eagle Outfitters is very likely to incur losses or
experience huge profits depending on economic factors that
impact demand, business climate, and aggregate investment.
The rate of GDP growth in a country affects how AEO grows
shortly. The interest rates in a country will determine how the
citizens are likely to invest or borrow. High-interest rates will
10. mean better growth of American Eagle Outfitters resulting from
more investments. An unstable currency will discourage
investors from investing in American Eagle Outfitters if they
are affiliated with such money. Moreover, the efficient
operation of financial markets will influence how American
Eagle Outfitters can raise capital and at a fair price (The United
States Securities and Exchange Commission, Washington,
2020).Five Forces of Competition
All five forces of competition have some effect on American
Eagle Outfitters. However, this section will discuss the threat of
new entrants and the bargaining power of buyers. These two
forces offer a base to understand how these forces can have a
significant impact on American Eagle Outfitters.
The threat of New Entrants
American Eagle Outfitters, as an apparel store, is based in
an industry cupped with new entrants into the market. These
new entrants have brought innovation and better ways of
offering quality clothes to customers. Hence, American Eagle
Outfitters is under a lot of pressure to tackle such new entrants
into the apparel market. American Eagle Outfitters has lowered
its pricing strategy, provide better-valued propositions to
customers, and reduce operational costs to keep up with the new
competition. Also, American Eagle Outfitters has brought up
barriers that are effective in safeguarding its competitive edge
(Damron, Melton, Smith, 2016).
Bargaining Power of Buyers.
Customers of clothing products are demanding a lot to buy
clothes of good quality at low prices. This has put a lot of
pressure on American Eagle Outfitters, who have to include
discounts, offers, and satisfy their customer base. The
bargaining power of buyers is a denting factor on the
profitability of American Eagle Outfitters (Damron, Melton,
Smith, 2016). To tackle this, American Eagle Outfitters has
created a large customer base all over the world. This reduces
the bargaining power of customers compared to a small
customer base who can manipulate the prices of American Eagle
11. Outfitters with ease.
Moreover, American Eagle Outfitters is rapidly inventing and
innovating better products. Established products allow
customers to seek discounts and offers (Damron, Melton, Smith,
2016). Additionally, new products prevent the defection of
customers to the competitors of American Eagle
Outfitters.Future Improvements
It is essential to note that the Apparel industry is continuously
on the rise. Hence, the recommendations that can be made to
American Eagle Outfitters have to be innovative and ahead of
their competitors. The threat of new entrants should be handled
through the domination of suppliers and distribution channels.
This is more of instilling barriers to market entry. Since
American Eagle Outfitters is a company with strong market
roots, they should seek to dominate the supply chain and
prevent the new entrants in the market from obtaining the best
of products available. Also, buyers' bargaining power can be
tackled through the constant development of new products with
fixed prices. Buyers will not have the ability to bargain about
new products they have little or no knowledge about. Greatest
External Threat
A severe threat to American Eagle Outfitters is new
technologies that are developed by market distributors and
competitors. Competitors with better production, marketing, and
promotion technology pose the danger of capturing American
Eagles Outfitters' customer base. Customer base is the lifeline
to American Eagle Outfitters’ success. Hence, the competitor
with better technology tends to produce better quality products.
Customers who are satisfied with American Eagle Outfitters
products tend to be loyal to the competition leading to lower
revenue for American Eagle Outfitters (Damron, Melton, Smith,
2016). This threat can be tackled by American Eagle Outfitters
implementing technology in their organization. For example, a
digitized distribution network would efficiently capture a large
customer base leading to increased revenue for American Eagle
Outfitters. Another threat to American Eagle Outfitters is
12. environmental regulations. For example, the Paris agreement in
2016 is a threat to American Eagle Outfitters in that particular
market segment. However, this threat does not have a
significant impact on the company's overall trajectory (Hitt,
Ireland, Hoskisson, 2020).Greatest Opportunity
A significant opportunity for American Eagle Outfitters is the
government free trade agreement. As opposed to other
opportunities like a better taxation policy, stable cash flow for
the company, or an increase in customer spending, the chance of
free trade agreement opens up better doors for the company.
Free trade allows the company to source resources at lower
prices i.e., low importation costs, venturing into better market
segments, etc. American Eagle Outfitters could use the free
trade agreement to massive source amounts of resources and
raw materials at lower importation costs or venture into new
markets for an increased customer base. This opportunity is
excellent for the company because it will reduce the losses from
low-cost imports as well as increase the revenue for American
Eagle Outfitters through the increased customer base. Strengths
and Weaknesses
The automation of activities at American Eagle Outfitters has
brought a lot of consistency to the company. By improving the
product according to customer specifications, American Eagle
Outfitters can generate consistent products that keep customers
happy. However, American Eagle Outfitters has the weakness of
inadequate investment in research. This makes the company lag
behind the competition, which is spearheading innovation.
Automation of the companies activities has allowed the
company to scale up or scale down production according to
demand. Automation prevents unnecessary loss of products. On
the other hand, lack of investment in research precludes the
company from capturing a niche customer base that looks for
the best and new products in the market (Hitt, Ireland,
Hoskisson, 2020).
Strategy or Tactic
Automated activities and production processes at American
13. Eagle Outfitters can be improved through the integration of
operations, specialization of services, or simultaneous services.
Simultaneous operations will reduce the overall total processing
time for American Eagle Outfitters. Combining activities helps
link workstations together hence reducing the number of
machines needed to complete a task. While specialization of
operations helps improve the efficiency of the production
process at American Eagle Outfitters. Such changes to the
automation process at American Eagle Outfitters help reduce
operational costs for the company.
On the other hand, American Eagle Outfitters must address the
lack of innovation for the company. American Eagle Outfitters
being a mature company in the market, prefers to invest in
products based on already tested features in the market.
American Eagle Outfitters should look to research marketing,
business plan, and the company’s strategy. This will help
American Eagle Outfitters acquire new product lines and lead to
increased productivity (Damron, Melton, Smith,
2016).Resources, Capabilities, and Core Competencies
American Eagle Outfitters has a strong supplier base. With a
reliable supplier base, the company can overcome the supply
chain complications common in the particular market segment.
Being an experienced company, American Eagle Outfitters has
acquired secure distribution channels that have helped the
company remain ahead of the competition. American Eagle
Outfitters is capable of efficient new market entry. Over the
years, the company has built its expertise in the tactic. This has
enabled d the company to diversify its economic cycle and
strengthen its revenue stream. High customer satisfaction by
American Eagle Outfitters has enabled the company to improve
its grip on the competition. Customer satisfaction is a
competency that has allowed the company to grasp potential
customers to become loyal to American Eagle Outfitters
(Damron, Melton, Smith, 2016).
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
14. Concepts and Cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
https://shabbiroffice.files.wordpress.com/2017/01/strategic-
managment-concept-and-case-by-hitt.pdf
2. American Eagle Outfitters Reports Record Fourth Quarter
and Fiscal year sales (2018). AEO Investor Relations
http://investors.ae.com/news-releases/news-releases-
details/2018/American-Eagle-Outfitters-Reports-Record-Fourth-
Quarter-and-Fiscal-Year-Sales/default.aspx
3. The United States Securities and Exchange Commission,
Washington, 2020. American Eagle Outfitters Inc For the Fiscal
year ended January 28,
2017,https://www.sec.gov/Archives/edgar/data/919012/0001564
59017003969/aeo-10k_20170128.htm
4. Damron, T., Melton, A., & Smith, A. D. (2016).
Collaborative and ethical considerations in the vendor selection
process. International Journal of Process Management and
Benchmarking, 6(3), 404-418.
1
5Week 3 Assignment 1
Week 3 Assignment 1
The corporation chosen for assessment in this paper is American
Eagle Outfitters Inc. (AEO) the company deals in teen fashion
clothes in the American market. AEO is a multinational
company with trading roots in many regions. This trait makes
AEO the perfect company choice for dissection in this
assignment. This paper indulges in the globalization aspect of
AEO, how technology has impacted the company's growth, the
real importance of AEO's mission and vision statements, and the
models leading to the organization's success. Globalization
American Eagle Outfitters was founded almost 43 years ago in
1977. The company began as an accessory store for women and
men footwear with other retail chains in over 36 states in the
15. 1980s. AOE’s growth was fueled by consistent and fruitful
integration into new markets all over the USA. A globalization
strategy implemented by the shareholders at the time involved
focusing the company’s sales on clothes outfits instead of
footwear. This focus has dramatically influenced the
organization's capability to produce quality and customer
targeted outfit products. This tactic aided in the company's
advancement to 803 company-owned stores as of February 2020
(American Eagle Outfitters Inc FORM 10-K, 2020). Another
effective strategy that helped AEO's journey to global market
indulgence is when the company joined the stock exchange in
1994. American Eagle Outfitters is a major player in the
American and global market. A giant among competitors, AEO
ranges in the likes of Nike in the market. The company has
impacted the competition by acquiring a niche market of
teenagers and occasionally 25-40-year-olds who also fantasy
wearing the company’s products. Globalization into other
countries and markets have changed American Eagle Outfitters
in the following ways. It has finessed the company’s market
entry techniques through the use of past market entry
experience.
Additionally, globalization has increased the company’s
revenue to over 2 billion in the 2020 fiscal year. Last but not
least, globalization has impacted AEO by providing extensive
access to resources, technology, capital, new market, and human
capital. The companies identify that globalization has enhanced
its acquisition of raw materials for its finished products.
American Eagle Outfitters acquires its raw materials from
multiple merchants all over the world. The company applies a
tactic of not buying more than 10% of raw material from a
single manufacturer. Hence, the company not tied to exclusive
rights for a manufacturer. Technology
American Eagle Outfitters is a versatile organization moving as
fast as the technological world is moving. The company has
advanced over into e-commerce and dominated the scene. With
16. digital platforms in over 81 countries, the company offers its
products to customers via a digital channel like
www.toddsnyder.com. This site is one of the digital channels
used by AEO to target markets in each market segment.
Moreover, this is a technology that has advanced and enhanced
the indoor experience of customers by replicating physical
stores on online channels. The company has perfected the art of
digital commerce by studying customer buying patterns and
working to fulfill customer needs. The company also recently
advanced into Oracle cloud computing technology to enhance
the companies employee transfer process. Efficient cloud
computing services from Oracle have improved the companies
online presence by reducing downtime and system maintenance
problems. Customers can now engage in AEO’s digital channels
with seamless ease when purchasing products. The use of
cookies on the companies official website has opened up
avenues for the company to improve the customer's buying
experience. Through the use of these cookies, the company can
offer streamlined and relevant information to its customers
based on their location and buying patterns.Industrial
Organization Model
The external environment of American Eagle Outfitters is filled
with hazardous and potential risk factors. For the organization
to reel in above-average earnings, various aspects need to be
implemented in the companies industry organization model.
American Eagle Outfitters has been taken to court on multiple
occasions on the grounds of design mimicking. On all these
occasions, American Eagle Outfitters won the case by proving
that it is impossible to patent design in their line of work. In
this light, American Eagle Outfitters has improved its brand
recognition by imprinting the company’s label on the clothes
products it sells. By doing this, it was an efficient strategy that
acts as a way to perfect monopolistic competition in the
sensitive industry. Another plan for the industry organization
model is aiming to acquire a market monopoly in other
17. countries. Buying market monopoly in the United States for
American Eagle Outfitters may be next to impossible, with other
brands like Nike having more significant influence in this
market. By advancing into new markets like Canada, and Dubai,
American Eagle Outfitters can acquire market monopoly status.
That would be a good tactic that will allow the company to gain
above-average revenue. Resource-Based Model
AEO is a company that has been in the retail clothing market
for 43 years. The reputation of the company is one that is
ingrained in most American minds. In this sense, the company
continues to produce quality products for its customers and has
continued to ferment the companies reputation in the eyes of
customers and potential customers. The continued production of
quality products has ensured increased revenue for the company
leading to above-average returns once new customers become
loyal to the organization. Additionally, the company has a
customer loyalty program that provides rewards, convenience,
and excellent customer experience for customers who visit the
digital channel of the organization. The efficiency of the
resource-based model begins when AEO orders products from
merchants from over 300 merchants worldwide. This model is a
trick that ensures the company acquires the best of materials
available from all over the world.
Similarly, the company has quality testing facilities for
procured resources and raw materials. The inspection program
monitors for compliance with AEO’s code of conduct for
suppliers. This program has ensured continued quality
production of the companies products and hence above-average
earnings.Vision
The vision statement for American Eagle Outfitters indicates
that AEO is a company that is built on trust, integrity, and
honesty. The company honors individuality and celebrates self-
expression. The company’s stakeholders are determined,
creative, hardworking, and aim at encouraging everyone to be
18. their best self (Borden, 2010). The company banks on integrity
by ensuring it provides quality products for its customers at all
times. That is evident in the company's inspection programs of
raw materials sourced from suppliers.
Additionally, AEO is continually creative and hardworking by
working continuously to provide customers with the best online
shopping experiences in the market. The company has also
invested in specializing with women wear by introducing
another child company of American Eagle Outfitters known as
Aerie. AEO has also encouraged its customers to be self-
expressive by providing platforms for the customers to raise
their issues online. This platform is in line with the company's
vision of delivering self-expression capacities to its
stakeholders, including customers.Mission
The mission statement for American Eagle Outfitters states that
the company is committed to treating the people making the
clothes in the company with respect and dignity (Mission
Statement Academy, 2019). This mission statement goes a long
way in chipping in for the company’s overall success. The
company has an employee review platform where employees
indicate their rating for the company. Employees can raise their
concerns anonymously, which are later evaluated and acted
upon. Employee satisfaction is a vital issue that means how
customers will be treated in the organization. The impact of the
mission statement is that it keeps American Eagle Outfitters
management on their toes in adhering and meeting to the
requirement of treating employees with dignity and respect.
Stakeholders
The capital market stakeholders of American Eagle Outfitters
include Cooke and Bieler, The Vanguard Group, Dimensional
Fund Advisors, and BlackRock Fund Advisors are some of the
largest shareholders of the company. These shareholders are
responsible for funding the companies projects and investing in
prospects in the company. Their impact on the companies
19. success is a phenomenon. Shareholders can steer AEO’s
trajectory towards success by implementing mitigation
techniques and funding in areas performing poorly in the
organization. There are the product market stakeholders, which
include suppliers, unions, primary customers, and host
communities. This category dramatically impacts the success of
the company, suppliers provide quality resources to the
company, primary customers purchase products from the
company and generate revenue, unions guide the company by
giving policies on how the company will operate in the market,
and host communities accept the company into their market.
Finally, organizational stakeholders of American Eagle
Outfitters e.g., managers, nonmanagers, and employees, are
responsible for the daily operations in the company. Managers
delegate duties to employees, and the nonmanagers monitor the
companies operation and income generation in the market. (Hitt,
Ireland, & Hoskisson. 2020).
Sources
1. Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and Cases: Competitiveness and globalization (13th
ed.). Mason, OH: South-Western Cengage Learning
https://shabbiroffice.files.wordpress.com/2017/01/strategic-
managment-concept-and-case-by-hitt.pdf
2. The United States Securities and Exchange Commission,
Washington, 2020. American Eagle Outfitters Inc For the Fiscal
year ended February 1, 2020,
https://www.sec.gov/ix?doc=/Archives/edgar/data/919012/0001
56459020010469/aeo-10k_20200201.htm
3. Borden, R. (2010). American Eagle Outfitters creates a
branded intranet that unites its associates. Global Business and
Organizational Excellence, 29(2), 40-46.
https://onlinelibrary.wiley.com/doi/abs/10.1002/joe.20307
4. Mission Statement Academy, (2019). American Eagle
Outfitters Mission Statement https://mission-
statement.com/american-eagle-outfitters-company/
20. How to Use This Template
Each slide needed in your submission is provided in this
template.
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slide)
Replace the “blue” font on each slide with your presentation
content
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21. should be provided in text form in the speaker notes section of
each slide.
1
BUS499 Capstone
Assignment 4
Insert Student’s Name Here
Insert what you would said to introduce yourself to your
executive audience and tell them what you are going to cover in
your presentation
Do Not type every word you plan to say on the slide. Use bullet
points only.
Everything you would say if you were giving a live presentation
should be provided in text form in the speaker notes section of
each slide.
2
SWOT Analysis of Company NameStrengths
Insert a bullet or two describing strengths of the
firmWeaknesses
Insert a bullet or two describing weaknesses of the
firmOpportunities
Insert a bullet or two describing opportunities available to the
firmThreats
22. Insert a bullet or two describing threats to the firm
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities.
3
SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths
and opportunities
Insert another bullet describing the strategy to capitalize on
strengths and opportunities
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities.
23. 4
SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses
and threats
Insert another bullet describing the strategy to minimize
weaknesses and threats
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a strategy for the company to
minimize its weaknesses and threats.
5
Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize
competitiveness
2nd bullet point of levels and types of strategies to maximize
competitiveness
24. Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its competitiveness.
6
Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize
profitability
2nd bullet point of levels and types of strategies to maximize
profitability
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its profitability.
7
Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness
strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness
strategies to stakeholders
25. Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a communications plan the
company could use to make the strategies you recommended on
the previous slide known to all stakeholders.
8
Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability
strategies to stakeholders
2nd bullet point on the plan to communicate the profitability
strategies to stakeholders
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly outline a communications plan the
company could use to make the strategies you recommended
known to all stakeholders.
9
26. Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example
2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
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References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
27. Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of
which should be the course textbook. Wikipedia and similar
websites do not quality as academic resources.
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