Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football player, established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted better items for his team (Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted much attention from other collegiate teams. This prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore. Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat from competitors, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft & Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE analysis tool, which gathers information regarding the firm’s circumstances. The environmental factors constitute usually impact various essential aspects of the business (Lam et al., 2019). A detailed description of how environmental factors affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether positive or negative, in social factors in various circumstances. The management should examine the people's lifestyle in a given locality to determine whether they exercise regularly or not. This would determine if the company is viable to widen or restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when significant trends in the economy might alleviate or hinder the organization attaining the set goals and objectives. The management must examine consumer behavior, interest rate adjustments, banking behavior, inflation, as well as overall economic indicators. When the economic factors are positive, the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes brought about by the technology. It is because technology is changing the way of doing things in any organizational setting. Organizations that fail to embrace technology offer services and goods that are less competitive in the market hence low market share.
Competitive
Business growth and success are dependent on how organizations are capable of competing in the market. Under Amour’s management must ensure substantial financial resources are budgeted to ensure that the organization conducts aggressive marketing campaigns for brand awareness and recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state government to regulate the way bu.
Running Head MARKETING ANALYSIS OF UNDER ARMOUR (UA)1MARKET.docxjeanettehully
Running Head: MARKETING ANALYSIS OF UNDER ARMOUR (UA) 1
MARKETING ANALYSIS OF UNDER ARMOUR (UA) 9
Draft Topic Paper Three Marketing of Under Armour
Principles Of Marketing BUSB 340
James Greene
January 28, 2020
University Of Redlands
BUSB 485 SD12
Undergraduate Capstone Paper
Instructor Richard Doyle
Plank established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted that there had to be something better for his team (Kraft& Lee, 2009). He thus wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted a lot of attention from other collegiate teams. Which prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore (Kraft& Lee, 2009). Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft& Lee, 2009). The SWOT analysis below thus chronicles the elements that make Under Armour to stand out and strategies that it could incorporate to reinvent its brand a take an even more significant share of the existing market.
STRENGTHS
WEAKNESSES
· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products
· Limited Material/Technology
· Stiff Competition
· Lacks a Top Seller
· Limited Footwear Line
OPPORTUNITIES
THREATS
· International Expansion
· Expansion of athletic footwear
· Development of markets to incorporate women campaigns
· E-commerce
· High competition (Adidas, Nike, Reebok)
· Product Replacement
Strengths
One of Under Armour’s greatest strength is the unique and innovative technology behind its products. Under Armour was established on the premise that its t-shirts wick off sweat as opposed to absorbing it hence keeping the athletes cool even in hot temperatures. In 2013, the company went on and released shirts that tracked an athlete’s heart by installing sensors in the shirts that could register electrical signals from the center (Boone& Kurtz, 2013). Moreover, the company also developed tape-replacing cleat that offered ultimate support to the athletes. Such outstanding inventions offer Under Armour a better competitive position against other retail brands. Competitive position “Is the position that a firm has already acquired or is trying to acquire, relative to its competitors” (Boone& Kurtz, 2013). Even better as the company strives to keep with emerging technological advancements in society, it could easily resonate with many consumers.
Under Armour’s brand, recognition in the sporting arena is another of its significant strengths. Brand recognition “Is the ability of a con ...
COMM 200 Gaming Experiential Learning (10 pts.)Throughout thi.docxclarebernice
COMM 200: Gaming Experiential Learning (10 pts.)
Throughout this quarter we have discussed topics relating to culture and communication such as selection, perception, and interpretation. Write a two-page paper on your experiences, decisions, and the conflicts that arise when you engage in the game, Inside Disaster: http://www.insidedisaster.com/experience/Main.html. This interactive experience takes you into the Haiti earthquake that happened in 2010. You will be describe your experiences as a gamer and turn in your paper discussing your gaming experience on Moodle by Saturday, February 18, 11 pm.
Creating your gaming experiential learning paper:
1. Play Inside Disaster as all three of the different characters.
2. What challenges did each character face? How did you feel while playing the game as each character?
3. Take notes on the communication, goals, and interactions you see while playing Inside Disaster.
4. What did you learn about Haiti and the 2010 earthquake?
5. Discuss the story and perspectives of this game.
6. What were your thoughts and experiences of gaming before this assignment? How is this game different or similar to games you have previously played? Your papers should be two pages., double-spaced, 12 pt. font. Citations are encouraged.
Page 1
Group 4: Mark Keck Contribution
Instructor Merriman
MGMT479
February 9, 2017
Under Armour Strategic Audit (Team Suggestions)
Under Armour Current Situation
Current Financial Performance
18.1% increase net revenue over 2008, US$856,411,000
.71% decrease in gross margin in 2009 (attributed to liquidation of shoe inventory)
78% market share in the performance apparel clothing segment (UA created the segment)
94% of revenue generated from Canadian and domestic markets
Sports apparel industry down 4.3% as a whole due to recession
Strategic Position
Brand Mission:
“To make all athletes better through passion, science and the relentless pursuit of innovation.”
Objectives
Launch and establish a running shoe line to capture some of the $5 billion running shoe segment, and at least 3% of the $31 billion international branded footwear market
Strategies
Keep retail pricing aligned with competitors in apparel and foot wear
Policies
Strategic Managers
Board of Directors
8 Person Board of Directors including:
Kevin A. Plank, Chairman of the Board of Directors
Top Management
Kevin A. Plank, President & CEO
Wayne A. Marino, COO; Brad Dickerson, CFO
Henry B. Stafford, Senior VP of Apparel
Gene McCarthy, Senior VP of Footwear
Dan J. Sawall, VP of Retail
John S. Rogers, VP/General Manager of E-Commerce
J. Scott Plank, Executive VP Domestic and Global Business Development
External Environment
Natural Environment
Societal Environment
Sports apparel market is highly correlated to disposable income, recession had an industry wide negative net effect to revenues, recession ending
Primary target consumers for Under Armour are 15 to 25 year-old males. However recent trends show increases in female ...
Selection and Description of OrganizationBy Dawn Branzei.docxkenjordan97598
Selection and Description of Organization
By: Dawn Branzei
Business Tactics and Execution
Argosy University
April 24, 2013
Introduction
Fortune 500 is an annual list of the 500 largest companies in the United States as compiled by FORTUNE magazine. Collective performance of the Fortune 500 companies may be seen as one indicator of the country's overall economic performance. The list is put together using the most recent figures for revenue and includes both public and private companies with openly available income data. When a company is listed on the Fortune 500 it is a status symbol that proves the success of the business. The Fortune 500 list is made up entirely of U.S. companies. One of the companies that have made it on the list is General Motors (GM).
General Motors (GM)
Commonly known as GM, General Motors is an American international motorized corporation. It’s among the world’s largest automobile makers by vehicle unit sales (Gall R T, 2011). The company was founded on September 16, 1908 by William “Billy” Durant in Flint, Michigan. The inspiration that led to the creation of General Motors in 1908 was the decision by William C. Durant, "king" of the Flint carriage makers, to take control of the tiny and almost bankrupt Buick Motor Company in Flint on Nov. 1, 1904.At its beginning GM held only the Buick Motor Company, but in a matter of years it would acquire more than 20 companies. Currently, the corporation’s headquarters is based in Detroit, Michigan. The corporation is located in 157 countries worldwide. Their website (www.gm.com) offers a wide range of information about the company.
Organizational strategy
Organizational strategy is the discipline and knowledge that changes strategic intent into organizational capability, commitment and performance. Developing an organizational strategy for a business involves first comparing its present state to its targeted state to outline differences, and then stating what is required for the wanted changes to take place. At GM, their focus is on a single global vision which is to design, build and sell the world’s best vehicles. This powers the development of first-class world products that are winning in the marketplace, and helping to transform their business and strengthen their stability (Wisner, J. D., Tan, K. C. and Leong, G.K., 2011). Their strategy includes the following:
Designing, Building and Selling
They focus on core brands that have been there since its creation. They leveraged global resources to create the most fascinating vehicles and technologies, also leading in the research and development of advanced technologies to reinvent the future of transportation. By enhancing their global impression to efficiently develop the best vehicles they maximize the efficiency of operating their facilities in a globally and socially responsible way. To maximize their revenues they must do this with a focused product approach.in.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
Running Head MARKETING ANALYSIS OF UNDER ARMOUR (UA)1MARKET.docxjeanettehully
Running Head: MARKETING ANALYSIS OF UNDER ARMOUR (UA) 1
MARKETING ANALYSIS OF UNDER ARMOUR (UA) 9
Draft Topic Paper Three Marketing of Under Armour
Principles Of Marketing BUSB 340
James Greene
January 28, 2020
University Of Redlands
BUSB 485 SD12
Undergraduate Capstone Paper
Instructor Richard Doyle
Plank established Under Armour in 1995 upon noticing that the cotton shirts of his football team at the University of Maryland were always soaked in sweat and noted that there had to be something better for his team (Kraft& Lee, 2009). He thus wanted to create shirts that were always cool even in the hottest of weather conditions. Plank went ahead and designed his prototype for his team, which attracted a lot of attention from other collegiate teams. Which prompted the expansion and growth of Under Amour products hence resulted in the opening up of its headquarters at Maryland-Baltimore (Kraft& Lee, 2009). Nonetheless, despite its success, Under Amour continues facing stiff competition from similar sports retail brands. As a relatively new organization, Under Amour faces a high threat, yet it still has the opportunity to incorporate creative and innovative ideas (Kraft& Lee, 2009). The SWOT analysis below thus chronicles the elements that make Under Armour to stand out and strategies that it could incorporate to reinvent its brand a take an even more significant share of the existing market.
STRENGTHS
WEAKNESSES
· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products
· Limited Material/Technology
· Stiff Competition
· Lacks a Top Seller
· Limited Footwear Line
OPPORTUNITIES
THREATS
· International Expansion
· Expansion of athletic footwear
· Development of markets to incorporate women campaigns
· E-commerce
· High competition (Adidas, Nike, Reebok)
· Product Replacement
Strengths
One of Under Armour’s greatest strength is the unique and innovative technology behind its products. Under Armour was established on the premise that its t-shirts wick off sweat as opposed to absorbing it hence keeping the athletes cool even in hot temperatures. In 2013, the company went on and released shirts that tracked an athlete’s heart by installing sensors in the shirts that could register electrical signals from the center (Boone& Kurtz, 2013). Moreover, the company also developed tape-replacing cleat that offered ultimate support to the athletes. Such outstanding inventions offer Under Armour a better competitive position against other retail brands. Competitive position “Is the position that a firm has already acquired or is trying to acquire, relative to its competitors” (Boone& Kurtz, 2013). Even better as the company strives to keep with emerging technological advancements in society, it could easily resonate with many consumers.
Under Armour’s brand, recognition in the sporting arena is another of its significant strengths. Brand recognition “Is the ability of a con ...
COMM 200 Gaming Experiential Learning (10 pts.)Throughout thi.docxclarebernice
COMM 200: Gaming Experiential Learning (10 pts.)
Throughout this quarter we have discussed topics relating to culture and communication such as selection, perception, and interpretation. Write a two-page paper on your experiences, decisions, and the conflicts that arise when you engage in the game, Inside Disaster: http://www.insidedisaster.com/experience/Main.html. This interactive experience takes you into the Haiti earthquake that happened in 2010. You will be describe your experiences as a gamer and turn in your paper discussing your gaming experience on Moodle by Saturday, February 18, 11 pm.
Creating your gaming experiential learning paper:
1. Play Inside Disaster as all three of the different characters.
2. What challenges did each character face? How did you feel while playing the game as each character?
3. Take notes on the communication, goals, and interactions you see while playing Inside Disaster.
4. What did you learn about Haiti and the 2010 earthquake?
5. Discuss the story and perspectives of this game.
6. What were your thoughts and experiences of gaming before this assignment? How is this game different or similar to games you have previously played? Your papers should be two pages., double-spaced, 12 pt. font. Citations are encouraged.
Page 1
Group 4: Mark Keck Contribution
Instructor Merriman
MGMT479
February 9, 2017
Under Armour Strategic Audit (Team Suggestions)
Under Armour Current Situation
Current Financial Performance
18.1% increase net revenue over 2008, US$856,411,000
.71% decrease in gross margin in 2009 (attributed to liquidation of shoe inventory)
78% market share in the performance apparel clothing segment (UA created the segment)
94% of revenue generated from Canadian and domestic markets
Sports apparel industry down 4.3% as a whole due to recession
Strategic Position
Brand Mission:
“To make all athletes better through passion, science and the relentless pursuit of innovation.”
Objectives
Launch and establish a running shoe line to capture some of the $5 billion running shoe segment, and at least 3% of the $31 billion international branded footwear market
Strategies
Keep retail pricing aligned with competitors in apparel and foot wear
Policies
Strategic Managers
Board of Directors
8 Person Board of Directors including:
Kevin A. Plank, Chairman of the Board of Directors
Top Management
Kevin A. Plank, President & CEO
Wayne A. Marino, COO; Brad Dickerson, CFO
Henry B. Stafford, Senior VP of Apparel
Gene McCarthy, Senior VP of Footwear
Dan J. Sawall, VP of Retail
John S. Rogers, VP/General Manager of E-Commerce
J. Scott Plank, Executive VP Domestic and Global Business Development
External Environment
Natural Environment
Societal Environment
Sports apparel market is highly correlated to disposable income, recession had an industry wide negative net effect to revenues, recession ending
Primary target consumers for Under Armour are 15 to 25 year-old males. However recent trends show increases in female ...
Selection and Description of OrganizationBy Dawn Branzei.docxkenjordan97598
Selection and Description of Organization
By: Dawn Branzei
Business Tactics and Execution
Argosy University
April 24, 2013
Introduction
Fortune 500 is an annual list of the 500 largest companies in the United States as compiled by FORTUNE magazine. Collective performance of the Fortune 500 companies may be seen as one indicator of the country's overall economic performance. The list is put together using the most recent figures for revenue and includes both public and private companies with openly available income data. When a company is listed on the Fortune 500 it is a status symbol that proves the success of the business. The Fortune 500 list is made up entirely of U.S. companies. One of the companies that have made it on the list is General Motors (GM).
General Motors (GM)
Commonly known as GM, General Motors is an American international motorized corporation. It’s among the world’s largest automobile makers by vehicle unit sales (Gall R T, 2011). The company was founded on September 16, 1908 by William “Billy” Durant in Flint, Michigan. The inspiration that led to the creation of General Motors in 1908 was the decision by William C. Durant, "king" of the Flint carriage makers, to take control of the tiny and almost bankrupt Buick Motor Company in Flint on Nov. 1, 1904.At its beginning GM held only the Buick Motor Company, but in a matter of years it would acquire more than 20 companies. Currently, the corporation’s headquarters is based in Detroit, Michigan. The corporation is located in 157 countries worldwide. Their website (www.gm.com) offers a wide range of information about the company.
Organizational strategy
Organizational strategy is the discipline and knowledge that changes strategic intent into organizational capability, commitment and performance. Developing an organizational strategy for a business involves first comparing its present state to its targeted state to outline differences, and then stating what is required for the wanted changes to take place. At GM, their focus is on a single global vision which is to design, build and sell the world’s best vehicles. This powers the development of first-class world products that are winning in the marketplace, and helping to transform their business and strengthen their stability (Wisner, J. D., Tan, K. C. and Leong, G.K., 2011). Their strategy includes the following:
Designing, Building and Selling
They focus on core brands that have been there since its creation. They leveraged global resources to create the most fascinating vehicles and technologies, also leading in the research and development of advanced technologies to reinvent the future of transportation. By enhancing their global impression to efficiently develop the best vehicles they maximize the efficiency of operating their facilities in a globally and socially responsible way. To maximize their revenues they must do this with a focused product approach.in.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Running head Harley-Davidson External and Internal Analysis1H.docxcowinhelen
Running head: Harley-Davidson: External and Internal Analysis 1
Harley-Davidson: External and Internal Analysis 2[Title Here, up to 12 Words, on One to Two Lines]
John E. Lasky
Argosy University
Deborah Shearer
BUS499 – M5A1
19 January, 2018
[Title Here, up to 12 Words, on One to Two Lines]
Table of Content
Executive Summary……………………………………………….…………...………….3
Analysis of the External Environment (PART ONE) …………….….………………..…3
Results from Scanning…………………………………….………………………3
Results from Monitoring………………………….………………………………5
Competitive Environment………………………….……………………………...5
Strategic Challenges/ Issues facing the Industry………………………………….6
Internal Environment Analysis (PART TWO) ……………………………...……………6
SWOT Analysis…………………………………………………………………...6
Value Chain Analysis…………………………………...………………………...8
Strategic Plan Summary……………………………………..……………………………9
Conclusions…………………………………….……………………….….…….10
Recommendations……………………………….……………………….………10
Implementation………………………………………………………….……….10
Risks……………………………………….…………………………….……….10
References………………………………………………………………………..11
Executive Summary
There are several challenges that face business ventures which may be labelled as being generated from an internal or external environment. The motorcycle industry along with Harley-Davidson is not immune from in this paradigm. Firms need to adjust accordingly to these environmental changes for them to continue surviving and thriving. Some of these major external and macro-environmental challenges include technology, demographics, and the economic, socio-cultural, political and legal environments. This paper will look at the company’s external and internal environment.
External Environment Analysis
Results from Scanning
As mentioned above, the motorcycle industry and Harley-Davidson are not exempt. Firms need to adjust accordingly to these environmental changes for them to continue to survive and thrive into the future (Schembri, 2009). Some of these major external and macro-environmental challenges include technology, demographics, and the economic, socio-cultural, political and legal environments.
Results from Monitoring
From a monitoring perspective, the economic system and structure that is prevailing around an organization need to be comprehended for the business to put in place necessary measures aimed at achieving compliance (Schembri, 2009). For instance, the conditions of a boom or recession within the economic systems which may be socialist, capitalist or a mixture of the two.
Competitive Environment
Porter’s Five Forces Model
Porter’s five forces competition model that shape competition include competitive rivalry, bargaining power of suppliers, bargaining power of customers, the threat of new entrants and threat of substitute products and services in the market (Arline, 2015). Competitive rivalry examines and assesses the intensity of rivalry in the market. It is assessed by the number of competitors in business and their strength. Besides competitive rivalry, bargaining ...
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
Running head: PHASE 2 1
PHASE 1 16
GenY Xploit Implementation Plan
Ken Wiechert
Robert Varela
Lakisha Trammel
Grand Canyon University: ENT-435
06/9/2019
GenY Xploit Implementation Plan
Innovation is a team activity that involves the intersection of different fields, bringing together diverse ideas, abilities, and/or methods that result in a physical product, a process, or a service that impacts society in a timely manner (National Academy of Engineering, 2015). It is imperative to influence innovation in an organization to stay in existence with other competitors. Before Team B can embrace the final phase of implementing a plan that will captivate the audience buy-in power there are two other phases that need to take place. Phase 1 has already been established and that is to purpose several innovative ideas to nominate for our new product along with a description of the models used to circulate an extensive evaluation of each product. Team B evaluated several innovation ideas mainly using the NOMMAR model which evaluated the customer needs, technology options, potential market, business model, realistic approach, and the relevancy (Miller Competition Series, n.d.). Phase 2 will finalize the name of a product, provide a description of the GenY Xploit gaming console, what value will it provide to our customer needs, utilizing the NOMMAR model a detailed implementation plane that that will include contingency, risks, budget, time frame, target market and visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming console for our new product. Introducing the new GenY Xploit gaming console into the market arena will give gamers a whole new jolt of gaming experience. The gaming console will introduce a unique design of software compatibility that will allow gamers to perform cross-platform gaming to compete with each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of a new product on the market can basically be made in two different ways. A product can be either totally new to the market or it can be the result of a major change in an existing product” (p 136). The Gen Y Xploit is totally a new gaming console product that has the potential to revolutionize the gaming industry all over the world. Team B is excited and ready to establish this new gaming console to the gaming community world which we feel is hungry and ready for a new gaming console to take center stage. If that is not enough, we are confident that GenY Xploit will fulfill all their desires and needs for centuries to come. Presently, the latest marketing model for the gaming industry consists between two competitors, Microsoft Xbox One X and the Sony PlayStation 4 (PS4), even though the Nintendo Switch is a gaming system they are not equally comparable. It is time to beef up the competit.
Running head PERSONAL MISSION STATEMENT1PERSONAL MISSION ST.docxtodd581
Running head: PERSONAL MISSION STATEMENT
1
PERSONAL MISSION STATEMENT
4
Personal Mission Statement
Name
PSY/699
Instructor name
date
Personal Mission Statement
To begin with, I have set my eyes on becoming a social worker. Further, through my involvement in the realm of social work, I hope to help as many individuals as I can. For a long a time, I have exhibited immense passion and the need to come to the assistance of individuals who are grappling with a vast array of unsavory circumstances. My passion is as a result of my experiences of the suffering of many people whom I have interacted with throughout my life. Notably, the majority of these people had to contend with abuse and neglect for a long time. Moreover, my need is as a result of my comprehension of the fact that transforming the globe commences with the assistance of a just a single individual and having the ability to empathize with individuals. Having witnessed so much suffering throughout my life, I feel that it is right for me to do whatever I can to bring smiles to faces of individuals who have faced diverse challenging situations in their life. In this way, I believe that I will be able to bring much-needed positive contributions to my preferred profession.
Further, I bring various positive and unique qualities to social work, the most prominent of which include empathy, active listening, and persuasion. Firstly, empathy relates to the capability of an individual to identify with the situation in which another individual is. Undoubtedly, empathy is immensely critical in the realm of social work owing to the fact that it aids those partaking in the field to not only comprehend but also assist others in ascertaining solutions to their problems. Apart from this, active listening is equally critical in social work because it helps in establishing trust, opening doors, and coming to the discovery of important details regarding the people seeking the assistance of social workers. In this way, their unique circumstances can be understood. Additionally, the value of persuasion cannot be stressed enough, as it aids in influencing, coaxing, or inviting individuals to take action, for instance, when it comes to the transformation of client behavior.
With respect to how I see my role in the profession evolving through time, I hope that I will start working as a child welfare social worker in a hospital. I intend to offer services to children who are grappling with abuse and neglect owing to the actions of their parents. On top of this, I intend to assist children coming from families that do not earn enough income. In addition, I hope that I will become a hospital manager of child welfare five years after starting my practice of social work. Following the attainment of two to three years’ experience as child welfare social worker, on top of undergoing additional management training, I hope that I will be able to land the position. In addition, I intend to start a non-profit communit.
Running head PERSONALITY DEVELOPMENTPERSONALITY DEVELOPMENT.docxtodd581
Running head: PERSONALITY DEVELOPMENT
PERSONALITY DEVELOPMENT 6
Personality development
Student’s Name
Institutional Affiliation
Introduction
The purpose of this paper is to explain the concepts and theories of personality development. People tend to think widely about personality at the workplace, in schools, and in other social events. People place immediate focus on the personality and make judgments about shyness, helpful people. (Davis & Panksepp 2018) Personality makes each individual the way they are. Researchers in psychology and other fields have overtime in history researched how the personality of individuals developed. The development of personality refers to the organization of human behavior patterns, which brings uniqueness amongst various individuals. Many factors can result in personality changes such as the genetic factors, the environment one is living, styles of parenting, and other very important variables. The development of personality allows individuals to adopt an impressive personality and makes one be unique. Various psychologists have developed various theories that explain the development of human personality. Some of the theories of personality development include the psychodynamic theory, neural biological theory, the traits theory, and cognitive theory. (Rohsenow & Pinkston-Camp 2016)
Psychodynamic theory
The development of personality takes place through a certain series of stages. Each of these stages has unique conflict features in psychology. The development of human personality is developed from a number of components of the human mind. Feud believed that the three components include the id, the ego, and the superego. The id is concerned with the question "want to do that now," it is characterized by the gratification of certain basic needs and has an aspect of urgency. The superego places focus on some essential rules and morals in society. This is closely related to the commonly referred to as the human conscience. The development happens as individuals grow from childhoods to adulthood. The ego is mainly rational and part of our inner personality. A number of psychologists have criticized the feuds ideas about personality development and have rather applied the effect that the child's environment and their culture affect the development of their personality. (Rohsenow & Pinkston-Camp 2016)Alfred explored and developed a very comprehensive theory of psychodynamic personality.
The psychologists focused on the strong drive, which compensates for inferiority feelings. He developed the idea of an inferiority complex which described a situation where an individual lacks their worth and perceive themselves below the standards of other people in the society. Erickson was another psychologist who was very instrumental in the development of psychological development theory. (Brandes 2019) He argued that the development of the human personality was based on t.
Running Head PERSONAL NURSING PHILOSOPHY 1PERSONAL NURSING P.docxtodd581
Running Head: PERSONAL NURSING PHILOSOPHY 1
PERSONAL NURSING PHILOSOPHY 2
Personal nursing philosophy
Student name
Professor
Course
Date of submission
This paper focuses more on nursing paradigms that are comprised of four key elements. These factors include persons/clients, health, environment, and nursing, where each is subjected to own theoretical connotation and has an essential role in enhancing and promoting healthcare. In this regard, the paper outlines and contrast approaches and is in line with these four approaches in efforts to attain modern health care. Various theories in this regard try to give a vivid description of the environment and critical role in healthcare. All the stakeholders are therefore supposed to collectively work together as one of attaining a competitive advantage, healthcare and create a conducive work plan that total defense potential alignment of healthcare. This theory creates a personal definition that applies to the scenario in an exemplifying the applicability in the nursing processes (Warren W. Tryon, 2019).
In my analysis and interpretation, Person metaparadigm focuses more on recipient care and the patient. This facet extends and encompasses factors such as culture, personal spiritual aspects, family friends, and the associate economic status. This fact has been proved by a research hat outlined that the current world view of nursing has existentialism and humanism transcendence, which are based on their own interpretation and perception. The nature of intensive care that is acceded to a patient in some cases is based on the personal attribute and predetermined forces that surround one self. The third part is always crucial in attaining healthcare through could and proviso of essential secondary services that help in the healing processes. This is a closely associated environment metaparadigm; it deals with both external and external factors that relate to competent and reliable patient care. Some of the factors that are defined in this phase include interacting with patients, which changes the cognitive perspective of the subject. Visitors, as well as surrounding, are vital factors that can be used to determine and offer the best services to a patient (Saul McLeod,, 2015).
Am sure that nurse and the integrated practices of theories have established s scope and level of abstraction that has developed a proper framework through the nursing situation. Through capacity building a convinced that nurse intervention is the road map of attaining all phenomena and goals of universal healthcare. In this case, the use of cognitive theory appliance is predominating, arguing that intellectual structure and processes must be followed. The nurse must, therefore, attain a high degree of competency through the use of one's thought, interpretation of the environment, and correct assumption. In my opinion, this is the most critical aspect that requires professional input to attain effective, effi.
Running Head PHILOSOPHICAL WORLDVIEW1PHILOSOPHICAL WORLDVIEW.docxtodd581
Running Head: PHILOSOPHICAL WORLDVIEW 1
PHILOSOPHICAL WORLDVIEW 2
Philosophical Worldview
Kathy Greggs
Liberty University
05/27/2020
1. Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? How so?
The approach in which we view greatly affects the approach in which we take for research purposes. I did not have that idea until I read the philosophical worldview and gained a detailed comprehension of that it involves. From this knowledge, I have found out that from the four philosophical worldview one that closely aligns with my perspective and my view of problems in the world is the pragmatic technique. This is because my approach of viewing and handling issues is based on the experience of the vice theory. Based on pragmatic view, reality exist as physical realities, psychological and social realities that involve subjective experience and perception, language, and culture. Knowledge is based on reality of the world and our experiences (Petersen, & Gencel, 2013).
2. How does understanding the connection between philosophical worldview and research methodology assist in your research approach?
The capability to associate philosophical world views to various research methodologies is essential to me. It aids in making it easier to focus on main issue of research thus making the right decision on the type of data collection methods to be used and the type of data analysis to be used. It is essential to note that the connection between the philosophical worldview and the research approach available since it will aid in defining if I implement the quantitative method or the qualitative approach. Based on the research carried out by Robson and McCarran (2016), the quantitative approach is basically focuses on the natural sciences and numerical data; as the qualitative approach is based majorly on non-numerical data and believed to be better suited for social research on individuals. Nevertheless, as pragmatist both approaches could be implemented based on my perspective or basic consensus.
3. Compare/contrast research philosophical worldview with that of a Christian worldview. Are there any areas that are problematic, or do most philosophical worldviews appear to be congruent with a Christian worldview?
A world view is a way in which we comprehend life and the world as well as the reality. The Christian worldview is a great conceptualization of the world based on a Christian view. Based on the philosophical worldviews, positivism according to me of the only one that is problematic to a Christian word view since it disclaims invisible theoretical concepts (Robson & McCarran, 2016). Post-positivism is a new worldview that tends to replace positivism and it is in line to the Christian worldview since it takes into consideration the uncertainties that positivism rejects. The other approaches are inline to the Christian world view since they are more open to the social n.
Running Head PHIL WORKSHOP1PHIL WORKSHOP 2.docxtodd581
Running Head: PHIL WORKSHOP 1
PHIL WORKSHOP 2
Phil Workshop
Name:
Institutional Affiliation:
Phil Workshop
One
According to Kant’s theory, the wrongness or rightness of actions do not rely on their outcomes but on if they tend to fulfill our responsibilities. Kant believed that there has to be a supreme guideline when it comes to morality which he mentioned to be the categorical imperative. Kant mentioned that when looking at categorical imperative, he believed that whether actions are wrong or right relies not on their consequences although on if an individual fulfils their duties (Bowie, 2002). In the philosophy according to Kant, there are diverse aspects that we learn up to date. These include: ethics, utilitarianism, among others (Winch, 2015). The limitations of this aspect are however somewhat severe. According to research, most philosophers tend to know much about several topics although they do not have any tangible mastery of a particular subject in a thorough way (Hossieni, et.al, 2016).
Both Aristotle and Kant argued that an action was classified to be moral it got to be partaken with a moral result in mind. Aristotle breaks with Kant and believes that there are not such things as the Forms or Eidos which are permanent and eternal and real. Whatever feelings one is subjected to, determines how they develop. It is better that we understand the definition of personifications.
Two
FGM, that is, female genital mutilation is a concept which denotes all the processes that involve total or partial removal of parts of the exterior female genitalia or maybe causing other injuries to the organs for non-medical or cultural reasons. According to a report by the World Health Organization on 31st January, 2018, FGM has no health benefits for women and girls. In addition, it is a violation of the women’ and girls’ violation (Reisel & Creighton, 2015). When it comes to the morals and ethical aspects of FGM, there ought to be a reasoned public dialogue regarding how well to get rid of harmful aspects of the mutilation of female genitals via laws, policies and education.
Also, debate is supposed to get encouraged in diverse academies dealing with bioethics on how medical specialists could fulfil both their moral and ethical duties in the acknowledgement of the religious traditions when it comes to their patients. Goodness is whatever promotes the greatest happiness for the greatest number of people. This is because not all actions are morally acceptable despite the positive consequences attained. John Mill explained that the greatest happiness is the pleasure and lack of pain. Happiness is the end desirable thing that either brings pleasure or is a means of pleasure. In that case, FGM is clearly an unethical issue.
When looking at ethical relativism, the theory tends to hold a morality which is relative towards the norms of an individual’s culture. That is, if an action is wrong or right relies upon the moral norms of the c.
Running head PHILOSOPHY OF RELIGION-EXISTENCE OF GOD .docxtodd581
Running head: PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 1
PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 2
Student's name: Emmanuel Domenech
Professor's name: Dr. Tina Wood
Topic: Stage 1: Choosing your Philosophical Question
Institution: University of Maryland University College
Date: April 14, 2019
Final Project Stage 1: Choosing your Philosophical Question
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
I am highly interested in supporting the philosophy because it has been a debate that has existed for some millennium. God has been the cause of conflict and the reason for peace in some parts of the world. People who find a reason not to believe in him have always been secluded from the rest. Also, those who trust in him have been seen as hypocrites since their mistakes judge them. This is a philosophy that is interesting since it brings about the relationship between socioeconomic and political aspects of human beings in relation to the influence of a supernatural being. I would like to know that God exists in our world and this starts with the materials presented by the Philosophy of Aquinas. I would not want to choose a side and sound bias, but I would like to use facts to present my findings.
.
.
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Running head Harley-Davidson External and Internal Analysis1H.docxcowinhelen
Running head: Harley-Davidson: External and Internal Analysis 1
Harley-Davidson: External and Internal Analysis 2[Title Here, up to 12 Words, on One to Two Lines]
John E. Lasky
Argosy University
Deborah Shearer
BUS499 – M5A1
19 January, 2018
[Title Here, up to 12 Words, on One to Two Lines]
Table of Content
Executive Summary……………………………………………….…………...………….3
Analysis of the External Environment (PART ONE) …………….….………………..…3
Results from Scanning…………………………………….………………………3
Results from Monitoring………………………….………………………………5
Competitive Environment………………………….……………………………...5
Strategic Challenges/ Issues facing the Industry………………………………….6
Internal Environment Analysis (PART TWO) ……………………………...……………6
SWOT Analysis…………………………………………………………………...6
Value Chain Analysis…………………………………...………………………...8
Strategic Plan Summary……………………………………..……………………………9
Conclusions…………………………………….……………………….….…….10
Recommendations……………………………….……………………….………10
Implementation………………………………………………………….……….10
Risks……………………………………….…………………………….……….10
References………………………………………………………………………..11
Executive Summary
There are several challenges that face business ventures which may be labelled as being generated from an internal or external environment. The motorcycle industry along with Harley-Davidson is not immune from in this paradigm. Firms need to adjust accordingly to these environmental changes for them to continue surviving and thriving. Some of these major external and macro-environmental challenges include technology, demographics, and the economic, socio-cultural, political and legal environments. This paper will look at the company’s external and internal environment.
External Environment Analysis
Results from Scanning
As mentioned above, the motorcycle industry and Harley-Davidson are not exempt. Firms need to adjust accordingly to these environmental changes for them to continue to survive and thrive into the future (Schembri, 2009). Some of these major external and macro-environmental challenges include technology, demographics, and the economic, socio-cultural, political and legal environments.
Results from Monitoring
From a monitoring perspective, the economic system and structure that is prevailing around an organization need to be comprehended for the business to put in place necessary measures aimed at achieving compliance (Schembri, 2009). For instance, the conditions of a boom or recession within the economic systems which may be socialist, capitalist or a mixture of the two.
Competitive Environment
Porter’s Five Forces Model
Porter’s five forces competition model that shape competition include competitive rivalry, bargaining power of suppliers, bargaining power of customers, the threat of new entrants and threat of substitute products and services in the market (Arline, 2015). Competitive rivalry examines and assesses the intensity of rivalry in the market. It is assessed by the number of competitors in business and their strength. Besides competitive rivalry, bargaining ...
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
Running head: PHASE 2 1
PHASE 1 16
GenY Xploit Implementation Plan
Ken Wiechert
Robert Varela
Lakisha Trammel
Grand Canyon University: ENT-435
06/9/2019
GenY Xploit Implementation Plan
Innovation is a team activity that involves the intersection of different fields, bringing together diverse ideas, abilities, and/or methods that result in a physical product, a process, or a service that impacts society in a timely manner (National Academy of Engineering, 2015). It is imperative to influence innovation in an organization to stay in existence with other competitors. Before Team B can embrace the final phase of implementing a plan that will captivate the audience buy-in power there are two other phases that need to take place. Phase 1 has already been established and that is to purpose several innovative ideas to nominate for our new product along with a description of the models used to circulate an extensive evaluation of each product. Team B evaluated several innovation ideas mainly using the NOMMAR model which evaluated the customer needs, technology options, potential market, business model, realistic approach, and the relevancy (Miller Competition Series, n.d.). Phase 2 will finalize the name of a product, provide a description of the GenY Xploit gaming console, what value will it provide to our customer needs, utilizing the NOMMAR model a detailed implementation plane that that will include contingency, risks, budget, time frame, target market and visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming console for our new product. Introducing the new GenY Xploit gaming console into the market arena will give gamers a whole new jolt of gaming experience. The gaming console will introduce a unique design of software compatibility that will allow gamers to perform cross-platform gaming to compete with each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of a new product on the market can basically be made in two different ways. A product can be either totally new to the market or it can be the result of a major change in an existing product” (p 136). The Gen Y Xploit is totally a new gaming console product that has the potential to revolutionize the gaming industry all over the world. Team B is excited and ready to establish this new gaming console to the gaming community world which we feel is hungry and ready for a new gaming console to take center stage. If that is not enough, we are confident that GenY Xploit will fulfill all their desires and needs for centuries to come. Presently, the latest marketing model for the gaming industry consists between two competitors, Microsoft Xbox One X and the Sony PlayStation 4 (PS4), even though the Nintendo Switch is a gaming system they are not equally comparable. It is time to beef up the competit.
Running head PERSONAL MISSION STATEMENT1PERSONAL MISSION ST.docxtodd581
Running head: PERSONAL MISSION STATEMENT
1
PERSONAL MISSION STATEMENT
4
Personal Mission Statement
Name
PSY/699
Instructor name
date
Personal Mission Statement
To begin with, I have set my eyes on becoming a social worker. Further, through my involvement in the realm of social work, I hope to help as many individuals as I can. For a long a time, I have exhibited immense passion and the need to come to the assistance of individuals who are grappling with a vast array of unsavory circumstances. My passion is as a result of my experiences of the suffering of many people whom I have interacted with throughout my life. Notably, the majority of these people had to contend with abuse and neglect for a long time. Moreover, my need is as a result of my comprehension of the fact that transforming the globe commences with the assistance of a just a single individual and having the ability to empathize with individuals. Having witnessed so much suffering throughout my life, I feel that it is right for me to do whatever I can to bring smiles to faces of individuals who have faced diverse challenging situations in their life. In this way, I believe that I will be able to bring much-needed positive contributions to my preferred profession.
Further, I bring various positive and unique qualities to social work, the most prominent of which include empathy, active listening, and persuasion. Firstly, empathy relates to the capability of an individual to identify with the situation in which another individual is. Undoubtedly, empathy is immensely critical in the realm of social work owing to the fact that it aids those partaking in the field to not only comprehend but also assist others in ascertaining solutions to their problems. Apart from this, active listening is equally critical in social work because it helps in establishing trust, opening doors, and coming to the discovery of important details regarding the people seeking the assistance of social workers. In this way, their unique circumstances can be understood. Additionally, the value of persuasion cannot be stressed enough, as it aids in influencing, coaxing, or inviting individuals to take action, for instance, when it comes to the transformation of client behavior.
With respect to how I see my role in the profession evolving through time, I hope that I will start working as a child welfare social worker in a hospital. I intend to offer services to children who are grappling with abuse and neglect owing to the actions of their parents. On top of this, I intend to assist children coming from families that do not earn enough income. In addition, I hope that I will become a hospital manager of child welfare five years after starting my practice of social work. Following the attainment of two to three years’ experience as child welfare social worker, on top of undergoing additional management training, I hope that I will be able to land the position. In addition, I intend to start a non-profit communit.
Running head PERSONALITY DEVELOPMENTPERSONALITY DEVELOPMENT.docxtodd581
Running head: PERSONALITY DEVELOPMENT
PERSONALITY DEVELOPMENT 6
Personality development
Student’s Name
Institutional Affiliation
Introduction
The purpose of this paper is to explain the concepts and theories of personality development. People tend to think widely about personality at the workplace, in schools, and in other social events. People place immediate focus on the personality and make judgments about shyness, helpful people. (Davis & Panksepp 2018) Personality makes each individual the way they are. Researchers in psychology and other fields have overtime in history researched how the personality of individuals developed. The development of personality refers to the organization of human behavior patterns, which brings uniqueness amongst various individuals. Many factors can result in personality changes such as the genetic factors, the environment one is living, styles of parenting, and other very important variables. The development of personality allows individuals to adopt an impressive personality and makes one be unique. Various psychologists have developed various theories that explain the development of human personality. Some of the theories of personality development include the psychodynamic theory, neural biological theory, the traits theory, and cognitive theory. (Rohsenow & Pinkston-Camp 2016)
Psychodynamic theory
The development of personality takes place through a certain series of stages. Each of these stages has unique conflict features in psychology. The development of human personality is developed from a number of components of the human mind. Feud believed that the three components include the id, the ego, and the superego. The id is concerned with the question "want to do that now," it is characterized by the gratification of certain basic needs and has an aspect of urgency. The superego places focus on some essential rules and morals in society. This is closely related to the commonly referred to as the human conscience. The development happens as individuals grow from childhoods to adulthood. The ego is mainly rational and part of our inner personality. A number of psychologists have criticized the feuds ideas about personality development and have rather applied the effect that the child's environment and their culture affect the development of their personality. (Rohsenow & Pinkston-Camp 2016)Alfred explored and developed a very comprehensive theory of psychodynamic personality.
The psychologists focused on the strong drive, which compensates for inferiority feelings. He developed the idea of an inferiority complex which described a situation where an individual lacks their worth and perceive themselves below the standards of other people in the society. Erickson was another psychologist who was very instrumental in the development of psychological development theory. (Brandes 2019) He argued that the development of the human personality was based on t.
Running Head PERSONAL NURSING PHILOSOPHY 1PERSONAL NURSING P.docxtodd581
Running Head: PERSONAL NURSING PHILOSOPHY 1
PERSONAL NURSING PHILOSOPHY 2
Personal nursing philosophy
Student name
Professor
Course
Date of submission
This paper focuses more on nursing paradigms that are comprised of four key elements. These factors include persons/clients, health, environment, and nursing, where each is subjected to own theoretical connotation and has an essential role in enhancing and promoting healthcare. In this regard, the paper outlines and contrast approaches and is in line with these four approaches in efforts to attain modern health care. Various theories in this regard try to give a vivid description of the environment and critical role in healthcare. All the stakeholders are therefore supposed to collectively work together as one of attaining a competitive advantage, healthcare and create a conducive work plan that total defense potential alignment of healthcare. This theory creates a personal definition that applies to the scenario in an exemplifying the applicability in the nursing processes (Warren W. Tryon, 2019).
In my analysis and interpretation, Person metaparadigm focuses more on recipient care and the patient. This facet extends and encompasses factors such as culture, personal spiritual aspects, family friends, and the associate economic status. This fact has been proved by a research hat outlined that the current world view of nursing has existentialism and humanism transcendence, which are based on their own interpretation and perception. The nature of intensive care that is acceded to a patient in some cases is based on the personal attribute and predetermined forces that surround one self. The third part is always crucial in attaining healthcare through could and proviso of essential secondary services that help in the healing processes. This is a closely associated environment metaparadigm; it deals with both external and external factors that relate to competent and reliable patient care. Some of the factors that are defined in this phase include interacting with patients, which changes the cognitive perspective of the subject. Visitors, as well as surrounding, are vital factors that can be used to determine and offer the best services to a patient (Saul McLeod,, 2015).
Am sure that nurse and the integrated practices of theories have established s scope and level of abstraction that has developed a proper framework through the nursing situation. Through capacity building a convinced that nurse intervention is the road map of attaining all phenomena and goals of universal healthcare. In this case, the use of cognitive theory appliance is predominating, arguing that intellectual structure and processes must be followed. The nurse must, therefore, attain a high degree of competency through the use of one's thought, interpretation of the environment, and correct assumption. In my opinion, this is the most critical aspect that requires professional input to attain effective, effi.
Running Head PHILOSOPHICAL WORLDVIEW1PHILOSOPHICAL WORLDVIEW.docxtodd581
Running Head: PHILOSOPHICAL WORLDVIEW 1
PHILOSOPHICAL WORLDVIEW 2
Philosophical Worldview
Kathy Greggs
Liberty University
05/27/2020
1. Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? How so?
The approach in which we view greatly affects the approach in which we take for research purposes. I did not have that idea until I read the philosophical worldview and gained a detailed comprehension of that it involves. From this knowledge, I have found out that from the four philosophical worldview one that closely aligns with my perspective and my view of problems in the world is the pragmatic technique. This is because my approach of viewing and handling issues is based on the experience of the vice theory. Based on pragmatic view, reality exist as physical realities, psychological and social realities that involve subjective experience and perception, language, and culture. Knowledge is based on reality of the world and our experiences (Petersen, & Gencel, 2013).
2. How does understanding the connection between philosophical worldview and research methodology assist in your research approach?
The capability to associate philosophical world views to various research methodologies is essential to me. It aids in making it easier to focus on main issue of research thus making the right decision on the type of data collection methods to be used and the type of data analysis to be used. It is essential to note that the connection between the philosophical worldview and the research approach available since it will aid in defining if I implement the quantitative method or the qualitative approach. Based on the research carried out by Robson and McCarran (2016), the quantitative approach is basically focuses on the natural sciences and numerical data; as the qualitative approach is based majorly on non-numerical data and believed to be better suited for social research on individuals. Nevertheless, as pragmatist both approaches could be implemented based on my perspective or basic consensus.
3. Compare/contrast research philosophical worldview with that of a Christian worldview. Are there any areas that are problematic, or do most philosophical worldviews appear to be congruent with a Christian worldview?
A world view is a way in which we comprehend life and the world as well as the reality. The Christian worldview is a great conceptualization of the world based on a Christian view. Based on the philosophical worldviews, positivism according to me of the only one that is problematic to a Christian word view since it disclaims invisible theoretical concepts (Robson & McCarran, 2016). Post-positivism is a new worldview that tends to replace positivism and it is in line to the Christian worldview since it takes into consideration the uncertainties that positivism rejects. The other approaches are inline to the Christian world view since they are more open to the social n.
Running Head PHIL WORKSHOP1PHIL WORKSHOP 2.docxtodd581
Running Head: PHIL WORKSHOP 1
PHIL WORKSHOP 2
Phil Workshop
Name:
Institutional Affiliation:
Phil Workshop
One
According to Kant’s theory, the wrongness or rightness of actions do not rely on their outcomes but on if they tend to fulfill our responsibilities. Kant believed that there has to be a supreme guideline when it comes to morality which he mentioned to be the categorical imperative. Kant mentioned that when looking at categorical imperative, he believed that whether actions are wrong or right relies not on their consequences although on if an individual fulfils their duties (Bowie, 2002). In the philosophy according to Kant, there are diverse aspects that we learn up to date. These include: ethics, utilitarianism, among others (Winch, 2015). The limitations of this aspect are however somewhat severe. According to research, most philosophers tend to know much about several topics although they do not have any tangible mastery of a particular subject in a thorough way (Hossieni, et.al, 2016).
Both Aristotle and Kant argued that an action was classified to be moral it got to be partaken with a moral result in mind. Aristotle breaks with Kant and believes that there are not such things as the Forms or Eidos which are permanent and eternal and real. Whatever feelings one is subjected to, determines how they develop. It is better that we understand the definition of personifications.
Two
FGM, that is, female genital mutilation is a concept which denotes all the processes that involve total or partial removal of parts of the exterior female genitalia or maybe causing other injuries to the organs for non-medical or cultural reasons. According to a report by the World Health Organization on 31st January, 2018, FGM has no health benefits for women and girls. In addition, it is a violation of the women’ and girls’ violation (Reisel & Creighton, 2015). When it comes to the morals and ethical aspects of FGM, there ought to be a reasoned public dialogue regarding how well to get rid of harmful aspects of the mutilation of female genitals via laws, policies and education.
Also, debate is supposed to get encouraged in diverse academies dealing with bioethics on how medical specialists could fulfil both their moral and ethical duties in the acknowledgement of the religious traditions when it comes to their patients. Goodness is whatever promotes the greatest happiness for the greatest number of people. This is because not all actions are morally acceptable despite the positive consequences attained. John Mill explained that the greatest happiness is the pleasure and lack of pain. Happiness is the end desirable thing that either brings pleasure or is a means of pleasure. In that case, FGM is clearly an unethical issue.
When looking at ethical relativism, the theory tends to hold a morality which is relative towards the norms of an individual’s culture. That is, if an action is wrong or right relies upon the moral norms of the c.
Running head PHILOSOPHY OF RELIGION-EXISTENCE OF GOD .docxtodd581
Running head: PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 1
PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 2
Student's name: Emmanuel Domenech
Professor's name: Dr. Tina Wood
Topic: Stage 1: Choosing your Philosophical Question
Institution: University of Maryland University College
Date: April 14, 2019
Final Project Stage 1: Choosing your Philosophical Question
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
I am highly interested in supporting the philosophy because it has been a debate that has existed for some millennium. God has been the cause of conflict and the reason for peace in some parts of the world. People who find a reason not to believe in him have always been secluded from the rest. Also, those who trust in him have been seen as hypocrites since their mistakes judge them. This is a philosophy that is interesting since it brings about the relationship between socioeconomic and political aspects of human beings in relation to the influence of a supernatural being. I would like to know that God exists in our world and this starts with the materials presented by the Philosophy of Aquinas. I would not want to choose a side and sound bias, but I would like to use facts to present my findings.
.
.
RUNNING HEAD PERSONAL BRANDING ACTION PLANPERSONAL BRANDING ACT.docxtodd581
RUNNING HEAD: PERSONAL BRANDING ACTION PLAN
PERSONAL BRANDING ACTION PLAN 2
PERSONAL BRANDING ACTION PLAN
NAME
MAY 2019
I) Keywords that best describe myself
a) Strategist
b) Motivator
c) Fitness Consultant
d) Talent enabler
II) Passions and Values
a) Passions
i) Community Service
ii) Healthy and mental fitness living
iii) Mentorship
b) Values
i) Commitment
ii) Integrity
iii) Resilience
III) Value Proposition
I am a servant to my clients. I am entrusted with a task that is vital in personality development. It is paramount that my deeds and speech emulate my training. I am open to criticism and take up challenges easily. This position carries a responsibility to be a custodian of values as well as instill them to those I rub off shoulders with.
IV) Personal Branding/Networking Goals
Develop a blog and post tips twice a week.
Attend organized empowerment talks and apply to become one of the speakers.
Engage in online forums and social media chat rooms.
V) Elevator Pitch
Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Being a personal trainer, I can tell you for a fact that people judge you as fast as they would with a logo. I am interested in building inter-personal skills as well as maintaining one’s mental fitness. My passion is coming up with unique ways to help my clients express themselves by what they say, do and wear. I would be thrilled to help you achieve your personal goals.
References
How to Give an Elevator Pitch (With Examples). (n.d.). Retrieved from Indeed Career Guide: https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples
The Definitive Guide to Personal Branding. (n.d.). Retrieved from Brand Yourself: https://brandyourself.com/definitive-guide-to-personal-branding
.
Running head PERFORMANCE1PERFORMANCE2Case Scena.docxtodd581
Running head: PERFORMANCE 1
PERFORMANCE 2
Case Scenario
Case Scenario
The most striking point in this scenario is that the union’s collective bargaining covenant has “decoupled compensation from performance” (Hale, 2007). This means that the worker performance cannot be incentivized through benefits and compensation. This results to the assumption that without anything to gain it would be meaningless to appraise the performance of the workers. Besides, even from the union’s perspective, having performance metrics in hand, especially if they are trending up, can only strengthen their position at the next negotiation of the collective bargaining agreement.
However, it is also clear that the HR director erred in deciding to evaluate the effectiveness of the performance appraisal process by indexing that supposed effectiveness to the number of managers who adopted the process. That metric is useful only if the frequency of adoption is a proxy for gains in performance, a line of reasoning in need of clarification and exposition. One way for the HR director to flesh this out would be to obtain an understanding of why some managers were adopting the new performance appraisal process and why some were not. If the municipality’s managers are in fact concerned with the performance of their units, the survey would presumably point to ways the managers think the new process helps or does not help them get a handle on the productivity of their employees. The advantage of this would be that the survey would provide invaluable feedback, with which the performance appraisal process could be tweaked to address the concerns of the non-adopters and build upon the positives as seen by the adopters. The takeaway is that it is not entirely correct to assert that “the number of managers using the form has no bearing on productivity” (Hale, 2007) – the number of managers adopting the new process could serve to evaluate the process’ effectiveness, but only with some auxiliary development.
As Hale points out, the most straightforward metric for determining the value of the new appraisal process would be to measure “whether performance had improved” (Hale, 202). But, perhaps just as clearly, there seems to be something wrong with the reasoning implicit in that response. It seems shortsighted to apply the broad desideratum of improved performance to the seemingly more fundamental prerequisite initiative of becoming better able to measure performance (Hale, 2007).
Assuming many additional criteria are required to evaluate the value of the HR director’s new appraisal process. Given that the ‘industry’ in question is a municipality, relevant productivity and people performance metrics are to be found in, for example, time-at-task, attainment of objectives, and rework. For example, if the municipality receives a call about a broken water line, the time-at-task involved in repairs, the successful repair, any need for rework, plus response time, all repr.
Running Head PERTINENT HEALTHCARE ISSUE1PERTINENT HEALTHCAR.docxtodd581
Running Head: PERTINENT HEALTHCARE ISSUE 1
PERTINENT HEALTHCARE ISSUE 2
Analysis of Pertinent Healthcare Issue
Students Name:
Institutional Affiliation:
Impact of increasing cost in a health organization
Introduction
The cost of receiving healthcare service is becoming a serious national healthcare concern. It has been established that the United States spend more on healthcare, in relation to the national income than any other industrialized nation. However, achieving minimum cost means having to make certain hard compromises which have never been easy. For example, low expenditure on research and development, limitation in terms of the choices of health coverage or healthcare providers and having to wait for long before using new technologies. The health system has gone through a series of transformational changes that has seen the cost of healthcare provision sky-rocket. The most affected are among the 41 million uninsured Americans who are unable to cater for the cost of insurance as well as the underinsured whose coverage program cannot cater for their overall health needs. The major catalyst behind the rising cost of healthcare has been; the rising number of aging population that take great benefit from the technologies created for lengthening life span, lifestyle choices like adoption of sedentary lifestyle and unhealthy eating habits resulting to obesity and cardiovascular disorders among others.
Cost impact on health organization.
Increasing cost has impacted the national health organization/system in so many ways. The impacts are not only experienced by the patients but the providers, employers, payers (insurance bodies) and even other employees within the health organization. Firstly, an array of transformational changes has been made i.e. payment transformation where a shift has been made from volume-based (fee-for service payment) which has high cost implications to value-based models and also the development of primary care in attempt to counter increasing cost. The turnover of healthcare providers has also faced a fair share of cost impact. The providers burdened by the feeling of denying patients services due to inability to cater for cost or lack of insurance loses meaning of services and morale to continue with the service. Consequently, advancement in training and education improve the providers’ patient service and more enhanced application of Evidence-Based practice appears costly and unaffiliated hence promoting low morale. Morbidity and mortality cases has been on the rise. Advanced technology used in diagnosis/treatment of serious medical conditions has become expensive and some of them are not covered by the insurance (core payments) hence late interventions taken after serious damage. The is also an indication of lowered patient engagement as far healthcare decision making is concerned since patients with financial challenge have limited options and are sometimes forced to comply with the physici.
Running head Patient Safety and Risk Management in Dental Pra.docxtodd581
Running head: Patient Safety and Risk Management in Dental Practice: Are There Enough
Guidelines? An Evaluative Study on The Existing System in a Dental College of Riyadh 1
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh
Introduction
While it is essential to the practice of healthcare professionals to concern about patient
safety, it is relatively current that it has been transformed into a specific body of knowledge and
therefore patient safety may be considered as a relatively ‘innovative’ discipline. Its core ideas
are to prevent the occurrence of avoidable adverse events (errors, complications and accidents)
accompanying the practice of healthcare and to reduce the impact of unavoidable adverse events.
This is a simple definition for the multifaceted, complexed nature and many key elements in the
practice of patient safety. There are economic, financial, social, cultural and organizational
matters of a patient safety environment that makes it unpractical to simply define it as the
practicing safe health care or protecting patients from harm by health care professionals. It is
essential for all health care professionals and health care organizations to become more
acquainted with the overall framework of patient safety, to dynamically contribute in hard work
to apply patient safety procedures in everyday practice and to create a culture of patient safety
culture (Yamalik & Perea Pérez, 2012).
There is a constant concern and interest in dentistry for matters related to patients and
practicing safe and quality care in the everyday dental practice. Yet, like other health
professions, more attention is given to patient related matters and safety-related matters
(Yamalik & Dijk, 2013).
Furthermore, there is an emerging professional consideration of risk management, patient
safety and handling errors. Rather than hiding them, errors are now understood as learning
material and by that, the number of publications on dental errors are increasing. As an example,
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh 2
prescribing errors in dental practice is a potential ground for development in the medication
management process and patient safety (Yamalik & Dijk, 2013).
An empirical data on the attitudes of dental professionals and dental auxiliaries about the
reporting of medical errors was collected in Riyadh, Saudi Arabia by Al-Nomay et al., (2017),
most respondents (94.4% of them) expressed that medical errors should be reported. Yet, insights
of the norm, personal preferences and existing practices regarding which type of error should be
reported were inconsistent. Only 17.9% of respondents perceived that reporting errors that results
in.
Running head PayneABUS738001PayneABUS738001.docxtodd581
Running head: PayneABUS738001
PayneABUS738001
Human Resource Management and Employee Turnover
BUS-7380 Qualitative Business Research Design and Methodology
Week 1
Amenia Payne
Dr. Lawrence Ness
May 17, 2020
Introduction to Problem
How an organization along with its performance is affected by human resource management (HRM) policies that play an important role in the organization for performance and growth of employees and organization is a widely discussed topic (Boudreau 1991; Jones& Wright, 1992; Kleiner 1990). Different sources contend that work rehearses that advance superior, for example, exhaustive representative enrollment and choice methods, motivator pay, and execution the executives frameworks, and broad worker inclusion and preparing, will in general upgrade the capacities of a company's present and future representative's information, aptitudes, inspiration, just as the maintenance of value workers (Jones and Wright, 1992; U.S. Division of Labor, 1993). The human asset strategies of the association will be in general assistance +7. The year 2006 was the year when HR managers noticed that were approximately 46% and considered employee turnover their top post priority in workforce and organization and that took the peak from 2012 that was 25% in that year.
Society for Human Resource Management (SHRM) explained that it has different causes for lessening employee turnover ought to be imperative for any association that involves (1) employee turnover can turn out to be exorbitant rapidly, (2) undesirable turnover influences the presentation of any association, (3) as the accessibility of talented representatives diminishes, it will turn out to be progressively hard to hold looked for after workers. According to a study, it was analyzed that employee turnover can be too costly that annually it can shoot up to 200% of annual salaries that is a great loss for organizations caused mainly due to turnover. Now with these staggering figures, it is very difficult for organizations today to fully understand the concept of employee retention and turnover and how to decrease the overall process and how to handle turnover (Mayhew, 2019). Similarly, trained employees and loyal workforce of the organization get replaced with new employees that take additional time to get trained hence organizations face a loss of time along with loss of resources and money (Iqbal, 2010). Employee turnover should only be done when it is essential for any organization to replace existing employees with new talent and that will only be done when organizations know that this turnover will give benefit and growth to the organization (Meyer, 2011). Employee turnover has termed as a risky choice as it involves the major risks in any organization for current and future project implications by human resource management (Iqbal, 2010).
An organization’s business strategic plans for execution should be contingent on current and potential employees. Throu.
Running head NURSING RESEARCH 1NURSING RESEARCH 7.docxtodd581
Running head: NURSING RESEARCH 1
NURSING RESEARCH 7
Nursing Research
Student's Name
Institutional Affiliation
Nursing research
Obesity and Weight Management Programs
Introduction to the Problem
The problem under investigation in this research is the issue of obesity and weight management. This topic was selected because it the issues is affecting many people today around the world and most significantly in the United States. Thousands of people worldwide are dying from obesity and overweight related illnesses such as diabetes, cancer, high blood pressure among many others (Obesity & weight control: Health risks, weight loss & bariatric surgery, n.d.). Therefore, it has a huge impact on the healthcare system since it has increased the problems that healthcare professionals and facilities are facing. Hospitals are now congested mainly due to diet related illnesses, obesity being at the top of the list, which causes short staffing due to the increasing patients numbers relative to providers’ numbers. The providers, especially nurses, may then suffer from burnout and thus affecting the quality of care that they provide. Several weight management programs have then been created in order to tackle the serious problem of obesity. Therefore, conducting a proper research on obesity and weight management programs is very crucial since it will help in providing in-depth understanding of the whole issue and thus useful in developing and implementing ways that can curb the problem by proper implementation of these programs. This will improve the conditions of healthcare facilities and eventually the quality of care provided.
The Problem
The problem is obesity and weight management programs. Obesity is a medical condition that occurs when an individual has excess body fat or weight that might have some significant effect on his or her health (Hu, 2008). On the other hand, weight management is the process of embracing long-term lifestyle modification to keep a healthy body weight on depending on the age, gender, and height of an individual. They include methods such as eating heathy food and increasing the levels of physical activity. Weight management programs are then the initiatives that are created in controlling the weight of individuals in order to control such conditions as obesity. Managing one’s weight through these programs is very important part of their health because they avoid being overweight and obese to reduce the risks of medical conditions such as heart disease, diabetes, high blood pressure and stroke. The intake of diet considered unhealthy, lack of physical exercise and practicing unhealthy lifestyles such as too much intake of alcohol, smoking may lead to increase in weight, and thus a person is considered overweight. This is when the body contains too much body fat above the required amount. Obesity then occurs after being overweight when the calorie intake of a person goes higher than the amount of energy that .
Running head PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1 .docxtodd581
Running head: PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1
Perceived Benefits and Barriers about the MMR Vaccine among the Parents of a Pediatric
Population in South Florida
Florida International University
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 2
Background
According to the Center for Disease Control and Prevention (CDC), about 1 in 4 people
in the United States will be hospitalized and one out of every 1,000 people with measles will
develop brain swelling that could lead to brain damage. Given the possible severity when
obtaining Measles, the CDC recommends to protect children against measles by obtaining a
vaccine that provides enduring insurance against all strains of measles (Measles, 2018). The
Measles, Mumps, and Rubella vaccine (MMR) is administered in two doses in order to prevent
an individual from obtaining one of those diseases. The first dose was given to children when
they are about 13 months old, which offers 90 to 95% protection against those diseases. The
second dose increases those protection odds to become 99%, which is administered before a
child turns five years old. In order for the vaccine to be immune in our system, we need to
achieve at least 95% of immunity to those diseases (Gardner, 2010).
Side effects of MMR vaccine
There is for all intents and purposes no medication without reactions. Gentle symptoms of MMR
vaccine include the following: fever, mild rash, and swelling of the glands in the cheeks or neck.
Moderate reactions include: febrile seizures, brief joint inflammation, and impermanent
thrombocytopenia. Serious side effects of MMR vaccine are amazingly uncommon, but can
include serious allergic responses. Other serious side effects are rare to the point that it is
difficult to recognize whether they are caused by the vaccine, which includes: deafness, long-
term seizures, coma, lowered consciousness, and lasting brain damage (Mahmić-Kaknjo, 2017).
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 3
Barriers
Obtaining immunization has been viewed as one of the best general wellbeing accomplishments
of the twentieth century for their job in killing smallpox and controlling polio, measles, rubella,
and different irresistible ailments in the United States. Regardless of their adequacy in
forestalling and destroying illness, routine youth vaccine take-up remains problematic. Parent
refusal of immunizations has added to flare-ups of vaccine preventable infections, for example,
measles and pertussis (Maglione, 2014). Late episodes of measles in the United Kingdom and
United States have awoken reestablished worry about vaccination dismissal. The rate of
vaccination take-up has fallen. Individuals' view of vaccine protection and effectiveness has
appeared to be an imperative factor for immunization take-up that, in the meantime, can spread
between people (Medus, 2014).
Research has shown that guardians' frames of mind .
Running Head PATHOPHYSIOLOGY 1PATHOPHYSIOLOGY5.docxtodd581
Running Head: PATHOPHYSIOLOGY 1
PATHOPHYSIOLOGY 5
Pathophysiology
Student name
School
Instructor
Date
Rheumatoid Arthritis (RA) is a joint inflammatory disorder that can, at times, extend the effects to other body organs like lungs and blood vessels; The condition complicates the body's immune system with the advancement of the symptoms( explain types of symptoms) and citation needed(>>>>>>>>) Patients suffering from RA are prune to severe conditions that may arise as the condition matures. patients have distinct symptoms expressed outwardly based on the level and stage of the inflammatory disorder, some of which are similar to those expressed by the patients in the case study. The condition is not hereditary or family born but thought to result from genetic risk factors such as…… (citation needed) The patient in the case study was aware that increased inflammatory could result in the highlighted symptoms and thus presented them to identify whether they were emanating from the condition or any other source of infection.
Identify the genes that may be associated with the development of the disease.
A variety of gene pairs are associated with the RA condition as significant risk factors. The causative genes to the condition are suspended in the immune system function ( citation). Change in human Leukocyte antigen genes (HLA) in the significant contributor to Rheumatoid Arthritis ( citation needed). The genes, RLA-DRB1, are highly associated with triggering the Rheumatoid Arthritis condition. It is associated with the production f body proteins. The HLA proteins assist the immune system in distinguishing immune proteins and those proteins produced by body invaders like viruses (Soo P, n.d). Variation in other genes has a little impact on the condition ( citation needed).
Explain the process of immunosuppression and the effect it has on body systems.
Immunosuppression is a process that subdues the human immune system to individuals undergoing organ transplants or those with autoimmune conditions like Rheumatoid Arthritis(>>>>>>>>). The process involves administering drugs to ensure that the immune system does not repel the organs being transplanted (McCance & Huether, 2019). The physicians must first carry an examination of different body organs them makes a prescription to the patient. After the examination, a strict medical plan or therapy session is created, which patients should stickily follow. During the process, the doctor monitors the patients effectively on a close observation. Immunosuppression has different side effects in the body, some of which arise due to the drugs ( citation needed). The effects include; decrease in bony density, a decrease in muscle functioning, effect on the operation of muscle fiber, which reduces muscle protein production and cases of hyperglycemia and severe diabetes. The effects get controlled through regular exercise. This paragraph should lead to the 4th or next paragraph this p
Invasiv.
Running head PASTORAL COUNSELLING ON MENTAL HEALTH1PASTORAL .docxtodd581
Running head: PASTORAL COUNSELLING ON MENTAL HEALTH 1
PASTORAL COUNSELLING ON MENTAL HEALTH 36
Pastoral Counseling on Mental Health
Student’s Name
Course
Institutional Affiliation
Pastoral Counseling on Mental Health
Chapter 4 Results4.1 Introduction
In this chapter, the researcher is going to present the results and findings obtained from the research. The primary objective of the study was to find out the effects of pastoral counseling on mental health. The researcher conducted a research survey to obtain the relevant data that was required to achieve the research objective. The data collection tool that was used in this study was a survey questionnaire that contained a total of 21 questions. The design of the questionnaire was in line with the specific objectives of this study. This chapter will present the respondents' background information, and the findings obtained from the analysis in line with the research objectives.
4.2 Data Analysis
Descriptive statistics were used in the discussion of the findings of the research. The results were explained using percentages. The target respondents of the study were sampled using simple random sampling. However, the primary target sample was that of people who had experienced some form of mental health at a certain point in their lives. The primary criterion for sampling was that the individual participant must have attained the age of 18 years and above.
4.3 Response Rate
Herein the response rate is the total number of people who completed the survey correctly and met the requirements of the researcher. In this study, a total of 106 participants completed the study. Before the survey was conducted, the respondents were taken through the details of the survey before they could give consent or decline. The reason they were chosen to take part in the study was that they were members of the Deliverance Center for all Nations Church and that they were of 18 years and above.
Further, they were informed of the candidate undertaking the research. Additionally, the researcher told the respondents that the objective of the study was to find out whether the church members sought pastoral counseling as a remedy for addressing mental health issues and whether pastoral counseling had a positive impact on the organization. The respondents were made aware that there was no benefit whatsoever of taking part in the research, and it was voluntary. The potential risks that the respondents would experience in the study were made known to them, which were the same risks one would encounter in their daily lives. The participants were informed that the information they gave would be confidential, and no one else will access them apart from the researcher. Possible contacts were availed to the respondents in case they intended to contact a third party regarding the research.
Once the participants had been taken through the details, they were asked whether they were willing to proceed with the survey or .
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
1. Running Head: MARKETING 1
MARKETING 14
Principles of Marketing
Institutional Affiliation
Student Name
Introduction
Kevin Plank, a former Fork Union Military Academy football
player, established Under Armour in 1995 upon noticing that the
cotton shirts of his football team at the University of Maryland
were always soaked in sweat and noted better items for his team
(Kraft, P., & Lee, J. W. 2009). He wanted to create shirts that
were always cool even in the hottest of weather conditions.
2. Plank went ahead and designed his prototype for his team,
which attracted much attention from other collegiate teams.
This prompted the expansion and growth of Under Amour
products hence resulted in the opening up of its headquarters at
Maryland-Baltimore. Nonetheless, despite its success, Under
Amour continues facing stiff competition from similar sports
retail brands. As a relatively new organization, Under Amour
faces a high threat from competitors, yet it still has the
opportunity to incorporate creative and innovative ideas (Kraft
& Lee, 2009).
Five Environmental Forces
Environmental factors form part of a component of the PESTLE
analysis tool, which gathers information regarding the firm’s
circumstances. The environmental factors constitute usually
impact various essential aspects of the business (Lam et al.,
2019). A detailed description of how environmental factors
affect Under Amour is outlined below.
Social factors
Under Amour is influenced by any alternations, whether
positive or negative, in social factors in various circumstances.
The management should examine the people's lifestyle in a
given locality to determine whether they exercise regularly or
not. This would determine if the company is viable to widen or
restrict market share in the region.
Economic Factors
A business organization such as Under Amour is affected when
significant trends in the economy might alleviate or hinder the
organization attaining the set goals and objectives. The
management must examine consumer behavior, interest rate
adjustments, banking behavior, inflation, as well as overall
economic indicators. When the economic factors are positive,
the business growth would be significant as well.
Technological
Under Amour’s management should consider the changes
brought about by the technology. It is because technology is
changing the way of doing things in any organizational setting.
3. Organizations that fail to embrace technology offer services and
goods that are less competitive in the market hence low market
share.
Competitive
Business growth and success are dependent on how
organizations are capable of competing in the market. Under
Amour’s management must ensure substantial financial
resources are budgeted to ensure that the organization conducts
aggressive marketing campaigns for brand awareness and
recognition to the potential market.
Regulatory
The laws and regulations are enacted by the federal and state
government to regulate the way business organizations operate.
If the laws do not exist, there would be exploitation on the side
of the customers as well as unfair competition among various
firms. Under Amour’s management must ensure that the
company observes the legal framework to avoid sanctions and
penalties.
Four P’s of Marketing
Price
Most consumers of goods and services often research the prices
before making purchasing decisions. Under Amour’s
management should factor the income levels of the players and
clubs across the globe. The company should devise a pricing
discrimination strategy where the high-income players incur
high costs at the same subsiding the prices of the low-income
players. This would ensure that the company would make more
sales overseas market (Patel, S. and Arya, M. 2017).
Product
The management should develop various qualities of the t-shirts
for the players. Although Kevin Prank saw an opportunity to
improve the quality of sports attire, mainly t-shirts. The
company ought to fulfill the needs of all players across the
globe, depending on their income levels. However, the company
should not affect the quality of the t-shirts. Moreover, it should
devote itself to producing unique and high-quality brands
4. noticing across the globe (Patel, S. and Arya, M. 2017).
Place
The management needs to establish the market, whether internal
or overseas. Organizations across the globe are unable to see the
opportunities presented by the trading pacts between
international countries. They restrict themselves to the local
market and fail to identify international business opportunities,
effectively limiting their growth patterns. The overseas markets
such as clubs in the developing countries require sports kits;
hence the management needs to up their game and take the
market share hence improve on their sales (Patel, S. and Arya,
M. 2017).
Promotion
The sports attire ventures across the globe often fail to advertise
their services to the people. Organizations that conduct
aggressive product promotion campaigns are rewarded through
increased sales volume. Most of the consumers of sports attire
are entirely in the dark since they do not know the specific
localities to acquire them. The management should strive to tap
this market through promotions in press media, sports
magazines, as well as sponsoring some clubs (Patel, S. and
Arya, M. 2017).
SWOT ANALYSIS
The SWOT analysis below chronicles the elements that make
Under Armour stand out and areas where it could focus on its
areas and weakness to capture an even more significant share of
the existing market.
STRENGTHS
WEAKNESSES
· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products
· Limited Material/Technology
5. · Stiff Competition
· No significant retailers
· Limited Footwear Line
OPPORTUNITIES
THREATS
· International Expansion
· Expansion of athletic footwear
· Expansion of markets to incorporate women campaigns
· E-commerce
· High competition (Adidas, Nike, Reebok)
· Product Replacement
Strengths
One of Under Armour’s greatest strength is the unique and
innovative technology behind its products. Under Armour was
established on the premise that its t-shirts wick off perspiration
as opposed to absorbing it hence keeping the athletes cool even
in hot temperatures. In 2013, the company designed and
released shirts that tracked an athlete’s heart by installing
sensors in the shirts that could register electrical signals from
the heart (Boone, L. E. and Kurtz, D. L. 2013). Moreover, the
company also developed tape-replacing cleat that offered
ultimate support to the athletes. Such outstanding inventions
offer Under Armour a better competitive position against other
retail brands. Competitive position “Is the position that a firm
has already acquired or is trying to acquire, relative to its
competitors” (Boone, L. E. and Kurtz, D. L. 2013, p.5). Even
better as the company strives to keep with emerging
technological advancements in society, it could easily resonate
with many consumers.
Under Armour’s brand recognition in the sporting arena is
another of its significant strengths. Brand recognition “Is the
ability of a consumer to recognize one brand over other brands”
(Kerin & Hartley, 2016, p. 10). Under Armour is a renowned
brand whose logo has been evidenced in almost every sports
event like football, snowboarding, baseball, among others. Its
6. company logo has been evidenced in major jerseys and stadium
walls, making it a familiar brand in the eyes of the Americans in
the last decade, especially (Boone, L. E. and Kurtz, D. L. 2013).
Under Armour has mostly invested in marketing for golf, which
has made acquire brand equity in the golf arena to the extent
that professional golfer, Jordan Spieth, has endorsed the
organization. Brand equity is defined as “Residing in the minds
of the consumers and results from what they have felt, seen and
heard about brand overtime” (Kerin & Hartley, 2016, p. 15).
Three, Under Armour also takes pride in producing a wide range
of products. The company takes pride in being innovative, and
hence it not only relies on making t-shirts but rather it also
makes products like football helmet clips and speed skating
suits. This relays the message that Under Armour centers on
utility and quality. Although some of the products by Under
Armour may be less known, it has been driven to engage
creative partnerships and to be up-front in creating unique and
quality brands.
Under Armour is also widely acclaimed for its athlete
endorsements, which have helped to market its brand on a
broader spectrum. The company is very intentional in its athlete
endorsements that it could spend millions in its contractual
agreements. Through the years, Under Armour has key athlete
endorsements, and with such endorsements, it has created an
impression with its competitors while attracting vast numbers of
potential clients (Wagner, K. 2013).
Finally, Under Armour prides itself on being eco-friendly in its
operations. The company has committed to being sustainable by
posing as little risk to the environment as possible in its
productions. It has gone as far as having five commitments to
being more eco-friendly, which include recycling its materials,
reducing energy, reducing and recycling its wastes, improving
its environmental impact, and incorporating green practices in
its production. These principles have guided Under Armour’s
product line while giving it substantial strengths. Also, these
environmental values have helped to enhance its corporate
7. responsibility as an organization that is environmentally sound.
Corporate Responsibility, “Is the way a company takes
responsibility for its actions and their impact on communities,
stakeholders and employees” (Kraft, P. and Lee, J. W. 2009)
Weaknesses
Its lack of competitiveness in the shoe industry remains to be
Under Armour’s greatest weakness. Despite releasing the
Speed-form, which rivals Nike’s Free series running shoes,
Reebok has also released a similar shoe which models the
Speed-form but lighter. So far, the Speed form has not
significantly impacted the market, nor has it become a popular
running shoe (Wagner, K. 2013). Also, unlike Nike and Adidas,
which have historically had famous athlete shows like the Air
Jordan and Nike Air Force, Under Armour does not have a
popular show to its name. All in all, Under Armour, has a bright
future; nonetheless, it must produce quality shows that match up
to the standards of those produced by Adidas and Nike (Wagner,
K. 2013). Also, it attains a similar level of status as these
companies must produce a wide range of products that targets
not only the athletes but the public as well.
The other weakness of under Armour is its lack of
innovativeness concerning technology and material use. Despite
having a diverse product line, most of the technology and
materials used to create its products are becoming sparse. Even
worse, large companies are fighting for patents, which have
resulted in limited suppliers (Wagner, K. 2013). For example,
Under Armour has had different cases concerning its patent
infringement and access to materials. Under Armour has been
involved in over three cases with big companies like Nike and
Adidas over patent rights, and mostly such cases result in public
relation issues that limit its expansion strategies.
Opportunities
Under Armour has the opportunity to expand its operations
outside of the United States. For example, it recently expanded
its operations to Brazil, which serves as a significant step to the
company attaining its international expansion goals and meeting
8. continued growth. With its expansion in Brazil, Under Armour
now stands to become major sports apparel in major business
hubs. Hence, once Under Armour continues expanding its
operations to other international markets, it could attract a huge
market from outside the United States.
Upon its establishment, its main target market were males from
the teen to their early 20s. Target Market is defined as “A
particular group of consumers at which a product/service is
aimed” (Kerin, R. A. and Hartley, S. W. 2016). However, the
company’s limited target market has served as its potential
weakness in the sports arena. Despite starting to expand its
brand to include women merchandise in 2014, Under Armour
still needs to be more rigorous with its target audience
expansion and to invest in more marketing campaigns for the
women apparel (Heitner, D. 2014). According to Kerin and
Hartley, “Marketing is an organizational function and a set of
processes for creating, communicating and delivering value to
customers for managing customer relationships in ways that
benefit the organization and its stakeholders.” By targeting the
women consumers, Under Armour has the potential to garner
enormous success and to attain a better competitive edge in the
sports arena.
E-commerce offers immense opportunities for Under Armour.
According to Heitner, e-commerce, “Is conducting all business
operations electronically/online” (Heitner, D. 2014). In recent
years, companies have been making high retail sales because of
their online operations. Today, unlike in the past, customers are
investing more in products online, and hence it is becoming
more apparent for brands to have an online presence to attain
overall success (Heitner, D. 2014). Currently, Under Armour
has a working website as well as an active online presence on
social media, and by capitalizing on these platforms, it could
attain efficient sales while meeting consumer convenience.
Under Armour could also benefit from partnering with
innovative sports technologies, which could expand its
opportunities to make more sales. Previously, Under Armour
9. has partnered with a fitness company known as MapMyFitness,
which offers its users with the ability to evaluate their everyday
workouts. MapMyFitness is known to have one of the most
extensive fitness communities, and hence Under Armour stands
to acquire more consumers from such partnerships.
Threats
Under Armour faces the consistent threat of competition from
more established athlete brands like Adidas and Nike. Owing to
the level of competition that exists in the market, Under Armour
is continuously forced to release new technology and equipment
to help strengthen its image and niche in the market. For
example, once the company stops releasing its cold weather
apparel, then it is likely to fail.
The other threat that Under Armour faces is product
replacement from less expensive brands. Currently, the market
is dominated by less expensive brands like Russell, Badger,
Athletic, and Badger, which mainly compare to Under Armour
but charge less (Heitner, D. 2014). These companies have been
able to create an alternative for the customers who must decide
whether to spend more on the higher quality products from
Under Armour or spend less for fewer quality products that still
compare to those from Under Armour. In such a scenario, most
young people prefer going for the less expensive companies
because of the costs.
Recommendations
Despite its current shortcomings, Under Armour could still gain
a better competitive edge in the market by adopting several
recommendations. For Under Armour to take advantage of its
opportunities and strengths, it needs to focus on several
recommendations, which include; investing in research and
development, extending its reach to the international arena,
implementing a differentiation strategy, acquiring patents,
having a broader segment and product diversification (Kerin, R.
A. and Hartley, S. W. 2016). Nonetheless, the two most
dominant recommendations that could best benefit the company
are having an international presence and investing in research
10. and development for its products.
Under Armour stands to have an even more significant market
share once it extends its operations in the international arena.
At the moment, Under Armor relies on North America for over
90% of its returns. Therefore, by shifting its operations to the
international, it would help generate significant revenues for
Under Armour while also assisting the company in outdoing its
rivals.
The second recommendation is investing in research and
development for its products. This is critical to assist the
company in experiencing continued growth, especially since its
greatest strength relies on quality design and technology
utilization. Also, with the stiff competition in the industry, it is
without a doubt that Under Armour requires to invest a
significant amount of its finances in developing a new product,
endorsing and advertising it. Thus, by mainly focusing on these
two significant recommendations, Under Armour will especially
gain a better competitive edge while being more successful in
the future.
Next, we analyze the company through the teste of the study of
International Business (BUSB). This process entails carrying
out market opportunity analysis with a primary objective of
acquiring information about the consumers and competition. It
is also helpful in the development of higher perspectives on the
market overview as well as aiding in exploring the next
opportunities. We need to understand the business environment
factors and finally find the market needed very quickly. This
would assist in gaining overseas markets hence boosting its
sales volume.
11. References
Boone, L. E., and Kurtz, D. L. (2013). Contemporary
Marketing. South-Western Cengage learning. 16th Ed. 1-748
Retrieved from
https://books.google.com/books?hl=en&lr=&id=UaMWAAAAQ
BAJ&oi=fnd&pg=PP1&dq=Boone,+L.+E.,+and++Kurtz,+D.+L.
+(2013).+Contemporary+Marketing.+Cengage+learning.&ots=N
tPs_LYMBR&sig=X94_eDOMQA0YaFU66BzpmIIMq0U
Heitner, D. (2014). PGA Tour Golfer Jordan Spieth Striking
Gold On-And-Off the Course. Forbes. Forbes Magazine.
Retrieved from:
https://www.forbes.com/sites/darrenheitner/2013/09/18/pga-
tour-golfer-jordan-spieth-striking-gold-on-and-off-the-
course/#7813fe21318b
Karin, R. A., & Hartley, S. W. (2016). Marketing. New York:
McGraw-Hill/Irwin. ISBN:9781259573545. 13th Ed. 1-198
Kraft, P., & Lee, J. W. (2009). Protecting the house of Under
Armour. Sport Marketing Quarterly. Morgantown. 18(2), 112-
116. Retrieved from:
http://search.proquest.com/openview/11954fc34530778a21ed38
1fdccd857b/1?pq-origsite=gscholar&cbl=28711
Patel, S., & Arya, M. (2017). The BUS Framework: a
comprehensive tool in creating an mHealth app utilizing
12. behavior change theories, user-centered design, and social
marketing. Journal of mobile technology in medicine, 6(1), 39.
Wagner, K. (2013). Under Amour’s Crew of Star Athletes.
Fortune. Retrieved from: https://fortune.com/2013/06/13/under-
armours-crew-of-star-athletes/
Lam, M. M., Wong, C. W., Chan, W. T., Leung, C. H., & Mei-
chun, C. (2019). Effects of institutional environmental forces on
participation in environmental initiatives. Resources,
Conservation and Recycling, 150, 104402.
Running head:Effects single motherhood has on African
American males joining gangs 1
The effects single motherhood has on African American males
joining gangs
Rameque Smalls
Senior Research 1
Dr.Corjuo
Running head:Effects single motherhood has on African
American males joining gangs 2
13. Introduction
This research proposal is to shed light on the single effect
parenthood has on African American
males joining gangs. Gang joining has been associated with
several fundamental factors. Ideally,
the factors will vary depending on the groups of association, the
youth, old and children as well.
It is primarily prudent to establish the forces making these
groups have the need to get engaged
in this act. One of the fundamental and most experienced factors
is single parenthood that poses
a few challenges to the youths which makes them desire to join
the gang (Yoder, Whitbeck, &
Hoyt 2003). However, upon study and analysis of the various
factors and situations that brings
about single-parent households, one is in a better position to
understand all that appertains gang
joining and its relation with the single parentage.Additionally,
every individual is, to some
extent, vulnerable and susceptible to gang joining. However,
upon analysis of the most
represented group, it is revealed that African Americans are the
most susceptible to gang joining
14. (Curry, & Spergeln 1992). This establishment is, as a result, the
general atmospheres they were
brought up and the exposures they have in their lives. Research
and experiences reveal that race
is always central to mindset, feelings, and above all, identity.
Among the many causes of gang
joining is the mindset and need to be superior, among others;
therefore, it goes without saying
that individuals with low self-esteem and identity issues will
strive to revive themselves by
joining a gang.Additionally, identity has a direct link with
family and parentage; therefore,
alteration of such will lead to low self-esteem and,
consequently, the desire to join a gang. This is
the sole reason as to why African Americans are most
vulnerable to gang joining. However,
single parentage is experienced by all races on different levels,
and no race has absolute
Running head:Effects single motherhood has on African
American males joining gangs 3
immunity over the same. It is therefore significant to analyze
every aspect of gang joining and
15. the vulnerable groups as well as the apparent causes of the
same. With this information, there is a
lot that can be established over how best gang joining can be
reduced significantly or dealt away
with.
Literature Review
In this age, several parents raise their children on their own.
Critically, the single parentages are
brought out due to their personal choices while others out of
unavoidable situations (Oakey
2006). However, all types of single parenthood are seen to have
a negative influence on the kind
of children raised. The different kinds of single parentage are
due to divorce, others as a result of
a death that brings about widow and widower for females and
males, respectively. Moreover, a
parent may choose to pursue single parentage by running a
family on their own without the
partner’s involvement. Notably, a house led by a single parent
due to the death of a partner is
always a situational occurrence that occurs naturally. This
means that the parent had no
deliberate choice. However, it is, all the same, hard for single
parents to raise kids and meet the
16. daily family needs.Families led by a single parent as a result of
divorce is always seen to be out
of choice as both the parties separated on account of their own
decisions. However good and
relieving it may appear before the parents’ sight, there are very
critical effects that the kids face
in their upbringing. Besides, there reaches a point where both
the parents feel to strain in how
they manage all that life needs. Notably, houses led by single
parents to parents who decided not
to engage in marriage also face quite some challenges (Oakey
2006). Several situations may lead
to this kind of parentage. It may be because the parent was
brought up in such circumstances that
makes the emulate the same. Besides, it may be out of
intentions to avoid the responsibilities of
Running head:Effects single motherhood has on African
American males joining gangs 4
having a partner. This type of household is quite dangerous
because the children may never
know who their father or mother.Reasons people join
gangsJoining a gang is one of the many
17. endeavors that the young always want to associate themselves
with. There are, however, many
reasons that motivate the young and any other individual to join
a gang. Through the initial
training and inductions done to those entering a band, there is
always a deep sense of identity
that one is always exposed to. They are continuously trained to
be recognized because of the
activities they involve themselves in. Critically, this sense of
recognition has made the majority
of the youth engage in this activity and be recruited into gang
groups. Moreover, the recognition
this is always brought about by factors like single parentage
that makes these young people feel
intimidated and so want to regain their identity by joining a
gang.Additionally, there is always
relational warmth that is found in the gangs. The partners in this
activity always interact well and
always make themselves feel loved and accommodated.
Therefore, many are motivated to join a
gang because they believe in the fellowship that exists in the
gang. Ideally, this is always brought
about by the fact that there is the luck of such in their homes
and therefore seek to find the
18. brotherhood in their respective gang groups. Notably, in single-
parent households, there is
always a lack of an interactive environment for the members of
that particular family (Oakey
2006). Therefore, the kids raised in such families always see the
need to find a place where they
can be accommodated and loved, therefore resolve to join a
gang.Protection seeking is one of the
motivations that make youth join a gang. Many situations in life
exposes people, especially
young people, to high insecurity issues. This state of
consciousness makes most of them get the
urgency to join the gang because they believe that it will serve
best to give them a high sense of
protection. Most often, the households most affected by
insecurity issues are those that are led by
Running head:Effects single motherhood has on African
American males joining gangs 5
a single parent; more specifically, the families that are driven
by mothers alone probably because
of widow situation. In this kind of environment, there is always
a need to get security and
protection from the kids and, therefore, many resolve to join a
19. gang to get it. Besides,
single-parent houses still face intimidation from the public face,
and therefore children will
always have the desire to get protection by joining the
gang.Impact of geographical location has
a big choice in their decisions,There are a lot that a geographic
location can speak regarding the
levels of gang joining happening in the society. In areas where a
significant number of youth are
seen, participating groups may bring about the influence of
others joining the act. Moreover, in
areas where there are a lot of gang activities, there may be
motivations to join the sake to get
protection from the same. Civilization brings in respect of
humanity and good morals. However,
in areas where the population is not civilized, they may engage
in harmful activities like joining
the gang. This is solely because of a lack of moral uprightness.
Indeed, there is a lot that
single-parent households can do to an individual, making them
seek to join a gang (Oakey 2006).
Methodology
20. Running Head: MARKETING 1
MARKETING 6
Principles of Marketing
Institutional Affiliation
Student Name
Plank established Under Armour in 1995 upon noticing that the
cotton shirts of his football team at the University of Maryland
were always soaked in sweat and noted that there had to be
something better for his team (Kraft& Lee, 2009). He thus
wanted to create shirts that were always cool even in the hottest
of weather conditions. Plank went ahead and designed his first
prototype for his team, which attracted a lot of attention from
other collegiate teams. This prompted the expansion and growth
of Under Amour products hence resulted in the opening up of its
headquarters at Maryland-Baltimore (Kraft& Lee, 2009).
Nonetheless, despite its success, Under Amour continues facing
21. stiff competition from similar sports retail brands. As a
relatively new organization, Under Amour faces a high threat,
yet it still has the opportunity to incorporate creative and
innovative ideas (Kraft& Lee, 2009). The SWOT analysis below
thus chronicles the elements that make Under Armour to stand
out and strategies that it could incorporate to reinvent its brand
a take an even bigger share of the existing market.
STRENGTHS
WEAKNESSES
· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products
· Limited Material/Technology
· Stiff Competition
· Lacks a Top Seller
· Limited Footwear Line
OPPORTUNITIES
THREATS
· International Expansion
· Expansion of athletic footwear
· Expansion of markets to incorporate women campaigns
· E-commerce
· High competition (Adidas, Nike, Reebok)
· Product Replacement
Strengths
One of Under Armour’s greatest strength is the unique and
innovative technology behind its products. Under Armour was
established on the premise that its t-shirts wick off perspiration
as opposed to absorbing it hence keeping the athletes cool even
in hot temperatures. In 2013, the company went on and released
shirts that tracked an athlete’s heart by installing sensors in the
shirts that could register electrical signals from the heart
(Boone& Kurtz, 2013). Moreover, the company also developed
22. tape-replacing cleat that offered ultimate support to the athletes.
Such outstanding inventions offer Under Armour a better
competitive position against other retail brands. Competitive
position “Is the position that a firm has already acquired or is
trying to acquire, relative to its competitors” (Boone& Kurtz,
2013). Even better as the company strives to keep with
emerging technological advancements in society, it could easily
resonate with many consumers.
Under Armour’s brand recognition in the sporting arena is
another of its major strengths. Brand recognition “Is the ability
of a consumer to recognize one brand over other brands” (Kerin
& Hartley, 2016). Under Armour is a renowned brand whose
logo has been evidenced in almost every sports event like
football, snowboarding, baseball, among others. Its company
logo has been evidenced in major jerseys and stadium walls,
making it a common brand in the eyes of the Americans in the
last decade, especially (Boone& Kurtz, 2013). Under Armour
has largely invested in marketing for golf, which has made
acquire brand equity in the golf arena to the extent that
professional golfer, Jordan Spieth, has endorsed the
organization (Boone& Kurtz, 2013). Brand equity is defined as
“Residing in the minds of the consumers and results from what
they have felt, seen and heard about brand overtime”(Kerin &
Hartley, 2016).
Three, Under Armour also takes pride in producing a wide range
of products. The company takes pride in being innovative, and
hence it not only relies on making t-shirts but rather it also
makes products like football helmet clips and speed skating
suits. This relays the message that Under Armour centers on
utility and quality. Although some of the products by Under
Armour may be less known, it has been driven to engage
creative partnerships and to be up-front in creating unique and
quality brands.
Under Armour is also widely acclaimed for its athlete
endorsements, which have helped to market its brand on a
broader spectrum. The company is very intentional in its
23. athlete, endorsements that it could spend millions in its
contractual agreements. Through the years, Under Armour has
key athlete endorsements, and with such endorsements, it has
created an impression with its competitors while attracting huge
numbers of potential clients (Wagner, 2013).
Lastly, Under Armour prides itself on being eco-friendly in its
operations. The company has made a commitment to being
sustainable by posing as little risk to the environment as
possible in its productions. It has gone as far as having five
commitments to being more eco-friendly, which include
recycling its materials, reducing energy, reducing and recycling
its wastes, improving its environmental impact, and
incorporating green practices in its production. These principles
have guided Under Armour’s product line while giving it
substantial strengths. Also, these environmental values have
helped to enhance its corporate responsibility as an organization
that is environmentally sound. Corporate Responsibility, “Is the
way a company takes responsibility for its actions and their
impact on communities, stakeholders and employees” (Kraft&
Lee, 2009).
Weaknesses
Its lack of competitiveness in the shoe industry remains to be
Under Armour’s greatest weakness. Despite releasing the
Speed-form, which rivals Nike’s Free series running shoes,
Reebok has also released a similar shoe which models the
Speed-form but lighter. So far, the Speed form has not really
significantly impacted the market, nor has it become a popular
running shoe (Wagner, 2013). Also, unlike Nike and Adidas,
which have historically had popular athlete shows like the Air
Jordan and Nike Air Force, Under Armour does not have a
popular show to its name. All in all, Under Armour, has a bright
future; nonetheless, it must produce quality shows that match up
to the standards of those produced by Adidas and Nike (Wagner,
2013). Also, it attains a similar level of status as these
companies must produce a wide range of products that targets
24. not only the athletes but the public as well.
The other weakness of under Armour is its lack of
innovativeness in relation to technology and material use.
Despite having a diverse product line, most of the technology
and materials used to create its products are becoming sparse.
Even worse, large companies are fighting for patents, which
have resulted in limited suppliers (Wagner, 2013). For example,
Under Armour has had different cases with regard to its patent
infringement and access to materials. Under Armour has been
involved in over three cases with big companies like Nike and
Adidas over patent rights, and essentially such cases result in
public relation issues that limit its expansion strategies.
Opportunities
Under Armour has the opportunity to expand its operations
outside of the United States. For example, it recently expanded
its operations to Brazil, which serves as a major step to the
company attaining its international expansion goals and meeting
continued growth. With its expansion in Brazil, Under Armour
now stands to become major sports apparel in major business
hubs. Hence, once Under Armour continues expanding its
operations to other international markets, it could attract a huge
market from outside the United States.
Upon its establishment, its main target market were males from
the teen to their early 20s. Target Market is defined as “A
particular group of consumers at which a product/service is
aimed” (Kerin & Hartley, 2016). However, the company’s
limited target market has served as its potential weakness in the
sports arena. Despite starting to expand its brand to include
women merchandise in 2014, Under Armour still needs to be
more rigorous with its target audience expansion and to invest
in more marketing campaigns for the women apparel (Heitner,
2014). According to Kerin and Hartley, “Marketing is an
organizational function and a set of processes for creating,
communicating and delivering value to customers for managing
customer relationships in ways that benefit the organization and
its stakeholders” (Kerin & Hartley, 2016). By targeting the
25. women consumers, Under Armour has the potential to garner
enormous success and to attain a better competitive edge in the
sports arena.
E-commerce offers immense opportunities for Under Armour.
According to Heitner, e-commerce “Is conducting all business
operations electronically/online” (Heitner, 2014). In recent
years, companies have been making high retail sales because of
their online operations. Today, unlike in the past, customers are
investing more in products online, and hence it is becoming
more apparent for brands to have an online presence to attain
overall success (Heitner, 2014). Currently, Under Armour has a
working website as well as an active online presence on social
media, and by capitalizing on these platforms, it could attain
efficient sales while meeting consumer convenience.
Under Armour could also benefit from partnering with
innovative sports technologies, which could expand its
opportunities to make more sales. Previously, Under Armour
has partnered with a fitness company known as MapMyFitness,
which offers its users with the ability to evaluate their everyday
workouts. MapMyFitness is known to have one of the most
extensive fitness communities, and hence Under Armour stands
to acquire more consumers from such partnerships.
Threats
Under Armour faces the consistent threat of competition from
more established athlete brands like Adidas and Nike. Owing to
the level of competition that exists in the market, Under Armour
is constantly forced to release new technology and equipment to
help strengthen its image and niche in the market. For example,
once the company stops releasing its cold weather apparel, then
it is likely to fail.
The other threat that Under Armour faces is product
replacement from less expensive brands. Currently, the market
is dominated by less expensive brands like Russell, Badger,
Athletic, and Badger, which largely compare to Under Armour
but charge less (Heitner, 2014). These companies have been
able to create an alternative for the customers who must decide
26. whether to spend more on the higher quality products from
Under Armour or spend less for fewer quality products that still
compare to those from Under Armour. In such a scenario most
young people prefer going for the less expensive companies
because of the costs.
Recommendations
Despite its current shortcomings, Under Armour could still gain
a better competitive edge in the market by adopting a number of
recommendations. For Under Armour to take advantage of its
opportunities and strengths, it needs to focus on a number of
recommendations, which include; investing in research and
development, extending its reach to the international arena,
implementing a differentiation strategy, acquiring patents,
having a broader segment and product diversification (Kerin &
Hartley, 2016). Nonetheless, the two most dominant
recommendations that could best benefit the company are
having an international presence and investing in research and
development for its products.
Under Armour stands to have an even bigger market share once
it extends its operations in the international arena. At the
moment, Under Armor relies on North America for over 90% of
its returns. Therefore, by shifting its operations to the
international, it would help generate significant revenues for
Under Armour while also assisting the company to outdo its
rivals.
The second recommendation is investing in research and
development for its products. This is critical to assist the
company in experiencing continued growth, especially since its
greatest strength relies on quality design and technology
utilization. Also, with the stiff competition in the industry, it is
without a doubt that Under Armour requires to invest a big
amount of its finances in developing a new product, endorsing
and advertising it. Thus by especially focusing on these two
major recommendations, Under Armour will especially gain a
better competitive edge while being more successful in the
future.
27. References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing.
Cengage learning.
Kerin, R. A., & Hartley, S. W. (2016) Marketing. 13th Ed.
Kraft, P., & Lee, J. W. (2009). Protecting the house of Under
Armour. Sport Marketing Quarterly, 18(2), 112.
Heitner, D. (2014). PGA Tour Golfer Jordan Spieth Striking
Gold On-And-Off The Course. Forbes.
Wagner, K., (2013). Under Armour’s Crew of Star Athletes.
CNNMoney. Cable News
Primary Reference for Terms and Concepts
Marketing. (13th ed.) by Roger A. Kerin (Author), Steven W.
Hartley (Author) New York: McGraw-Hill/Irwin.
ISBN:9781259573545
Five Environmental Forces;
Social, Economic, Technological, Competitive, Regulatory
28. Four P’s of Marketing;
Price, Product, Place, Promotion
SWOT Analysis;
Strengths, Weaknesses, Opportunities, Threats
Brand Equity;
Resides in the minds of the consumers and results from what
they have felt, seen, and heard about a brand overtime
Marketing is an organizational function and a set of processes
for creating, communicating, and delivering value to customers
and for managing customer relationships in ways that benefit
the organization and its stakeholders. Marketing’s two primary
goals are a) discovering the needs of prospective customers and
b) satisfying them. Achieving these two goals also involves the
four marketing mix factors largely controlled by the
organization and the five environmental forces that are general
outside its control. Marketing affects all individuals, all
organizations, all industries and all countries.
Target Market - a particular group of consumers at which a
product or service is aimed.
Points of difference in a product – superior characteristics that
deliver unique benefits sufficient enough to motivate a change
in consumption behavior.
Intangibility of services – services can’t be held, touched or
seen before the purchase decision.
Types of pricing –
1. Prestige pricing – for consumers who perceive price as an
indication of quality or prestige; price Different types of
advertising –
a. Product advertising –
29. i. Comparative – shows one brand’s strengths relative to those
of competitors; requires market research to back up legal
support for claims.
ii. Competitive (or persuasive) – promotes a specific brand’s
features and benefits in a effort to persuade the target market to
select the target market to select a firm’s brand rather than a
competitor