The document discusses communication skills for customer service representatives. It defines the communication process as a back-and-forth exchange between a sender and receiver. It emphasizes using positive language to project confidence and take ownership of problems when dealing with customers. Specific dos and don'ts are provided, such as restating problems to show understanding, monitoring tone of voice, and avoiding accusatory or non-committed phrases when speaking to customers. The document also describes different personality types of customers, such as irate customers who vent frustrations or non-communicators who don't respond to questions, and provides guidance on how representatives can best address each type.