Menjelaskan manfaat promosi dapat memberikan manfaat perusahaan. Menguraikan bagaimana advertensi digunakan. Menguraikan langkah-langkah yang terkait dalam personal selling. Menguraikan penggunaan metode-metode sales Menguraikan bagaimana perusahaan dapat menggunakan public relations untuk mempromosikan produk. Menjelaskan bagaimana perusahaan memilih pengoptimalan penggunaan bauran promosi.

1. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Chapter 19
Information
Systems and
Technology
Introduction to

2. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Sasaran Pembelajaran
• Uraikan komponen kunci sebuah komputer dan
menjelaskan tujuan mereka.
• Diskusikan perbedaan proses komputer dan
berhubungan teknologi, kontribusi bagi bisnis.
• Uraikan sebagian dari tantangan kunci mengelola
teknologi informasi.
• Identifikasi kemunculan teknologi dan implikasinya.

3. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Information Technologies
Increasing Value
Management
Information
Systems
Improve
Decision
Making
Firm's
Earnings
Firm's
Value
Improve
Efficiency
Firm’s
Revenue
Firm’s
Expenses

4. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
MIS
Sistem informasi manajemen (MIS): mengatur adopsi,
penggunaan, dan manajemen teknologi informasi.
Teknologi Informasi meliputi :
• Komputer
• Telekomunikasi

5. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Arsitektur Sistem : Empat komponen
Kunci
 Central Processing Unit (CPU)
 Primary Storage
 Secondary Storage
 Peripherals
Everything You Need In A PC
Business Online:
Gateway

6. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Central Processing Unit (CPU)
• Jantung suatu komputer.
• Melaksanakan semua kalkulasi dan informasi gerak antar
komputer dan komponen lain.
• pergerakan atau Kecepatan diukur dalam Megahertz.
Business Online

7. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Primary Storage
Di mana informasi untuk sementara disimpan :
• Random access memory (RAM).
• Memori di mana data dan program berjalan dijaga
dan diakses.
• Biasanya aplikasi akan berlari lebih cepat dengan
tersedianya RAM

8. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Secondary Storage
Meliputi :
•Hard drives
•Floppy disks
•Magnetic tapes
•CD ROMS
Lebih permanen dan kadang-kadang dapar
dipindahkan (removable storage).

9. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Peripherals
Jenis jenis peripherals:
• Mouse
• Monitor
• Keyboard
• Printer
• Scanners
Alat berkait dengan CPU diluar sekunder atau utama.

10. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Kategori Sofware
• Perangkat lunak Sistem atau Operasi : mengatur perangkat
lunak program yang lain di dalam suatu sistem.
• Aplikasi Perangkat lunak: program yang melaksanakan
fungsi spesifik.
• Middleware: mengijinkan program aplikasi lain untuk
bekerja sama satu sama lain.
• Perangkat lunak Utility : program yang melaksanakan
fungsi spesifik yan] biasanya untuk sistem.

11. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Menggunaan komputer
• Computational Model
• Sistem pengolahan data
• Interorganizational Sistem

12. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Sistem data proses
•Akurasi
•Kecepatan
•Keluasan
•Fleksibilitas
Keuntungan:

13. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Interorganizational Systems (IOS)
Sistem remote job entry (Remote job
entry systems)
Data elektronik Pertukaran
(Electronic data interchange -EDI)
 Pelayanan informasi komersial
(Commercial information service)
Penggunaan Komputer dan teknologi telekomunikasi untuk
memindahkan informasi ke pihak luar dari perusahaan.
Jenis-jenis IOS :

14. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
Five Areas of Particular Importance
 System Architecture
 Acquiring Software
 Development of
Information Systems
 Implementation of
Information Systems
 Security of
Information Systems

15. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
System Architecture
Stand-Alone System
Mainframe System
Network System

16. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
Acquiring Software
Compatibility
Upgradeability
Support

17. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
Development of Information Systems
Enterprise Resource Planning
Systems Development Life Cycle
Incremental Development Techniques

18. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
Implementation of
Information Systems
Overcome Passive Resistance
Overcome Active Resistance
Techniques For Successful Implementation

19. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
• Memastikan dukungan manajemen puncak.
• Memasikan kebutuhan untuk sistem telah
dibentuk dan dikomunikasikan ke para pemakai.
• Meliputi penggunaan sistem di dalam disain dan
proses pengembangan.
• Disain sistem yang dapat mendorong organisasi
Implementation Techniques

20. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Managing Information Technologies
Security of
Information Systems
Espionage: process of illegally gathering information.
Computer Virus: a program that attaches itself to
programs or disks and causes damage.
Sabotage: destruction of information by a perpetrator.

21. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Computer Virus Hygiene
• Jangan menggunakan perangkat lunak kecuali jika dari
penjual dikenal.
• Jangan mengijinkan diskette dari komputer yang tak
dikenal untuk digunakan pada komputer anda.
• MENGGUNAKAN ANTIVIRUS

22. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Two Important Emerging
Technologies
• Worldwide Network
• Truly Intelligent Systems
Technology
Explosion

23. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Worldwide Network
• E-Commerce
Shopping all day everyday.
• Availability of Information
Many reliable sources without leaving
home.
• Infrastructure
Bandwidth expansion and updating.
• Virtual Reality
Provides for a “Sense of Being There.”

24. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Truly Intelligent Systems
• Artificial intelligence (AI)
• Komputer bersifat percobaan dengan banyak
CPU’S yang beroperasi secara serempak
• Tujuan intelligence (AI) akan
melaksanakan tugas seperti, pemikiran
logis, bahasa, visi, dan motor skills