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The Sixties
The document discusses the swinging 1960s and the birth of youth culture during that decade. Some key events and trends mentioned include the rise of teenage fashion and culture, a breakdown of traditional class structures influenced by political scandals, the popularity of music like the Beatles that crossed class barriers, the civil rights movement led by figures like Rosa Parks, increasing living standards and consumerism, and the rise of peace-promoting movements like the hippies who advocated for ideals of love and environmentalism. The era represented a significant period of cultural and social change that still influences society today.
The Sixties
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- 2. Swinging sixties – hoogsadkuuekümnendad 02.03.15
- 3. There was nothing quitelike before and nothing was ever the same again 02.03.15
- 4. The first generationwithout the memory of war, able to choose their own path of personal freedom 02.03.15
- 5. The birth ofyouth culture • The generation of the post World War II baby boom • Opposition between the old and the new, the established and the untried • teenagers • during the 60ies youth fashion was created • until the 60ies you had to look like your mother • Men’s hair got longer and women’s skirts got shorter • https://www.youtube.com/watch?v=pbyhABssxcQ02.03.15
- 6. Class structure startedto crumble • upper class, middle class, working class (influenced by factors of wealth, occupation and education) • huge political scandals in 1963 involving sex and spies • especially after Churchill’s death in 1965 • the first time the public found out about immoral behaviour of an upper-class person (an affair of the war minister and a call girl) 02.03.15
- 7. Music broke downclass barriers the Beatles were enjoyed by both working class people and upper society. 1964 there was a private underground radio station from a ship because BBC refused to play pop music all day https://www.youtube.com/watch?v=pyXu0mC38SE This was the first time when pop musicians made jokes about upper classes and after that BBC and newspapers started to do it too. The Prime Minister Harold Wilson wanted to increase his popularity by giving The Beatles the MBE’s https://www.youtube.com/watch?v=vFUzIP0_rWU 02.03.15
- 8. New freedom: you cansay what you want riots and mass protest actions against racism, sexism, war a new generation of peace protesters: against nuclear war The Cold War (political and military tension after World War II between powers in the Western and Eastern Bloc, arms race, space race) Che Guevara’s face becomes a symbol 02.03.15
- 9. Black Civil Rights •Rosa Parks – the mother of civil rights movement (1955-56) 02.03.15
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- 11. The First Ageof Mass Media Taking advantage of TV to promote oneself (J.F.Kennedy) people were rated based on the image they created 02.03.15
- 12. Optimism - livingstandard drastically improved new materials and designs (plastic, nylon for colours), symbol: a plastic chair – new, cheap, fashionable consumer boom, the days of food rations were gone, hedonism – very untypical for the Brits ‘buy now, pay later’ vs ‘save up and buy later’ new household appliances gave people more free time The Beatles had an effect on economy: the scales of merchancise, records; tourism boost: people came to Britain to see Liverpool Brits started to travel (spaghetti joke) https://www.youtube.com/watch?v=tVo_wkxH9dU02.03.15
- 13. Sex revolution – introductionof baby pills 02.03.15
- 14. Art… … became hotshot– new ideas and creativity were encouraged, culture to the masses … mad creativity became mainstream, snobbism (fine art deco) was out 02.03.15
- 15. mixing up highand low culture 02.03.15 Pop icons: Oh, Jeff...I Love You, Too...' (1964) by Roy Lichtenstein and 'Campbell's Soup I: Black Bean' (1968) by Andy Warhol http://www.telegraph.co.uk/culture/art/art-features/9902833/Warhol-vs-Lichtenstein-A-case-of-prophet-and-gloss.html
- 16. Hippies hippies –the most influential youth movement of the 60ies (hip= "sophisticated; currently fashionable; fully up-to-date") a.k.a. „Flower Children“ - ’San Francisco’ by Scott McKenzie: "If you're going to San Francisco, be sure to wear some flowers in your hair" (written for a 1967 pop festival) https://www.youtube.com/watch?v=bch1_Ep5M1s 02.03.15
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- 18. the highestideals peace and love raise awareness of the beauty of the earth and the importance of keeping it beautiful interested in mysticism, sometimes chemically induced, they practised astrology and free love dropped out of the society and live in communes protests and the end of the decade, especially against the Vietnam War - ’make love not war’ their style became more and more mainstream 02.03.15
- 19. THE DECADE TOOGOOD TO BE TRUE The effects of the decade still continue to influence 02.03.15
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