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Creatig content with a purpose 2014 - Class #5 HubSpot Inbound Academy Certif...
Without content, inbound doesn't exist.
Great content is created with your ideal buyers in mind. Content that converts focuses on providing those ideal customers solutions to their problems and is tailored to precisely where they are in the buyer's journey. This class will explore not only what makes great content, but how you can develop a content creation machine at your own organization.
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http://academy.hubspot.com/inbound-marketing-certification/convert/offers
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Deze presentatie gaf ik tijdens de Nima Expert Class over contentmarketing olv Mark de Lange, Beklijf.
In deze presentatie vertelde ik over de ontwikkeling van de marketing van ConQuaestor vanaf de start in 2004 tot en met de plannen voor 2014. De uitdaging waar we voor staan is om contentmarketing niet meer als puur communicatie te zien, maar als onderdeel van het vernieuwde markerting - & salesproces.
Het thema van deze expert class: Elk merk een mening! Dat is het nieuwe adagium van de Editorial Age, het tijdperk waarin we nu zijn aanbeland. Reclame is namelijk op z’n retour, want niet meer effectief. 86% van de mensen stoort zich aan ongevraagde reclameboodschappen. Om in het huidige overvolle medialandschap aandacht voor je merk of product te krijgen, is het van cruciaal belang om aantrekkelijke content aan te bieden. Met een helder (maatschappelijk) standpunt verpakt in een onderscheidend verhaal. Ofwel: content die doelgroepen inspireert, informeert of iets leert (educatie). Deze zogeheten branded content is niet direct gericht op verkoop, maar heeft als doel je merk neer te zetten als betrouwbare bron van relevante informatie. Het resultaat: je creëert Thought Leadership en bereikt, bindt en activeert je (potentiële) klanten.
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Effective class planning for business students and their typical complaints
This document provides recommendations and best practices for effective class planning based on typical complaints from business English students. It begins by listing common complaints such as lack of organization, not addressing weaknesses, and connectivity issues. It then identifies which complaints are most typical, including disorganization, not balancing grammar with other skills, and wanting more speaking practice. The document recommends preparing classes in advance, varying activities, and using techniques like videos and games. It also suggests keeping an organized structure with warm-up, main activity and cool-down sections. Finally, it outlines the most effective teaching techniques and attitudes for teachers.
Seven Steps To Creating Training Materials
The document outlines a 7-step process for developing and delivering an effective training program: 1) conduct a needs analysis to identify knowledge, skills, and operational training objectives; 2) set objectives that are realistic and meet business needs; 3) develop training materials appropriate to the needs and medium; 4) design evaluation materials to assess objectives; 5) implement the training; 6) evaluate the training and participant feedback; 7) modify future trainings based on evaluation results. It also recommends that training departments build partnerships by understanding the business, being engaged, offering training solutions, and hiring experienced consultants.
Planning..
The document discusses various concepts related to planning including:
1. Planning involves establishing goals and determining a course of action to achieve those goals through decision making.
2. There are different types of plans like strategic, tactical, and operational plans developed at the corporate, business, and functional levels.
3. Effective planning is goal-oriented, flexible, comprehensive, and economical. Barriers to planning include external factors and resistance to change.
7.planning
This document discusses planning, including its meaning, nature, importance, advantages, disadvantages, and process. Planning is deciding in advance what to do, how to do it, when to do it and who to do it. It is goal-oriented, pervasive, efficient, helps with coordination and flexibility. Planning helps set objectives, avoid uncertainty, coordinate activities, and run organizations effectively. While planning is important, it can also be costly and delay action. The planning process involves analyzing internal and external environments, setting objectives and forecasts, identifying alternatives, and reviewing plans. There are different types of planning like corporate, divisional, group, and departmental planning.
Curriculum development
The information content of this slide was taken from the book of Bilbao, Purita,. et.al, (2008) Curriculum Development,. LORIMAR Publishing Company. And I am very thankful to have further knowledge because of her book.
Planning
This document discusses various aspects of planning including definitions, types of planning processes, and differences between strategic and operational planning. It defines planning as "the management function that includes decisions and actions to insure future results." There are two main types of planning - strategic planning which establishes long-term direction and priorities, and operational planning which focuses on short-term goals and day-to-day activities. Strategic planning involves analyzing internal/external factors, setting goals and objectives, and identifying strategies, while operational planning develops detailed action plans and controls to implement strategic plans.
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Creatig content with a purpose 2014 - Class #5 HubSpot Inbound Academy Certif...
Without content, inbound doesn't exist.
Great content is created with your ideal buyers in mind. Content that converts focuses on providing those ideal customers solutions to their problems and is tailored to precisely where they are in the buyer's journey. This class will explore not only what makes great content, but how you can develop a content creation machine at your own organization.
This class fits into the "Convert" stage of Inbound Methodology - we create the right kinds of content that converts website visitors into leads.
http://academy.hubspot.com/inbound-marketing-certification/convert/offers
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Deze presentatie gaf ik tijdens de Nima Expert Class over contentmarketing olv Mark de Lange, Beklijf.
In deze presentatie vertelde ik over de ontwikkeling van de marketing van ConQuaestor vanaf de start in 2004 tot en met de plannen voor 2014. De uitdaging waar we voor staan is om contentmarketing niet meer als puur communicatie te zien, maar als onderdeel van het vernieuwde markerting - & salesproces.
Het thema van deze expert class: Elk merk een mening! Dat is het nieuwe adagium van de Editorial Age, het tijdperk waarin we nu zijn aanbeland. Reclame is namelijk op z’n retour, want niet meer effectief. 86% van de mensen stoort zich aan ongevraagde reclameboodschappen. Om in het huidige overvolle medialandschap aandacht voor je merk of product te krijgen, is het van cruciaal belang om aantrekkelijke content aan te bieden. Met een helder (maatschappelijk) standpunt verpakt in een onderscheidend verhaal. Ofwel: content die doelgroepen inspireert, informeert of iets leert (educatie). Deze zogeheten branded content is niet direct gericht op verkoop, maar heeft als doel je merk neer te zetten als betrouwbare bron van relevante informatie. Het resultaat: je creëert Thought Leadership en bereikt, bindt en activeert je (potentiële) klanten.
http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-content-marketing-1/
Effective class planning for business students and their typical complaints
This document provides recommendations and best practices for effective class planning based on typical complaints from business English students. It begins by listing common complaints such as lack of organization, not addressing weaknesses, and connectivity issues. It then identifies which complaints are most typical, including disorganization, not balancing grammar with other skills, and wanting more speaking practice. The document recommends preparing classes in advance, varying activities, and using techniques like videos and games. It also suggests keeping an organized structure with warm-up, main activity and cool-down sections. Finally, it outlines the most effective teaching techniques and attitudes for teachers.
Seven Steps To Creating Training Materials
The document outlines a 7-step process for developing and delivering an effective training program: 1) conduct a needs analysis to identify knowledge, skills, and operational training objectives; 2) set objectives that are realistic and meet business needs; 3) develop training materials appropriate to the needs and medium; 4) design evaluation materials to assess objectives; 5) implement the training; 6) evaluate the training and participant feedback; 7) modify future trainings based on evaluation results. It also recommends that training departments build partnerships by understanding the business, being engaged, offering training solutions, and hiring experienced consultants.
Planning..
The document discusses various concepts related to planning including:
1. Planning involves establishing goals and determining a course of action to achieve those goals through decision making.
2. There are different types of plans like strategic, tactical, and operational plans developed at the corporate, business, and functional levels.
3. Effective planning is goal-oriented, flexible, comprehensive, and economical. Barriers to planning include external factors and resistance to change.
7.planning
This document discusses planning, including its meaning, nature, importance, advantages, disadvantages, and process. Planning is deciding in advance what to do, how to do it, when to do it and who to do it. It is goal-oriented, pervasive, efficient, helps with coordination and flexibility. Planning helps set objectives, avoid uncertainty, coordinate activities, and run organizations effectively. While planning is important, it can also be costly and delay action. The planning process involves analyzing internal and external environments, setting objectives and forecasts, identifying alternatives, and reviewing plans. There are different types of planning like corporate, divisional, group, and departmental planning.
Curriculum development
The information content of this slide was taken from the book of Bilbao, Purita,. et.al, (2008) Curriculum Development,. LORIMAR Publishing Company. And I am very thankful to have further knowledge because of her book.
Planning
This document discusses various aspects of planning including definitions, types of planning processes, and differences between strategic and operational planning. It defines planning as "the management function that includes decisions and actions to insure future results." There are two main types of planning - strategic planning which establishes long-term direction and priorities, and operational planning which focuses on short-term goals and day-to-day activities. Strategic planning involves analyzing internal/external factors, setting goals and objectives, and identifying strategies, while operational planning develops detailed action plans and controls to implement strategic plans.
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Plannning and Types of planning
This document provides an overview of different types of planning, their advantages, and limitations. It discusses strategic planning which covers long term goals over 3-5 years, and operational planning which focuses on short term goals under one year. Planning has advantages like facilitating management by objectives, minimizing uncertainties, improving coordination, and encouraging innovations. However, planning can also be costly, time consuming, provide a false sense of security given uncertainties, and be challenging with rapid changes. The document aims to educate on various aspects of organizational planning.
Curriculum
The document discusses curriculum development and evaluation. It begins by defining curriculum and explaining its meaning and concepts. It then covers the basic tasks and process of curriculum development, which includes determining needs, objectives, content, organization, and evaluation. The document outlines several approaches to curriculum design, implementation, and evaluation. It emphasizes that curriculum evaluation is important for assessing effectiveness and facilitating continuous improvement. Overall, the document provides a comprehensive overview of curriculum from conceptualization to implementation and assessment.
Ppt of planning
Planning involves determining in advance what actions need to be taken to achieve goals. It is goal-oriented, continuous, and looks ahead to anticipate the future. The main steps in the planning process are to define the task, identify resources, consider alternatives, create the plan, implement the plan, and evaluate. Planning provides direction, reduces risk and uncertainty, and guides decision-making. Challenges to planning include lack of information, time/costs, resistance to change, and inability to plan. There are different levels of planning including corporate, divisional/departmental, and group/sectional planning at different management levels in an organization.
Curriculum Development Lesson 1: Concepts, Nature and Purposes of Curriculum ...
The document discusses various perspectives on curriculum from traditional and progressive views. It also covers theorists like Tyler, Taba, and their models of curriculum development. Additionally, it examines different types of curricula like recommended, written, taught, and learned curricula. The document also explores the philosophical, psychological, and social foundations of curriculum and how they influence curriculum development.
Curriculum development
The document discusses different approaches to curriculum development in the Philippine context. It provides an overview of the history of curriculum development in the Philippines under different ruling powers from pre-Spanish times to the present Philippine Republic. It also outlines key factors to consider in curriculum development such as cultural values, knowledge of learners, teaching/learning theories, and content selection. Different theories and approaches to curriculum development are examined, including technical-scientific, behavioral, and humanistic approaches.
Planning
The fundamentals in this slide presentation are important in understanding the concept of planning, the various types of plans, and the strategic management process
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Customer Relationship Management (CRM)
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Visit http://www.preact.co.uk to learn more.
Plannning and Types of planning
This document provides an overview of different types of planning, their advantages, and limitations. It discusses strategic planning which covers long term goals over 3-5 years, and operational planning which focuses on short term goals under one year. Planning has advantages like facilitating management by objectives, minimizing uncertainties, improving coordination, and encouraging innovations. However, planning can also be costly, time consuming, provide a false sense of security given uncertainties, and be challenging with rapid changes. The document aims to educate on various aspects of organizational planning.
Curriculum
The document discusses curriculum development and evaluation. It begins by defining curriculum and explaining its meaning and concepts. It then covers the basic tasks and process of curriculum development, which includes determining needs, objectives, content, organization, and evaluation. The document outlines several approaches to curriculum design, implementation, and evaluation. It emphasizes that curriculum evaluation is important for assessing effectiveness and facilitating continuous improvement. Overall, the document provides a comprehensive overview of curriculum from conceptualization to implementation and assessment.
Ppt of planning
Planning involves determining in advance what actions need to be taken to achieve goals. It is goal-oriented, continuous, and looks ahead to anticipate the future. The main steps in the planning process are to define the task, identify resources, consider alternatives, create the plan, implement the plan, and evaluate. Planning provides direction, reduces risk and uncertainty, and guides decision-making. Challenges to planning include lack of information, time/costs, resistance to change, and inability to plan. There are different levels of planning including corporate, divisional/departmental, and group/sectional planning at different management levels in an organization.
Curriculum Development Lesson 1: Concepts, Nature and Purposes of Curriculum ...
The document discusses various perspectives on curriculum from traditional and progressive views. It also covers theorists like Tyler, Taba, and their models of curriculum development. Additionally, it examines different types of curricula like recommended, written, taught, and learned curricula. The document also explores the philosophical, psychological, and social foundations of curriculum and how they influence curriculum development.
Curriculum development
The document discusses different approaches to curriculum development in the Philippine context. It provides an overview of the history of curriculum development in the Philippines under different ruling powers from pre-Spanish times to the present Philippine Republic. It also outlines key factors to consider in curriculum development such as cultural values, knowledge of learners, teaching/learning theories, and content selection. Different theories and approaches to curriculum development are examined, including technical-scientific, behavioral, and humanistic approaches.
Planning
The fundamentals in this slide presentation are important in understanding the concept of planning, the various types of plans, and the strategic management process
How To Prepare A Basic Training Module
This presentation is for those who are very new to Powerpoints and want to learn the art of making effective PPT's. Also the idea behind making a module, per say, is important and this PPT describes the parameters on which a Basic Training Module can be built. These parameters will help the new comers to get an Idea of how to prepare Training Modules
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is basically a University Presentation and mostly data copied from Wikipedia and some other references.
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Curriculum Development Lesson 1: Concepts, Nature and Purposes of Curriculum ...
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