The document profiles the Kardashian family and their business empire. It discusses how Kris Jenner helped her children pursue their dreams and find success. It profiles each family member from Kim Kardashian, who wanted to be famous from a young age, to Kendall Jenner, who was never interested in high fashion runways. The document also examines the brand stories and strategies of KKW Beauty founded by Kim Kardashian West and Kylie Cosmetics founded by Kylie Jenner, outlining their logos, packaging, product lines, and marketing approaches.