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1
Making A Dynasty;
The kardashians
2
BRAND
DOCUMENTRY
MAGAZINE
Issue No.1.The Kardashians
MAY, 2019
3
4
Contents
Intro Kardashians
fromAtoZ
-interview
BrandStory
-KKWbeauty
-KylieCosmetics
5
Insight ReferenceOutro
INTRO
6
8
“Any passion, anything they wanted.
My role was helping my kids find
their dream”
KRIS JENNER
9
KardashiansfromAtoZ
BUSINESS
10
KardashiansfromAtoZ
North American Creator Summit.
11
12
KardashiansfromAtoZ
13
“Then, I finally got the guts to
live my life authentically,”
14
Caitlyn Jenner
KardashiansfromAtoZ
15
Kardashians from A to Z
16
17
“Remember me,
I'll be famous in the
future.”
18
KIM KARDASHIAN
KardashiansfromAtoZ
19
KardashiansfromAtoZ
20
21
KardashiansfromAtoZ
22
23
KardashiansfromAtoZ
24
“I was never one of those
girls who would do like 30
shows a season or
whatever the fuck those
girls do.”
25
Kendall Jenner
KardashiansfromAtoZ
26
KardashiansfromAtoZ
27
28
KardashiansfromAtoZ
29
30
KardashiansfromAtoZ
31
“It's the power of social
media,
I had such a strong reach
before I was able to start
anything.”
Kylie Jenner
KardashiansfromAtoZ
33
.
KardashiansfromAtoZ
34
35
KardashiansfromAtoZ
36
37
INTERVIEW
38
DATE:20190420
PLACE:Browny70
INTERVIEW
39
40
KIM’s
BRAND
STORY
41
42
Brand LogoBrand Name
43
Brand ColorPackaging
44
URL (store)
Cosmetic Line Up
45
Contour and
Highlight Kit
$19.20
46
KKW BY KYLIE
COSMETICS
$27
NUDE CRÈME
LIPSTICK SET
$115.20
Classic palette
$36
47
Frafrance Line Up
KKW BODY
$45
48
KKW CRYSTAL
CARDENIA $45
KKW HEARTS
$22.5
(Kimoji
Collaboration)
49
About KWW
Associative Network Memory Model
51
Brand Mantra
52
KYLIE’s
BRAND
STORY
Kylie
53
54
Brand LogoBrand Name
55
Brand ColorPackaging
56
URL(Store)
57
Cosmetic Line Up
POSIE K TRIO
Lip set $28.80
THE BURGUNDY PALETTE
KYSHADOW
$33.60
5858
THE WET SET PRESSED
ILLUMINATING POWDER
$37.20
KOKO KOLLECTION
FACE PALETTE
$24.00
59
Skin Line Up
60
61
Associative Network Memory Model
62
Brand Mantra
63
About KYLIE Cosmetics
64
65
USP&POD
USP
POD
66
Brand Resonance Pyramid
.
67
Insight
.
6868
69
Outro
70
Thanksu,next
.
71
Reference
Picture
KYLIE Cosmetics (https://www.kyliecosmetics.com/)
KKW Beauty (https://kkwbeauty.com/)
Magazine Hollywood/Cosmopolitan/Vogue
Keeping up with the Kardashians
(https://www.facebook.com/kuwtk/)
Instagram (@kyliecosmetics/@kkwbeauty/@Kris
Jenner/@Kim Kardashian/@Kendall Jenner/@Kylie
Jenner)
Youtube
KYLIE Cosmetics
(https://www.kyliecosmetics.com/)
KKW Beauty (https://kkwbeauty.com/)
Magazine Cosmopolitan/Vogue
Instagram (@kyliecosmetics/@kkwbeauty/@Kris
Jenner/@Kim Kardashian/@Kendall Jenner/@Kylie
Jenner)
Contents
72
KardashianFamilyEmpireBRAND BOOK
Publisher&Editor:
Contact:rimi9962@naver.com
Belongto:SMWUPRAD18
DATE:2019 5 28
181139520190528

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숙명여대 브랜드 커뮤니케이션 전략 홍보광고학과 1811395 이우림 : The kardashians Brand Book