The Kardashian family has built a business empire centered around their brands. Kris Jenner helped her children pursue their passions and supported them in developing their own brands. Kim Kardashian launched her cosmetics brand KKW Beauty, which includes products like contour kits and fragrances. Kylie Jenner founded Kylie Cosmetics, which became hugely successful through her massive social media following and products like lip kits and face palettes. Both brands leverage the family's celebrity and social media presence to promote their products.