This document provides 17 key social media statistics that are important for businesses to know in 2016. Some of the key points include that 74% of consumers rely on social media for product information and reviews, 50% of consumers have made a purchase based on a social media recommendation, and 95.8% of social media marketers said Facebook produced the best return on investment. It also mentions statistics around different social media platforms, mobile usage, customer service, and more.

1. 17Social Media
Stats You Need
to Know in 2016

2. 74% of consumers rely on Social Media for
more information or reviews about the
products/services they want to purchase.
http://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions

3. 71% of consumers have an improved
perception of brands when they see
positive reviews on Social Media.
http://www.brainsins.com/en/blog/social-media-shopping-statistics-2015-infographic/3727

4. 50% of consumers made a purchase
based on a recommendation made
on Social Media.
https://www.aabacosmallbusiness.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html

5. 93% of people who use a
mobile device for research
go on to make a purchase.
Google/Nielsen, "Mobile Path to Purchase" study, November 2013, United States.

6. 71% of consumers who
have had a good Social
Media service experience
with a brand are likely to
recommend it to others.
http://www.emarketer.com/Article/Social-Media-Marketers-Facebook-Produces-Best-ROI/1013918

7. 95% of online adults aged 18-34
are most likely follow a brand via
Social Media
https://www.marketingsherpa.com/article/c
hart/demographics-why-customer-follow-
brands-social-media

8. People aged 55-64 are more
than twice as likely to engage
with branded content than
those 28 or younger
https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/

9. The average consumer
mentions specific
brands 90 times a week
in conversations with
family, friends and
co-workers.
http://www.adweek.com/socialtimes/social-recommendations/494136

10. Social Media Pages generally rank higher
than websites in Search Engine results
http://www.oktopost.com/blog/5-optimizations-social-media-to-improve-seo/

11. Facebook Ads reach 89% of the
intended audience
(most online advertising only reaches 38% of the audience.)
https://www.facebook.com/business/products/ads//?ref=u2u&hc_location=ufi

12. 95.8% of
Social Media
Marketers
worldwide said
Facebook
produced the
best ROI.
http://www.emarketer.com/Article/Social-Media-Marketers-Facebook-Produces-Best-ROI/1013918

13. In 2015, Facebook influenced
52% of consumers’ online and
offline purchases,
up from 36%in 2014
http://www.thedrum.com/news/2015/04/24/facebook-influences-over-half-shoppers-says-digitaslbi-s-connected-commerce-report

14. 79% of people say their
primary reason for "liking" a
company's Facebook page is
to get discounts.
https://www.getambassador.com/blog/word-of-mouth-marketing-statistics

15. 81% of people said they are
influenced by what their friends
share on Social Media.
https://www.getambassador.com/blog/word-of-mouth-marketing-statistics

16. 66% of consumers, worldwide,
stopped doing business with a
company due to poorly handled
customer service issues
http://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly

17. 78% of people who complain to
a brand via Twitter expect a
response within an hour.
http://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly

18. Studies have shown that Social Media
has a 100% higher lead-to-close rate
than outbound marketing
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-
social-media-marketing/#5ec87eaf2a4d

19. The Word Pro, Inc.
Social Media Marketing & Advertising Services
1-800-354-8045
Social@TheWordPro.com
www.TheWordPro.com
www.SocialMediaMarketing-Help.com
www.The-Social-Pro.com

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