The document discusses various aspects of marketing for services. It notes that services have different attributes than tangible goods that must be considered in marketing strategies, such as being perishable and inseparable from the service provider. It also discusses the gap theory of customer satisfaction and outlines some key differences in marketing strategies for services, such as the need for more flexible pricing and an emphasis on personal selling. Non-profit organizations are noted as needing separate strategies for donors versus clients.

1. Marketing Concept Environmental Analysis Behavior and Segmentation Analysis Marketing Research Marketing Mix Uncontrollables Needs Technology Competitors Government Marketing Strategy

4. tangible intangible salt dinner in a restaurant hair style Services are a form of products .