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The Marketing Machine Marketing Concept Environmental Analysis Behavior and Segmentation Analysis Marketing Research Marketing Mix Uncontrollables  Needs Technology Competitors Government Marketing Strategy
The Marketing Machine ,[object Object],[object Object],[object Object],[object Object]
The Marketing Machine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing tangible intangible salt dinner in a  restaurant hair style Services are a form of products .
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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18 Services Marketing

  • 1. The Marketing Machine Marketing Concept Environmental Analysis Behavior and Segmentation Analysis Marketing Research Marketing Mix Uncontrollables Needs Technology Competitors Government Marketing Strategy
  • 2.
  • 3.
  • 4. Services Marketing tangible intangible salt dinner in a restaurant hair style Services are a form of products .
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.