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17NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
1
M
AGNET® STATUS IS AWARDED
by the American Nurses’
Credentialing Center
(ANCC) to hospitals that
satisfy a set of criteria designed to
measure the strength and quality
of their professional nursing prac-
tice. Designation as a Magnet hos-
pital originated in the 1980s. It was
awarded to hospitals that were
successful in recruiting and retain-
ing nurses during the nursing
shortage of that time (Gleason,
Sochalski, & Aikin, 1999). It is pur-
ported that nurses in Magnet-des-
ignated hospitals deliver excellent
patient outcomes (The Center for
Nursing Advocacy, 2006). When a
health care organization receives
Magnet designation, it is recogni-
tion of a facility’s attainment of
excellence (ANCC, 2006a).
“The Magnet Recognition Pro-
gram® identifies and defines the
‘Forces of Magnetism’ as the char-
acteristics displayed by health care
organizations that develop and
maintain a professional practice
environment that helps recruit and
retain nurses” (ANCC, 2004). To
date, over 200 hospitals in the
United States and one in Australia
are recognized with Magnet desig-
nation (ANCC, 2006b). For a
health care organization to receive
Magnet designation, the environ-
ment must be provided where
nursing care promotes attainment
of the highest achievable patient
outcomes (ANCC, 2004). Evalu-
ation of patient outcomes is an
important topic because of the
concern about the quality of
healthcare.
One of the 14 Forces of
Magnetism requires a health care
organization to have a professional
model of care. The eligibility
requirements stipulate that this
model must be utilized throughout
the health care system and that the
same philosophy must be used
throughout the system. The model
of care is to “give nurses the
responsibility and authority for the
provision of direct care.” Further,
“the models of care provide for the
continuity of care across the con-
tinuum.” The models take into
consideration patients’ unique
EXECUTIVE SUMMARY
One of the 14 Forces of Mag-
netism requires a health care
organization to have a profes-
sional model of care.
The eligibility requirements stip-
ulate that this model must be
utilized throughout the health
care system and that the same
philosophy must be used
throughout the system.
The American Association of
Critical-Care Nurses Synergy
Model for Patient Care de-
scribes nursing practice based
on eight patient characteristics,
and also describes eight nurse
competencies.
The core concept of the model
is that the needs or characteris-
tics of patients and families
influence and drive the charac-
teristics or competencies of
nurses.
Synergy results when the
needs and characteristics of a
patient, clinical unit, or system
are matched with a nurse’s
competencies.
The synergy model is an excel-
lent framework to organize the
work of patient care throughout
the health care system.
It can be used and applied in
various ways and provides a
comprehensive framework for
assuring success in building a
philosophy that supports the
Forces of Magnetism.
Roberta Kaplow
Kevin D. Reed
The AACN Synergy Model for
Patient Care: A Nursing
Model as a Force of Magnetism
ROBERTA KAPLOW, PhD, RN, AOCNS,
CCNS, CCRN, is a Clinical Nurse Educator,
Innovex, Inc., Parsippany, NJ. She is an
immediate past member of the AACN
Board of Directors and former Director of
the AACN Certification Corporation. She is
also co-editor of Synergy for Clinical
Excellence. The AACN Synergy Model for
Patient Care and Critical Care Nursing.
Synergy for Optimal Outcomes.
KEVIN D. REED, MSN, RN, CNA, BC, is the
Director of Adult Critical Care Services/
Neurosciences, Clarian Health Partners,
Indianapolis, IN, which uses the AACN
Synergy Model for Patient Care as the
model for nursing practice. He is also the
Chair of the AACN Certification Corpora-
tion.
NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
118
needs and provide skilled nurses
and adequate resources to accom-
plish desired outcomes” (ANCC,
2005).
Related Practice Models
While use of a nursing model
to guide care has the potential to
affect patient outcomes, use has
been the subject of criticism. The
primary source of this criticism
has been on their value and pur-
pose in nursing practice. Their
importance in nursing science has
also been doubted (Tierney, 1998;
Wimpenny, 2002).
Despite the questionable value
of nursing models, data from other
multidisciplinary research has
supported a relationship between
use of models and attainment of
patient outcomes, including mor-
tality and patient satisfaction
(Gleason et al., 1999). The data,
however, are variable in their
results.
Earley and colleagues (2006)
compared outcomes of patients who
underwent an appendectomy using
an acute care surgery model with
those using a traditional home-call
attending surgeon model. In this
study, patients with acute appen-
dicitis who were cared for by an
in-house acute care surgeon had
significantly decreased the time to
operation, rupture rate, complica-
tion rate, and hospital length of
stay as compared with the tradi-
tional home-call attending surgeon
model.
Parley (2001) studied persons
with learning disabilities. Data
from this study suggest that out-
comes are improved when a per-
son-centered care model was used.
When this model was used, staff
were being more respectful to
clients and there were improved
opportunities for clients to make
everyday choices. The researcher
concluded that in order for this
model to be effective, a multidisci-
plinary approach to care is essen-
tial.
Siminerio, Zgibor, and Solano
(2004) described use of a chronic
care model to improve diabetes
care processes and outcomes in
clinical settings. Aspects of the
model included decision support,
clinical information systems, self-
management education, and deliv-
ery system design. Improved pa-
tient outcomes were reported with
use of this model.
Mark, Salyer, and Wan (2003)
evaluated the impact of profes-
sional nursing practice on organi-
zational and patient outcomes.
Their results suggest a positive
relationship between professional
nursing practice and nursing satis-
faction but only partial effect on
other organizational or patient out-
comes. Patient outcomes in this
study included patient satisfac-
tion; collaboration among physi-
cians, nurses, and other staff; and
satisfaction with pain relief and
level of comfort sharing concerns
with nurses. Organizational out-
comes included nurses’ work satis-
faction, nursing turnover, and
length of patient stay. In this study,
professional nursing practice was
defined as “a system that supports
registered nurse control over the
delivery of nursing care and the
environment in which care is
delivered” (p. 224).
Results from other studies sug-
gest a relationship between profes-
sional nursing practice and im-
proved patient outcomes. A signifi-
cant inverse relationship has been
reported between professional nurs-
ing practice and mortality rates
(Aiken, Smith, & Lake, 1994; Aiken,
Sloan, Lake, Sochalski, & Weber,
1999). Other researchers revealed a
significant inverse relationship be-
tween professional nursing practice
and needlestick injuries (Aiken,
Sloan, & Klocinski, 1997). Units
with professional nursing practice
reportedly have safer work environ-
ments (Institute of Medicine, 1983).
Burnes-Bolton and colleagues
(1990) reported an increase in
patient satisfaction on a medical/
surgical unit using the cost con-
tainment model of Cedars-Sinai
Medical Center. The authors attrib-
uted the increased patient satisfac-
tion scores based on the percep-
tion that nurses were spending
more time with patients and fami-
lies. Similar findings were report-
ed by Lamb and Huggins (1990),
who reported increased patient
satisfaction and decreased length
of stay in two diagnostic groups.
The model used in this latter study
was the St. Mary’s Professional
Nursing Network.
Daly, Rudy, and Thompson
(1991) evaluated outcomes of
chronically critically ill patients.
They reported increased patient
and family satisfaction in patients
in a special care unit for chronical-
ly critically ill patients as com-
pared with patients in a traditional
intensive care unit.
While some positive relation-
ships between nursing models and
patient outcomes have been
reported, these studies are dated
and a number of methodologic
issues have been reported on these
same studies. These issues relate
to how and why the outcomes
were selected for each of the stud-
ies, sampling issues, lack of ran-
domization, lack of a theoretical
link between the nursing model
and patient outcomes selected,
and timing of the studies
(Weisman, 2006).
The AACN Synergy Model for
Patient Care
In the 1990s, the American
Association of Critical-Care Nurses
(AACN) assembled a think tank to
discuss an envisioned new para-
digm for nursing practice and cre-
ate a conceptual framework for
certified practice. The think tank
members agreed that certified
practice should be based on meet-
ing patient needs and optimizing
outcomes rather than delineating a
set of skills performed by nurses
caring for acute and critically ill
patients (Hardin, 2005).
From the original work of the
think tank came a description of
characteristics a patient brings to a
health care setting and a set of
competencies that a nurse brings
to the bedside. Those original lists
were later modified by a group of
19NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
1
Table 1.
Characteristics of Patients, Clinical Units, and
Systems of Concern to Nurses
subject matter experts to the eight
patient characteristics and eight
nurse competencies of the AACN
Synergy Model of Patient Care
(Hardin, 2005).
The AACN Synergy Model for
Patient Care describes nursing
practice based on the eight patient
characteristics. These characteris-
tics span the health-illness contin-
uum (AACN, 2006). The patient
characteristics are resiliency, vul-
nerability, stability, complexity,
resource availability, participation
in care, participation in decision
making, and predictability.
The synergy model also de-
scribes eight nurse competencies.
These competencies consist of
clinical judgment, advocacy and
moral agency, caring practices, col-
laboration, systems thinking,
response to diversity, facilitation
of learning, and clinical inquiry.
According to the synergy model,
“nursing care reflects an integra-
tion of knowledge, skills, experi-
ence, and attitudes needed to meet
the needs of patients and families.
Thus, continuums are derived
from patient needs” (AACN,
2006). The continuum ranges from
1 to 5, where 1 = competent; 5 =
expert (AACN, 2006). Each of the
patient characteristics and nurse
competencies are described in
Tables 1 and 2, respectively.
The core concept of the model
is that the needs or characteristics
of patients and families influence
and drive the characteristics or
competencies of nurses. Synergy
results when the needs and charac-
teristics of a patient, clinical unit, or
system are matched with a nurse’s
competencies (AACN, 2006).
The underlying tenets of the
synergy model are: (a) patients’
characteristics are of concern to
nurses; (b) nurses’ competencies
are important to patients; (c) pa-
tients’ characteristics drive nurses’
competencies; and (d) when pa-
tients’ characteristics and nurses’
competencies match and syner-
gize, outcomes for the patient are
optimal (Hardin & Kaplow, 2005).
The assumptions guiding the
RESILIENCY: The capacity to return to a restorative level of
functioning using
compensatory/coping mechanisms; the ability to bounce back
quickly after an insult.
Level 1
Minimally resilient. Unable
to mount a response; fail-
ure of compensatory/cop-
ing mechanisms; minimal
reserves; brittle.
Level 3
Moderately resilient. Able to
mount a moderate response;
able to initiate some degree
of compensation; moderate
reserves.
Level 5
Highly resilient. Able to
mount and maintain a
response; intact compensa-
tory/coping mechanisms;
strong reserves; endurance.
VULNERABILITY: Susceptibility to actual or potential
stressors that may adversely affect
patient outcomes.
Level 1
Highly vulnerable.
Susceptible; unprotected,
fragile.
Level 3
Moderately vulnerable.
Somewhat susceptible; some-
what protected.
Level 5
Minimally vulnerable. Safe;
out of the woods; protected,
not fragile.
STABILITY: The ability to maintain a steady-state equilibrium.
Level 1
Minimally stable. Labile;
unstable; unresponsive to
therapies; high risk of
death.
Level 3
Moderately stable. Able to
maintain steady state for limit-
ed period of time; some
responsiveness to therapies.
Level 5
Highly stable. Constant;
responsive to therapies; low
risk of death.
COMPLEXITY: The intricate entanglement of two or more
systems (e.g., body, family, therapies).
Level 1
Highly complex. Intricate;
complex patient/ family
dynamics;
ambiguous/vague; atypical
presentation.
Level 3
Moderately complex.
Moderately involved
patient/family dynamics.
Level 5
Minimally complex.
Straightforward; routine
patient/family dynamics; sim-
ple/clear cut; typical presenta-
tion.
RESOURCE AVAILABILITY: Extent of resources (e.g.,
technical, fiscal, personal, psychological,
and social) the patient/family/ community bring to the situation.
Level 1
Few resources. Necessary
knowledge and skills not
available; necessary finan-
cial support not available;
minimal personal/psycho-
logical supportive
resources; few social sys-
tems resources.
Level 3
Moderate resources. Limited
knowledge and skills available;
limited financial support avail-
able; limited personal/psycho-
logical supportive resources;
limited social systems
resources.
Level 5
Many resources. Extensive
knowledge and skills available
and accessible; financial
resources readily available;
strong personal/ psychologi-
cal supportive resources;
strong social systems
resources.
PARTICIPATION IN CARE: Extent to which patient/family
engages in aspects of care.
Level 1
No participation. Patient
and family unable or unwill-
ing to participate in care.
Level 3
Moderate level of participa-
tion. Patient and family need
assistance in care.
Level 5
Full participation. Patient and
family fully able to participate
in care.
Table continues on next page
NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
120
Table 2.
Nurse Competencies of Concern to Patients,
Clinical Units, and Systems
CLINICAL JUDGMENT: Clinical reasoning, which includes
clinical decision making, critical think-
ing, and a global grasp of the situation, coupled with nursing
skills acquired through a process
of integrating formal and informal experiential knowledge and
evidence-based guidelines.
Level 1
Collects basic-level data; fol-
lows algorithms, decision
trees, and protocols with all
populations and is uncom-
fortable deviating from them;
matches formal knowledge
with clinical events to make
decisions; questions the lim-
its of one’s ability to make
clinical decisions and dele-
gates the decision making to
other clinicians; includes
extraneous detail.
Level 3
Collects and interprets com-
plex patient data; makes clini-
cal judgments based on an
immediate grasp of the whole
picture for common or rou-
tine patient populations; rec-
ognizes patterns and trends
that may predict the direction
of illness; recognizes limits
and seeks appropriate help;
focuses on key elements of
case, while shorting out
extraneous details.
Level 5
Synthesizes and interprets
multiple, sometimes conflict-
ing, sources of data; makes
judgment based on an imme-
diate grasp of the whole pic-
ture, unless working with
new patient populations; uses
past experiences to anticipate
problems; helps patient and
family see the “big picture;”
recognizes the limits of clini-
cal judgment and seeks mul-
tidisciplinary collaboration
and consultation with com-
fort; recognizes and responds
to the dynamic situation.
Table 1. (continued)
Characteristics of Patients, Clinical Units, and
Systems of Concern to Nurses
PARTICIPATION IN DECISION MAKING: Extent to which
patient/family engages in decision
making.
Level 1
No participation. Patient
and family have no capacity
for decision making;
requires surrogacy.
Level 3
Moderate level of participa-
tion. Patient and family have
limited capacity; seeks input/
advice from others in decision
making.
Level 5
Full participation. Patient and
family have capacity, and
makes decision for self.
PREDICTABILITY: A characteristic that allows one to expect a
certain course of events or
course of illness.
Level 1
Not predictable. Uncertain;
uncommon patient
population/illness; unusual
or unexpected course; does
not follow critical pathway,
or no critical pathway
developed.
Level 3
Moderately predictable.
Wavering; occasionally noted
patient population/illness.
Level 5
Highly predictable. Certain;
common patient population/
illness; usual and expected
course; follows critical path-
way.
SOURCE: American Association of Critical Care Nurses
Certification Corporation.
http://www.aacn.org/DesktopModules/Certifications/pages/Certi
fications/general/synmodel.aspx
#Patient
AACN Synergy Model for Patient
Care are:
• Patients are biological, psycho-
logical, social, and spiritual
entities who present at a partic-
ular developmental stage. The
whole patient (body, mind,
and spirit) must be consid-
ered.
• The patient, family, and com-
munity all contribute to pro-
viding a context for the nurse-
patient relationship.
• Patients can be described by a
number of characteristics. All
characteristics are connected
and contribute to each other.
Characteristics cannot be
looked at in isolation.
• Similarly, nurses can be de-
scribed on a number of dimen-
sions. The interrelated dimen-
sions paint a profile of the
nurse.
• A goal of nursing is to restore a
patient to an optimal level of
wellness as defined by the
patient. Death can be an
acceptable outcome, in which
the goal of nursing care is to
move a patient toward a peace-
ful death (AACN, 2006).
Since its inception in the
1990s, the synergy model has been
used in a variety of clinical and
academic settings. Reed, Cline,
and Kerfoot (2007) from Clarian
Health Partners, Indianapolis, IN,
which has Magnet designation,
describe how the synergy model
has been implemented in their
facilities. Other facilities nation-
wide are in various phases of
implementing the model. Pope
(2002) suggests considering imple-
menting the synergy model to opti-
mize patient outcomes. Several
clinical anecdotes and case studies
of how the synergy model was
implemented and optimized pa-
tient outcomes in the clinical prac-
tice setting are available on the
AACN Web site at www.certcorp.
org/certcorp/certcorp.nsf/edcfc72
ba47aaa708825666b0064bdcf/53b
a8a716a70373d882567f700046eb4
?OpenDocument.
Table continues on next page
21NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
1
The Synergy Model as a
Professional Model of Care
Conceptual models are impor-
tant because they illuminate what
is essential or relevant to a disci-
pline (Curley, 2004). The evidence
that has been presented supports
the idea that models for profes-
sional nursing practice lead to
improved patient outcomes. When
utilized as a professional model of
care, the synergy model provides a
framework that defines the nurse’s
relationship with the patient, other
nurses, and the health care system.
The model can also facilitate the
evolution of a common language
for nurses in identifying and com-
municating the needs of patients.
It provides a viable means for
delineating the role of professional
nurses in directly impacting the
outcomes of patients and ultimate-
ly the overall success of health
care organizations (Reed et al.,
2007).
The synergy model is an excel-
lent framework to organize the
work of patient care throughout
the health care system (Kerfoot,
2004). It can be used and applied
in various ways and provides a
comprehensive framework for
assuring success in building a phi-
losophy that supports the Forces of
Magnetism. The three components
of the model (patient characteris-
tics, nurse competencies, and the
health care environment) are all
integral parts that interact hyper-
dynamically to form a professional
model of practice.
The patient side of the model
provides a means of describing
patients and their families in a way
that resonates with nurses and
other caregivers. It provides the
opportunity to build a common
language for caregivers as they de-
scribe patient needs. More impor-
tantly, it emphasizes patient cen-
trality and the need to know the
patient. Further, the patient side of
the model facilitates the develop-
ment of nursing practice that is
grounded in the nurse-to-patient
relationship.
Table 2. (continued)
Nurse Competencies of Concern to Patients,
Clinical Units, and Systems
Table continues on next page
ADVOCACY AND MORAL AGENCY: Working on another’s
behalf and representing the concerns
of the patient/family and nursing staff; serving as a moral agent
in identifying and helping to
resolve ethical and clinical concerns within and outside the
clinical setting.
Level 1
Works on behalf of patient;
self-assesses personal val-
ues; aware of ethical con-
flicts/issues that may sur-
face in clinical setting;
makes ethical/moral deci-
sions based on rules; rep-
resents patient when
patient cannot represent
self; aware of patients’
rights.
Level 3
Works on behalf of patient
and family; considers patient
values and incorporates in
care, even when differing
from personal values; sup-
ports colleagues in ethical
and clinical issues; moral
decision making can deviate
from rules; demonstrates give
and take with patient’s family,
allowing them to speak/repre-
sent themselves when possi-
ble; aware of patient and fam-
ily rights.
Level 5
Works on behalf of patient,
family, and community; advo-
cates from patient/family per-
spective, whether similar to or
different from personal val-
ues; advocates ethical conflict
and issues from patient/family
perspective; suspends rules;
patient and family drive moral
decision making; empowers
the patient and family to
speak for/represent them-
selves; achieves mutuality
within patient/professional
relationships.
CARING PRACTICES: Nursing activities that create a
compassionate, supportive, and therapeu-
tic environment for patients and staff, with the aim of
promoting comfort and healing and pre-
venting unnecessary suffering. Includes, but is not limited to,
vigilance, engagement, and
responsiveness of caregivers, including family and health care
personnel.
Level 1
Focuses on the usual and
customary needs of the
patient; no anticipation of
future needs; bases care on
standards and protocols;
maintains a safe physical
environment; acknowledges
death as a potential out-
come.
Level 3
Responds to subtle patient
and family changes; engages
with the patient as a unique
patient in a compassionate
manner; recognizes and tai-
lors caring practices to the
individuality of patient and
family; domesticates the
patient’s and family’s environ-
ment; recognizes that death
may be an acceptable out-
come.
Level 5
Has astute awareness and
anticipates patient and family
changes and needs; fully
engaged with and sensing
how to stand alongside the
patient, family, and communi-
ty; caring practices follow the
patient and family lead; antici-
pates hazards and avoids
them, and promotes safety
throughout patient’s and fami-
ly’s transitions along the
health care continuum;
orchestrates the process that
ensures patient’s/family’s
comfort and concerns sur-
rounding issues of death and
dying are met.
Utilizing the eight characteris-
tics of patients embedded in the
AACN Synergy Model, patient
needs can be identified along a
continuum of illness utilizing the
assessment parameters of vulnera-
bility, resiliency, stability, com-
plexity, predictability, resource
availability, participation in deci-
sion making, and participation in
care (Reed et al., 2007). As out-
lined in the eligibility require-
ments for Magnet designation, the
model provides a means for identi-
fying and discussing patients’
needs in an organized and struc-
tured way, addressing their
uniqueness and providing for care
continuity throughout the episode
of illness. The characteristics out-
NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
122
lined by the patient side of the
model can then be utilized to
develop nurse communication via
nurse-to-nurse report, documenta-
tion systems, and the articulation
of patient acuity. The information
collected by assessing the patients’
needs assists in the development
of an individualized plan of care
and helps to identify the nurse
competencies required to meet
those needs.
The nurse characteristics out-
lined by the synergy model pro-
vide a comprehensive and contem-
porary view of the work of nurses
(Curley, 1998). The eight compe-
tencies included in the nurse side
of the model, including clinical
judgment, caring practices, advo-
cacy/moral agency, response to
diversity, clinical inquiry, facilita-
tor of learning, collaboration, and
systems thinking provide a frame-
work to articulate the work of
nurses and enables the ability to
differentiate various levels of
expertise. They can serve as a basis
for nurse job descriptions that dis-
tinguish various levels of nursing
practice for the purpose of skill
enhancement, professional devel-
opment, and career advancement.
The nurse side of the model
delineating the eight characteristics
of nurses can be utilized to differ-
entiate practice and assure that the
competencies of the nurse match
the needs of the patient. It can
serve as a trajectory for career
development, including leadership
skills, that spans the continuum
from novice to expert practitioner.
The environment side of the model
addresses the context in which
patient needs and nurse competen-
cies come together. Without an
environment that supports these
two sides of the model, the synergy
will be less than optimal and the
realization of the best outcomes
will not occur.
The development of job de-
scriptions based on the nurse char-
acteristics of the synergy model
serves as a blueprint for defining
nursing practice and competencies
that link to the needs of patients
Table 2. (continued)
Nurse Competencies of Concern to Patients,
Clinical Units, and Systems
Table continues on next page
COLLABORATION: Working with others (e.g., patients,
families, health care providers) in a way
that promotes/encourages each person’s contributions toward
achieving optimal/realistic
patient/family goals. Involves intra and inter-disciplinary work
with colleagues and community.
Level 1
Willing to be taught,
coached, and/or mentored;
participates in team meet-
ings and discussions
regarding patient care
and/or practice issues;
open to various team
members’ contributions.
Level 3
Seeks opportunities to be
taught, coached, and/or men-
tored; elicits others’ advice and
perspectives; initiates and par-
ticipates in team meetings and
discussions regarding patient
care and/or practice issues;
recognizes and suggests
various team members’
participation.
Level 5
Seeks opportunities to teach,
coach, and mentor and to be
taught, coached, and men-
tored; facilitates active involve-
ment and complementary con-
tributions of others in team
meetings and discussions
regarding patient care and/or
practice issues;
involves/recruits diverse
resources when appropriate to
optimize patient outcomes.
SYSTEMS THINKING: Body of knowledge and tools that allow
the nurse to manage whatever
environmental and system resources exist for the patient/family
and staff, within or across
health care and non-health care systems.
Level 1
Uses a limited array of
strategies; limited outlook
– sees the pieces or com-
ponents; does not recog-
nize negotiation as an alter-
native; sees patient and
family within the isolated
environment of the unit;
sees self as key resource.
Level 3
Develops strategies based on
needs and strengths of
patient/family; able to make
connections within compo-
nents; sees opportunity to
negotiate but may not have
strategies; developing a view
of the patient/family transition
process; recognizes how to
obtain resources beyond self.
Level 5
Develops, integrates, and
applies a variety of strategies
that are driven by the needs
and strengths of the patient/
family; global or holistic out-
look – sees the whole rather
than the pieces; knows when
and how to negotiate and navi-
gate through the system on
behalf of patients and families;
anticipates needs of patients
and families as they move
through the health care system;
utilizes untapped and alterna-
tive resources as necessary.
RESPONSE TO DIVERSITY: The sensitivity to recognize,
appreciate, and incorporate differences
into the provision of care. Differences may include, but are not
limited to, cultural differences,
spiritual beliefs, gender, race, ethnicity, lifestyle,
socioeconomic status, age, and values.
Level 1
Assesses cultural diversity;
provides care based on
own belief system; learns
the culture of the health
care environment.
Level 3
Inquires about cultural differ-
ences and considers their
impact on care; accommo-
dates personal and profession-
al differences in the plan of
care; helps patient/family
understand the culture of the
health care system.
Level 5
Responds to, anticipates, and
integrates cultural differences
into patient/family care; appre-
ciates and incorporates differ-
ences, including alternative
therapies, into care; tailors
health care culture, to the
extent possible, to meet the
diverse needs and strengths of
the patient/family.
23NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
1
and their families (Hardin &
Kaplow, 2005). Each of the eight
nurse characteristics of the model
allows for the categorization of
essential elements of nursing prac-
tice that span the continuum of
novice to expert. Performance
standards designed to enhance
patient, nurse, and system out-
comes can then be leveled to form
the framework for a career
advancement program. Movement
along the career advancement con-
tinuum includes progressive de-
grees of autonomy and authority
that evolve through formal and
experiential learning. Defined as
the expectation of independent
nursing judgment, autonomy has
been reported by Magnet hospital
staff nurses as an essential compo-
nent of Magnetism and is one of
the 14 Forces outlined by ANCC
for Magnet hospitals (Kramer &
Schmalenberg, 2004).
Differentiated practice and the
support of professional develop-
ment require ongoing competency-
based educational programming
characterized by judgment, intel-
lect, leadership, and contribution
(Paccini, 2005). Creating this type
of programming to support the use
of the synergy model promotes
higher levels of independent nurs-
ing judgment where autonomy and
accountability are enhanced. Cur-
ricula designed to enhance the
competencies outlined by the
nurse characteristics of the model
can also support movement
toward Magnet status by demon-
strating support and value for per-
sonal and professional growth and
development.
The context of the health care
environment provides the back-
drop for the synergy model and
determines the successful interac-
tion between the nurse and patient
characteristics. This side of the
model includes the gestalt of orga-
nizational values that support, rec-
ognize, reward and, value the con-
tribution of nurses. These qualities
are inherent in the core values of
the Magnet Recognition Program
and include shared decision mak-
ing, competitive salaries, adequate
resources, professional develop-
ment opportunities, and positive
interdisciplinary relationships. It
includes the organizational ele-
ments of excellence in nursing
care that is referred to as the Forces
of Magnetism.
When all three sides of the
synergy model are in place, it can
provide the framework for a pro-
fessional model of care that sup-
ports excellence in nursing care
and satisfies the criteria outlined
in the Magnet designation pro-
gram. When fully developed, it
optimizes the ability to opera-
tionalize all of the Forces of
Table 2. (continued)
Nurse Competencies of Concern to Patients,
Clinical Units, and Systems
FACILITATION OF LEARNING: The ability to facilitate
learning for patients/families, nursing
staff, other members of the health care team, and community.
Includes both formal and infor-
mal facilitation of learning.
Level 1
Follows planned education-
al programs; sees
patient/family education as
a separate task from deliv-
ery of care; provides data
without seeking to assess
patient’s readiness or
understanding; has limited
knowledge of the totality of
the educational needs;
focuses on a nurse’s per-
spective; sees the patient
as a passive recipient.
Level 3
Adapts planned educational
programs; begins to recognize
and integrate different ways of
teaching into delivery of care;
incorporates patient’s under-
standing into practice; sees
the overlapping of educational
plans from different health
care providers’ perspectives;
begins to see the patient as
having input into goals; begins
to see individualism.
Level 5
Creatively modifies or devel-
ops patient/family education
programs; integrates
patient/family education
throughout delivery of care;
evaluates patient’s understand-
ing by observing behavior
changes related to learning; is
able to collaborate and incor-
porate all health care
providers’ and educational
plans into the patient/family
educational program; sets
patient-driven goals for educa-
tion; sees patient/family as
having choices and conse-
quences that are negotiated in
relation to education.
CLINICAL INQUIRY: The ongoing process of questioning and
evaluating practice and provid-
ing informed practice. Creating practice changes through
research utilization and experiential
learning.
Level 1
Follows standards and
guidelines; implements
clinical changes and
research-based practices
developed by others; rec-
ognizes the need for fur-
ther learning to improve
patient care; recognizes
obvious changing patient
situation (e.g., deteriora-
tion, crisis); needs and
seeks help to identify
patient problem.
Level 3
Questions appropriateness of
policies and guidelines; ques-
tions current practice; seeks
advice, resources, or informa-
tion to improve patient care;
begins to compare and con-
trast possible alternatives.
Level 5
Improves, deviates from, or
individualizes standards and
guidelines for particular patient
situations or populations;
questions and/or evaluates
current practice based on
patients’ responses, review of
the literature, research and
education/learning; acquires
knowledge and skills needed
to address questions arising in
practice and improve patient
care. (The domains of clinical
judgment and clinical inquiry
converge at the expert level;
they cannot be separated.)
SOURCE: American Association of Critical Care Nurses
Certification Corporation.
http://www.aacn.org/DesktopModules/Certifications/pages/Certi
fications/general/synmodel.
aspx#Nurse
NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
124
Magnetism. It provides a
common philosophy to
clearly set the direction
for what is often referred
to as the “Magnet jour-
ney” by defining the work
of patient care, the profes-
sional development of
nurses, and ultimately
continuous improvement
of patient, nurse, and sys-
tem outcomes.
The synergy model is congru-
ent with the Nursing Care Report
Card for Acute Care Settings frame-
work for outcome analysis (Curley,
1998). When evaluating the use of
the model as a basis for nursing
care delivery, three levels of out-
comes can be delineated; those
derived from the patient, the nurse,
and the health care system. Out-
comes, including nurse-sensitive
indicators that help to distinguish
nursing’s unique contribution to
patients and their families, can be
considered for measurement.
These include such things as
patient satisfaction, complication
rates, failure to rescue, and cost.
Although clear and distinct link-
ages between the use of the model
and outcomes are difficult to infer,
several anecdotal reports illustrat-
ing the results of the use of the syn-
ergy model appear in the literature.
The model has been used in an
array of clinical settings. Descrip-
tive reports and case studies exem-
plify how the model guided clini-
cal care of acute and critically ill
patients (Hardin & Hussey, 2003;
Smith, 2006), and helped to attain
optimal patient outcomes (Annis,
2002; Ecklund & Stamps, 2002;
Hartigan, 2000; Hayes, 2000;
Markey, 2001; Rohde & Moloney-
Harmon, 2001). Additionally, the
model has served as a framework
for conducting nursing rounds
(Mullen, 2002) and in use with
interdisciplinary planning (Annis,
2002; Small & Moynihan, 1999).
The synergy model has also
been implemented by educators
both in the academic setting as the
conceptual framework for clinical
nurse specialist curricula (Cox &
Galante, 2003; Zungolo, 2004) and
in the clinical arena (Kaplow, 2002).
Reports further exemplify how
the synergy model has been used
by advanced practice nurses to pro-
mote optimal patient outcomes.
The model provides a framework
to assist APNs to identify levels of
patient characteristics and match
the needs of the patient and family
with the competencies of the nurse
providing care (Collopy, 1999;
Moloney-Harmon, 1999).
Nurse leaders have utilized
the synergy model in a number of
ways. These include helping de-
termine adequate staffing ratios
(Hartigan, 2000), as a framework
for nurse job descriptions, peer
review evaluations, and develop-
ing a clinical advancement pro-
gram. The developers of this latter
program reported using outcomes
measurements, including financial
indicators, as components of the
program (Czerwinski, Blastic, &
Rice, 1999). Other outcomes re-
ported to be achieved through the
development of a clinical ad-
vancement program using the
model include improvement in
Leapfrog quality and safety meas-
ures, patient satisfaction, nursing
turnover, and the use of contracted
labor (Cox, Reed, & Cline, 2007).$
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Australia • Brazil • Mexico • Singapore • United Kingdom •
United States
fifth edition
Managerial
economics
A P R o B L e m s o LV i n G A P P Ro Ac h
luke M. Froeb
Vanderbilt University
Mikhael Shor
University of Connecticut
Brian T. McCann
Vanderbilt University
Michael r. Ward
University of Texas, Arlington
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WCN 02-200-203
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Managerial Economics, Fifth Edition
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In loving memory of Lisa, and for our families: Donna,
David, Jake, Halley, Scott, Chris, Leslie, Jacob, Eliana,
Cindy, Alex, and Chris
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v
Preface: Teaching Students to Solve Problems xiii
SECTION I Problem Solving and Decision Making 1
1 Introduction: What This Book Is About 3
2 The One Lesson of Business 15
3 Benefits, Costs, and Decisions 25
4 Extent (How Much) Decisions 37
5 Investment Decisions: Look Ahead and Reason Back 49
SECTION II Pricing, Costs, and Profits 65
6 Simple Pricing 67
7 Economies of Scale and Scope 83
8 Understanding Markets and Industry Changes 95
9 Market Structure and Long-Run Equilibrium 113
10 Strategy: The Quest to Keep Profit from Eroding 125
11 Foreign Exchange, Trade, and Bubbles 137
SECTION III Pricing for Greater Profit 151
12 More Realistic and Complex Pricing 153
13 Direct Price Discrimination 163
14 Indirect Price Discrimination 171
SECTION IV Strategic Decision Making 183
15 Strategic Games 185
16 Bargaining 205
SECTION V Uncertainty 215
17 Making Decisions with Uncertainty 217
18 Auctions 233
19 The Problem of Adverse Selection 243
20 The Problem of Moral Hazard 255
BrieF COnTenTS
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vi BRIEF CONTENTS
SECTION VI Organizational Design 267
21 Getting Employees to Work in the Firm’s Best Interests 269
22 Getting Divisions to Work in the Firm’s Best Interests 283
23 Managing Vertical Relationships 295
SECTION VII Wrapping Up 307
24 Test Yourself 309
Epilogue: Can Those Who Teach, Do? 315
Glossary 317
Index 325
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vii
Preface: Teaching Students to Solve Problems xiii
SECTION I Problem Solving and Decision Making 1
CHAPTER 1 INTRODUCTION: WHAT THIS BOOk IS ABOUT
3
1.1 Using Economics to Solve Problems 3
1.2 Problem-Solving Principles 4
1.3 Test Yourself 6
1.4 Ethics and Economics 7
1.5 Economics in Job Interviews 9
Summary & Homework Problems 11
End Notes 13
CHAPTER 2 THE ONE LESSON Of BUSINESS 15
2.1 Capitalism and Wealth 16
2.2 Does the Government Create Wealth? 17
2.3 How Economics Is Useful to Business 18
2.4 Wealth Creation in Organizations 21
Summary & Homework Problems 21
End Notes 23
CHAPTER 3 BENEfITS, COSTS, AND DECISIONS 25
3.1 Background: Variable, Fixed, and Total Costs 26
3.2 Background: Accounting versus Economic Profit 27
3.3 Costs Are What You Give Up 29
3.4 Sunk-Cost Fallacy 30
3.5 Hidden-Cost Fallacy 32
3.6 A Final Warning 32
Summary & Homework Problems 33
End Notes 36
CHAPTER 4 ExTENT (HOW MUCH) DECISIONS 37
4.1 Fixed Costs Are Irrelevant to an Extent Decision 38
4.2 Marginal Analysis 39
4.3 Deciding between Two Alternatives 40
COnTenTS
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WCN 02-200-203
CONTENTSviii
4.4 Incentive Pay 43
4.5 Tie Pay to Performance Measures That Reflect Effort 44
4.6 Is Incentive Pay Unfair? 45
Summary & Homework Problems 46
End Notes 48
CHAPTER 5 INVESTMENT DECISIONS: LOOk AHEAD AND
REASON BACk 49
5.1 Compounding and Discounting 49
5.2 How to Determine Whether Investments Are Profitable 51
5.3 Break-Even Analysis 53
5.4 Choosing the Right Manufacturing Technology 55
5.5 Shut-Down Decisions and Break-Even Prices 56
5.6 Sunk Costs and Post-Investment Hold-Up 57
Summary & Homework Problems 60
End Notes 62
SECTION II Pricing, Costs, and Profits 65
CHAPTER 6 SIMPLE PRICING 67
6.1 Background: Consumer Values and Demand Curves 68
6.2 Marginal Analysis of Pricing 70
6.3 Price Elasticity and Marginal Revenue 72
6.4 What Makes Demand More Elastic? 75
6.5 Forecasting Demand Using Elasticity 76
6.6 Stay-Even Analysis, Pricing, and Elasticity 77
6.7 Cost-Based Pricing 78
Summary & Homework Problems 78
End Notes 81
CHAPTER 7 ECONOMIES Of SCALE AND SCOPE 83
7.1 Increasing Marginal Cost 84
7.2 Economies of Scale 86
7.3 Learning Curves 87
7.4 Economies of Scope 89
7.5 Diseconomies of Scope 90
Summary & Homework Problems 91
End Notes 94
CHAPTER 8 UNDERSTANDING MARkETS AND INDUSTRy
CHANGES 95
8.1 Which Industry or Market? 95
8.2 Shifts in Demand 96
8.3 Shifts in Supply 98
8.4 Market Equilibrium 99
8.5 Predicting Industry Changes Using Supply and Demand 100
8.6 Explaining Industry Changes Using Supply and Demand
103
8.7 Prices Convey Valuable Information 104
8.8 Market Making 106
06665_fm_ptg01_i-xvi.indd 8 8/9/17 8:56 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
CONTENTS ix
Summary & Homework Problems 108
End Notes 111
CHAPTER 9 MARkET STRUCTURE AND LONG-RUN
EqUILIBRIUM 113
9.1 Competitive Industries 114
9.2 The Indifference Principle 116
9.3 Monopoly 120
Summary & Homework Problems 121
End Notes 123
CHAPTER 10 STRATEGy: THE qUEST TO kEEP PROfIT
fROM ERODING 125
10.1 A Simple View of Strategy 126
10.2 Sources of Economic Profit 128
10.3 The Three Basic Strategies 132
Summary & Homework Problems 134
End Notes 136
CHAPTER 11 fOREIGN ExCHANGE, TRADE, AND BUBBLES
137
11.1 The Market for Foreign Exchange 138
11.2 The Effects of a Currency Devaluation 140
11.3 Bubbles 142
11.4 How Can We Recognize Bubbles? 144
11.5 Purchasing Power Parity 146
Summary & Homework Problems 147
End Notes 149
SECTION III Pricing for Greater Profit 151
CHAPTER 12 MORE REALISTIC AND COMPLEx PRICING
153
12.1 Pricing Commonly Owned Products 154
12.2 Revenue or Yield Management 155
12.3 Advertising and Promotional Pricing 157
12.4 Psychological Pricing 158
Summary & Homework Problems 160
End Notes 162
CHAPTER 13 DIRECT PRICE DISCRIMINATION 163
13.1 Why (Price) Discriminate? 164
13.2 Direct Price Discrimination 166
13.3 Robinson-Patman Act 167
13.4 Implementing Price Discrimination 168
13.5 Only Schmucks Pay Retail 169
Summary & Homework Problems 169
End Notes 170
06665_fm_ptg01_i-xvi.indd 9 8/9/17 8:56 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
CONTENTSx
CHAPTER 14 INDIRECT PRICE DISCRIMINATION 171
14.1 Indirect Price Discrimination 172
14.2 Volume Discounts as Discrimination 176
14.3 Bundling Different Goods Together 177
Summary & Homework Problems 178
End Notes 181
SECTION IV Strategic Decision Making 183
CHAPTER 15 STRATEGIC GAMES 185
15.1 Sequential-Move Games 186
15.2 Simultaneous-Move Games 188
15.3 Prisoners’ Dilemma 190
15.4 Other Games 195
Summary & Homework Problems 199
End Notes 202
CHAPTER 16 BARGAINING 205
16.1 Strategic View of Bargaining 206
16.2 Nonstrategic View of Bargaining 208
16.3 Conclusion 210
Summary & Homework Problems 211
End Note 214
SECTION V Uncertainty 215
CHAPTER 17 MAkING DECISIONS WITH UNCERTAINTy
217
17.1 Random Variables and Probability 218
17.2 Uncertainty in Pricing 222
17.3 Data-Driven Decision Making 223
17.4 Minimizing Expected Error Costs 226
17.5 Risk versus Uncertainty 227
Summary & Homework Problems 228
End Notes 231
CHAPTER 18 AUCTIONS 233
18.1 Oral Auctions 234
18.2 Second-Price Auctions 235
18.3 First-Price Auctions 236
18.4 Bid Rigging 236
18.5 Common-Value Auctions 238
Summary & Homework Problems 240
End Notes 242
CHAPTER 19 THE PROBLEM Of ADVERSE SELECTION 243
19.1 Insurance and Risk 243
19.2 Anticipating Adverse Selection 244
06665_fm_ptg01_i-xvi.indd 10 8/9/17 8:56 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
CONTENTS xi
19.3 Screening 246
19.4 Signaling 249
19.5 Adverse Selection and Internet Sales 250
Summary & Homework Problems 251
End Notes 253
CHAPTER 20 THE PRoblEm of moRAl HAzARd 255
20.1 Introduction 255
20.2 Insurance 256
20.3 Moral Hazard versus Adverse Selection 257
20.4 Shirking 258
20.5 Moral Hazard in Lending 260
20.6 Moral Hazard and the 2008 Financial Crisis 261
Summary & Homework Problems 262
End Notes 265
SECTIoN VI organizational design 267
CHAPTER 21 GETTING EmPloyEES To WoRk IN THE fIRm’S
bEST INTERESTS 269
21.1 Principal–Agent Relationships 270
21.2 Controlling Incentive Conflict 271
21.3 Marketing versus Sales 273
21.4 Franchising 274
21.5 A Framework for Diagnosing and Solving Problems 275
Summary & Homework Problems 278
End Notes 281
CHAPTER 22 GETTING dIVISIoNS To WoRk IN THE fIRm’S
bEST INTERESTS 283
22.1 Incentive Conflict between Divisions 283
22.2 Transfer Pricing 285
22.3 Organizational Alternatives 287
22.4 Budget Games: Paying People to Lie 289
Summary & Homework Problems 291
End Notes 294
CHAPTER 23 mANAGING VERTICAl RElATIoNSHIPS 295
23.1 How Vertical Relationships Increase Profit 296
23.2 Double Marginalization 297
23.3 Incentive Conflicts between Retailers and Manufacturers
297
23.4 Price Discrimination 299
23.5 Antitrust Risks 300
23.6 Do Buy a Customer or Supplier Simply Because It Is
Profitable 301
Summary & Homework Problems 302
End Notes 304
06665_fm_ptg01_i-xvi.indd 11 8/10/17 5:51 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
CONTENTSxii
SECTION VII Wrapping Up 307
CHAPTER 24 TEST yOURSELf 309
24.1 Should You Keep Frequent Flyer Points for Yourself? 309
24.2 Should You Lay Off Employees in Need? 310
24.3 Manufacturer Hiring 310
24.4 American Airlines 311
24.5 Law Firm Pricing 311
24.6 Should You Give Rejected Food to Hungry Servers? 312
24.7 Managing Interest-Rate Risk at Banks 313
24.8 What You Should Have Learned 313
Epilogue: Can Those Who Teach, Do? 315
Glossary 317
Index 325
06665_fm_ptg01_i-xvi.indd 12 8/9/17 8:56 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
xiii
teaching students to solve Problems1
by Luke Froeb
When I started teaching MBA students, I taught economics as I
had learned
it, using models and public policy applications. My students
complained so
much that the dean took me out to the proverbial woodshed and
gave me
an ultimatum, “improve customer satisfaction or else.” With the
help of some
disgruntled students who later became teaching assistants, I was
able to turn
the course around.
The problem I faced can be easily described using the language
of eco-
nomics: the supply of business education (professors are trained
to provide
abstract theory) is not closely matched to demand (students
want practical
knowledge). This mismatch is found throughout academia, but it
is perhaps
most acute in a business school. Business students expect a
return on a fairly
sizable investment and want to learn material with immediate
and obvious
value.
One implication of the mismatch is that teaching economics in
the usual
way—with models and public policy applications—is not likely
to satisfy stu-
dent demand. In this book, we use what we call a “problem-
solving pedagogy”
to teach microeconomic principles to business students. We
begin each chapter
with a business problem, like the fixed-cost fallacy, and then
give students just
enough analytic structure to understand the cause of the
problem and how to
fix it.
Teaching students to solve real business problems, rather than
learn models,
satisfies student demand in an obvious way. Our approach also
allows stu-
dents to absorb the lessons of economics without as much of the
analytical
“overhead” as a model-based pedagogy. This is an advantage,
especially in a
terminal or stand-alone course, like those typically taught in a
business school.
To see this, ask yourself which of the following ideas is more
likely to stay
with a student after the class is over: the fixed-cost fallacy or
that the partial
derivative of profit with respect to price is independent of fixed
costs.
eleMenTS OF a PrOBleM-SOlving PedagOgy
Our problem-solving pedagogy has three elements.
PreFaCe
06665_fm_ptg01_i-xvi.indd 13 8/9/17 8:56 PM
Copyright 2018 Cengage Learning. All Rights Reserved. May
not be copied, scanned, or duplicated, in whole or in part.
WCN 02-200-203
xiv PREFaCE
1. Begin with a Business Problem
Beginning with a real-world business problem puts the
particular ahead of the
abstract and motivates the material in a straightforward way.
We use narrow,
focused problems whose solutions require students to use the
analytical tools
of interest.
2. Teach Students to view inefficiency as an Opportunity
The second element of our pedagogy turns the traditional focus
of benefit–
cost analysis on its head. Instead of teaching students to spot
and eliminate
inefficiency, for example, by changing public policy, we teach
them to view
each underemployed asset as a money-making opportunity.
3. Use economics to implement

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17NURSING ECONOMIC$January-February 2008Vol. 26No. 1M

  • 1. 17NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 1 M AGNET® STATUS IS AWARDED by the American Nurses’ Credentialing Center (ANCC) to hospitals that satisfy a set of criteria designed to measure the strength and quality of their professional nursing prac- tice. Designation as a Magnet hos- pital originated in the 1980s. It was awarded to hospitals that were successful in recruiting and retain- ing nurses during the nursing shortage of that time (Gleason, Sochalski, & Aikin, 1999). It is pur- ported that nurses in Magnet-des- ignated hospitals deliver excellent patient outcomes (The Center for Nursing Advocacy, 2006). When a health care organization receives Magnet designation, it is recogni- tion of a facility’s attainment of excellence (ANCC, 2006a). “The Magnet Recognition Pro- gram® identifies and defines the ‘Forces of Magnetism’ as the char- acteristics displayed by health care
  • 2. organizations that develop and maintain a professional practice environment that helps recruit and retain nurses” (ANCC, 2004). To date, over 200 hospitals in the United States and one in Australia are recognized with Magnet desig- nation (ANCC, 2006b). For a health care organization to receive Magnet designation, the environ- ment must be provided where nursing care promotes attainment of the highest achievable patient outcomes (ANCC, 2004). Evalu- ation of patient outcomes is an important topic because of the concern about the quality of healthcare. One of the 14 Forces of Magnetism requires a health care organization to have a professional model of care. The eligibility requirements stipulate that this model must be utilized throughout the health care system and that the same philosophy must be used throughout the system. The model of care is to “give nurses the responsibility and authority for the provision of direct care.” Further, “the models of care provide for the continuity of care across the con- tinuum.” The models take into consideration patients’ unique
  • 3. EXECUTIVE SUMMARY One of the 14 Forces of Mag- netism requires a health care organization to have a profes- sional model of care. The eligibility requirements stip- ulate that this model must be utilized throughout the health care system and that the same philosophy must be used throughout the system. The American Association of Critical-Care Nurses Synergy Model for Patient Care de- scribes nursing practice based on eight patient characteristics, and also describes eight nurse competencies. The core concept of the model is that the needs or characteris- tics of patients and families influence and drive the charac- teristics or competencies of nurses. Synergy results when the needs and characteristics of a patient, clinical unit, or system are matched with a nurse’s competencies. The synergy model is an excel- lent framework to organize the work of patient care throughout the health care system. It can be used and applied in various ways and provides a
  • 4. comprehensive framework for assuring success in building a philosophy that supports the Forces of Magnetism. Roberta Kaplow Kevin D. Reed The AACN Synergy Model for Patient Care: A Nursing Model as a Force of Magnetism ROBERTA KAPLOW, PhD, RN, AOCNS, CCNS, CCRN, is a Clinical Nurse Educator, Innovex, Inc., Parsippany, NJ. She is an immediate past member of the AACN Board of Directors and former Director of the AACN Certification Corporation. She is also co-editor of Synergy for Clinical Excellence. The AACN Synergy Model for Patient Care and Critical Care Nursing. Synergy for Optimal Outcomes. KEVIN D. REED, MSN, RN, CNA, BC, is the Director of Adult Critical Care Services/ Neurosciences, Clarian Health Partners, Indianapolis, IN, which uses the AACN Synergy Model for Patient Care as the model for nursing practice. He is also the Chair of the AACN Certification Corpora- tion. NURSING ECONOMIC$/January-February 2008/Vol. 26/No.
  • 5. 118 needs and provide skilled nurses and adequate resources to accom- plish desired outcomes” (ANCC, 2005). Related Practice Models While use of a nursing model to guide care has the potential to affect patient outcomes, use has been the subject of criticism. The primary source of this criticism has been on their value and pur- pose in nursing practice. Their importance in nursing science has also been doubted (Tierney, 1998; Wimpenny, 2002). Despite the questionable value of nursing models, data from other multidisciplinary research has supported a relationship between use of models and attainment of patient outcomes, including mor- tality and patient satisfaction (Gleason et al., 1999). The data, however, are variable in their results. Earley and colleagues (2006) compared outcomes of patients who underwent an appendectomy using an acute care surgery model with those using a traditional home-call
  • 6. attending surgeon model. In this study, patients with acute appen- dicitis who were cared for by an in-house acute care surgeon had significantly decreased the time to operation, rupture rate, complica- tion rate, and hospital length of stay as compared with the tradi- tional home-call attending surgeon model. Parley (2001) studied persons with learning disabilities. Data from this study suggest that out- comes are improved when a per- son-centered care model was used. When this model was used, staff were being more respectful to clients and there were improved opportunities for clients to make everyday choices. The researcher concluded that in order for this model to be effective, a multidisci- plinary approach to care is essen- tial. Siminerio, Zgibor, and Solano (2004) described use of a chronic care model to improve diabetes care processes and outcomes in clinical settings. Aspects of the model included decision support, clinical information systems, self- management education, and deliv- ery system design. Improved pa-
  • 7. tient outcomes were reported with use of this model. Mark, Salyer, and Wan (2003) evaluated the impact of profes- sional nursing practice on organi- zational and patient outcomes. Their results suggest a positive relationship between professional nursing practice and nursing satis- faction but only partial effect on other organizational or patient out- comes. Patient outcomes in this study included patient satisfac- tion; collaboration among physi- cians, nurses, and other staff; and satisfaction with pain relief and level of comfort sharing concerns with nurses. Organizational out- comes included nurses’ work satis- faction, nursing turnover, and length of patient stay. In this study, professional nursing practice was defined as “a system that supports registered nurse control over the delivery of nursing care and the environment in which care is delivered” (p. 224). Results from other studies sug- gest a relationship between profes- sional nursing practice and im- proved patient outcomes. A signifi- cant inverse relationship has been reported between professional nurs- ing practice and mortality rates
  • 8. (Aiken, Smith, & Lake, 1994; Aiken, Sloan, Lake, Sochalski, & Weber, 1999). Other researchers revealed a significant inverse relationship be- tween professional nursing practice and needlestick injuries (Aiken, Sloan, & Klocinski, 1997). Units with professional nursing practice reportedly have safer work environ- ments (Institute of Medicine, 1983). Burnes-Bolton and colleagues (1990) reported an increase in patient satisfaction on a medical/ surgical unit using the cost con- tainment model of Cedars-Sinai Medical Center. The authors attrib- uted the increased patient satisfac- tion scores based on the percep- tion that nurses were spending more time with patients and fami- lies. Similar findings were report- ed by Lamb and Huggins (1990), who reported increased patient satisfaction and decreased length of stay in two diagnostic groups. The model used in this latter study was the St. Mary’s Professional Nursing Network. Daly, Rudy, and Thompson (1991) evaluated outcomes of chronically critically ill patients. They reported increased patient and family satisfaction in patients
  • 9. in a special care unit for chronical- ly critically ill patients as com- pared with patients in a traditional intensive care unit. While some positive relation- ships between nursing models and patient outcomes have been reported, these studies are dated and a number of methodologic issues have been reported on these same studies. These issues relate to how and why the outcomes were selected for each of the stud- ies, sampling issues, lack of ran- domization, lack of a theoretical link between the nursing model and patient outcomes selected, and timing of the studies (Weisman, 2006). The AACN Synergy Model for Patient Care In the 1990s, the American Association of Critical-Care Nurses (AACN) assembled a think tank to discuss an envisioned new para- digm for nursing practice and cre- ate a conceptual framework for certified practice. The think tank members agreed that certified practice should be based on meet- ing patient needs and optimizing outcomes rather than delineating a set of skills performed by nurses
  • 10. caring for acute and critically ill patients (Hardin, 2005). From the original work of the think tank came a description of characteristics a patient brings to a health care setting and a set of competencies that a nurse brings to the bedside. Those original lists were later modified by a group of 19NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 1 Table 1. Characteristics of Patients, Clinical Units, and Systems of Concern to Nurses subject matter experts to the eight patient characteristics and eight nurse competencies of the AACN Synergy Model of Patient Care (Hardin, 2005). The AACN Synergy Model for Patient Care describes nursing practice based on the eight patient characteristics. These characteris- tics span the health-illness contin- uum (AACN, 2006). The patient characteristics are resiliency, vul- nerability, stability, complexity, resource availability, participation
  • 11. in care, participation in decision making, and predictability. The synergy model also de- scribes eight nurse competencies. These competencies consist of clinical judgment, advocacy and moral agency, caring practices, col- laboration, systems thinking, response to diversity, facilitation of learning, and clinical inquiry. According to the synergy model, “nursing care reflects an integra- tion of knowledge, skills, experi- ence, and attitudes needed to meet the needs of patients and families. Thus, continuums are derived from patient needs” (AACN, 2006). The continuum ranges from 1 to 5, where 1 = competent; 5 = expert (AACN, 2006). Each of the patient characteristics and nurse competencies are described in Tables 1 and 2, respectively. The core concept of the model is that the needs or characteristics of patients and families influence and drive the characteristics or competencies of nurses. Synergy results when the needs and charac- teristics of a patient, clinical unit, or system are matched with a nurse’s competencies (AACN, 2006). The underlying tenets of the
  • 12. synergy model are: (a) patients’ characteristics are of concern to nurses; (b) nurses’ competencies are important to patients; (c) pa- tients’ characteristics drive nurses’ competencies; and (d) when pa- tients’ characteristics and nurses’ competencies match and syner- gize, outcomes for the patient are optimal (Hardin & Kaplow, 2005). The assumptions guiding the RESILIENCY: The capacity to return to a restorative level of functioning using compensatory/coping mechanisms; the ability to bounce back quickly after an insult. Level 1 Minimally resilient. Unable to mount a response; fail- ure of compensatory/cop- ing mechanisms; minimal reserves; brittle. Level 3 Moderately resilient. Able to mount a moderate response; able to initiate some degree of compensation; moderate reserves. Level 5 Highly resilient. Able to mount and maintain a response; intact compensa-
  • 13. tory/coping mechanisms; strong reserves; endurance. VULNERABILITY: Susceptibility to actual or potential stressors that may adversely affect patient outcomes. Level 1 Highly vulnerable. Susceptible; unprotected, fragile. Level 3 Moderately vulnerable. Somewhat susceptible; some- what protected. Level 5 Minimally vulnerable. Safe; out of the woods; protected, not fragile. STABILITY: The ability to maintain a steady-state equilibrium. Level 1 Minimally stable. Labile; unstable; unresponsive to therapies; high risk of death. Level 3 Moderately stable. Able to maintain steady state for limit- ed period of time; some responsiveness to therapies.
  • 14. Level 5 Highly stable. Constant; responsive to therapies; low risk of death. COMPLEXITY: The intricate entanglement of two or more systems (e.g., body, family, therapies). Level 1 Highly complex. Intricate; complex patient/ family dynamics; ambiguous/vague; atypical presentation. Level 3 Moderately complex. Moderately involved patient/family dynamics. Level 5 Minimally complex. Straightforward; routine patient/family dynamics; sim- ple/clear cut; typical presenta- tion. RESOURCE AVAILABILITY: Extent of resources (e.g., technical, fiscal, personal, psychological, and social) the patient/family/ community bring to the situation. Level 1 Few resources. Necessary knowledge and skills not available; necessary finan- cial support not available;
  • 15. minimal personal/psycho- logical supportive resources; few social sys- tems resources. Level 3 Moderate resources. Limited knowledge and skills available; limited financial support avail- able; limited personal/psycho- logical supportive resources; limited social systems resources. Level 5 Many resources. Extensive knowledge and skills available and accessible; financial resources readily available; strong personal/ psychologi- cal supportive resources; strong social systems resources. PARTICIPATION IN CARE: Extent to which patient/family engages in aspects of care. Level 1 No participation. Patient and family unable or unwill- ing to participate in care. Level 3 Moderate level of participa- tion. Patient and family need assistance in care.
  • 16. Level 5 Full participation. Patient and family fully able to participate in care. Table continues on next page NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 120 Table 2. Nurse Competencies of Concern to Patients, Clinical Units, and Systems CLINICAL JUDGMENT: Clinical reasoning, which includes clinical decision making, critical think- ing, and a global grasp of the situation, coupled with nursing skills acquired through a process of integrating formal and informal experiential knowledge and evidence-based guidelines. Level 1 Collects basic-level data; fol- lows algorithms, decision trees, and protocols with all populations and is uncom- fortable deviating from them; matches formal knowledge with clinical events to make decisions; questions the lim- its of one’s ability to make clinical decisions and dele-
  • 17. gates the decision making to other clinicians; includes extraneous detail. Level 3 Collects and interprets com- plex patient data; makes clini- cal judgments based on an immediate grasp of the whole picture for common or rou- tine patient populations; rec- ognizes patterns and trends that may predict the direction of illness; recognizes limits and seeks appropriate help; focuses on key elements of case, while shorting out extraneous details. Level 5 Synthesizes and interprets multiple, sometimes conflict- ing, sources of data; makes judgment based on an imme- diate grasp of the whole pic- ture, unless working with new patient populations; uses past experiences to anticipate problems; helps patient and family see the “big picture;” recognizes the limits of clini- cal judgment and seeks mul- tidisciplinary collaboration and consultation with com- fort; recognizes and responds to the dynamic situation.
  • 18. Table 1. (continued) Characteristics of Patients, Clinical Units, and Systems of Concern to Nurses PARTICIPATION IN DECISION MAKING: Extent to which patient/family engages in decision making. Level 1 No participation. Patient and family have no capacity for decision making; requires surrogacy. Level 3 Moderate level of participa- tion. Patient and family have limited capacity; seeks input/ advice from others in decision making. Level 5 Full participation. Patient and family have capacity, and makes decision for self. PREDICTABILITY: A characteristic that allows one to expect a certain course of events or course of illness. Level 1 Not predictable. Uncertain; uncommon patient population/illness; unusual
  • 19. or unexpected course; does not follow critical pathway, or no critical pathway developed. Level 3 Moderately predictable. Wavering; occasionally noted patient population/illness. Level 5 Highly predictable. Certain; common patient population/ illness; usual and expected course; follows critical path- way. SOURCE: American Association of Critical Care Nurses Certification Corporation. http://www.aacn.org/DesktopModules/Certifications/pages/Certi fications/general/synmodel.aspx #Patient AACN Synergy Model for Patient Care are: • Patients are biological, psycho- logical, social, and spiritual entities who present at a partic- ular developmental stage. The whole patient (body, mind, and spirit) must be consid- ered. • The patient, family, and com- munity all contribute to pro-
  • 20. viding a context for the nurse- patient relationship. • Patients can be described by a number of characteristics. All characteristics are connected and contribute to each other. Characteristics cannot be looked at in isolation. • Similarly, nurses can be de- scribed on a number of dimen- sions. The interrelated dimen- sions paint a profile of the nurse. • A goal of nursing is to restore a patient to an optimal level of wellness as defined by the patient. Death can be an acceptable outcome, in which the goal of nursing care is to move a patient toward a peace- ful death (AACN, 2006). Since its inception in the 1990s, the synergy model has been used in a variety of clinical and academic settings. Reed, Cline, and Kerfoot (2007) from Clarian Health Partners, Indianapolis, IN, which has Magnet designation, describe how the synergy model has been implemented in their facilities. Other facilities nation- wide are in various phases of
  • 21. implementing the model. Pope (2002) suggests considering imple- menting the synergy model to opti- mize patient outcomes. Several clinical anecdotes and case studies of how the synergy model was implemented and optimized pa- tient outcomes in the clinical prac- tice setting are available on the AACN Web site at www.certcorp. org/certcorp/certcorp.nsf/edcfc72 ba47aaa708825666b0064bdcf/53b a8a716a70373d882567f700046eb4 ?OpenDocument. Table continues on next page 21NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 1 The Synergy Model as a Professional Model of Care Conceptual models are impor- tant because they illuminate what is essential or relevant to a disci- pline (Curley, 2004). The evidence that has been presented supports the idea that models for profes- sional nursing practice lead to improved patient outcomes. When utilized as a professional model of care, the synergy model provides a framework that defines the nurse’s
  • 22. relationship with the patient, other nurses, and the health care system. The model can also facilitate the evolution of a common language for nurses in identifying and com- municating the needs of patients. It provides a viable means for delineating the role of professional nurses in directly impacting the outcomes of patients and ultimate- ly the overall success of health care organizations (Reed et al., 2007). The synergy model is an excel- lent framework to organize the work of patient care throughout the health care system (Kerfoot, 2004). It can be used and applied in various ways and provides a comprehensive framework for assuring success in building a phi- losophy that supports the Forces of Magnetism. The three components of the model (patient characteris- tics, nurse competencies, and the health care environment) are all integral parts that interact hyper- dynamically to form a professional model of practice. The patient side of the model provides a means of describing patients and their families in a way that resonates with nurses and other caregivers. It provides the
  • 23. opportunity to build a common language for caregivers as they de- scribe patient needs. More impor- tantly, it emphasizes patient cen- trality and the need to know the patient. Further, the patient side of the model facilitates the develop- ment of nursing practice that is grounded in the nurse-to-patient relationship. Table 2. (continued) Nurse Competencies of Concern to Patients, Clinical Units, and Systems Table continues on next page ADVOCACY AND MORAL AGENCY: Working on another’s behalf and representing the concerns of the patient/family and nursing staff; serving as a moral agent in identifying and helping to resolve ethical and clinical concerns within and outside the clinical setting. Level 1 Works on behalf of patient; self-assesses personal val- ues; aware of ethical con- flicts/issues that may sur- face in clinical setting; makes ethical/moral deci- sions based on rules; rep- resents patient when patient cannot represent self; aware of patients’
  • 24. rights. Level 3 Works on behalf of patient and family; considers patient values and incorporates in care, even when differing from personal values; sup- ports colleagues in ethical and clinical issues; moral decision making can deviate from rules; demonstrates give and take with patient’s family, allowing them to speak/repre- sent themselves when possi- ble; aware of patient and fam- ily rights. Level 5 Works on behalf of patient, family, and community; advo- cates from patient/family per- spective, whether similar to or different from personal val- ues; advocates ethical conflict and issues from patient/family perspective; suspends rules; patient and family drive moral decision making; empowers the patient and family to speak for/represent them- selves; achieves mutuality within patient/professional relationships. CARING PRACTICES: Nursing activities that create a
  • 25. compassionate, supportive, and therapeu- tic environment for patients and staff, with the aim of promoting comfort and healing and pre- venting unnecessary suffering. Includes, but is not limited to, vigilance, engagement, and responsiveness of caregivers, including family and health care personnel. Level 1 Focuses on the usual and customary needs of the patient; no anticipation of future needs; bases care on standards and protocols; maintains a safe physical environment; acknowledges death as a potential out- come. Level 3 Responds to subtle patient and family changes; engages with the patient as a unique patient in a compassionate manner; recognizes and tai- lors caring practices to the individuality of patient and family; domesticates the patient’s and family’s environ- ment; recognizes that death may be an acceptable out- come. Level 5 Has astute awareness and anticipates patient and family
  • 26. changes and needs; fully engaged with and sensing how to stand alongside the patient, family, and communi- ty; caring practices follow the patient and family lead; antici- pates hazards and avoids them, and promotes safety throughout patient’s and fami- ly’s transitions along the health care continuum; orchestrates the process that ensures patient’s/family’s comfort and concerns sur- rounding issues of death and dying are met. Utilizing the eight characteris- tics of patients embedded in the AACN Synergy Model, patient needs can be identified along a continuum of illness utilizing the assessment parameters of vulnera- bility, resiliency, stability, com- plexity, predictability, resource availability, participation in deci- sion making, and participation in care (Reed et al., 2007). As out- lined in the eligibility require- ments for Magnet designation, the model provides a means for identi- fying and discussing patients’ needs in an organized and struc- tured way, addressing their uniqueness and providing for care
  • 27. continuity throughout the episode of illness. The characteristics out- NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 122 lined by the patient side of the model can then be utilized to develop nurse communication via nurse-to-nurse report, documenta- tion systems, and the articulation of patient acuity. The information collected by assessing the patients’ needs assists in the development of an individualized plan of care and helps to identify the nurse competencies required to meet those needs. The nurse characteristics out- lined by the synergy model pro- vide a comprehensive and contem- porary view of the work of nurses (Curley, 1998). The eight compe- tencies included in the nurse side of the model, including clinical judgment, caring practices, advo- cacy/moral agency, response to diversity, clinical inquiry, facilita- tor of learning, collaboration, and systems thinking provide a frame- work to articulate the work of nurses and enables the ability to differentiate various levels of
  • 28. expertise. They can serve as a basis for nurse job descriptions that dis- tinguish various levels of nursing practice for the purpose of skill enhancement, professional devel- opment, and career advancement. The nurse side of the model delineating the eight characteristics of nurses can be utilized to differ- entiate practice and assure that the competencies of the nurse match the needs of the patient. It can serve as a trajectory for career development, including leadership skills, that spans the continuum from novice to expert practitioner. The environment side of the model addresses the context in which patient needs and nurse competen- cies come together. Without an environment that supports these two sides of the model, the synergy will be less than optimal and the realization of the best outcomes will not occur. The development of job de- scriptions based on the nurse char- acteristics of the synergy model serves as a blueprint for defining nursing practice and competencies that link to the needs of patients Table 2. (continued) Nurse Competencies of Concern to Patients,
  • 29. Clinical Units, and Systems Table continues on next page COLLABORATION: Working with others (e.g., patients, families, health care providers) in a way that promotes/encourages each person’s contributions toward achieving optimal/realistic patient/family goals. Involves intra and inter-disciplinary work with colleagues and community. Level 1 Willing to be taught, coached, and/or mentored; participates in team meet- ings and discussions regarding patient care and/or practice issues; open to various team members’ contributions. Level 3 Seeks opportunities to be taught, coached, and/or men- tored; elicits others’ advice and perspectives; initiates and par- ticipates in team meetings and discussions regarding patient care and/or practice issues; recognizes and suggests various team members’ participation. Level 5 Seeks opportunities to teach,
  • 30. coach, and mentor and to be taught, coached, and men- tored; facilitates active involve- ment and complementary con- tributions of others in team meetings and discussions regarding patient care and/or practice issues; involves/recruits diverse resources when appropriate to optimize patient outcomes. SYSTEMS THINKING: Body of knowledge and tools that allow the nurse to manage whatever environmental and system resources exist for the patient/family and staff, within or across health care and non-health care systems. Level 1 Uses a limited array of strategies; limited outlook – sees the pieces or com- ponents; does not recog- nize negotiation as an alter- native; sees patient and family within the isolated environment of the unit; sees self as key resource. Level 3 Develops strategies based on needs and strengths of patient/family; able to make connections within compo- nents; sees opportunity to negotiate but may not have
  • 31. strategies; developing a view of the patient/family transition process; recognizes how to obtain resources beyond self. Level 5 Develops, integrates, and applies a variety of strategies that are driven by the needs and strengths of the patient/ family; global or holistic out- look – sees the whole rather than the pieces; knows when and how to negotiate and navi- gate through the system on behalf of patients and families; anticipates needs of patients and families as they move through the health care system; utilizes untapped and alterna- tive resources as necessary. RESPONSE TO DIVERSITY: The sensitivity to recognize, appreciate, and incorporate differences into the provision of care. Differences may include, but are not limited to, cultural differences, spiritual beliefs, gender, race, ethnicity, lifestyle, socioeconomic status, age, and values. Level 1 Assesses cultural diversity; provides care based on own belief system; learns the culture of the health care environment.
  • 32. Level 3 Inquires about cultural differ- ences and considers their impact on care; accommo- dates personal and profession- al differences in the plan of care; helps patient/family understand the culture of the health care system. Level 5 Responds to, anticipates, and integrates cultural differences into patient/family care; appre- ciates and incorporates differ- ences, including alternative therapies, into care; tailors health care culture, to the extent possible, to meet the diverse needs and strengths of the patient/family. 23NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 1 and their families (Hardin & Kaplow, 2005). Each of the eight nurse characteristics of the model allows for the categorization of essential elements of nursing prac- tice that span the continuum of novice to expert. Performance standards designed to enhance patient, nurse, and system out-
  • 33. comes can then be leveled to form the framework for a career advancement program. Movement along the career advancement con- tinuum includes progressive de- grees of autonomy and authority that evolve through formal and experiential learning. Defined as the expectation of independent nursing judgment, autonomy has been reported by Magnet hospital staff nurses as an essential compo- nent of Magnetism and is one of the 14 Forces outlined by ANCC for Magnet hospitals (Kramer & Schmalenberg, 2004). Differentiated practice and the support of professional develop- ment require ongoing competency- based educational programming characterized by judgment, intel- lect, leadership, and contribution (Paccini, 2005). Creating this type of programming to support the use of the synergy model promotes higher levels of independent nurs- ing judgment where autonomy and accountability are enhanced. Cur- ricula designed to enhance the competencies outlined by the nurse characteristics of the model can also support movement toward Magnet status by demon- strating support and value for per- sonal and professional growth and
  • 34. development. The context of the health care environment provides the back- drop for the synergy model and determines the successful interac- tion between the nurse and patient characteristics. This side of the model includes the gestalt of orga- nizational values that support, rec- ognize, reward and, value the con- tribution of nurses. These qualities are inherent in the core values of the Magnet Recognition Program and include shared decision mak- ing, competitive salaries, adequate resources, professional develop- ment opportunities, and positive interdisciplinary relationships. It includes the organizational ele- ments of excellence in nursing care that is referred to as the Forces of Magnetism. When all three sides of the synergy model are in place, it can provide the framework for a pro- fessional model of care that sup- ports excellence in nursing care and satisfies the criteria outlined in the Magnet designation pro- gram. When fully developed, it optimizes the ability to opera- tionalize all of the Forces of
  • 35. Table 2. (continued) Nurse Competencies of Concern to Patients, Clinical Units, and Systems FACILITATION OF LEARNING: The ability to facilitate learning for patients/families, nursing staff, other members of the health care team, and community. Includes both formal and infor- mal facilitation of learning. Level 1 Follows planned education- al programs; sees patient/family education as a separate task from deliv- ery of care; provides data without seeking to assess patient’s readiness or understanding; has limited knowledge of the totality of the educational needs; focuses on a nurse’s per- spective; sees the patient as a passive recipient. Level 3 Adapts planned educational programs; begins to recognize and integrate different ways of teaching into delivery of care; incorporates patient’s under- standing into practice; sees the overlapping of educational plans from different health
  • 36. care providers’ perspectives; begins to see the patient as having input into goals; begins to see individualism. Level 5 Creatively modifies or devel- ops patient/family education programs; integrates patient/family education throughout delivery of care; evaluates patient’s understand- ing by observing behavior changes related to learning; is able to collaborate and incor- porate all health care providers’ and educational plans into the patient/family educational program; sets patient-driven goals for educa- tion; sees patient/family as having choices and conse- quences that are negotiated in relation to education. CLINICAL INQUIRY: The ongoing process of questioning and evaluating practice and provid- ing informed practice. Creating practice changes through research utilization and experiential learning. Level 1 Follows standards and guidelines; implements clinical changes and research-based practices
  • 37. developed by others; rec- ognizes the need for fur- ther learning to improve patient care; recognizes obvious changing patient situation (e.g., deteriora- tion, crisis); needs and seeks help to identify patient problem. Level 3 Questions appropriateness of policies and guidelines; ques- tions current practice; seeks advice, resources, or informa- tion to improve patient care; begins to compare and con- trast possible alternatives. Level 5 Improves, deviates from, or individualizes standards and guidelines for particular patient situations or populations; questions and/or evaluates current practice based on patients’ responses, review of the literature, research and education/learning; acquires knowledge and skills needed to address questions arising in practice and improve patient care. (The domains of clinical judgment and clinical inquiry converge at the expert level; they cannot be separated.)
  • 38. SOURCE: American Association of Critical Care Nurses Certification Corporation. http://www.aacn.org/DesktopModules/Certifications/pages/Certi fications/general/synmodel. aspx#Nurse NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 124 Magnetism. It provides a common philosophy to clearly set the direction for what is often referred to as the “Magnet jour- ney” by defining the work of patient care, the profes- sional development of nurses, and ultimately continuous improvement of patient, nurse, and sys- tem outcomes. The synergy model is congru- ent with the Nursing Care Report Card for Acute Care Settings frame- work for outcome analysis (Curley, 1998). When evaluating the use of the model as a basis for nursing care delivery, three levels of out- comes can be delineated; those derived from the patient, the nurse, and the health care system. Out- comes, including nurse-sensitive
  • 39. indicators that help to distinguish nursing’s unique contribution to patients and their families, can be considered for measurement. These include such things as patient satisfaction, complication rates, failure to rescue, and cost. Although clear and distinct link- ages between the use of the model and outcomes are difficult to infer, several anecdotal reports illustrat- ing the results of the use of the syn- ergy model appear in the literature. The model has been used in an array of clinical settings. Descrip- tive reports and case studies exem- plify how the model guided clini- cal care of acute and critically ill patients (Hardin & Hussey, 2003; Smith, 2006), and helped to attain optimal patient outcomes (Annis, 2002; Ecklund & Stamps, 2002; Hartigan, 2000; Hayes, 2000; Markey, 2001; Rohde & Moloney- Harmon, 2001). Additionally, the model has served as a framework for conducting nursing rounds (Mullen, 2002) and in use with interdisciplinary planning (Annis, 2002; Small & Moynihan, 1999). The synergy model has also been implemented by educators both in the academic setting as the conceptual framework for clinical
  • 40. nurse specialist curricula (Cox & Galante, 2003; Zungolo, 2004) and in the clinical arena (Kaplow, 2002). Reports further exemplify how the synergy model has been used by advanced practice nurses to pro- mote optimal patient outcomes. The model provides a framework to assist APNs to identify levels of patient characteristics and match the needs of the patient and family with the competencies of the nurse providing care (Collopy, 1999; Moloney-Harmon, 1999). Nurse leaders have utilized the synergy model in a number of ways. These include helping de- termine adequate staffing ratios (Hartigan, 2000), as a framework for nurse job descriptions, peer review evaluations, and develop- ing a clinical advancement pro- gram. The developers of this latter program reported using outcomes measurements, including financial indicators, as components of the program (Czerwinski, Blastic, & Rice, 1999). Other outcomes re- ported to be achieved through the development of a clinical ad- vancement program using the model include improvement in Leapfrog quality and safety meas-
  • 41. ures, patient satisfaction, nursing turnover, and the use of contracted labor (Cox, Reed, & Cline, 2007).$ REFERENCES Aiken, L., Sloan, D., & Klocinski, J. (1997). Hospital nurses’ risk of occupational exposure to blood: Prospective, retro- spective and institutional reports. American Journal of Public Health, 87, 103-107. Aiken, L., Sloan, D., Lake, E., Sochalski, J., & Weber, A. (1999). Organization and out- comes of inpatient AIDS care. Medical Care, 37(8), 760-772. Aiken, L., Smith, H., & Lake E. (1994). Lower Medicare mortality among a set of hos- pitals known for good nursing care. Medical Care, 32, 771-787. American Association of Critical-Care Nurses (AACN). (2006). The AACN Synergy Model for Patient Care. Retrieved November 15, 2006, from http://www. certcorp.org/certcorp/certcorp.nsf/vw doc/SynModel?opendocument American Nurses’ Credentialing Center (ANCC). (2004). ANCC Magnet Recog- nition Program® — Recognizing excel- lence in nursing services. Retrieved November 15, 2006, from http://www.
  • 42. nursingworld.org/ancc/magnet/index. html American Nurses’ Credentialing Center (ANCC). (2005). The Magnet Recog- nition Program® application manual 2005. Silver Spring, MD: Author. American Nurses’ Credentialing Center (ANCC). (2006a). The Magnet applica- tion and appraisal process. Retrieved on November 15, 2006, from http:// www.nursecredentialing.org/magnet/ process.html American Nurses’ Credentialing Center (ANCC). (2006b). Magnet facilities. Retrieved on November 15, 2006, from http://www.nursingworld.org/ancc/ magnet/facilities.html#Internatl Annis, T.D. (2002). Synergy model in prac- tice. The interdisciplinary team across the continuum of care. Critical Care Nurse, 22(5), 76-79. Burnes-Bolton, L., Daviver, M.A., Voxburgh, M.M., Harrigan, K., Urbanec, L., & Spitzer-Lehmann, R.B. (1990). A cost- containment model of primary nursing at Cedars-Sinai Medical Center. In G.G. Mayer, M.J. Madden, & E. Lawrenz (Eds.), Patient care delivery models (pp. 129-49). Rockville, MD: Aspen. Center for Nursing Advocacy. (2006). What is
  • 43. Magnet status and how’s that whole thing going? Retrieved November 15, 2006, from http://www.nursingadvoca- cy.org/faq/magnet.html Collopy, K.S. (1999). Advanced practice nurses: Guiding families through sys- tems. Using the synergy model in ad- vanced practice. Critical Care Nurse, 19(5), 80-85. Cox, C.W., & Galante, C.M. (2003). An MSN curriculum in preparation of CCNSS: A model for consideration. Critical Care Nurse, 23(6), 74-80. Cox, M., Reed, K.D., & Cline, M. (2007). Implementing synergy in a multi-hospi- tal system. In M.A.Q. Curley, Synergy: The unique relationship between nurs- es and patients (pp. 89-105). In- dianapolis, IN: Sigma Theta Tau. Curley, M.A. (2004). The state of synergy. Excellence in Nursing Knowledge, 1(1), 2-10. Curley, M.A. (1998). Patient-nurse synergy: Optimizing patient outcomes. Ameri- can Journal of Critical Care, 7(1), 2-10. The synergy model hasalso been implemented by educators both in the academic setting as the conceptual framework for clinical nurse specialist
  • 44. curricula and in the clinical arena. 25NURSING ECONOMIC$/January-February 2008/Vol. 26/No. 1 Czerwinski, S., Blastic, L., & Rice, B. (1999). The synergy model: Building a clinical advancement program. Critical Care Nurse, 19(4), 72-77. Daly, B.J., Rudy, E.B., & Thompson, K.S. (1991). Development of a special care unit for chronically critically ill pa- tients. Heart & Lung, 20, 45-51. Earley, A.S., Pryor, J.P., Kim, P.K., Hedrick, J.H., Kurichi, J.E., Minogue, B.S., et al. (2006). An acute care surgery model improves outcomes in patients with appendicitis. Annals of Surgery, 244(4), 498-504. Ecklund, M.M. & Stamps, D.C. (2002). The synergy model in practice. Promoting synergy in progressive care. Critical Care Nurse, 22(4), 60-66. Gleason, J., Sochalski, J., & Aiken, L. (1999). Review of Magnet hospital research: Findings and implications for profes- sional nursing practice. Journal of Nursing Administration, 29(1), 9-19.
  • 45. Hardin, S. (2005). Introduction to the AACN Synergy Model for Patient Care. In S.R. Hardin & R. Kaplow (Eds.), Synergy for clinical excellence: The AACN Synergy Model for Patient Care (pp. 3- 10). Sudbury, MA: Jones and Bartlett Publishers. Hardin, S., & Hussey, L. (2003). AACN Synergy Model for patient care. Case study of a CHF patient. Critical Care Nurse, 23(1), 73-76. Hardin, S.R., & Kaplow, R. (2005). Synergy for clinical excellence: The AACN Syn- ergy Model for Patient Care. Sudbury, MA: Jones and Bartlett Publishers. Hartigan, R.C. (2000). Establishing criteria for 1:1 staffing ratios. Critical Care Nurse, 20(2), 112, 114-116. Hayes, C. (2000). Strengthening nurses’ moral agency. Critical Care Nurse, 20(3), 90-94. Institute of Medicine. (1983). Nurses and nursing education: Public policies and private actions. Washington, DC: Na- tional Academy Press. Kaplow, R. (2002). The synergy model in practice: Applying the synergy model to nursing education. Critical Care Nurse, 22(3), 77-81.
  • 46. Kerfoot, K.M. (2004). Synergy from the van- tage point of the chief nursing officer. Excellence in Nursing Knowledge, 1(1), 11-15. Kramer, M., & Schmalenberg, C. (2004). Magnet hospitals: What makes nurses stay? Nursing 2004, 34(6), 50-54. Lamb, G.S., & Huggins, D. (1990). The pro- fessional nursing network. In G.G. Mayer, M.J. Madden, & E. Lawrenz (Eds.), Patient care delivery models (pp. 169-84). Rockville, MD: Aspen. Mark, B.A., Salyer, J., & Wan, T.T. (2003). Professional nursing practice: Impact on organizational and patient out- comes. Journal of Nursing Administra- tion, 33(4), 224-34. Markey, D.M. (2001). Applying the synergy model: Clinical strategies. Critical Care Nurse, 21(3), 72-76. Moloney-Harmon, P.A. (1999). The synergy model: Contemporary practice of the clinical nurse specialist. Critical Care Nurse, 19(2), 87. Mullen, J.E. (2002). The synergy model in practice. The synergy model as a framework for nursing rounds. Critical Care Nurse, 22(6), 66-68. Paccini, C.M. (2005). Synergy: A framework
  • 47. for leadership development and trans- formation. Critical Care Nursing Clin- ics of North America, 17, 113-119. Parley, F.F. (2001). Person-centered out- comes. Are outcomes improved where a person-centered model is used? Journal of Intellectual Disabilities, 5(4), 299-308. Pope, B.B. (2002). Critical care. The synergy match-up. Nursing Management, 33(5), 38-39, 41. Reed, K.D., Cline, M., & Kerfoot, K.K. (2007). Implementation of the synergy model in critical care. In R. Kaplow, & S.R. Hardin (Eds.), Critical care nursing. Synergy for optimal outcomes (pp. 1- 12). Sudbury, MA: Jones & Bartlett Publishers. Rohde, D., & Moloney-Harmon, P.A. (2001). Pediatric critical care nursing: Annie’s story. Critical Care Nurse, 21(5), 66-68. Siminerio, L., Zgibor, J., & Solano, F.X. (2004). Implementing the chronic care model for improvements in diabetes practice and outcomes in primary care: The University of Pittsburgh Medical Center experience. Clinical Diabetes 22, 54-58. Small, B., & Moynihan, P. (1999). The day the lights went out: One charge nurse’s
  • 48. nightmare. Critical Care Nurse, 19(3), 79-82. Smith, A.R. (2006). Using the Synergy Model to provide spiritual nursing care in critical care settings. Critical Care Nurse, 26(4), 41-47. Tierney, A.J. (1998). Nursing models: Extant or extinct? Journal of Advanced Nurs- ing, 28(1), 77-85. Weisman, C.S. (2006). Nursing practice models: Research on patient out- comes. Retrieved November 15, 2006, from http://72.14.209.104/search?q= cache:U9fjA_N2dEgJ:ninr.nih.gov/ ninr/news-info/pubs/por_conf/weis- man.pdf+patient+outcomes+and+ nursing+models&hl=en&gl=us&ct=cln k&cd=5 Wimpenny, P. (2002). The meaning of mod- els of nursing to practising nurses. Journal of Advanced Nursing, 40(3), 346-354. Zungolo, E.H. (2004). The synergy model in educational practice: A guide to curric- ulum development. Excellence in nursing knowledge. Retrieved July 18, 2007, from http://www.nursingknowl- edge.org/Portal/main.aspx?pageid=35 07&ContentID=56394
  • 49. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. SE — Froeb/McCann/Shor/Ward — Managerial Economics: A Problem Solving Approach, 5e ISBN-13: 978-1-337-10666-5 ©2018 Designer: Lumina Text & Cover printer: Quad Graphics Binding: Case Trim: 7.375 x 9.125 CMYK F r o e b M c C a n n S h o r W a r dF r o e b M c C a n n S h o r W a r d F r o e b • M c C a n n S
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  • 52. in g a P P r o a C h a ProBleM SolVing aPProaCh 5 e 06665_cvr_ptg01_hires.indd 1 03/08/17 6:55 AM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 cengage.com/mindtap Fit your coursework into your hectic life. Make the most of your time by learning your way. Access the resources you need to succeed wherever, whenever.
  • 53. Study with digital flashcards, listen to audio textbooks, and take quizzes. Review your current course grade and compare your progress with your peers. Get the free MindTap Mobile App and learn wherever you are. Break Limitations. Create your own potential, and be unstoppable with MindTap. MINDTAP. POWERED BY YOU. 06665_end02_ptg01_hires.indd 1 04/08/17 8:06 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 Australia • Brazil • Mexico • Singapore • United Kingdom • United States fifth edition Managerial economics A P R o B L e m s o LV i n G A P P Ro Ac h luke M. Froeb Vanderbilt University
  • 54. Mikhael Shor University of Connecticut Brian T. McCann Vanderbilt University Michael r. Ward University of Texas, Arlington 06665_fm_ptg01_i-xvi.indd 1 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 © 2018, 2016 Cengage Learning® Unless otherwise noted, all content is © Cengage ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner. Library of Congress Control Number: 2017947785 ISBN: 978-1-337-10666-5 Cengage Learning 20 Channel Center Street Boston, MA 02210 USA
  • 55. Cengage Learning is a leading provider of customized learning solutions with employees residing in nearly 40 different countries and sales in more than 125 countries around the world. Find your local representative at www.cengage.com. Cengage Learning products are represented in Canada by Nelson Education, Ltd. To learn more about Cengage Learning Solution s, visit www.cengage.com Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com Managerial Economics, Fifth Edition Luke M. Froeb, Brian T. McCann, Mikhael Shor, Michael R. Ward Senior Vice President: Erin Joyner Product Director: Jason Fremder Product Manager: Christopher Rader
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  • 57. For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to [email protected] Printed in the United States of America Print Number: 01 Print Year: 2017 06665_fm_ptg01_i-xvi.indd 2 8/11/17 3:37 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 In loving memory of Lisa, and for our families: Donna, David, Jake, Halley, Scott, Chris, Leslie, Jacob, Eliana, Cindy, Alex, and Chris 06665_fm_ptg01_i-xvi.indd 3 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
  • 58. WCN 02-200-203 06665_fm_ptg01_i-xvi.indd 4 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 v Preface: Teaching Students to Solve Problems xiii SECTION I Problem Solving and Decision Making 1 1 Introduction: What This Book Is About 3 2 The One Lesson of Business 15 3 Benefits, Costs, and Decisions 25 4 Extent (How Much) Decisions 37 5 Investment Decisions: Look Ahead and Reason Back 49 SECTION II Pricing, Costs, and Profits 65 6 Simple Pricing 67
  • 59. 7 Economies of Scale and Scope 83 8 Understanding Markets and Industry Changes 95 9 Market Structure and Long-Run Equilibrium 113 10 Strategy: The Quest to Keep Profit from Eroding 125 11 Foreign Exchange, Trade, and Bubbles 137 SECTION III Pricing for Greater Profit 151 12 More Realistic and Complex Pricing 153 13 Direct Price Discrimination 163 14 Indirect Price Discrimination 171 SECTION IV Strategic Decision Making 183 15 Strategic Games 185 16 Bargaining 205 SECTION V Uncertainty 215 17 Making Decisions with Uncertainty 217 18 Auctions 233 19 The Problem of Adverse Selection 243 20 The Problem of Moral Hazard 255 BrieF COnTenTS 06665_fm_ptg01_i-xvi.indd 5 8/9/17 8:56 PM
  • 60. Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 vi BRIEF CONTENTS SECTION VI Organizational Design 267 21 Getting Employees to Work in the Firm’s Best Interests 269 22 Getting Divisions to Work in the Firm’s Best Interests 283 23 Managing Vertical Relationships 295 SECTION VII Wrapping Up 307 24 Test Yourself 309 Epilogue: Can Those Who Teach, Do? 315 Glossary 317 Index 325 06665_fm_ptg01_i-xvi.indd 6 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May
  • 61. not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 vii Preface: Teaching Students to Solve Problems xiii SECTION I Problem Solving and Decision Making 1 CHAPTER 1 INTRODUCTION: WHAT THIS BOOk IS ABOUT 3 1.1 Using Economics to Solve Problems 3 1.2 Problem-Solving Principles 4 1.3 Test Yourself 6 1.4 Ethics and Economics 7 1.5 Economics in Job Interviews 9 Summary & Homework Problems 11 End Notes 13 CHAPTER 2 THE ONE LESSON Of BUSINESS 15 2.1 Capitalism and Wealth 16 2.2 Does the Government Create Wealth? 17 2.3 How Economics Is Useful to Business 18
  • 62. 2.4 Wealth Creation in Organizations 21 Summary & Homework Problems 21 End Notes 23 CHAPTER 3 BENEfITS, COSTS, AND DECISIONS 25 3.1 Background: Variable, Fixed, and Total Costs 26 3.2 Background: Accounting versus Economic Profit 27 3.3 Costs Are What You Give Up 29 3.4 Sunk-Cost Fallacy 30 3.5 Hidden-Cost Fallacy 32 3.6 A Final Warning 32 Summary & Homework Problems 33 End Notes 36 CHAPTER 4 ExTENT (HOW MUCH) DECISIONS 37 4.1 Fixed Costs Are Irrelevant to an Extent Decision 38 4.2 Marginal Analysis 39 4.3 Deciding between Two Alternatives 40 COnTenTS 06665_fm_ptg01_i-xvi.indd 7 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
  • 63. WCN 02-200-203 CONTENTSviii 4.4 Incentive Pay 43 4.5 Tie Pay to Performance Measures That Reflect Effort 44 4.6 Is Incentive Pay Unfair? 45 Summary & Homework Problems 46 End Notes 48 CHAPTER 5 INVESTMENT DECISIONS: LOOk AHEAD AND REASON BACk 49 5.1 Compounding and Discounting 49 5.2 How to Determine Whether Investments Are Profitable 51 5.3 Break-Even Analysis 53 5.4 Choosing the Right Manufacturing Technology 55 5.5 Shut-Down Decisions and Break-Even Prices 56 5.6 Sunk Costs and Post-Investment Hold-Up 57 Summary & Homework Problems 60 End Notes 62 SECTION II Pricing, Costs, and Profits 65
  • 64. CHAPTER 6 SIMPLE PRICING 67 6.1 Background: Consumer Values and Demand Curves 68 6.2 Marginal Analysis of Pricing 70 6.3 Price Elasticity and Marginal Revenue 72 6.4 What Makes Demand More Elastic? 75 6.5 Forecasting Demand Using Elasticity 76 6.6 Stay-Even Analysis, Pricing, and Elasticity 77 6.7 Cost-Based Pricing 78 Summary & Homework Problems 78 End Notes 81 CHAPTER 7 ECONOMIES Of SCALE AND SCOPE 83 7.1 Increasing Marginal Cost 84 7.2 Economies of Scale 86 7.3 Learning Curves 87 7.4 Economies of Scope 89 7.5 Diseconomies of Scope 90 Summary & Homework Problems 91 End Notes 94 CHAPTER 8 UNDERSTANDING MARkETS AND INDUSTRy CHANGES 95 8.1 Which Industry or Market? 95 8.2 Shifts in Demand 96 8.3 Shifts in Supply 98
  • 65. 8.4 Market Equilibrium 99 8.5 Predicting Industry Changes Using Supply and Demand 100 8.6 Explaining Industry Changes Using Supply and Demand 103 8.7 Prices Convey Valuable Information 104 8.8 Market Making 106 06665_fm_ptg01_i-xvi.indd 8 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 CONTENTS ix Summary & Homework Problems 108 End Notes 111 CHAPTER 9 MARkET STRUCTURE AND LONG-RUN EqUILIBRIUM 113 9.1 Competitive Industries 114 9.2 The Indifference Principle 116 9.3 Monopoly 120
  • 66. Summary & Homework Problems 121 End Notes 123 CHAPTER 10 STRATEGy: THE qUEST TO kEEP PROfIT fROM ERODING 125 10.1 A Simple View of Strategy 126 10.2 Sources of Economic Profit 128 10.3 The Three Basic Strategies 132 Summary & Homework Problems 134 End Notes 136 CHAPTER 11 fOREIGN ExCHANGE, TRADE, AND BUBBLES 137 11.1 The Market for Foreign Exchange 138 11.2 The Effects of a Currency Devaluation 140 11.3 Bubbles 142 11.4 How Can We Recognize Bubbles? 144 11.5 Purchasing Power Parity 146 Summary & Homework Problems 147 End Notes 149 SECTION III Pricing for Greater Profit 151 CHAPTER 12 MORE REALISTIC AND COMPLEx PRICING 153
  • 67. 12.1 Pricing Commonly Owned Products 154 12.2 Revenue or Yield Management 155 12.3 Advertising and Promotional Pricing 157 12.4 Psychological Pricing 158 Summary & Homework Problems 160 End Notes 162 CHAPTER 13 DIRECT PRICE DISCRIMINATION 163 13.1 Why (Price) Discriminate? 164 13.2 Direct Price Discrimination 166 13.3 Robinson-Patman Act 167 13.4 Implementing Price Discrimination 168 13.5 Only Schmucks Pay Retail 169 Summary & Homework Problems 169 End Notes 170 06665_fm_ptg01_i-xvi.indd 9 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 CONTENTSx
  • 68. CHAPTER 14 INDIRECT PRICE DISCRIMINATION 171 14.1 Indirect Price Discrimination 172 14.2 Volume Discounts as Discrimination 176 14.3 Bundling Different Goods Together 177 Summary & Homework Problems 178 End Notes 181 SECTION IV Strategic Decision Making 183 CHAPTER 15 STRATEGIC GAMES 185 15.1 Sequential-Move Games 186 15.2 Simultaneous-Move Games 188 15.3 Prisoners’ Dilemma 190 15.4 Other Games 195 Summary & Homework Problems 199 End Notes 202 CHAPTER 16 BARGAINING 205 16.1 Strategic View of Bargaining 206 16.2 Nonstrategic View of Bargaining 208 16.3 Conclusion 210 Summary & Homework Problems 211 End Note 214
  • 69. SECTION V Uncertainty 215 CHAPTER 17 MAkING DECISIONS WITH UNCERTAINTy 217 17.1 Random Variables and Probability 218 17.2 Uncertainty in Pricing 222 17.3 Data-Driven Decision Making 223 17.4 Minimizing Expected Error Costs 226 17.5 Risk versus Uncertainty 227 Summary & Homework Problems 228 End Notes 231 CHAPTER 18 AUCTIONS 233 18.1 Oral Auctions 234 18.2 Second-Price Auctions 235 18.3 First-Price Auctions 236 18.4 Bid Rigging 236 18.5 Common-Value Auctions 238 Summary & Homework Problems 240 End Notes 242 CHAPTER 19 THE PROBLEM Of ADVERSE SELECTION 243 19.1 Insurance and Risk 243 19.2 Anticipating Adverse Selection 244
  • 70. 06665_fm_ptg01_i-xvi.indd 10 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 CONTENTS xi 19.3 Screening 246 19.4 Signaling 249 19.5 Adverse Selection and Internet Sales 250 Summary & Homework Problems 251 End Notes 253 CHAPTER 20 THE PRoblEm of moRAl HAzARd 255 20.1 Introduction 255 20.2 Insurance 256 20.3 Moral Hazard versus Adverse Selection 257 20.4 Shirking 258 20.5 Moral Hazard in Lending 260 20.6 Moral Hazard and the 2008 Financial Crisis 261 Summary & Homework Problems 262 End Notes 265
  • 71. SECTIoN VI organizational design 267 CHAPTER 21 GETTING EmPloyEES To WoRk IN THE fIRm’S bEST INTERESTS 269 21.1 Principal–Agent Relationships 270 21.2 Controlling Incentive Conflict 271 21.3 Marketing versus Sales 273 21.4 Franchising 274 21.5 A Framework for Diagnosing and Solving Problems 275 Summary & Homework Problems 278 End Notes 281 CHAPTER 22 GETTING dIVISIoNS To WoRk IN THE fIRm’S bEST INTERESTS 283 22.1 Incentive Conflict between Divisions 283 22.2 Transfer Pricing 285 22.3 Organizational Alternatives 287 22.4 Budget Games: Paying People to Lie 289 Summary & Homework Problems 291 End Notes 294 CHAPTER 23 mANAGING VERTICAl RElATIoNSHIPS 295 23.1 How Vertical Relationships Increase Profit 296 23.2 Double Marginalization 297
  • 72. 23.3 Incentive Conflicts between Retailers and Manufacturers 297 23.4 Price Discrimination 299 23.5 Antitrust Risks 300 23.6 Do Buy a Customer or Supplier Simply Because It Is Profitable 301 Summary & Homework Problems 302 End Notes 304 06665_fm_ptg01_i-xvi.indd 11 8/10/17 5:51 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 CONTENTSxii SECTION VII Wrapping Up 307 CHAPTER 24 TEST yOURSELf 309 24.1 Should You Keep Frequent Flyer Points for Yourself? 309 24.2 Should You Lay Off Employees in Need? 310 24.3 Manufacturer Hiring 310
  • 73. 24.4 American Airlines 311 24.5 Law Firm Pricing 311 24.6 Should You Give Rejected Food to Hungry Servers? 312 24.7 Managing Interest-Rate Risk at Banks 313 24.8 What You Should Have Learned 313 Epilogue: Can Those Who Teach, Do? 315 Glossary 317 Index 325 06665_fm_ptg01_i-xvi.indd 12 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 xiii teaching students to solve Problems1 by Luke Froeb
  • 74. When I started teaching MBA students, I taught economics as I had learned it, using models and public policy applications. My students complained so much that the dean took me out to the proverbial woodshed and gave me an ultimatum, “improve customer satisfaction or else.” With the help of some disgruntled students who later became teaching assistants, I was able to turn the course around. The problem I faced can be easily described using the language of eco- nomics: the supply of business education (professors are trained to provide abstract theory) is not closely matched to demand (students want practical knowledge). This mismatch is found throughout academia, but it is perhaps most acute in a business school. Business students expect a return on a fairly sizable investment and want to learn material with immediate and obvious value.
  • 75. One implication of the mismatch is that teaching economics in the usual way—with models and public policy applications—is not likely to satisfy stu- dent demand. In this book, we use what we call a “problem- solving pedagogy” to teach microeconomic principles to business students. We begin each chapter with a business problem, like the fixed-cost fallacy, and then give students just enough analytic structure to understand the cause of the problem and how to fix it. Teaching students to solve real business problems, rather than learn models, satisfies student demand in an obvious way. Our approach also allows stu- dents to absorb the lessons of economics without as much of the analytical “overhead” as a model-based pedagogy. This is an advantage, especially in a terminal or stand-alone course, like those typically taught in a business school.
  • 76. To see this, ask yourself which of the following ideas is more likely to stay with a student after the class is over: the fixed-cost fallacy or that the partial derivative of profit with respect to price is independent of fixed costs. eleMenTS OF a PrOBleM-SOlving PedagOgy Our problem-solving pedagogy has three elements. PreFaCe 06665_fm_ptg01_i-xvi.indd 13 8/9/17 8:56 PM Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 xiv PREFaCE 1. Begin with a Business Problem Beginning with a real-world business problem puts the particular ahead of the
  • 77. abstract and motivates the material in a straightforward way. We use narrow, focused problems whose solutions require students to use the analytical tools of interest. 2. Teach Students to view inefficiency as an Opportunity The second element of our pedagogy turns the traditional focus of benefit– cost analysis on its head. Instead of teaching students to spot and eliminate inefficiency, for example, by changing public policy, we teach them to view each underemployed asset as a money-making opportunity. 3. Use economics to implement