Vlad Preda completed 20 online courses through HP LIFE on topics including finance, social media marketing, profit and loss, unique value propositions, maximizing capacity, target audiences, selling online, managing contact information, finding funding, effective presentations, business email, customer relationship management, hiring staff, presenting data, setting prices, cash flow, effective business websites, sales forecasting, marketing benefits vs. features, social entrepreneurship, energy efficiency, effective leadership, IT for business success, and strategic planning. The courses ranged from approximately 1 contact hour and explored various business concepts, tools, and strategies. Certificates were issued with serial numbers for each completed course.
This presentation explains how the enhanced D&B360 cloud connector for Oracle Eloqua improves sales and marketing effectiveness, as well as how to get started using it for your small business.
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Influencer Marketing SMS Summit Chicago 2016 Social Jack
In an innovative world of media and mobile, a few things are certain. People are most influenced by people, where brand trust, relationship is sparked. Video content is the most captivating media on the internet, and live steaming has become the new phenomenon of planned and unplanned marketing. Social Media platforms are the popular meeting place.
What happens when you mix all of this together? You get the power of true influencers, the paring of digital media, streaming and live video, served in a world of Social platforms for the ultimate powerhouse marketing engine, Integrated Influencer Marketing.
In this session, you will learn how to:
- Align integrated influencer marketing with business objectives
- Find and engage influencers that support and bolster your brand identity and mission
- Learn how to attract other influencers to your network
- Expand your social media presence, reach and engagement
- Integrate in-person events with online events
- Create measurable ROI for your influencer program
This presentation explains how the enhanced D&B360 cloud connector for Oracle Eloqua improves sales and marketing effectiveness, as well as how to get started using it for your small business.
See how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they :improved their overall conversation rates by 1.5-3x; increased the quality of leads going to Sales; expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Influencer Marketing SMS Summit Chicago 2016 Social Jack
In an innovative world of media and mobile, a few things are certain. People are most influenced by people, where brand trust, relationship is sparked. Video content is the most captivating media on the internet, and live steaming has become the new phenomenon of planned and unplanned marketing. Social Media platforms are the popular meeting place.
What happens when you mix all of this together? You get the power of true influencers, the paring of digital media, streaming and live video, served in a world of Social platforms for the ultimate powerhouse marketing engine, Integrated Influencer Marketing.
In this session, you will learn how to:
- Align integrated influencer marketing with business objectives
- Find and engage influencers that support and bolster your brand identity and mission
- Learn how to attract other influencers to your network
- Expand your social media presence, reach and engagement
- Integrate in-person events with online events
- Create measurable ROI for your influencer program
What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers. Those responding to this survey shared with us exactly how they view the pace of engineering, available resources, knowledge management practices, performance measurement and the impact of megatrends on their day-to-day work environments.
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
In an ideal world, a B2B lead scoring system could passively identify the company a site visitor works for and send contact lists to your sales team. Hear how one company rebuilt their new product launch strategy from the ground up to focus on capturing leads, and in the process took their digital measurement from afterthought to the cutting edge of digital lead scoring. Andrew describes how to use free tools to give salespeople prospecting lists that contain potential customers they should contact and what products those customers are interested in – while protecting privacy.
This presentation prepared for eMetrics conference, March 7, 2012.
Scaling Up: Thriving as a Small But Mighty Marketing Operations TeamJasmine Chung
Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?
Watch this session to hear from 3X Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:
- Common challenges of small teams
- How to stay focused on what’s important and prioritize
- How to know when it’s time to invest in headcount
- Three essential components for for scaling
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
The number of platforms for video consumption is growing as well, with mobile video becoming huge. Mary Meeker’s Internet Trends 2015 found that video accounts for 55% of all mobile traffic. That’s up almost 10% in just three years.
CMI’s own research found that nearly 80% of B2B companies are using some form of video in their content marketing. This percentage has been steadily increasing over the last three years (70% in 2013, 73% in 2014, and 76% in 2015).
So, how do today’s marketers rise above the noise? As we started to explore this question, three overarching challenges emerged:
How do businesses empower themselves to create videos (cost effectively) in the first place?
Once businesses are creating videos, how do they scale this ability across the business?
Once businesses have a functional process for creating videos, how do they use this new skill to differentiate the content they’re producing?
In short, how do marketers start smart, scale up, and stand out by using video as an intelligent piece of a content marketing approach?
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
A sample chapter from the book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. Written by Meghan Casey, lead content strategist at Brain Traffic.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Empowering You to Empower Them: The Ultimate Guide to Creating a Strong and E...Aggregage
Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.
Don't Do Just One Webinar - Create a Winning Thought Leadership SeriesWebAttract, LLC
This deck was used for a session at the 2013 Content Marketing World. Attending were demand generation professionals who wanted to hear about the business challenges and outcomes of 5 actual B2B case studies,including the rationale for why each brand went beyond doing a "1 off" webinar, and instead, did a webinar series.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
What’s going on in the complex world of the engineer’s mind? To find out, GlobalSpec asked engineers. Those responding to this survey shared with us exactly how they view the pace of engineering, available resources, knowledge management practices, performance measurement and the impact of megatrends on their day-to-day work environments.
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
In an ideal world, a B2B lead scoring system could passively identify the company a site visitor works for and send contact lists to your sales team. Hear how one company rebuilt their new product launch strategy from the ground up to focus on capturing leads, and in the process took their digital measurement from afterthought to the cutting edge of digital lead scoring. Andrew describes how to use free tools to give salespeople prospecting lists that contain potential customers they should contact and what products those customers are interested in – while protecting privacy.
This presentation prepared for eMetrics conference, March 7, 2012.
Scaling Up: Thriving as a Small But Mighty Marketing Operations TeamJasmine Chung
Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?
Watch this session to hear from 3X Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:
- Common challenges of small teams
- How to stay focused on what’s important and prioritize
- How to know when it’s time to invest in headcount
- Three essential components for for scaling
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
The number of platforms for video consumption is growing as well, with mobile video becoming huge. Mary Meeker’s Internet Trends 2015 found that video accounts for 55% of all mobile traffic. That’s up almost 10% in just three years.
CMI’s own research found that nearly 80% of B2B companies are using some form of video in their content marketing. This percentage has been steadily increasing over the last three years (70% in 2013, 73% in 2014, and 76% in 2015).
So, how do today’s marketers rise above the noise? As we started to explore this question, three overarching challenges emerged:
How do businesses empower themselves to create videos (cost effectively) in the first place?
Once businesses are creating videos, how do they scale this ability across the business?
Once businesses have a functional process for creating videos, how do they use this new skill to differentiate the content they’re producing?
In short, how do marketers start smart, scale up, and stand out by using video as an intelligent piece of a content marketing approach?
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
A sample chapter from the book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. Written by Meghan Casey, lead content strategist at Brain Traffic.
4 Amazing Sales Tools I Use Every Day - Be Effective - Tools to Close Deals F...Daniel Nilsson
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
Empowering You to Empower Them: The Ultimate Guide to Creating a Strong and E...Aggregage
Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.
Don't Do Just One Webinar - Create a Winning Thought Leadership SeriesWebAttract, LLC
This deck was used for a session at the 2013 Content Marketing World. Attending were demand generation professionals who wanted to hear about the business challenges and outcomes of 5 actual B2B case studies,including the rationale for why each brand went beyond doing a "1 off" webinar, and instead, did a webinar series.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Total Customer Focus: Changing customer relationships where it matters mostGlobal Partners Inc.
Total Customer Focus is a program that provides participants with the skills and capabilities to change their relationships with customers and capture these new opportunities. These changes in expectations and relationships between customers and suppliers require front-line people from Sales and Technical Service to fundamentally change the way they interact with customers. Those organizations that fail to equip their front-line people with the necessary skills and capabilities will be relegated to being commodity suppliers or worse. However, those who recognize and address these changes will capture new opportunities by leveraging their front-line to create significant value for their customers and their own organizations.
Brochure for Michael Leander's B2B Marketing Workshop in Singapore 15-16 January 2015.
This Masterclass is specifically designed for B2B marketers wishing to streamline marketing activities targeted a B2B audience.
Optimizing Your Campaign Process: Work Smarter, not harder
In this “meet the experts” workshop, you’ll discover:
The 4 levels of process management maturity
How to build an optimized campaign execution process
Actionable workflow examples and tactical tools
1. HP LIFE e-Learning
Transcript
Vlad Preda has successfully completed the following HP LIFE e-Learning
courses on www.life-global.org:
Basics of nance
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to categorize different types of expenses, calculate the break-even point of a business, and
use a spreadsheet to make calculations easier.
Completed April 4, 2015
Certicate serial #1725234-5
Social media marketing
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of a range of social media marketing campaigns and learned how to create a Facebook ad to target
customers.
Completed April 5, 2015
Certicate serial #1725234-66
Prot and loss
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to nd hidden expenses in the participant’s business and how to create and customize a prot
and loss statement.
Completed April 4, 2015
Certicate serial #1725234-125
Unique value proposition
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to decide on a unique value proposition for the participant’s business and how to conduct an
effective web search.
Completed April 5, 2015
Certicate serial #1725234-153
Page 1 of 7
2. HP LIFE e-Learning Transcript
Maximizing capacity
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to identify limits on the production capacity of the participant’s business and how to customize
a staff time capacity spreadsheet.
Completed April 5, 2015
Certicate serial #1725234-181
Your target audience
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to choose effective survey questions that will help the participant learn more about the par-
ticipant’s target audience and how to create an online survey using SurveyMonkey.
Completed April 6, 2015
Certicate serial #1725234-182
Selling online
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to create an effective online product listing, take and edit digital photos to post products in an
online marketplace, and choose the best online sales site(s) to sell the participant’s products.
Completed April 5, 2015
Certicate serial #1725234-236
Managing contact information
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to choose and record important information about the participant’s customers, suppliers, and
other businesses contacts and how to effectively search for contacts in a contact management system.
Completed April 5, 2015
Certicate serial #1725234-259
Page 2 of 7
3. HP LIFE e-Learning Transcript
Finding funding
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to determine which funding sources might be right for starting to build the participant’s busi-
ness, how to search the Internet for relevant information, how to store websites using social bookmarking, and how to
download and print documents from the Internet.
Completed April 4, 2015
Certicate serial #1725234-310
Effective presentations
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to create a presentation that is tailored to the participant’s audience and how to create a
PowerPoint presentation that visually conveys the information that the participant intended to present.
Completed April 6, 2015
Certicate serial #1725234-338
Business email
Through this asynchronous online course, totaling approximately 1 Contact Hour, the above participant actively en-
gaged in an exploration of basic email concepts, such as writing a professional email, the basic elements of an email,
how to address an email, how to attach a le to an email, and how to create an email signature.
Completed April 6, 2015
Certicate serial #1725234-401
Customer relationship management (CRM)
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of the customer relationship management (CRM) process, learning why a CRM tool is benecial and
how to use contact management software as a CRM tool for the participant's own business.
Completed April 5, 2015
Certicate serial #1725234-423
Page 3 of 7
4. HP LIFE e-Learning Transcript
Hiring staff
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of the process used to hire staff, learning the steps that should be taken in deciding which applicant
to hire and how to use word processing software to format an application form.
Completed April 5, 2015
Certicate serial #1725234-456
Presenting data
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of the types of charts that can be used to present data and how to use spreadsheet software to create
charts.
Completed April 6, 2015
Certicate serial #1725234-481
Setting prices
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged in
an exploration of how to set prices for products or services in their business and how to use word processing software
to create tables.
Completed April 5, 2015
Certicate serial #1725234-511
Cash ow
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to manage cash ow and utilize cash ow projections in their business and how to use spread-
sheet software to format cells and modify worksheet tabs.
Completed April 4, 2015
Certicate serial #1725234-532
Page 4 of 7
5. HP LIFE e-Learning Transcript
Effective business websites
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of how to build a user-friendly website that meets the participant’s business goals and effectively
reaches the target audience, and an exploration of how to use a web tool to create a basic business website.
Completed April 6, 2015
Certicate serial #1725234-569
Sales forecasting
Through this self-paced online course, totaling approximately 1 Contact Hour, the above participant actively engaged
in an exploration of the importance of sales forecasting, how to gather information to make a sales forecast, and how
to use spreadsheet software to copy cells and use conditional formatting.
Completed April 5, 2015
Certicate serial #1725234-598
Marketing benets vs. features
Through this self-paced online short course, totaling approximately 1 Contact Hour, the above participant actively en-
gaged in an exploration of how to determine the most compelling benets of the participant’s product or service for
the target market, and an exploration of how to use a word processing template to create a yer.
Completed April 5, 2015
Certicate serial #1725234-811
Social entrepreneurship
Through this self-paced, short online course, totaling approximately 1 Contact Hour, the above participant actively en-
gaged in an exploration of how to assess a social enterprise idea and how to use software to record the information
needed to build his or her social enterprise idea.
Completed April 6, 2015
Certicate serial #1725234-24701
Page 5 of 7
6. HP LIFE e-Learning Transcript
Energy efficiency: Do more for less
Through this self-paced online short course, totaling approximately 1 Contact Hour, the above participant actively en-
gaged in an exploration of how to assess and reduce the energy use in a business, and an exploration of how to use a
spreadsheet to track energy use.
Completed April 6, 2015
Certicate serial #1725234-27391
Effective leadership
Through this self-paced, short online course, totaling approximately 1 Contact Hour, the above participant actively
engaged in an exploration of how to use a range of leadership approaches to be an effective leader and how to use
software to communicate and collaborate more productively with employees, partners, and customers.
Completed April 7, 2015
Certicate serial #1725234-36885
IT for business success
Through this self-paced, short online course, totaling approximately 1 Contact Hour, the above participant actively en-
gaged in an exploration of how to choose technology solutions that could best address businesses’ goals and how to
choose the most effective way to put a technology solution into place for specic business circumstances.
Completed April 5, 2015
Certicate serial #1725234-39098
Strategic planning
Through this self-paced, interactive online short course, totaling approximately 1 Contact Hour, the above participant
successfully prioritized strategies based on a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of a
business and supported effective strategic planning through integrating word processing and spreadsheet documents.
Completed April 7, 2015
Certicate serial #1725234-40540
Page 6 of 7
7. HP LIFE e-Learning Transcript
Jeannette Weisschuh
Director, Economic Progress
HP Corporate Affairs
Rebecca J. Stoeckle
Vice President and Director, Health and Technology
Education Development Center, Inc.
Page 7 of 7