Coca-Cola India is forming a new division to enter the pure juice segment for the first time. This move is aimed at boosting health beverages and offsetting a potential slowdown in carbonated drinks. Coca-Cola currently has two juice drinks, Maaza and Minute Maid, but does not sell pure juices which are dominated by Dabur Activ, Tropicana, and Saint. Meanwhile, Mahindra will participate in the 125cc category of the MotoGP motorcycle racing events to showcase its two-wheeler technology, and the unemployment rate was 9.4% for the 2009-2010 fiscal year with agriculture and related sectors employing the largest portion of the workforce. Axis Bank also acquired En

1. WEEKLY NEWS
15 – 19th NOV

2. Coke plans new unit to enter
pure juices
 Coca-Cola India is forming a new division dedicated to
juices for the first time.
 Focus on health beverages to offset a possible slowdown in
its core fizzy drinks.
 Coca-Cola has two juice drinks – Maaza and Minute Maid.
 It doesn’t sell pure juices.
 This category is dominated by three players: Dabur’s
Activ, PepsiCo’s Tropicana and recent entrant Parle Agro’s
Saint.

3. Contd…
 Pure juices are sold as products that do not contain
added sugar, colour or preservatives.
 Coca-Cola’s mango juice-based drink Maaza leads
overall Rs 600 crore juice category.
 Its Minute Maid brand has been slowing-down.
 Other significant players in juice drinks include Parle
Agro’s mainstay brand Frooti and PepsiCo’s Slice.

4. M&M to hit MotoGP track for
global bike
 The country’s youngest motorcycle maker Mahindra
2Wheelers will participate in the 125cc category of
the world’s oldest motorcycle events started in 1949.
 Association with MotoGP will provide an ideal
platform for Mahindra to showcase its two-wheeler
technology.
 Presently 2-wheeler market is dominated by Hero
Honda and Bajaj Auto.
 M&M, a leader in SUVs and tractor segments.

5. Contd…
 Entered the 2-wheeler market with gearless scooters
in Sept last year after acquiring Pune-based Kinetic.
 Entered into the motorcycle market this Sept with the
110cc Stallio and the 300cc Mojo.
 MotoGP has three racing categories: 125cc; Moto2,
the 600cc four-stroke engine category; and MotoGP,
where competing bikes must be prototypes with
maximum engine capacity of 800cc.
 Leading teams of the 125cc are Derbi, Aprilia, Honda,
KTM, Lambretta and Yamaha.

6. Unemployment rate at 9.4% in
2009-10 fiscal
 Agriculture, forestry and fisheries sectors
continued to employ the largest workforce in
the country.
 Out of 1,000 employed, 455 were working
in Agriculture, forestry & fisheries, 89 in
manufacturing sector, 88 in wholesale and
retail trade, 84 in community services and
75 in construction sector.

7. Axis Bank wins Enam, buys
its best for Rs 2,067 crore
 Enam - one of Dalal Street’s most influential brokerage-
cum- investment banks.
 Axis, led by CEO Shikha Sharma, a former ICICI Bank
director.
 Acquires Enam Securities’ key businesses such as
investment banking, institutional and retail broking, and
distribution of financial products in an all-stock deal
worth Rs 2,067 crore.
 Enam and its founders will enter into a five-year non-
compete agreement with Axis, and the private bank will
have the right to use the Enam brand for two years.

8.  Thank you