This document discusses e-commerce in the luxury goods sector from the perspectives of several luxury brands and industry experts. It also outlines a case study of a collaboration between White Ducky, a strategy agency, and YES, a Polish art center, to create and promote an online calendar. Through strategic planning of UX, graphics, technology, and communications, the campaign reached over 650,000 people online and helped launch a new YES website.

1. Marka premium
White Ducky
Stanisław Bręczewski
Strategy Ducky
Case Study YES
w dobie eCommerce

2. A B O U T E - C O M M E R C E
“I don't care. My husband hates it
and we think that, for luxury,
it's not right.”
Miuccia Prada, 2013

3. A B O U T T E C H N O L O G Y
“I don't use the computer, fax,
e-mail, or text messaging”
Valentino, 2013

4. A B O U T E - C O M M E R C E
“E-commerce is very analytical,
luxury is very visual.”
Federico Marchetti (Yoox), 2014

5. A B O U T D I G I T A L
“Doing things digitally is how
the entire world communicates.
That’s our language today.”
Angela Ahrendts, Burberry

6. A B O U T E - C O M M E R C E
“We love it”
White Ducky

8. Vinzavod
Modern
Art Center

9. YES x White Ducky

10. ścisła współpraca

12. wspólne ustalanie strategii

13. strategia
UX
grafika
technologia
komunikacja
performance

14. a w praktyce?

15. wizerunek i sprzedaż

16. Kalendarz YES 2015

19. kontent
Unikatowy

21. kanały
Własne

22. Premiera
Kalendarza YES 2015

24. Oficjalna
Premiera

25. A na zapleczu...

27. Kalendarz.YES.pl
Premiera online

28. Kalendarz.YES.pl
Premiera online

29. sprzedażowe
Elementy

32. 654,336
people reached

33. efekty akcji

36. Nowy YES.pl

39. Dzięki za uwagę!
WhiteDucky.com
White Ducky
Stanisław Bręczewski
Strategy Ducky