1. Apps voor het MKB
Trend of toekomst?
Bianca Anastacia
Anastacia Creative Marketing #appril2013

2. MKB & apps - Appril
18 april 2013
10:00 – 10:30
ABN AMRO, Amsterdam
Boudewijn Broekhuijse, MasterChef Appsalad

3. Denkend aan apps zie ik…
processen
service
marketing & sales
© 2012-2013 Appsalad BV

4. processen
o Buitendienst
o Administratie
o Toegang
© 2012-2013 Appsalad BV

5. service
o Doe het zelf
o Altijd inzicht
o Makkelijk communiceren
© 2012-2013 Appsalad BV

6. marketing & sales
o Relevant met merk bezig
o Directe aankoop ‘on the spot’
o SoLoMo
© 2012-2013 Appsalad BV

7. Apps ontwikkelen
Concept & Design
Ontwikkeling & Testen
Publicatie & optimalisatie
© 2012-2013 Appsalad BV

8. Concept & Design
o Wie, wat, waarom, wanneer, waar
o Welk(e) platform(s)
o Mobile First
© 2012-2013 Appsalad BV

9. © 2012-2013 Appsalad BV
Concept & Design

10. © 2012-2013 Appsalad BV
Concept & Design

11. Ontwikkeling & Testen
o Make or buy
o Waterval of Agile
o QA
© 2012-2013 Appsalad BV

12. © 2012-2013 Appsalad BV
Ontwikkeling & Testen
© TechSenser

13. © 2012-2013 Appsalad BV
Ontwikkeling & Testen
© TechSenser

14. © 2012-2013 Appsalad BV
Ontwikkeling & Testen
© TechSenser

15. © 2012-2013 Appsalad BV
Ontwikkeling & Testen

16. team, standups & reporting
© 2012-2013 Appsalad BV

17. Usecases, scenarios & screenshots
© 2012-2013 Appsalad BV

18. Usecases, scenarios & screenshots
© 2012-2013 Appsalad BV

19. Publicatie & optimalisatie
o App Store en andere plekken
o Bugs, nieuwe features en updates
o Downloads en conversie
© 2012-2013 Appsalad BV

20. Usecases, scenarios & screenshots
© 2012-2013 Appsalad BV

21. © 2012-2013 Appsalad BV
Cases

22. © 2012-2013 Appsalad BV
Cases

23. © 2012-2013 Appsalad BV
Cases

24. © 2012-2013 Appsalad BV
Wat doen we?

25. © 2012-2013 Appsalad BV
Cases

26. © 2012-2013 Appsalad BV
Cases

27. Everybody cooks, but there is only one chef!
© 2012-2013 Appsalad BV
0343-760040
boudewijn@appsalad.com
@appsalads
www.facebook.com/appsalad