In the middle of a warMore developers = more apps = more clutterAccess to end user is primarily controlled by the storesBuilding an app is like building a business (product dev, finance, marketing, etc.) -> Who’s an expert in everything?
The Good News is that the cavalry is on the way!
In addition, existing business models are expanding and new ones popping up
Apptopia provides a marketplace for developers to sell their apps
And Flexion offers a Try & Buy experience using a wrapper that’s been very effective
You know your resources. You know your timeline.Break it up into pre & post launchBuild key marketing features into your app (ratings & sharing in particular)With a small budget you need to capture people when they sail by. Use LaunchRock or some other service and get a microsite up. Email them.Even better if you build a blog alongside of itI don’t know who your consumers are. I don’t know who blogs or writes about your topic are but you should. Engage with them where they are – FB, Twitter, Reddit, Quora, Stackoverflow, G+, blogs, forums, whereverUse GA to figure out where you best traffic is coming from and allocate your time accordinglyYou’ve got complete control over this. Titles, icons, descriptions, keywords & screenshots. Make sure they’re kick assResearch basic ASO principles and incorporate them based on the store you’re in (iTunes or GP) as they work a bit differentlyLocalize wherever possible for languages and pricingPay attention to ratings and resolve consumers issues and ask for new ratings.Whether part of a big PR push to launch your app or off the back of relationships you’ve built with bloggers during pre-launch, get your app reviewed. Don’t recreate the wheel. Don’t try to be an expert in everything. It’s not possible. There are a lot of companies like CodeNgo that are focusing on specific pain points for developers. Research them and use them because the most valuable resource a small developer or shop has is their time.