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Open Innovation in Additive Manufacturing
     RapidPro, February 26, 2013, Veldhoven, The Netherlands
Market developments require a review of the current
      collaboration within the high-tech supply chain
      Original Equipment Manufacturers
      … are going back to their core business to serve globally competing markets (Farm Out)
      … grow the outsourcing volume and level of complexity
      … increase their cost price pressure
                                                                                               Technology develops fast
                                                                                                                 … many disruptive
Environment is                               Implications for the future                                             technologies
unpredictable                                                                                                    … R&D cost grow
                                                … supply chains are more complex
                                                                                                        more rapidly than revenues
Black Swans occur …                     … competition now is between global value chains
                                                instead of individual companies                              … energy sources and
… political instability and                                                                                   consumption change
economic crises                                  … uncertainty is bigger than ever
                                                                                                             … product life cycle
… customers are very well                                                                              management is increasingly
informed, demanding en lack                                                                                            important
loyalty
… some raw materials are                                                Suppliers & Subcontractors
getting scarce
                                                    … see product, process & coordination requirements increase
                                                … are involved in product development, specialization is essential
                                                             … take their share of the risk in new business models

                                                                                                                               2
The open innovation concept emerged as an answer to
 these challenges for the R&D part of the value chain




      © Henry Chesbrough




                                                    3
The open supply chain is a logical next step in the
         development of supply chains

    innovation    Closed innovation /               Open              Networked
     evolution         Research                  Innovation           Innovation

   supply chain          Traditional            Collaborative            Open
    evolution           supply chain            supply chain          supply chain

                  Vertically integrated          Specialized            Virtual
   organization
                        company                   company              enterprise

                  Individual company      Supply chain          Network
      focus
                  performance             performance           performance
                  Buyer – supplier
   relationship                           Trust in the chain    Equal partnerships
                  relationship

      scope       1:1                     1:N                   N:N

                                          Standards to confirm Pre-competitive
  collaboration   Agreements upfront
                                          relationships        standards


                                                                                     4
This creates an Open Supply Chain with much more options
        for specialised suppliers adding value in various tiers
•    Primary process: more process steps are subcontracted in a multi-tier value chain
•    Support processes: management of the total supply chain and more aspects




1. Research &    2. Design &   3. Prototyping &    4. Component   5. System     6. Sales &
Development      Engineering   Industrialization   production     integration   Service




                                                                                             5
Based on the open innovation financial model for R&D, a new
     financial model emerges for the open supply chain




                                                          6
For new OEMs this allows for focus on the core competences
       and outsource a substantial part to suppliers

                              Business Model Development, Financing & Funding
                              Quality Assurance

                              Project Management & Staffing

                              Process Development


1. Research &         2. Design &         3. Prototyping &    4. Component      5. System     6. Sales &
Development           Engineering         Industrialization   production        integration   Service


        1st Tier              Supply Chain Management
                              Sourcing & Life Cycle Management


            2nd Tier

                                                                                                  OEM
                   3rd Tier
                                                                                                  Supplier


                                                                                                             7
Additive Industries’ business model will be built on the
    open supply chain, exploiting a broad partner network
                                                                    Additive manufacturing
       Event organisers                                               equipment OEMs

                                                                                                   Additive Industries
                              Training, consulting, shared facilities/labs, events                 activities



 1. Research &        2. Design &          3. Prototyping &    4. Component        5. System              6. Sales &
 Development          Engineering          Industrialization   production          integration            Service

                                                                                                      OEM value chain
         Material research & analysis                                  (high tech) suppliers &
                                                                           subcontractors
          (Re)design for AM, engineering support                                                 Service providers
                              Prototyping, process optimization & testing
  Raw materials &
commodity providers                                Parts production & supply                          Parts supply
                                                                                                    Supply partnerships
  Technology institutes and universities                 Equipment development

                  Design & engineering firms                             (high tech) suppliers &
                                                                             subcontractors
                                                                                                                         8
In order to accelerate the creation of knowledge and
        experience, Additive Industries will start with design for
               Additive Manufacturing and a shared lab


 Additive Industries
                                  Material &    Prototyping
     AM            Design &                                        Parts            Post          Supply &
                                   process       & process
 assessment       engineering                                   manufacturing    processing      Distribution
                                  selection     optimisation

                                                                                               Partners



3D Design & Engineering:                 Shared lab facility:              Post processing & Supply
• Design for Additive Manufacturing      • Demand pooling                  (through partners):
• Redesign                               • Materials research              • Production
• Digitization                           • Prototyping                     • Assembly
• Technology consulting                  • Process                         • Supply
• …                                        optimization                    • Distributed printing
                                         • Quality testing                 • …
                                         • …
                                                                                                        9
Additive Manufacturing will focus on the most mature
          technologies for functional parts
           Plastics
           Ceramics
           Metals
           Composites/hybrid materials
           Materials

   Additive Manufacturing
           Technologies
           Material extrusion
           Material/binder jetting
           Sheet lamination
           Vat photopolymerization (stereolithography, DLP)
           Powder bed fusion (laser sintering, SLS, SLM, DMLS, EBM)
           Directed energy deposition


                                                                      10
Built on the experience gained, the proposition of Additive
    Industries will be expanded to four building blocks

    •   3D Design & Engineering: Design for additive manufacturing, engineering
        services, consulting and training

    •   Prototyping & Testing: Fabrication and testing of first series of additive
        manufactured products, parts and components with multiple
        technologies in shared AM facilities (AddLab)

    •   Equipment & Materials: OEM development, delivery and servicing of
        automated integrated additive manufacturing solutions & materials

    •   Platform & Virtual Factory: Creation and operation of an internet
        platform for designers and additive manufacturers to meet, work
        together and share capacity




                                                                                     11
In summary: Additive Industries will industrialise
    3D printing for functional parts in metal and ceramics
•    Additive Industries will support companies to (re)design for additive
     manufacturing
•    By pooling volumes in high tech applications, the business case for joined
     investment in AM equipment will be positive
•    A shared AM facility (AddLab) will allow high tech companies to experiment with
     AM technology and applications
•    Based on the experience gained, Additive Industries will develop to be an OEM of
     dedicated industrial grade AM equipment & -systems for
     –   direct printing of functional parts
     –   larger volumes/higher production speed/higher efficiency
     –   higher precision/resolution
     –   larger product dimensions
     –   automated handling & post processing
•    The regional supply base can co-develop and manufacture this new equipment
     and use it to produce parts


                                                                                        12
We would like to invite you to …

•   Share your ideas for potential
    AM made parts …
•   Tell us your requirements for
    integrated AM solutions …
•   Join us in our shared
    application laboratory AddLab
    …
•   Co-develop our AM solutions …



•   Or … join the Additive
    Industries team!
Thank you for your attention!
More information: d.kersten@additiveindustries.com

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130226 open innovation in additive manufacturing v3

  • 1. Open Innovation in Additive Manufacturing RapidPro, February 26, 2013, Veldhoven, The Netherlands
  • 2. Market developments require a review of the current collaboration within the high-tech supply chain Original Equipment Manufacturers … are going back to their core business to serve globally competing markets (Farm Out) … grow the outsourcing volume and level of complexity … increase their cost price pressure Technology develops fast … many disruptive Environment is Implications for the future technologies unpredictable … R&D cost grow … supply chains are more complex more rapidly than revenues Black Swans occur … … competition now is between global value chains instead of individual companies … energy sources and … political instability and consumption change economic crises … uncertainty is bigger than ever … product life cycle … customers are very well management is increasingly informed, demanding en lack important loyalty … some raw materials are Suppliers & Subcontractors getting scarce … see product, process & coordination requirements increase … are involved in product development, specialization is essential … take their share of the risk in new business models 2
  • 3. The open innovation concept emerged as an answer to these challenges for the R&D part of the value chain © Henry Chesbrough 3
  • 4. The open supply chain is a logical next step in the development of supply chains innovation Closed innovation / Open Networked evolution Research Innovation Innovation supply chain Traditional Collaborative Open evolution supply chain supply chain supply chain Vertically integrated Specialized Virtual organization company company enterprise Individual company Supply chain Network focus performance performance performance Buyer – supplier relationship Trust in the chain Equal partnerships relationship scope 1:1 1:N N:N Standards to confirm Pre-competitive collaboration Agreements upfront relationships standards 4
  • 5. This creates an Open Supply Chain with much more options for specialised suppliers adding value in various tiers • Primary process: more process steps are subcontracted in a multi-tier value chain • Support processes: management of the total supply chain and more aspects 1. Research & 2. Design & 3. Prototyping & 4. Component 5. System 6. Sales & Development Engineering Industrialization production integration Service 5
  • 6. Based on the open innovation financial model for R&D, a new financial model emerges for the open supply chain 6
  • 7. For new OEMs this allows for focus on the core competences and outsource a substantial part to suppliers Business Model Development, Financing & Funding Quality Assurance Project Management & Staffing Process Development 1. Research & 2. Design & 3. Prototyping & 4. Component 5. System 6. Sales & Development Engineering Industrialization production integration Service 1st Tier Supply Chain Management Sourcing & Life Cycle Management 2nd Tier OEM 3rd Tier Supplier 7
  • 8. Additive Industries’ business model will be built on the open supply chain, exploiting a broad partner network Additive manufacturing Event organisers equipment OEMs Additive Industries Training, consulting, shared facilities/labs, events activities 1. Research & 2. Design & 3. Prototyping & 4. Component 5. System 6. Sales & Development Engineering Industrialization production integration Service OEM value chain Material research & analysis (high tech) suppliers & subcontractors (Re)design for AM, engineering support Service providers Prototyping, process optimization & testing Raw materials & commodity providers Parts production & supply Parts supply Supply partnerships Technology institutes and universities Equipment development Design & engineering firms (high tech) suppliers & subcontractors 8
  • 9. In order to accelerate the creation of knowledge and experience, Additive Industries will start with design for Additive Manufacturing and a shared lab Additive Industries Material & Prototyping AM Design & Parts Post Supply & process & process assessment engineering manufacturing processing Distribution selection optimisation Partners 3D Design & Engineering: Shared lab facility: Post processing & Supply • Design for Additive Manufacturing • Demand pooling (through partners): • Redesign • Materials research • Production • Digitization • Prototyping • Assembly • Technology consulting • Process • Supply • … optimization • Distributed printing • Quality testing • … • … 9
  • 10. Additive Manufacturing will focus on the most mature technologies for functional parts Plastics Ceramics Metals Composites/hybrid materials Materials Additive Manufacturing Technologies Material extrusion Material/binder jetting Sheet lamination Vat photopolymerization (stereolithography, DLP) Powder bed fusion (laser sintering, SLS, SLM, DMLS, EBM) Directed energy deposition 10
  • 11. Built on the experience gained, the proposition of Additive Industries will be expanded to four building blocks • 3D Design & Engineering: Design for additive manufacturing, engineering services, consulting and training • Prototyping & Testing: Fabrication and testing of first series of additive manufactured products, parts and components with multiple technologies in shared AM facilities (AddLab) • Equipment & Materials: OEM development, delivery and servicing of automated integrated additive manufacturing solutions & materials • Platform & Virtual Factory: Creation and operation of an internet platform for designers and additive manufacturers to meet, work together and share capacity 11
  • 12. In summary: Additive Industries will industrialise 3D printing for functional parts in metal and ceramics • Additive Industries will support companies to (re)design for additive manufacturing • By pooling volumes in high tech applications, the business case for joined investment in AM equipment will be positive • A shared AM facility (AddLab) will allow high tech companies to experiment with AM technology and applications • Based on the experience gained, Additive Industries will develop to be an OEM of dedicated industrial grade AM equipment & -systems for – direct printing of functional parts – larger volumes/higher production speed/higher efficiency – higher precision/resolution – larger product dimensions – automated handling & post processing • The regional supply base can co-develop and manufacture this new equipment and use it to produce parts 12
  • 13. We would like to invite you to … • Share your ideas for potential AM made parts … • Tell us your requirements for integrated AM solutions … • Join us in our shared application laboratory AddLab … • Co-develop our AM solutions … • Or … join the Additive Industries team!
  • 14. Thank you for your attention! More information: d.kersten@additiveindustries.com