The International Journal of Indian Psychology (e-ISSN 2348-5396 | P-ISSN 2349-3429) is an interdisciplinary, peer-reviewed, academic journal that examines the intersection of Psychology, Social sciences, Education, and Home science. The journal is an international electronic journal published in quarterly.
All peer-reviewed articles must meet rigorous standards and can represent a broad range of substantive topics, theoretical orientations, and empirical methods.
The International Journal of Indian Psychology welcomes submissions that explore of the Psychology, Social sciences, Education, and Home science aspects of human behavior.
Creating actionable insights from competitive analysis for interactive designStuart Silverstein
Techniques and samples for competitive analysis. 6 down and dirty techniques to keep analysis lean and actionable for brand designers, interactive designers, and UX designers
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.