1. May 18, 2015
CLASS
PRESENTATION 12
Chief
Food
Officers

2. THE
PROBLEM
• No time to cook
• No skills to cook
• No desire to cook

3. THE
SOLUTION
• YND is the solution for your problems
• Imagine a customized website or app
where you can browse a list of a
restaurants, pick your favorite meal and
get it delivered to your door in a
convenient way and at a fast speed
• (Show Prototype)

4. MARKET
SIZE
• B2C  Partner restaurants (mention
interviews); Freelancers and delivery
guys
• B2C Students and Professionals
(mentioning interviews/surveys
outputs)

5. GROWTH
STRATEGY
• Road Map Growth strategy (international
expansion)
- 1st 6 months in Lisbon
- Porto (+1 year)
- Spain (+1year)
- Italy (+1year)
- France (+1year)
• Market sizing – estimate

6. COMPETITION
• Who are the competitors in Portugal?
- NoMenu
- Comer em Casa
- Central Menu
- Telepizza and Pizza Hut ?
• Why are we better?
Faster
Convenient (customized website and app;
payment facilities; easiness of use)
Variety
Cheaper?
Reviews and ratings

7. MARKETING
STRATEGY
• Goal: Brand awareness and ultimately acquire
costumers and generate sales
•Online Channels: Website, App, Adwords, Social
media, Paid search, SEO (keywords), Partnerships
with other websites, Youtube, Email marketing,
newsletters for the ones who subscribe

8. FINANCIAL
•Revenues
•Profits
•Break even

9. TEAM

10. Team

11. BACK UP SLIDES
• Business Model
• Financial details
• International competition and threat of
entrants
• Exit strategy