SlideShare a Scribd company logo
Provide at least 3 links to research that has helped you to develop this idea
Idea Where did this idea
come from?
What facts and figures
can you find to support
this idea
What companies
would be helpful to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
- For teenagers of
today, Is it really
worth paying the
extortionate prices
that are required
to go to university.
The question on
most of teenagers
lips is, is a degree
really worth
40,000 pounds?
- As I have recently
began to take my a-
levels, I have realised
that it is around this
time when teenagers
begin to think and
evaluate whether or not
the extreme fees that
are needed to be paid in
order to go to university
are worth it. Also, recent
news reports have
conveyed how the prices
for university fees have
gone up on top of how
high they already were.
-From September 2012,
universities in England
are raising tuition fees
to up to £9,000 per
year, amid major
budget cuts to
institutions' teaching
budgets.(http://www.b
bc.co.uk/news/educatio
n-11483638).
- The threshold at which
graduates have to start
paying their loans back
will rise from £15,000 to
£21,000. This will rise
annually with
inflation.(http://www.b
bc.co.uk/news/educatio
n-11483638)
-One company that
would be helpful to
contact/research is
moneysupermarket.
They produce guides
and advice about
multiple topics; one
of which is loans. If
students go to
university, they are
more than likely
going to take a
student loan. This
website will give
them a detailed
explanation of the
best way to pay it
back and whether it
is actually worth it.
-The statistics initially
seem contradictory.
Although 58.4 per
cent felt their first
year wasn’t worth
the £9000, most said
they don’t regret it,
or at least consider it
a worthy investment.
A conclusive 86.2 per
cent would enrol into
university if they had
to make the choice
again
- This idea will meet
the brief well as the
brief requires a
project that targets
younger people and
has information about
finances.
- This idea will
specifically target
teens aged18-20. This
is because these ages
are when you start to
go to university and as
of the high fees, they
may be questioning
whether or not to go
as of the high fees.
Provide at least 3 links to research that has helped you to develop this idea
Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
- Informing
younger people
on what a
credit card is,
and how it
works. I wish to
fin out if
Students
actually know
what is the
difference
between a
credit card and
a debit card.
Also if they
know how
careful they
have to be
when using a
credit card.
- As a young person
of the current day, I
have realised that It
seem a lot of people
of my age range do
not actually know
what a credit card
actually is and how
dangerous it can be
if you get into a
overdraft on it.
Teens under 18
years-old cannot
apply for a credit
card without a
parent's co-
signature, but
according to school
loan provider, Nellie
Mae more than 54
percent of college
freshmen carry a
credit card. By
sophomore year,
the percentage of
students who own
at least one card
rises to 92 percent.
Nellie Mae also
reports that on
average, freshmen
bring an average of
$1,585 in credit card
debt to
college.(http://www
.google.co.uk/?gfe_r
d=cr&ei=MW7LVP2J
HcSq8weDg4HIBA#
q=precentage+of+te
ens+who+know+wh
at+a+credit+card+is)
- To carry out
further enquiries
with my research,
I could contact
multiple banks
and receive their
opinions on what
they think the
awareness of
teens on credit
cards is like. Also I
could ask how
many teens they
have signed to
credit cards and
whether they
think teens should
have the access to
a credit card.
- This idea will
meet the brief as I
was required to
create a show that
targets teenagers
and is on the topic
of finance. Credit
cards are related
to financing and I
want it to be
targeted at 18-20
year olds.
- This idea will
appeal to teens
within the age
ranges of 18-20 as
they may be going
off to university
and may be
considering
opening up a
credit card.
Provide at least 3 links to research that has helped you to develop this idea
Idea Where did this idea
come from?
What facts and
figures can you find
to support this idea
What companies
would be helpful
to
contact/research
How will this idea
meet the brief?
Who will this idea
appeal to?
Target audience
-Safety when
doing online
banking. To
ensure that
whenever you
are using online
banking you
have some form
of internet
security
installed.
Without this
security you are
vulnerable to
hackers
receiving your
info and being
at risk of losing
all your money.
- I come about
picking this idea as
you often hear on
the news and in
newspapers that
people have had
their bank accounts
hacked. The majority
of the time this is
down to using online
banking without
having any internet
security.
- 2 in 10 people
suffer from some
sort of hacking
issue with their
bank account if
using online
banking.
- Every bank has a
case of internet
bank hacking a
year.
- Good companies
to contact would
be any banks. This
is because they
can supply
information on
how many cases
of online banking
incidents have
occurred for their
customers within
that year. Also
they can explain
how the best way
of countering this
is and what you
can do if you are a
victim of it.
- This will meet the
brief as young
people who have
recently opened
bank accounts
may have never
shopped/banked
online before. My
show will inform
them on how they
cant ensure that
they are not a
victim of online
fraud.
- I am targeting
teens aged 17-20
and informing
them on safe
online banking.
This will appeal to
my target
audience as they
may be worried
about using online
banking, and this
will encourage
them into feeling
safe whilst using
any online
banking.

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12comm idea development final

  • 1. Provide at least 3 links to research that has helped you to develop this idea Idea Where did this idea come from? What facts and figures can you find to support this idea What companies would be helpful to contact/research How will this idea meet the brief? Who will this idea appeal to? Target audience - For teenagers of today, Is it really worth paying the extortionate prices that are required to go to university. The question on most of teenagers lips is, is a degree really worth 40,000 pounds? - As I have recently began to take my a- levels, I have realised that it is around this time when teenagers begin to think and evaluate whether or not the extreme fees that are needed to be paid in order to go to university are worth it. Also, recent news reports have conveyed how the prices for university fees have gone up on top of how high they already were. -From September 2012, universities in England are raising tuition fees to up to £9,000 per year, amid major budget cuts to institutions' teaching budgets.(http://www.b bc.co.uk/news/educatio n-11483638). - The threshold at which graduates have to start paying their loans back will rise from £15,000 to £21,000. This will rise annually with inflation.(http://www.b bc.co.uk/news/educatio n-11483638) -One company that would be helpful to contact/research is moneysupermarket. They produce guides and advice about multiple topics; one of which is loans. If students go to university, they are more than likely going to take a student loan. This website will give them a detailed explanation of the best way to pay it back and whether it is actually worth it. -The statistics initially seem contradictory. Although 58.4 per cent felt their first year wasn’t worth the £9000, most said they don’t regret it, or at least consider it a worthy investment. A conclusive 86.2 per cent would enrol into university if they had to make the choice again - This idea will meet the brief well as the brief requires a project that targets younger people and has information about finances. - This idea will specifically target teens aged18-20. This is because these ages are when you start to go to university and as of the high fees, they may be questioning whether or not to go as of the high fees.
  • 2. Provide at least 3 links to research that has helped you to develop this idea Idea Where did this idea come from? What facts and figures can you find to support this idea What companies would be helpful to contact/research How will this idea meet the brief? Who will this idea appeal to? Target audience - Informing younger people on what a credit card is, and how it works. I wish to fin out if Students actually know what is the difference between a credit card and a debit card. Also if they know how careful they have to be when using a credit card. - As a young person of the current day, I have realised that It seem a lot of people of my age range do not actually know what a credit card actually is and how dangerous it can be if you get into a overdraft on it. Teens under 18 years-old cannot apply for a credit card without a parent's co- signature, but according to school loan provider, Nellie Mae more than 54 percent of college freshmen carry a credit card. By sophomore year, the percentage of students who own at least one card rises to 92 percent. Nellie Mae also reports that on average, freshmen bring an average of $1,585 in credit card debt to college.(http://www .google.co.uk/?gfe_r d=cr&ei=MW7LVP2J HcSq8weDg4HIBA# q=precentage+of+te ens+who+know+wh at+a+credit+card+is) - To carry out further enquiries with my research, I could contact multiple banks and receive their opinions on what they think the awareness of teens on credit cards is like. Also I could ask how many teens they have signed to credit cards and whether they think teens should have the access to a credit card. - This idea will meet the brief as I was required to create a show that targets teenagers and is on the topic of finance. Credit cards are related to financing and I want it to be targeted at 18-20 year olds. - This idea will appeal to teens within the age ranges of 18-20 as they may be going off to university and may be considering opening up a credit card.
  • 3. Provide at least 3 links to research that has helped you to develop this idea Idea Where did this idea come from? What facts and figures can you find to support this idea What companies would be helpful to contact/research How will this idea meet the brief? Who will this idea appeal to? Target audience -Safety when doing online banking. To ensure that whenever you are using online banking you have some form of internet security installed. Without this security you are vulnerable to hackers receiving your info and being at risk of losing all your money. - I come about picking this idea as you often hear on the news and in newspapers that people have had their bank accounts hacked. The majority of the time this is down to using online banking without having any internet security. - 2 in 10 people suffer from some sort of hacking issue with their bank account if using online banking. - Every bank has a case of internet bank hacking a year. - Good companies to contact would be any banks. This is because they can supply information on how many cases of online banking incidents have occurred for their customers within that year. Also they can explain how the best way of countering this is and what you can do if you are a victim of it. - This will meet the brief as young people who have recently opened bank accounts may have never shopped/banked online before. My show will inform them on how they cant ensure that they are not a victim of online fraud. - I am targeting teens aged 17-20 and informing them on safe online banking. This will appeal to my target audience as they may be worried about using online banking, and this will encourage them into feeling safe whilst using any online banking.