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Issues in Social and Environmental Accounting
Vol. 4, No. 1 June 2010
Pp 40-64


 The Effect of Contextual Variables in the Rela-
tionship between CSR and CFP: Evidence from
             Indonesian Companies
                                              Hasan Fauzi
                                        Faculty of Economics
                                  Sebelas Maret University Indonesia

                                            Kamil M. Idris
                                         College of Business
                                     Nothern University of Malayia
Abstract

The objectives of this study is to investigate whether business environment, business strategy,
formalization, decentralization, reliance on combination of belief & boundary system, reliance
on combination of diagnostic & interactive control system, reliance on interactive control sys-
tem moderate the relationship between CSR and CFP under the slack resource and good man-
agement theories. 220 respondents from manufacturing companies listed on the Jakarta Stock
Exchange were selected and two regression models were developed to examine the relationship
between the related variables. The findings show that business environment has moderated the
CSR-CFP link under good management theory, decentralization has moderated the CSR-CFP
link under slack resource theory, and reliance on combination of diagnostic and interactive con-
trol system has moderated the CSR and CFP link based on slack resource theory.

Keywords: CSR, slack resource theory, good management theory, contextual variables, finan-
cial performance, business environment, business strategy, Decentralization, formalization,
specialization, belief system, boundary system, diagnostic control system, interactive control
system, Indonesia.

Introduction                                                 produced inconsistent results (e.g.
                                                             Frooman, 1997; Griffin & Mahon, 1997;
To date studies that looked at the rela-                     McWilliams & Siegel, 2000, 2001;
tionship between CSR (corporate social                       Moore, 2001; Murphy, 2002; Orlitzky,
responsibility performance) and CFP                          2001; Orlitzky & Benjamin, 2001; Ro-
(corporate financial performance) have                       man et al., 1999; Ruf et al., 2001; Simp-

Hasan Fauzi, Ph.D. is senior lecturer (Lektor kepala, equivalent to Associate Professor) at Faculty of Economics,
Sebelas Maret University, Indonesia and Director of Indonesian Center for Social and Environmental Accounting
Research and Development (ICSEARD) of Sebelas Maret University, email: hfauzi@icseard.uns.ac.id. Kamil Md.
Idris, Ph.D. is Associate Professor at College of Business, University Utara Malaysia, email: kamil@uum.edu.my. The
authors are very grateful to some reviewers including Prof. Mustaffa M.Zein of UiTM Malaysia, and Prof. Ku Noor
Izzah Ku Ismail of Universiti Utara Malaysia and others for their direction and helpful suggestion on final stage of
research project and to some anonymous referees for comments
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   41


son & Kohers, 2002; Waddock &                            1980; Tan & Lischert, 1994). The pre-
Graves, 1997; Worrell et al., 1997;                      sent study thus considers these variables
Wright & Ferris, 1997), and there have                   - business environment, strategy, struc-
been attempts to explain the conflicting                 ture, and control system – in an attempt
results. Some have noted that the con-                   to seek explanation of the relationship
flicting results may have been caused by                 between CSR and CFP. By using the
two main factors: lack of theoretical                    integrated model as suggested in the ac-
foundation and methodological problem                    counting and strategic management lit-
(Husted, 2000; Orlitzky et al., 2003; Ruf                eratures, the present study hopes to pro-
et al., 2001; Wagner, 2001).                             vide a holistic explanation to the rela-
                                                         tionship.
So far the argument for considering the
contingency perspective in explaining                    Previous studies (e.g. Hilman & Keim,
the relationship of CSR and CFP has                      2001; Husted, 2000; Neville, 2005; Or-
been that CSR is the result of fit between               liztky et al., 2003; Pos et al., 2002) did
endogenous organization variables of                     not clearly relate contingency variable
CSR and exogenous contextual variables                   (i.e. strategy) to corporate performance
(Husted, 2000; McWilliam & Siegel,                       in the context of TBL. Furthermore, the
2001; Russo & Fouts, 1997; Rowley &                      variable of strategy in those studies was
Berman, 2000). For example, Russo and                    not operationalized as business strategy
Fouts (1997) found that the type of in-                  per se but activities related to handling
dustry will determine the relationship                   social issues. Previous studies have also
between CSR and CFP, while Husted                        only common variables such as industry
(2000) argues that the relationship de-                  type and company size as moderating
pends upon stakeholder issues.                           variables to explain the relationship be-
                                                         tween CSR and CFP (Brammer &
Despite the importance of contingency                    Pavelin, 2006; Fauzi, 2004; Fauzi et al.,
perspective proposed by previous stud-                   2007), and have not considered other
ies, many still neglect to integrate the                 factors that are more relevant in affect-
contingency factors in examining the                     ing corporate performance. Thus, this
determinants of CSR. It is argued that                   current study will address the gap by
such consideration is important because                  using the above variables as contingency
CSR is an extended corporate perform-                    factors to explain the relationship be-
ance of TBL. Hence, in this context, this                tween CSR and CFP. More explicitly,
study is an attempt to relate CSR-CFP to                 the present study looks at how variables
the important variables of corporate per-                such as business environment, business
formance.                                                strategy, organizational structure, and
                                                         control system can affect the relation-
The literatures on accounting and strate-                ship between CSR and CFP.
gic management highlight that corporate
performance is a function of fit between                 This study attempted to contribute to the
business environment, strategy, internal                 literature by addressing the following
structure,    and     control     system                 research questions: Under the slack re-
(Govindarajan, 1988; Govindarajan &                      source theory, do the following variables
Gupta, 1985; Gupta & Govindarajan,                       moderate the relationship between CFP
1982; Langsfield-Smit, 1997; Lenz,                       and CSR, business environment, busi-
42             H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


ness strategy, formalization, specializa-                Based on the review of strategic man-
tion, decentralization, belief system,                   agement literature, it can be found that
boundary system, diagnostic control sys-                 corporate performances are matching of
tem, and interactive control system? Un-                 business environment, business strategy,
der the good management theory, do the                   internal structure, and control system
following variables moderate the rela-                   (Lenz, 1980; Gupta and Govindarajan,
tionship between CSR and CFP, busi-                      1982 and 1984; Govindarajan et al.,
ness environment, business strategy,                     1988; Govindarajan, 1988; Tan and
formalization, decentralization, speciali-               Lischert, 1994; Langsfield-Smit, 1997).
zation, belief system, boundary system,                  Thus, it can be argued that corporate
diagnostic control system, and interac-                  performances referred to the notion of
tive control system?                                     TBL should be affected by some impor-
                                                         tant variables: business environment,
                                                         business strategy, structure, and control
Literature Review and Hypotheses                         system. Therefore, research to seek an
Development                                              explanation of the relationship between
                                                         CSR and CFP need to be conducted us-
Contingency Approach to Studying CSR                     ing the integrated model as suggested in
and CFP Link                                             the strategic management literature.

As noted in the previous sections, the                   Thus, this current study addresses the
mixed result of the relationship of CSR                  gap by using moderating effect of busi-
and CFP was due to the omission of the                   ness environment, business strategy,
contingency aspect (Ullmann, 1985).                      organizational structure, and control sys-
Other researchers also did suggest that                  tem as contingency factors to explain the
variations in the result of the relationship             relationship of CSR and CFP under two
between CSR and CFP be solved by us-                     theories- slack resource and good man-
ing the contingency theory perspective                   agement.
(Wagner, 2001; Husted, 2000; Margol-
ish and Walsch, 2003; Orlitzky et al.,                   Business Environment and CSR-CFP
2003). Due to the fact that CSR and CFP                  Link
are not related under one condition, the
contingency perspective needs to be                      Business environment can be defined as
used to examine under which condition                    conditions an organization faces that are
the relationship is be valid (Hedesström                 normally changing and unpredictable.
and Biel, 2008). In addition, Orlitzky et                Lenz (1980) included market structure,
al., (2003) found that the strength of the               regulated industry, and other relevant
relationship will be dependent upon con-                 environments in the concept of the busi-
tingency such as reputation and con-                     ness environment as factors affecting
struct operationalization. Some other                    corporate financial performance. Jawor-
researchers also have shown that CSR                     ski and Kohli (1993) extended the defi-
and CFP relation was positive using re-                  nition of business environment to in-
source-based view (strategy) as contin-                  clude market turbulence, competitive
gent variable (Hilman and Keim, 2001;                    intensity, and technological turbulence.
Orliztky et al., 2003; Pos et al., 2002).                Market turbulence is the rate of change
                                                         in the composition of customers and
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   43


preferences (Jaworski & Kohli, 1993).                    referred to as perceived information un-
An organization operating under high                     certainty, while hostility is similar to
market turbulence will tend to modify its                resource dependence (Tan & Lischert,
product or services continually in order                 1994). Following the concept of busi-
to satisfy its customers. Adversely, when                ness environment as multidimensional
the market is stable there is no change in               construct, Jauch et al. (1980) and Tan
customers’ preference, and the organiza-                 and Lischert (1994) had extended the
tion is not likely to change its product or              concept of business environment to in-
service. Therefore, market turbulence is                 stitutional environment which considers
expected to relate positively to organiza-               more varied elements dimensions similar
tion performance. Competitive intensity                  to stakeholder concept such as (1) com-
refers to market condition in which a                    petitors, (2) customer, (3) suppliers, (4)
company has to compete with. In the                      technological, (5) regulatory, (6) eco-
absence of competition, a company can                    nomics, (7) social-cultural, and (8) inter-
perform well with no significant effort                  national. Dill (1958) asserts that busi-
as customers have no choice or alterna-                  ness environment will increase or de-
tive to satisfy their need. However, in                  crease corporate performance. An or-
high competition indicated by many al-                   ganization facing high uncertainty in
ternatives for customers to satisfy their                business environment has less ability to
want, a company has to devote its best                   attain the organization’s goal. This argu-
effort to satisfy the customers. There-                  ment has been echoed by Simons (2000)
fore, competitive intensity is expected to               who asserts that business environment
relate positively to organization per-                   influences strategic uncertainty that in
formance. The last aspect of business                    turn will decrease the organization’s
environment is technological turbulence,                 ability to achieve its goal.
which means simply the rate of techno-
logical change. If a company has to be                   Based on the theory of slack resource,
sensitive to technological change, inno-                 the interaction or fit between business
vation resulting from technological                      environment and corporate financial per-
change can increase the company’s com-                   formance (CFP) can affect corporate
petitive advantage without having to                     social performance due to fact that in-
focus more on the market orientation.                    crease in CFP resulting from business
By contrast, if a company is not preoc-                  environment aspect enables the com-
cupied with innovation in technology, it                 pany to have more chance to do the
should strive to focus more on market                    CSR. Thus, it is reasonable to expect
orientation. Therefore, technological                    from this study that business environ-
change is expected to relate negatively                  ment can moderate or affect the relation-
to organization performance.                             ship between CFP and CSR. The hy-
                                                         pothesis for the current study is as fol-
Business environment can also be                         lows:
viewed as a multidimensional construct
of three dimensions: dynamism, com-                      H1a: Business environment moderates
plexity, and hostility (Duncan, 1972;                         the relationship between CFP and
Lawrence & Lorsch, 1967, as cited in                          CSR based on the slack resource
Tan & Lischert, 1994). The dimensions                         theory
of dynamism and complexity have been
44            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


Similarly, Higgin and Currie (2004)                     Business Strategy and CSR-CFP Link
identified some factors that affect corpo-
rate social performance. They are busi-                 Strategy is a complex concept that has
ness climate, human nature, societal cli-               consequently led to proliferation of its
mate, the competitiveness of the global                 definition (Lenz, 1980). Mintzbeg
business environment, and the nature of                 (1987, as cited in Simons, 2000) viewed
competitive organization performance.                   strategy in different lenses including
                                                        strategy as perspective, position, plan,
Hence, in an effort to seek the relation-               pattern in action, and ploy. Strategy as
ship between CSR and CFP derived                        perspective refers to mission and vision
from good management theory, business                   of a company as a basis for all activities
environment is expected to moderate the                 of a company. As a position, strategy
CSR and CFP relationship. Based on of                   indicates the way a company will pursue
slack resource theory the interaction or                to compete in the market. This view has
fit between business environment and                    led the use of Porter’s typology of strat-
corporate financial performance (CFP)                   egy: differentiation and low cost
can affect corporate social performance                 (Simons, 2000). Strategy as a plan is
because an increase in CFP due to favor-                differentiated as either short-term or
able business environment will enable a                 long-term plan. Strategy as pattern in
company to conduct CSR. On the other                    action is a company’s action plan to
hand, based on good management the-                     cope with the failure of the strategy im-
ory, the interaction or fit between busi-               plementation. It is in this view that
ness environment and corporate social                   emerging strategy is coined (Simons,
performance (CSR) can affect the corpo-                 2000). Finally, strategy as ploy is a tac-
rate financial performance because an                   tic a company can employ to compete.
increase in CSR due to favorable busi-                  Based on these views, if the strategy is
ness environment aspect will enable the                 well implemented, it can be an important
company to gain financial performance.                  determinant of the company’s perform-
Thus, this study may close the existing                 ance.
gap by using business environment vari-
able to affect the CSR-CFP link.                        Previous studies have considered fit be-
                                                        tween strategy and corporate perform-
Based on the arguments and finding                      ance (see for example Fisher, 1995;
from the previous studies, it can be con-               Fisher & Govindarajan, 1993; Govinda-
cluded that the link between CSR and                    rajan & Fisher, 1990; Govindarajan,
CFP will be contingent upon the busi-                   1988; Simon, 1987). But whether or not
ness environment variable. The follow-                  the strategy will work to help achieve
ing is the hypothesis:                                  corporate performance depends upon the
                                                        environment faced by a company. In this
H1b: Business environmental moderates                   regard, Mintzberg (1973) defined strat-
     the relationship between CSR and                   egy as patterns of stream of decision
     CFP based on good management                       focusing on a set of a resource allocation
     theory.                                            in an attempt to accomplish a position in
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   45


an environment faced by the company.                     Organization Structure and CSR-CFP
Using focus on decision as developed                     Link
Mintzberg (1973), Ventakraman (1989),
Miller and Frieson (1982), and Tan and                   Corporate performance is highly deter-
Lischert (1994) extended the concept of                  mined by how effectively and efficiently
strategy using dimensionality approach                   the company’s business strategy is im-
including: (1) analysis, (2) defensive-                  plemented (Walker et al., 1987, as cited
ness, (3) futurity, (4) proactiveness, and               in Olson, 2005). The success of the com-
(5) riskiness.                                           pany’s strategy implementation is highly
                                                         influenced by how well the company is
Based on theory of slack resource, the                   organized (Olson, 2005; Vorhies et al.,
interaction or fit between strategy and                  2003). Organization structure is needed
corporate financial performance (CFP)                    to manage jobs in the organization con-
can affect the corporate social perform-                 sistent with the intended strategy. Or-
ance due to fact that increase in CFP                    ganization structure is reflected in for-
resulting from strategy enables the com-                 malization, centralization, and speciali-
pany has more chance to do the CSR.                      zation (Olson et al., 2005; Walker et al,
Thus, it is reasonable to expect from this               1987). These three components are cen-
study that the strategy can moderate or                  tral points of Mintzberg’s analysis of
affect the relationship between CFP and                  organization structure (Olson et al.,
CSR. The hypothesis for the current                      2005).
study is as follows:
                                                         Formalization refers to the level of for-
H2a: Business strategy moderates the                     mality of rules and procedures used to
     relationship between CFP and                        govern jobs and working relationships
     CSR based on the slack resource                     so that the organization is run efficiently
     theory                                              by reducing administrative cost espe-
                                                         cially in an environment characterized
In an effort to seek the relationship be-                by simple and repetitive tasks (Olson el
tween CSR and CFP derived from the                       at., 2005; Ruekert et al., 1985; Walker et
good management theory, the strategy                     al., 1987). A company with highly for-
variable is expected to be able to moder-                mal rules and procedures is called me-
ate the relationship between the link be-                chanic organization, while one with
tween CSR and CFP. Based on the argu-                    fewer formal rules and procedures is
ments and finding from the previous                      referred to organic organization (Burns
studies, it can be concluded that the link               & Stalker, as cited in Olson et al., 2005).
between CSR and CFP will be contin-                      Organic organization enables people in a
gent upon the strategy. The following                    company to have vertical and horizontal
hypothesis is thus formulated:                           communication. It also enables a com-
                                                         pany to be rapidly awareness of and re-
H2b: Business strategy moderates the                     spond accordingly to the changes in
     relationship between CSR and                        competition and market, have more ef-
     CFP based on good management                        fective information, and reduce lag time
     theory.                                             between decision and action (Miles and
46            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


Snow, 1992; Olson, 2005).                               zation may have high proportion of spe-
                                                        cialists to conduct a well-defined set of
Centralization is a condition on whether                activities (Ruekert et al., 1985; Olson,
autonomy of making decision is held by                  2005). A specialist is someone who has
top managers or be delegated to the                     expertise in respective areas and, in cer-
lower level managers. In management                     tain condition he or she can be equipped
literature, this construct includes two                 with a sufficient authority to determine
terms in the opposite ends: centralized                 the best approach to complete the special
and decentralized organization (Olson,                  tasks (Mintzberg, as cited in Olson,
2005). In centralized organization,                     2005). The expertise is needed by or-
autonomy to make decision is held by                    ganizations to respond quickly to the
top managers. Although fewer innova-                    changes in competition and market in
tive ideas can be created in centralized                order to meet organization goals
organizations, implementation of the                    (Walker et al., 1987).
decision is straight forward after the de-
cision is made (Olson, 2005). However,                  Based on theory of slack resource, the
the benefit can only be realized in stable              interaction or the fit between organiza-
and in noncomplex environment (Olson                    tion structure and corporate financial
et al., 1995; Olson et al., 2005; Ruekert,              performance (CFP) can affect the corpo-
1985). In an unstable and complex envi-                 rate social performance due to fact that
ronment indicated by rapid changes in                   an increase in CFP resulting from or-
competition and market, the use of or-                  ganization design enables the company
ganization structure providing lower                    to have more chance to do the CSR.
managers with autonomy of making de-                    Thus, it is reasonable to expect from this
cision is needed. In a decentralized or-                study that the organization structure can
ganization, a variety of views and inno-                moderate or affect the relationship be-
vative ideas may emerge from different                  tween CFP and CSR. The hypotheses
levels of organization. Due to the fact                 for the current study are as follows:
that autonomy of making decision is
dispersed, it may take longer to make                   H3a1: Formalization moderates the rela-
and implement the decision (Olson et al.,                     tionship between CFP and CSR
1995; Olson et al., 2005). However, in a                      based on the slack theory
non routine task taking place in complex                H3a2: Decentralization moderates the
environment, the use of decentralized                         relationship between CFP and
organization is more effective to achieve                     CSR based on the slack resource
the organization goal as the type of or-                      theory
ganization empower managers who are                     H3a3: Specialization moderates the rela-
very close to the decision in question                        tionship between CFP and CSR
and to make the decision and implement                        based on the slack resource the-
it quickly (Ruekert et al., 1985).                            ory

Specialization is the level of division of              As mentioned above, another factor af-
tasks and activities in organization and                fecting corporate financial performance
level of control people may have in con-                (CFP) is the strategic behaviors in an
ducting those tasks and activities (Olson,              organization. In the context of corporate
2005). Organization with high speciali-                 social performance, the concept of stra-
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   47


tegic behaviors can be extended using                    short is management tool to implement
the stakeholder theory to explain the fit                the organization strategy. Of the typolo-
between organization structure and cor-                  gies in control system, Simons’ (2000)
porate social performance (CSR). Ac-                     typology is more complete and compre-
cording to Chen (1996); Gatignon and                     hensive, including belief system, bound-
Xeureb (1997); and Olson et al. (2005),                  ary system, diagnostic control system,
the strategic behaviors can be identified                and interactive control system.
into some components: customer-
oriented behavior, competitor oriented                   The careful and consistent use of the
behavior, innovation-oriented behavior,                  control system typology, often called
and internal-cost behavior. The concept                  levers of control, can lead to the im-
can be extended using components of                      proved performance (CFP). The follow-
stakeholder as contended by Donaldson                    ing is discussion on how the components
and Preston (1995). Supplier-focused                     of levers of control can be associated
behavior, employee-focused behavior,                     with the performance and, therefore, the
society aspect-focused behavior, and                     expectation of the impact of the use of
environment-focused behavior are stake-                  components of the control systems on
holder-based strategic behavior to be                    the relationship between CSR and CFP
expected to improve corporate financial                  can be based upon.
performance. Using the argument, CSR
will affect CFP.                                         Belief system is the one used in an or-
                                                         ganization to communicate an organiza-
Based on the finding and the logic, the                  tion’s core value to inspire people in the
concern of this study is that the fit be-                organization to search for new opportu-
tween organization structure and CSR                     nities or ways to serve customer’s needs
will affect the financial performance.                   based on the core values (Simons, 1994,
Hypotheses for this current research are                 1995a, 1995b, 2000). In an organization
as follows:                                              the belief system has been created using
                                                         a variety of instruments such as sym-
H3b1: Formalization moderates the rela-                  bolic use of information. The instru-
      tionship between CSR and CSR                       ments are used to communicate the or-
      based on good management the-                      ganization’s vision, mission, and state-
      ory                                                ment of purpose such that people in the
H3b2: Decentralization moderates the                     organization can well understand the
      relationship between CSR and                       organization’s core value.
      CFP based on good management
      theory                                             The belief system can make people in an
H3b3: Specialization moderates the rela-                 organization inspired to commit to or-
      tionship between CSR and CFP                       ganization goals or purposes. In this
      based on good management the-                      regard, commitment means believing in
      ory                                                organizational values and willingness to
                                                         attempt some efforts to achieve the or-
Control System and CSR-CFP Link                          ganizational goal (Simons, 1995a and
                                                         1995b). Therefore, the goal commit-
One important function of management                     ment can lead to improved corporate
control system or control system for                     performance (Locke et al., 1988). The
48            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


conclusion is consistent with what Klein                mentation and, at the same time, can
and Kim (1998) found in their study on                  conserve the management attention
situation constraints including goal com-               through the use of management by ex-
mitment and sales performance. Chong                    ception (Simons, 1995a, 1995b, and
and Chong (2002) who studied the effect                 2000). As a system relying upon the
of goal commitment and the information                  feedback mechanism, the diagnostic
role of budget and job performance dem-                 control system is an example of applica-
onstrate the same finding.                              tion of single loop learning whose pur-
                                                        pose is to inform managers of outcomes
The resultant of belief system is new                   that are not meeting expectation and in
opportunities that may contain some                     accordance with plan (Argyris, 1977 as
problems. The boundary system con-                      cited by Simon, 1995b; Widener, 2006,
cerns on how to avoid some risks of in-                 2007). The single loop learning is a part
novation resulting from the belief sys-                 of organization learning that indicates
tem (Simons, 1994). The risks that pos-                 benefits of implementing management
sibly emerge can be operating, assets                   control system in general.
impairment, competitive, and franchise
risks (Simons, 2000). On the other hand,                Based on theory of slack resource, the
the boundary system provides allowable                  interaction or fit between control system,
limits for opportunity seekers to inno-                 including belief system, boundary sys-
vate as conditions encouraged in the be-                tem,, diagnostic control system, and in-
lief system.                                            teractive control system, as well as CFP
                                                        can affect CSR due to fact that increase
Strategic boundaries are defined as rules               in CFP resulting from the appropriate
and limitation applied to decisions to be               use of control system components en-
made by managers needing the organiza-                  ables the company to have more chance
tion’s resource allocation as response of               to do the CSR. Thus, it is reasonable to
opportunities identified in the belief sys-             expect from this study to formulate the
tem (Simons, 1995         a, 1995b, 2000).              hypotheses of current study as follows:
In his study using case approach in UK
Telecommunication company, Margin-                      H4a1: reliance on belief system moder-
son (2002) found that the boundary sys-                       ates the relationship between CFP
tem-strategic boundary can motivate                           and CSR based on the slack re-
people in that company to search for                          source theory.
new ideas or opportunities within the                   H4a2: reliance on boundary system mod-
prescribed acceptable area. Thus, if well                     erates the relationship between
implemented, this system can avoid the                        CFP and CSR based on the slack
potential risks and, in turn, can improve                     resource theory
the organization performance.                           H4a3: reliance on diagnostic control sys-
                                                              tem moderates the relationship
Diagnostic control system is the one                          between CFP and CSR based on
used by management to evaluate the im-                        the slack resource theory
plementation of an organization’s strat-                H4a4: reliance on interactive control sys-
egy by focusing on critical performance                       tem moderates the relationship
variables, which are the ones that can                        between CFP and CSR based on
determine the success of strategy imple-                      slack resource theory.
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   49


As stated by Ouchi (1977) and Robbins                    Research Method
(2002), organization behavior refers to
                                                         There are several variables used in this
behaviors of members of an organiza-
                                                         study: Corporate social performance,
tion. In general, any organization is con-
                                                         corporate financial performance, busi-
cerned about controlling the behavior of
                                                         ness environment, strategy, organization
the employees and this can be achieved
                                                         structure, and control system as main
by using a well designed control system
                                                         variable; and company size and type of
(Snell, 1992). One instrument to be used
                                                         company (in term of ownership: state-
in the control system is strategic behav-
                                                         owned company non state-owned com-
iors. Chen (1996), Gatignon & Xeureb
                                                         pany) as control variables. The measure
(1997), and Olson et al. (2005) listed
                                                         for CSR variable in this study used the
strategic behaviors to include customer
                                                         MJRA’s dimensions of CSR by deleting
oriented behavior, competitor oriented
                                                         some indicators to adjust Indonesian
behavior, innovation oriented behavior,
                                                         environment. This CFP variable was
and internal/cost oriented behavior. The
                                                         measured by using the perceptual
list can be referred to input-output model
                                                         method to match with the CSR measure
of Donaldson and Preston (1995). The
                                                         (Wood and Jones, 1995). In this ap-
list can also be extended using the con-
                                                         proach, some subjective judgments were
tingency theory. Thus, corporate social
                                                         provided by respondents using 8 (eight)
performance is strategic behavior af-
                                                         indicators developed by Ventakraman
fected by control system and, this in turn
                                                         (1989) comprising of two dimensions:
is expected to improve corporate finan-
                                                         growth and profitability dimension.
cial performance.
                                                         Business environment were measured
                                                         using managers’ perception of the level
Based on the finding and the logic, the
                                                         of hostility, dynamism, and complexity
concern of this study is that the fit be-
                                                         in each environmental dimension using a
tween control system and CSR will af-
                                                         7-point scale (Tan and Lischert, 1994).
fect the corporate financial performance.
                                                         The business strategy variable was
Thus hypotheses for the current studies
                                                         measured by strategic orientation. Using
are as follows:
                                                         focus on decision as developed by
H4b1: reliance on belief system moder-
                                                         Mintzberg (1973), the strategic orienta-
      ates the relationship between CSR
                                                         tion were broken down into several di-
      and CFP based on the good man-
                                                         mensions including (1) analysis, (2) de-
      agement theory
                                                         fensiveness, (3) futurity, (4) proactive-
H4b2: reliance on boundary system mod-
                                                         ness, and (5) riskiness. The organization
      erates the relationship between
                                                         structure was measured using three di-
      CSR and CFP based on the good
                                                         mensions: formalization, decentraliza-
      management theory
                                                         tion, and specialization. Control system
H4b3: reliance on diagnostic control sys-
                                                         was defined by using typology of control
      tem moderates the relationship
                                                         of Simons (1995 and 2000) including
      between CSR and CFP based on
                                                         belief system, boundary system, diag-
      the good management theory
                                                         nostic control system, and interactive
H4b4: reliance on interactive control sys-
                                                         control system. The company size fol-
      tem moderates the relationship
                                                         lowed the measure used by Mahoney
      between CSR and CFP based on
                                                         and Robert (2007) with the argument
      the good management theory
                                                         that total asset is “money machine” to
50            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


generate sales and income. Type of                      business environment, strategy, organi-
company was measured using dummy                        zation structure, and management con-
variable. The measure of 1 is for state-                trol system to test the moderating effect
owned company and while 0 is for non-                   of the contextual variables on CSR-CFP
state-owned company.                                    link and to test managers’ perception
                                                        toward CSR. Using the same way, data
Unit of analysis in this study is Indone-               for state-owned companies were selected
sian managers. Population of this study                 from the list of manufacturing sector
is all Indonesian managers working in                   (including mining) in Indonesian State-
the Jakarta stock exchange’s listed com-                Owned Companies under control of the
panies and in state-owned companies.                    Indonesian Ministry of State-Owned
                                                        Companies. The sampling selection for
Data set of manufacturing sector in pub-                two sets of data was conducted using the
licly traded companies’ stock (private-                 purposive sampling method. Given that
owned companies) and in the directory                   method, samples were selected from the
of state companies in State Ministry of                 two sampling frames: list of companies
State Owned Company (state-owned                        listed in Jakarta Stock Exchange in 2007
companies=BUMN) was used with the                       for non state companies and list of state-
intention to reduce mismatching prob-                   owned companies under Ministry of
lem as suggested by Wood and Jones                      State-Owned Companies.
(1995) in addition to lessen the sampling
error. The data are perception and views                There are several techniques used to
of managers in BUMN and private-                        analysis the data (1) psychometric analy-
owned companies pertaining to the indi-                 sis, (2) factor analysis, (3) and multiple
cators of corporate social performance,                 regression analysis. The psychometric
companies’ financial performance, busi-                 analysis is used to determine consistency
ness environment, strategy, organization                or reliability of the measured result.
structure, and management control sys-                  Exploratory factor analyses including
tem. In broader sense, state-owned com-                 coefficient alpha and item-to-total corre-
panies can be defined as a legal entity                 lation were estimated to assess the psy-
created by a government to undertake                    chometric characteristics of scales for
commercial or business activities on be-                each variable.
half of an owner government.
                                                        Due to the fact that latent variables are
Data for the non state (private)-owned                  used in this study coming from con-
companies were taken from the compa-                    structs that have been developed based
nies listed in Jakarta Stock exchange                   on some dimensions of concept, factor
(Indonesia Stock Exchange). The choice                  analysis was need to reduce the dimen-
of the manufacturing sector is based on                 sions becoming the single measure of
the fact that this sector (including all                the latent variables. There were criteria
mining companies) has contributed more                  used in conducting factor analysis: Kai-
to the aspect of people (social) and                    ser-Meyer-Olkin (KMO), and (2) factor
planet (environmental) than other sec-                  loading.
tors. In addition to having the data on
indicators of corporate social perform-                 There two models used in this study: (1)
ance, this study also captured the data on              model 1 and (2) model 2. Model 1 is
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   51


needed to test the CFP-CSR link under                              BEL
slack resource theory by considering                    CFP/BND=Interaction between CFP and
moderating effect. Like model 1, Model                             BND
2 is based on the good management the-                  CFP/DNT=Interaction between CFP and
ory to test the CSR-CFP link.                                      DNT
                                                        CFP/INC= Interaction between CFP and
The main theoretical model under slack                             INC
resource theory (model 1) and good                      CSR/BEV=Interaction between CSR
management theory (model 2) are as                                 and BEV
follows, respectively:                                  CSR/STG=Interaction between CSR and
                                                                   STG
CSR = f {CFP, BEV, STG, FOR, DEC,                       CSR/FOR= Interaction between CSR
       SPE, BEL, BND, DNT, INC,                                    and FOR
       CFP/BEV, CFP/STG, CFP/                           CSR/DEC= Interaction between CSR
       FOR, CFP/DEC, CFP/SPE,                                      and DEC
       CFP/BEL, CFP/BND, CFP/                           CSR/SPE= Interaction between CSR and
       DNT, CFP/INC}                                               SPE
CFP = f {CSR, BEV, STG, FOR, DEC,                       CSR/BEL= Interaction between CSR
       SPE, BEL, BND, DNT, INC,                                    and BEL
       CSR/BEV, CSR/STG, CSR/                           CSR/BND= Interaction between CSR
       FOR, CSR/DEC, CSR/SPE,                                      and BND
       CSR/BEL, CSR/BND, CSR/                           CSR/DNT= Interaction between CSR
       DNT, CSR/INC}                                               and DNT
Where:                                                  CSR/INC= Interaction between CSR and
CFP=Corporate financial performance                                INC
CSR=Corporate social responsibility
BEV=Business environment
STG=Strategy                                            Results and Discussion
FOR=Formalization
DEC=Decentralization                                    Based on the factor analysis result
SPE=Specialization                                      (Rotated component matrix), the factors
BEL=Belief system                                       created for organization structure and
BND=Boundary system                                     control system are not the same as the
DNT=Diagnostic control system                           initial dimensions. Rather, they undergo
INC=Interactive control system                          some modification. The created factors
CFP/BEV=Interaction between CFP and                     for organization structure have two di-
            BEV                                         mensions: (1) formalization (FOR) and
CFP/STG=Interaction between CFP and                     (2) decentralization (DEC). The created
            STG                                         factors for control system having three
CFP/FOR=Interaction between CFP and                     dimensions include: (1) CBELBGOU,
            FOR                                         (2) CDIAINT, and (3) INT. Given the
CFP/DEC=Interaction between CFP and                     new variable, the new hypotheses are
            DEC                                         formulated as follows:
CFP/SPE=Interaction between CFP and
            SPE                                         H3a1: Formalization moderates the rela-
CFP/BEL=Interaction between CFP and                           tionship between CFP and CSR
52            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


                        Table 1. Summary of Regression Results

     Regression Model                                           Model 1                 Model 2
     Dependent Variables                                          CSR                      CFP
                  2
     Adjusted-R                                                   0.731                   0.468
     p-value of F Statistics                                      0.000*                 0.000*
     SIZE                                                         0.000                    0.000
                                                                 (0.987)                 (0.829)
     TYPE                                                         0.961                   -0.200
                                                                 (0.616)                 (0.795)
     CSR                                                                                   0.079
                                                                                        (0.004)*
     CFP                                                          0.615
                                                                (0.000)*
     BEV                                                          0.182                  -0.016
                                                                (0.005)*                 (0.482)
     STG                                                          -0.086                 -0.035
                                                                 (0.419)                 (0.456)
     FOR                                                          2.613                   0.075
                                                                 (0.182)                 (0.456)
     DEC                                                          2.596                   1.058
                                                               (0.056)***                (0.087)
     CBELBOU                                                     13.517                   2.998
                                                                 (0.000)                 (0.001)
     CDIAINT                                                      9.269                   0.267
                                                                 (0.000)                 (0.624)
     INT                                                          4.836                   0.321
                                                                (0.000)*                 (0.601)
     CFP*BEV                                                      -0.002
                                                                 (0.785)
     CFP*STG                                                      0.012
                                                                 (0.298)
     CFP*FOR                                                      0.351
                                                                 (0.103)
     CFP*DEC                                                      0.539
                                                                 (0.001*
     CFP*CBELBOU                                                  -0.203
                                                                 (0.441)
     CFP*CDIAINT                                                  0.661
                                                                (0.002)*
     CFP*INT                                                      -0.153
                                                                  0.496
     CSR*BEV                                                                               0.002
                                                                                        (0.012)**
     CSR*STG                                                                              -0.001
                                                                                         (0.629)
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64    53


                        Table 1. Summary of Regression Results

      CSR*FOR                                                                             -0.004
                                                                                           0.917
      CSR*DEC                                                                              0.006
                                                                                          (0.806)
      CSR*CBELBOU                                                                          0.038
                                                                                          (0.308)
      CSR*CDIAINT                                                                          0.044
                                                                                          (0.120)
      CSR*INT                                                                              0.045
                                                                                          (0.118)
Note:
*** significant at 1%
** significant at 5%
      based on slack resource theory                           tem moderates the relationship
H3a2: Decentralization moderates the                           between CFP and CSR based on
      relationship between CFP and CSR                         good management theory
      based on slack resource theory                     H5b3: Reliance on interactive control sys-
H3b1: Formalization moderates the rela-                        tem moderates the relationship
      tionship between CSR and CSR                             between CFP and CSR based on
      based on good management theory                          good management theory
H3b2: Decentralization moderates the
      relationship between CSR and CFP                   Therefore, given the modification of the
      based on good management theory                    dimensions of organization structure and
H4a1: Reliance on combination of belief                  control system construct, the corre-
      system and boundary system mod-                    sponding models are modified in terms
      erates the relationship between                    of variables resulting from the created
      CFP and CSR based on slack re-                     dimensions. The modified models are:
      source theory                                      Model 1:
H4a2: Reliance on combination of diag-
      nostic and interactive control sys-                CSR =α + β1 CFP + β2 BEV + β3 STG +
      tem control system moderates the                        β4 FOR + β5 DEC + β6 CBEL-
      relationship between CFP and CSR                        BOU + β7 CDIAINT + β8 INT +
      based on the slack resource theory                      β9 CFP*BEV + β10 CFP*STG +
H4a3: Reliance on interactive control sys-                    β11 CFP*FOR + β12 CFP*DEC +
      tem moderates the relationship                          β13CFP*CBELBOU+
      between CFP and CSR based on                            β 1 4 C FP* C D IA INT + β 1 5
      slack resource theory                                   CFP*INT + β16 SIZE + β17
H4b1: Reliance on combination of belief                       TYPE+ e
      system and boundary system mod-
      erates the relationship between                    Where
      CFP and CSR based on good man-                     CSR= Composite score of corporate so-
      agement theory                                     cial responsibility
H5b2: Reliance on combination of diag-                   CFP = Composite score of corporate
      nostic and Interactive control sys-                financial performance
54            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


BEV= Composite score of uncertainty                     Model 2:
business environment
STG= Composite score of companies’                      CFP = α + β1 CSR + β2 BEV + β3 STG
strategic orientation                                        + β4 FOR + β5DEC +          β6
FOR= Total score of formalization di-                        BEL_BOU + β7 DIA_INT + β8
mension of organization structure                            INT + β9 CSR*BEV + β10
DEC=Total score of decentralization                          CSR*STG + β11 CFP*FOR + β12
dimension of organization structure                          CSR*DEC + β13 CFP*CBELBOU
CBELBOU=Total score of combination                           +    β14 CSR*CDIAINT + β15
belief and boundary system                                   CSR*INT + β16 SIZE + β17
CDIAINT =Total score of combination                          TYPE+ e
diagnostic and interactive control system
INT= Total score of interactive system                  Where
control system                                          CFP= Composite score of corporate fi-
CFP*BEV= Composite score of corpo-                      nancial performance
rate financial performance* Composite                   CSR= Composite score of corporate so-
score of uncertainty business environ-                  cial responsibility
ment                                                    BEV= Composite score of business en-
CFP*STG= Composite score of corpo-                      vironment
rate financial performance* Composite                   STG= Composite score of companies’
score of companies’ strategic orientation               strategic orientation
CFP*FOR= Composite score of corpo-                      FOR= Total score of formalization di-
rate financial performance* Total score                 mension of organization structure
of formalization dimension of organiza-                 DEC=Total score of decentralization
tion structure                                          dimension of organization structure
CFP*DEC= Composite score of corpo-                      CBELBOU=Total score of combination
rate financial performance* Total score                 belief and boundary system
of decentralization dimension of organi-                CDIAINT =Total score of combination
zation structure                                        of diagnostic and interactive control sys-
CFP*CBELBOU= Composite score of                         tem
corporate financial performance* Total                  INT= Total score of interactive system
score of combination of belief and                      control system
boundary system                                         CSR*BEV= Composite score of corpo-
CFP*CDIAINT= Composite score of                         rate social responsibility * Composite
corporate financial performance* Total                  score of uncertainty business environ-
score of combination of diagnostic and                  ment
interactive control system                              CSR*STG= Composite score of corpo-
CFP*INT= Composite score of corpo-                      rate social responsibility * Composite
rate financial performance* Total score                 score of companies’ strategic orientation
of interactive control system                           CSR*FOR= Composite score of corpo-
SIZE= Company size measured by com-                     rate social responsibility *Total score of
pany’s total asset                                      formalization dimension of organization
TYPE= Dummy variable indicating 1for                    structure
state owned-companies and 0 for private                 CSR*DEC= Composite score of corpo-
-owned companies                                        rate social responsibility * Total score of
e= Error term                                           decentralization dimension of organiza-
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   55


tion structure                                           ness growth, he proposed the concept of
CSR*CBELBOU= Composite score of                          four levers of control including: (1) be-
corporate social responsibility * Total                  lief system, (2) boundary system, (3)
score of combination of belief and                       diagnostic control system, and (4) inter-
boundary system                                          active control system. However, based
CSR*CDIAINT= Composite score of                          on the finding of factor analysis, the
corporate social responsibility * Total                  components of the levers of control have
score of combination diagnostic and in-                  undergone a modification as indicated
teractive control system                                 by Simons (1994 and 2000) for the pos-
CSR*INT= Composite score of corpo-                       sibility of combination among the levers
rate social responsibility *Total score of               in the implementation stage. The modifi-
interactive control system                               cations based on this study include: (1)
 e= Error term                                           combination of belief system & bound-
                                                         ary system, (2) combination of diagnos-
According to the result of Model 1, the                  tic & interactive control system, and (3)
CFP-CSR link depends upon two as-                        interactive control system. The combina-
pects: (1) decentralization (H4a2), and (2)              tion actually had been predicted by
diagnostic and interactive control system                Simons (2000) when explaining the use
(H5a2).                                                  of diagnostic and interactive control sys-
                                                         tem in practice. Abernethy and Brownell
Decentralization refers to the degree of                 (1999) also use the combination of diag-
autonomy to make decision in units in                    nostic and interactive control system in a
organization. The objective of decen-                    study on the role of budget in strategic
tralization is to improve the effective-                 situation. When explaining the first two
ness in an organization (Govindarajan,                   components of levers of control, Simons
1986). According to Elkington’s (1994)                   (2000) implicitly said that belief and
the concept of TBL (triple bottom line),                 boundary system should be combined.
the effectiveness of an organization can                 The function of belief system is to in-
be defined by three aspects: (1) finan-                  spire people in organization to always
cial, (2) social, and (3) environment.                   search for alternatives for better effec-
Thus, the degree of decentralization as                  tiveness (performance) by improving
depicted by Govindarajan (1986) can                      innovativeness. However, the continuing
influence the relationship between CFP                   innovativeness can make an organization
and CSR. In the recent trend, the in-                    apprehensive; thus, the breaker tool is
creasing number of departments in or-                    needed. The breaker tool is the function
ganization handling the CSR can also                     of the boundary system. Therefore,
support the relationship. This finding is                based on logic, the belief and boundary
consistent with the proposition of Centre                should be combined. In addition, the
for Business Ethics (1986).                              interactive control system alone is
                                                         needed especially for handling the char-
The combination of diagnostic & inter-                   acteristic of strategy that is uncertainty.
active control system is a part of concept               According to Simons (2000), strategy set
of levers of control introduced by                       in strategic planning become invalid if
Simons (1994 and 2000). In response to                   the following factors emerge: (1) new
the problem of effectiveness of organi-                  technology, (2) change in customer de-
zation resulting from the pace of busi-                  sires, (3) changes in legislation, and (4)
56            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


entry/exit competitors. To meet that pur-               satisfy its customers. Adversely, if the
pose, interactive control system is effec-              market is stable, indicated by no change
tive tools to create new strategy                       in customers’ preference, the organiza-
(emerging strategy).                                    tion is not likely to change its product or
                                                        service. Therefore, the market turbu-
The finding of this study that diagnostic               lence is expected to relate positively to
& interactive control system can influ-                 organization performance. Competitive
ence the CFP-CSR link may be ex-                        intensity is referred to market condition
plained as follows. Some important con-                 in which a company has to compete
trol tools in diagnostic control system                 with. In the absence of competition, a
are performance measurement and re-                     company can perform well with no sig-
ward system. The use of TBL for the                     nificant effort as the customers have no
performance measurement including the                   choice or alternative to satisfy their
three dimensions: (1) financial, (2) so-                needs. However, when the competition
cial, and (3) environment, along with the               is high, a company has to devote its best
proper reward system, will improve                      effort to satisfy the customers. There-
CSR. At the same time, companies are                    fore, the competitive intensity is ex-
always facing risks and competition,                    pected to relate positively to organiza-
especially the ones who are low depend-                 tion performance. The last aspect of
ence on technology, should focus on                     business environment is technological
customers and their needs, which, in the                turbulence defined as the rate of techno-
perspective of interactive control tool,                logical change. For a company that is
can emerge new strategy to handle the                   sensitive to technological change, inno-
risk. This kind of action resulting from                vation resulting from the technological
the interactive control system can im-                  change can be an alternative to increase
prove CFP and, in turn, affect the CSR.                 the company’s competitive advantage
                                                        without having to focus more on the
The CSR-CFP link under good manage-                     market orientation. In contrast, for a
ment theory (Model 2) is also positively                company with no innovation in technol-
significant. This study finds that only                 ogy, it should strive to focus more on
contextual variable of business environ-                market orientation. Therefore, the
ment (H1b) can influence the CSR-CFP                    change in technology relates negatively
link.                                                   to organization performance.

According to Jaworski and Kohli (1993),                 The finding of this study is consistent
business environment facing companies                   with Lenz (1980), Gupta and Govindara-
include the following: (1) market turbu-                jan (1984), Govindarajan and Gupta
lence, (2) competitive intensity, and (3)               (1985), Govindarajan (1988), Tan and
technological turbulence. Market turbu-                 Lischert (1994) and Langsfield-Smit
lence is the rate of change in the compo-               (1997). This study also confirms the
sition of customers and preferences. It                 proposition of Higgin and Currie (2004).
can be a predictor of business perform-                 They had identified a number of vari-
ance (Jaworski and Kohli, 1993). An                     ables that affect CSR in a corporation.
organization operating under market                     The factors include business climate,
turbulence will tend to modify its prod-                human nature, societal climate, the com-
uct or services continually in order to                 petitiveness of the global business envi-
H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64   57


ronment, and the nature of competitive                   be redefined in Indonesian context. Fi-
organization performance. Thus, argu-                    nally, there is a possibility to make man-
ments for business climate or environ-                   datory CSR reporting as a consequence
ment discussed above, especially for the                 of the CSR implementation in accor-
concept of business environment derived                  dance with article 74 of the Law No.
from the larger concept similar to stake-                40/2007.
holder concept can moderate the CSR-
CFP link.
                                                         Conclusion
From the analysis of all the models
above it is clear that contextual variables              This study addresses research problems
(business environment, , business strat-                 using contextual variables to explain the
egy, organization structure, and control                 relationship of CSR and CFP. More ex-
system) can resolve the conflicting result               plicitly, it describes how variables such
of the relationship between CFP and                      as business environment, business strat-
CSR (under slack resource theory) and                    egy, organizational structure, and control
CSR and CFP (under the good manage-                      system can affect the relationship be-
ment theory). The studies on the rela-                   tween CSR and CFP.
tionship between CSR and CFP have
never considered the contextual vari-                    This study also addresses methodologi-
ables as predictors of CSR. Therefore,                   cal problems, which become the sources
the body of knowledge of CSR contrib-                    of the conflicting result of CSR-CFP
uted by this study explained that (1)                    link. The problems include (1) mis-
CSR concept is an extended corporate                     matching measurement, (2) sampling
performance, then becoming sustainable                   error, and (3) measurement error
corporate performance including finan-
cial, social, and environmental perform-                 Under slack resource theory, only decen-
ance, (2) the contextual variables also                  tralization and diagnostic & interactive
determine the variability of CSR, and (3)                variables moderate the relationship be-
the causality of the relationship of CSR                 tween CSR and CFP. Under good man-
and CFP is also significantly determined                 agement theory, only business environ-
by the contextual variables.                             ment variable moderates the relationship
                                                         between CSR and CFP.
Based on the implication, there is a need
to do an in-depth study on the impact of                 Based on the finding of the study, there
contextual variables of corporate per-                   is a need for further study on the impact
formance on CSR as a basis to develop                    of contextual variables of corporate per-
TBL-based CSR reporting in Indonesia.                    formance on CSR as a base to develop
This suggestion for future research is                   TBL-based CSR reporting in Indonesia.
vital for several reasons. First, stake-                 This suggestion for future research is
holder theory used in this study and                     important for the following reasons: (1)
other studies may undergo modifications                  stakeholder theory used in this study and
given the continuous study on impact of                  others may undergo some modification
contextual variables of corporate on                     given the deep study on impact of con-
CSR. Second, as suggested in manage-                     textual variables of corporate on CSR,
rial decision implication, CSR needs to                  (2) as suggested in managerial decision
58            H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64


implication, the CSR need to be rede-                   The fourth limitation is that no study has
fined in Indonesian and (3) there is the                examined the constructs of this research
possibility of making mandatory CSR                     (integrating contextual variables affect-
reporting as a consequence of imple-                    ing corporate performance into CSR as
mentation of Law No. 40/2007 (Article                   an extended corporate performance),
74).                                                    either in Indonesia or outside Indone-
                                                        sian. Therefore, the researcher has to
It should be pointed out that this study                proceed without the advantage of having
has several limitations. This may be es-                an established model to refer to and re-
pecially important for researchers who                  search findings as comparisons.
are less familiar with Indonesia culture,
business environment, and differing cul-
ture.                                                   References

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11.vol 0004www.iiste.org call for paper no 1 pp. 40-64
11.vol 0004www.iiste.org call for paper no 1 pp. 40-64
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11.vol 0004www.iiste.org call for paper no 1 pp. 40-64

  • 1. Issues in Social and Environmental Accounting Vol. 4, No. 1 June 2010 Pp 40-64 The Effect of Contextual Variables in the Rela- tionship between CSR and CFP: Evidence from Indonesian Companies Hasan Fauzi Faculty of Economics Sebelas Maret University Indonesia Kamil M. Idris College of Business Nothern University of Malayia Abstract The objectives of this study is to investigate whether business environment, business strategy, formalization, decentralization, reliance on combination of belief & boundary system, reliance on combination of diagnostic & interactive control system, reliance on interactive control sys- tem moderate the relationship between CSR and CFP under the slack resource and good man- agement theories. 220 respondents from manufacturing companies listed on the Jakarta Stock Exchange were selected and two regression models were developed to examine the relationship between the related variables. The findings show that business environment has moderated the CSR-CFP link under good management theory, decentralization has moderated the CSR-CFP link under slack resource theory, and reliance on combination of diagnostic and interactive con- trol system has moderated the CSR and CFP link based on slack resource theory. Keywords: CSR, slack resource theory, good management theory, contextual variables, finan- cial performance, business environment, business strategy, Decentralization, formalization, specialization, belief system, boundary system, diagnostic control system, interactive control system, Indonesia. Introduction produced inconsistent results (e.g. Frooman, 1997; Griffin & Mahon, 1997; To date studies that looked at the rela- McWilliams & Siegel, 2000, 2001; tionship between CSR (corporate social Moore, 2001; Murphy, 2002; Orlitzky, responsibility performance) and CFP 2001; Orlitzky & Benjamin, 2001; Ro- (corporate financial performance) have man et al., 1999; Ruf et al., 2001; Simp- Hasan Fauzi, Ph.D. is senior lecturer (Lektor kepala, equivalent to Associate Professor) at Faculty of Economics, Sebelas Maret University, Indonesia and Director of Indonesian Center for Social and Environmental Accounting Research and Development (ICSEARD) of Sebelas Maret University, email: hfauzi@icseard.uns.ac.id. Kamil Md. Idris, Ph.D. is Associate Professor at College of Business, University Utara Malaysia, email: kamil@uum.edu.my. The authors are very grateful to some reviewers including Prof. Mustaffa M.Zein of UiTM Malaysia, and Prof. Ku Noor Izzah Ku Ismail of Universiti Utara Malaysia and others for their direction and helpful suggestion on final stage of research project and to some anonymous referees for comments
  • 2. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 41 son & Kohers, 2002; Waddock & 1980; Tan & Lischert, 1994). The pre- Graves, 1997; Worrell et al., 1997; sent study thus considers these variables Wright & Ferris, 1997), and there have - business environment, strategy, struc- been attempts to explain the conflicting ture, and control system – in an attempt results. Some have noted that the con- to seek explanation of the relationship flicting results may have been caused by between CSR and CFP. By using the two main factors: lack of theoretical integrated model as suggested in the ac- foundation and methodological problem counting and strategic management lit- (Husted, 2000; Orlitzky et al., 2003; Ruf eratures, the present study hopes to pro- et al., 2001; Wagner, 2001). vide a holistic explanation to the rela- tionship. So far the argument for considering the contingency perspective in explaining Previous studies (e.g. Hilman & Keim, the relationship of CSR and CFP has 2001; Husted, 2000; Neville, 2005; Or- been that CSR is the result of fit between liztky et al., 2003; Pos et al., 2002) did endogenous organization variables of not clearly relate contingency variable CSR and exogenous contextual variables (i.e. strategy) to corporate performance (Husted, 2000; McWilliam & Siegel, in the context of TBL. Furthermore, the 2001; Russo & Fouts, 1997; Rowley & variable of strategy in those studies was Berman, 2000). For example, Russo and not operationalized as business strategy Fouts (1997) found that the type of in- per se but activities related to handling dustry will determine the relationship social issues. Previous studies have also between CSR and CFP, while Husted only common variables such as industry (2000) argues that the relationship de- type and company size as moderating pends upon stakeholder issues. variables to explain the relationship be- tween CSR and CFP (Brammer & Despite the importance of contingency Pavelin, 2006; Fauzi, 2004; Fauzi et al., perspective proposed by previous stud- 2007), and have not considered other ies, many still neglect to integrate the factors that are more relevant in affect- contingency factors in examining the ing corporate performance. Thus, this determinants of CSR. It is argued that current study will address the gap by such consideration is important because using the above variables as contingency CSR is an extended corporate perform- factors to explain the relationship be- ance of TBL. Hence, in this context, this tween CSR and CFP. More explicitly, study is an attempt to relate CSR-CFP to the present study looks at how variables the important variables of corporate per- such as business environment, business formance. strategy, organizational structure, and control system can affect the relation- The literatures on accounting and strate- ship between CSR and CFP. gic management highlight that corporate performance is a function of fit between This study attempted to contribute to the business environment, strategy, internal literature by addressing the following structure, and control system research questions: Under the slack re- (Govindarajan, 1988; Govindarajan & source theory, do the following variables Gupta, 1985; Gupta & Govindarajan, moderate the relationship between CFP 1982; Langsfield-Smit, 1997; Lenz, and CSR, business environment, busi-
  • 3. 42 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 ness strategy, formalization, specializa- Based on the review of strategic man- tion, decentralization, belief system, agement literature, it can be found that boundary system, diagnostic control sys- corporate performances are matching of tem, and interactive control system? Un- business environment, business strategy, der the good management theory, do the internal structure, and control system following variables moderate the rela- (Lenz, 1980; Gupta and Govindarajan, tionship between CSR and CFP, busi- 1982 and 1984; Govindarajan et al., ness environment, business strategy, 1988; Govindarajan, 1988; Tan and formalization, decentralization, speciali- Lischert, 1994; Langsfield-Smit, 1997). zation, belief system, boundary system, Thus, it can be argued that corporate diagnostic control system, and interac- performances referred to the notion of tive control system? TBL should be affected by some impor- tant variables: business environment, business strategy, structure, and control Literature Review and Hypotheses system. Therefore, research to seek an Development explanation of the relationship between CSR and CFP need to be conducted us- Contingency Approach to Studying CSR ing the integrated model as suggested in and CFP Link the strategic management literature. As noted in the previous sections, the Thus, this current study addresses the mixed result of the relationship of CSR gap by using moderating effect of busi- and CFP was due to the omission of the ness environment, business strategy, contingency aspect (Ullmann, 1985). organizational structure, and control sys- Other researchers also did suggest that tem as contingency factors to explain the variations in the result of the relationship relationship of CSR and CFP under two between CSR and CFP be solved by us- theories- slack resource and good man- ing the contingency theory perspective agement. (Wagner, 2001; Husted, 2000; Margol- ish and Walsch, 2003; Orlitzky et al., Business Environment and CSR-CFP 2003). Due to the fact that CSR and CFP Link are not related under one condition, the contingency perspective needs to be Business environment can be defined as used to examine under which condition conditions an organization faces that are the relationship is be valid (Hedesström normally changing and unpredictable. and Biel, 2008). In addition, Orlitzky et Lenz (1980) included market structure, al., (2003) found that the strength of the regulated industry, and other relevant relationship will be dependent upon con- environments in the concept of the busi- tingency such as reputation and con- ness environment as factors affecting struct operationalization. Some other corporate financial performance. Jawor- researchers also have shown that CSR ski and Kohli (1993) extended the defi- and CFP relation was positive using re- nition of business environment to in- source-based view (strategy) as contin- clude market turbulence, competitive gent variable (Hilman and Keim, 2001; intensity, and technological turbulence. Orliztky et al., 2003; Pos et al., 2002). Market turbulence is the rate of change in the composition of customers and
  • 4. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 43 preferences (Jaworski & Kohli, 1993). referred to as perceived information un- An organization operating under high certainty, while hostility is similar to market turbulence will tend to modify its resource dependence (Tan & Lischert, product or services continually in order 1994). Following the concept of busi- to satisfy its customers. Adversely, when ness environment as multidimensional the market is stable there is no change in construct, Jauch et al. (1980) and Tan customers’ preference, and the organiza- and Lischert (1994) had extended the tion is not likely to change its product or concept of business environment to in- service. Therefore, market turbulence is stitutional environment which considers expected to relate positively to organiza- more varied elements dimensions similar tion performance. Competitive intensity to stakeholder concept such as (1) com- refers to market condition in which a petitors, (2) customer, (3) suppliers, (4) company has to compete with. In the technological, (5) regulatory, (6) eco- absence of competition, a company can nomics, (7) social-cultural, and (8) inter- perform well with no significant effort national. Dill (1958) asserts that busi- as customers have no choice or alterna- ness environment will increase or de- tive to satisfy their need. However, in crease corporate performance. An or- high competition indicated by many al- ganization facing high uncertainty in ternatives for customers to satisfy their business environment has less ability to want, a company has to devote its best attain the organization’s goal. This argu- effort to satisfy the customers. There- ment has been echoed by Simons (2000) fore, competitive intensity is expected to who asserts that business environment relate positively to organization per- influences strategic uncertainty that in formance. The last aspect of business turn will decrease the organization’s environment is technological turbulence, ability to achieve its goal. which means simply the rate of techno- logical change. If a company has to be Based on the theory of slack resource, sensitive to technological change, inno- the interaction or fit between business vation resulting from technological environment and corporate financial per- change can increase the company’s com- formance (CFP) can affect corporate petitive advantage without having to social performance due to fact that in- focus more on the market orientation. crease in CFP resulting from business By contrast, if a company is not preoc- environment aspect enables the com- cupied with innovation in technology, it pany to have more chance to do the should strive to focus more on market CSR. Thus, it is reasonable to expect orientation. Therefore, technological from this study that business environ- change is expected to relate negatively ment can moderate or affect the relation- to organization performance. ship between CFP and CSR. The hy- pothesis for the current study is as fol- Business environment can also be lows: viewed as a multidimensional construct of three dimensions: dynamism, com- H1a: Business environment moderates plexity, and hostility (Duncan, 1972; the relationship between CFP and Lawrence & Lorsch, 1967, as cited in CSR based on the slack resource Tan & Lischert, 1994). The dimensions theory of dynamism and complexity have been
  • 5. 44 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 Similarly, Higgin and Currie (2004) Business Strategy and CSR-CFP Link identified some factors that affect corpo- rate social performance. They are busi- Strategy is a complex concept that has ness climate, human nature, societal cli- consequently led to proliferation of its mate, the competitiveness of the global definition (Lenz, 1980). Mintzbeg business environment, and the nature of (1987, as cited in Simons, 2000) viewed competitive organization performance. strategy in different lenses including strategy as perspective, position, plan, Hence, in an effort to seek the relation- pattern in action, and ploy. Strategy as ship between CSR and CFP derived perspective refers to mission and vision from good management theory, business of a company as a basis for all activities environment is expected to moderate the of a company. As a position, strategy CSR and CFP relationship. Based on of indicates the way a company will pursue slack resource theory the interaction or to compete in the market. This view has fit between business environment and led the use of Porter’s typology of strat- corporate financial performance (CFP) egy: differentiation and low cost can affect corporate social performance (Simons, 2000). Strategy as a plan is because an increase in CFP due to favor- differentiated as either short-term or able business environment will enable a long-term plan. Strategy as pattern in company to conduct CSR. On the other action is a company’s action plan to hand, based on good management the- cope with the failure of the strategy im- ory, the interaction or fit between busi- plementation. It is in this view that ness environment and corporate social emerging strategy is coined (Simons, performance (CSR) can affect the corpo- 2000). Finally, strategy as ploy is a tac- rate financial performance because an tic a company can employ to compete. increase in CSR due to favorable busi- Based on these views, if the strategy is ness environment aspect will enable the well implemented, it can be an important company to gain financial performance. determinant of the company’s perform- Thus, this study may close the existing ance. gap by using business environment vari- able to affect the CSR-CFP link. Previous studies have considered fit be- tween strategy and corporate perform- Based on the arguments and finding ance (see for example Fisher, 1995; from the previous studies, it can be con- Fisher & Govindarajan, 1993; Govinda- cluded that the link between CSR and rajan & Fisher, 1990; Govindarajan, CFP will be contingent upon the busi- 1988; Simon, 1987). But whether or not ness environment variable. The follow- the strategy will work to help achieve ing is the hypothesis: corporate performance depends upon the environment faced by a company. In this H1b: Business environmental moderates regard, Mintzberg (1973) defined strat- the relationship between CSR and egy as patterns of stream of decision CFP based on good management focusing on a set of a resource allocation theory. in an attempt to accomplish a position in
  • 6. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 45 an environment faced by the company. Organization Structure and CSR-CFP Using focus on decision as developed Link Mintzberg (1973), Ventakraman (1989), Miller and Frieson (1982), and Tan and Corporate performance is highly deter- Lischert (1994) extended the concept of mined by how effectively and efficiently strategy using dimensionality approach the company’s business strategy is im- including: (1) analysis, (2) defensive- plemented (Walker et al., 1987, as cited ness, (3) futurity, (4) proactiveness, and in Olson, 2005). The success of the com- (5) riskiness. pany’s strategy implementation is highly influenced by how well the company is Based on theory of slack resource, the organized (Olson, 2005; Vorhies et al., interaction or fit between strategy and 2003). Organization structure is needed corporate financial performance (CFP) to manage jobs in the organization con- can affect the corporate social perform- sistent with the intended strategy. Or- ance due to fact that increase in CFP ganization structure is reflected in for- resulting from strategy enables the com- malization, centralization, and speciali- pany has more chance to do the CSR. zation (Olson et al., 2005; Walker et al, Thus, it is reasonable to expect from this 1987). These three components are cen- study that the strategy can moderate or tral points of Mintzberg’s analysis of affect the relationship between CFP and organization structure (Olson et al., CSR. The hypothesis for the current 2005). study is as follows: Formalization refers to the level of for- H2a: Business strategy moderates the mality of rules and procedures used to relationship between CFP and govern jobs and working relationships CSR based on the slack resource so that the organization is run efficiently theory by reducing administrative cost espe- cially in an environment characterized In an effort to seek the relationship be- by simple and repetitive tasks (Olson el tween CSR and CFP derived from the at., 2005; Ruekert et al., 1985; Walker et good management theory, the strategy al., 1987). A company with highly for- variable is expected to be able to moder- mal rules and procedures is called me- ate the relationship between the link be- chanic organization, while one with tween CSR and CFP. Based on the argu- fewer formal rules and procedures is ments and finding from the previous referred to organic organization (Burns studies, it can be concluded that the link & Stalker, as cited in Olson et al., 2005). between CSR and CFP will be contin- Organic organization enables people in a gent upon the strategy. The following company to have vertical and horizontal hypothesis is thus formulated: communication. It also enables a com- pany to be rapidly awareness of and re- H2b: Business strategy moderates the spond accordingly to the changes in relationship between CSR and competition and market, have more ef- CFP based on good management fective information, and reduce lag time theory. between decision and action (Miles and
  • 7. 46 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 Snow, 1992; Olson, 2005). zation may have high proportion of spe- cialists to conduct a well-defined set of Centralization is a condition on whether activities (Ruekert et al., 1985; Olson, autonomy of making decision is held by 2005). A specialist is someone who has top managers or be delegated to the expertise in respective areas and, in cer- lower level managers. In management tain condition he or she can be equipped literature, this construct includes two with a sufficient authority to determine terms in the opposite ends: centralized the best approach to complete the special and decentralized organization (Olson, tasks (Mintzberg, as cited in Olson, 2005). In centralized organization, 2005). The expertise is needed by or- autonomy to make decision is held by ganizations to respond quickly to the top managers. Although fewer innova- changes in competition and market in tive ideas can be created in centralized order to meet organization goals organizations, implementation of the (Walker et al., 1987). decision is straight forward after the de- cision is made (Olson, 2005). However, Based on theory of slack resource, the the benefit can only be realized in stable interaction or the fit between organiza- and in noncomplex environment (Olson tion structure and corporate financial et al., 1995; Olson et al., 2005; Ruekert, performance (CFP) can affect the corpo- 1985). In an unstable and complex envi- rate social performance due to fact that ronment indicated by rapid changes in an increase in CFP resulting from or- competition and market, the use of or- ganization design enables the company ganization structure providing lower to have more chance to do the CSR. managers with autonomy of making de- Thus, it is reasonable to expect from this cision is needed. In a decentralized or- study that the organization structure can ganization, a variety of views and inno- moderate or affect the relationship be- vative ideas may emerge from different tween CFP and CSR. The hypotheses levels of organization. Due to the fact for the current study are as follows: that autonomy of making decision is dispersed, it may take longer to make H3a1: Formalization moderates the rela- and implement the decision (Olson et al., tionship between CFP and CSR 1995; Olson et al., 2005). However, in a based on the slack theory non routine task taking place in complex H3a2: Decentralization moderates the environment, the use of decentralized relationship between CFP and organization is more effective to achieve CSR based on the slack resource the organization goal as the type of or- theory ganization empower managers who are H3a3: Specialization moderates the rela- very close to the decision in question tionship between CFP and CSR and to make the decision and implement based on the slack resource the- it quickly (Ruekert et al., 1985). ory Specialization is the level of division of As mentioned above, another factor af- tasks and activities in organization and fecting corporate financial performance level of control people may have in con- (CFP) is the strategic behaviors in an ducting those tasks and activities (Olson, organization. In the context of corporate 2005). Organization with high speciali- social performance, the concept of stra-
  • 8. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 47 tegic behaviors can be extended using short is management tool to implement the stakeholder theory to explain the fit the organization strategy. Of the typolo- between organization structure and cor- gies in control system, Simons’ (2000) porate social performance (CSR). Ac- typology is more complete and compre- cording to Chen (1996); Gatignon and hensive, including belief system, bound- Xeureb (1997); and Olson et al. (2005), ary system, diagnostic control system, the strategic behaviors can be identified and interactive control system. into some components: customer- oriented behavior, competitor oriented The careful and consistent use of the behavior, innovation-oriented behavior, control system typology, often called and internal-cost behavior. The concept levers of control, can lead to the im- can be extended using components of proved performance (CFP). The follow- stakeholder as contended by Donaldson ing is discussion on how the components and Preston (1995). Supplier-focused of levers of control can be associated behavior, employee-focused behavior, with the performance and, therefore, the society aspect-focused behavior, and expectation of the impact of the use of environment-focused behavior are stake- components of the control systems on holder-based strategic behavior to be the relationship between CSR and CFP expected to improve corporate financial can be based upon. performance. Using the argument, CSR will affect CFP. Belief system is the one used in an or- ganization to communicate an organiza- Based on the finding and the logic, the tion’s core value to inspire people in the concern of this study is that the fit be- organization to search for new opportu- tween organization structure and CSR nities or ways to serve customer’s needs will affect the financial performance. based on the core values (Simons, 1994, Hypotheses for this current research are 1995a, 1995b, 2000). In an organization as follows: the belief system has been created using a variety of instruments such as sym- H3b1: Formalization moderates the rela- bolic use of information. The instru- tionship between CSR and CSR ments are used to communicate the or- based on good management the- ganization’s vision, mission, and state- ory ment of purpose such that people in the H3b2: Decentralization moderates the organization can well understand the relationship between CSR and organization’s core value. CFP based on good management theory The belief system can make people in an H3b3: Specialization moderates the rela- organization inspired to commit to or- tionship between CSR and CFP ganization goals or purposes. In this based on good management the- regard, commitment means believing in ory organizational values and willingness to attempt some efforts to achieve the or- Control System and CSR-CFP Link ganizational goal (Simons, 1995a and 1995b). Therefore, the goal commit- One important function of management ment can lead to improved corporate control system or control system for performance (Locke et al., 1988). The
  • 9. 48 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 conclusion is consistent with what Klein mentation and, at the same time, can and Kim (1998) found in their study on conserve the management attention situation constraints including goal com- through the use of management by ex- mitment and sales performance. Chong ception (Simons, 1995a, 1995b, and and Chong (2002) who studied the effect 2000). As a system relying upon the of goal commitment and the information feedback mechanism, the diagnostic role of budget and job performance dem- control system is an example of applica- onstrate the same finding. tion of single loop learning whose pur- pose is to inform managers of outcomes The resultant of belief system is new that are not meeting expectation and in opportunities that may contain some accordance with plan (Argyris, 1977 as problems. The boundary system con- cited by Simon, 1995b; Widener, 2006, cerns on how to avoid some risks of in- 2007). The single loop learning is a part novation resulting from the belief sys- of organization learning that indicates tem (Simons, 1994). The risks that pos- benefits of implementing management sibly emerge can be operating, assets control system in general. impairment, competitive, and franchise risks (Simons, 2000). On the other hand, Based on theory of slack resource, the the boundary system provides allowable interaction or fit between control system, limits for opportunity seekers to inno- including belief system, boundary sys- vate as conditions encouraged in the be- tem,, diagnostic control system, and in- lief system. teractive control system, as well as CFP can affect CSR due to fact that increase Strategic boundaries are defined as rules in CFP resulting from the appropriate and limitation applied to decisions to be use of control system components en- made by managers needing the organiza- ables the company to have more chance tion’s resource allocation as response of to do the CSR. Thus, it is reasonable to opportunities identified in the belief sys- expect from this study to formulate the tem (Simons, 1995 a, 1995b, 2000). hypotheses of current study as follows: In his study using case approach in UK Telecommunication company, Margin- H4a1: reliance on belief system moder- son (2002) found that the boundary sys- ates the relationship between CFP tem-strategic boundary can motivate and CSR based on the slack re- people in that company to search for source theory. new ideas or opportunities within the H4a2: reliance on boundary system mod- prescribed acceptable area. Thus, if well erates the relationship between implemented, this system can avoid the CFP and CSR based on the slack potential risks and, in turn, can improve resource theory the organization performance. H4a3: reliance on diagnostic control sys- tem moderates the relationship Diagnostic control system is the one between CFP and CSR based on used by management to evaluate the im- the slack resource theory plementation of an organization’s strat- H4a4: reliance on interactive control sys- egy by focusing on critical performance tem moderates the relationship variables, which are the ones that can between CFP and CSR based on determine the success of strategy imple- slack resource theory.
  • 10. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 49 As stated by Ouchi (1977) and Robbins Research Method (2002), organization behavior refers to There are several variables used in this behaviors of members of an organiza- study: Corporate social performance, tion. In general, any organization is con- corporate financial performance, busi- cerned about controlling the behavior of ness environment, strategy, organization the employees and this can be achieved structure, and control system as main by using a well designed control system variable; and company size and type of (Snell, 1992). One instrument to be used company (in term of ownership: state- in the control system is strategic behav- owned company non state-owned com- iors. Chen (1996), Gatignon & Xeureb pany) as control variables. The measure (1997), and Olson et al. (2005) listed for CSR variable in this study used the strategic behaviors to include customer MJRA’s dimensions of CSR by deleting oriented behavior, competitor oriented some indicators to adjust Indonesian behavior, innovation oriented behavior, environment. This CFP variable was and internal/cost oriented behavior. The measured by using the perceptual list can be referred to input-output model method to match with the CSR measure of Donaldson and Preston (1995). The (Wood and Jones, 1995). In this ap- list can also be extended using the con- proach, some subjective judgments were tingency theory. Thus, corporate social provided by respondents using 8 (eight) performance is strategic behavior af- indicators developed by Ventakraman fected by control system and, this in turn (1989) comprising of two dimensions: is expected to improve corporate finan- growth and profitability dimension. cial performance. Business environment were measured using managers’ perception of the level Based on the finding and the logic, the of hostility, dynamism, and complexity concern of this study is that the fit be- in each environmental dimension using a tween control system and CSR will af- 7-point scale (Tan and Lischert, 1994). fect the corporate financial performance. The business strategy variable was Thus hypotheses for the current studies measured by strategic orientation. Using are as follows: focus on decision as developed by H4b1: reliance on belief system moder- Mintzberg (1973), the strategic orienta- ates the relationship between CSR tion were broken down into several di- and CFP based on the good man- mensions including (1) analysis, (2) de- agement theory fensiveness, (3) futurity, (4) proactive- H4b2: reliance on boundary system mod- ness, and (5) riskiness. The organization erates the relationship between structure was measured using three di- CSR and CFP based on the good mensions: formalization, decentraliza- management theory tion, and specialization. Control system H4b3: reliance on diagnostic control sys- was defined by using typology of control tem moderates the relationship of Simons (1995 and 2000) including between CSR and CFP based on belief system, boundary system, diag- the good management theory nostic control system, and interactive H4b4: reliance on interactive control sys- control system. The company size fol- tem moderates the relationship lowed the measure used by Mahoney between CSR and CFP based on and Robert (2007) with the argument the good management theory that total asset is “money machine” to
  • 11. 50 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 generate sales and income. Type of business environment, strategy, organi- company was measured using dummy zation structure, and management con- variable. The measure of 1 is for state- trol system to test the moderating effect owned company and while 0 is for non- of the contextual variables on CSR-CFP state-owned company. link and to test managers’ perception toward CSR. Using the same way, data Unit of analysis in this study is Indone- for state-owned companies were selected sian managers. Population of this study from the list of manufacturing sector is all Indonesian managers working in (including mining) in Indonesian State- the Jakarta stock exchange’s listed com- Owned Companies under control of the panies and in state-owned companies. Indonesian Ministry of State-Owned Companies. The sampling selection for Data set of manufacturing sector in pub- two sets of data was conducted using the licly traded companies’ stock (private- purposive sampling method. Given that owned companies) and in the directory method, samples were selected from the of state companies in State Ministry of two sampling frames: list of companies State Owned Company (state-owned listed in Jakarta Stock Exchange in 2007 companies=BUMN) was used with the for non state companies and list of state- intention to reduce mismatching prob- owned companies under Ministry of lem as suggested by Wood and Jones State-Owned Companies. (1995) in addition to lessen the sampling error. The data are perception and views There are several techniques used to of managers in BUMN and private- analysis the data (1) psychometric analy- owned companies pertaining to the indi- sis, (2) factor analysis, (3) and multiple cators of corporate social performance, regression analysis. The psychometric companies’ financial performance, busi- analysis is used to determine consistency ness environment, strategy, organization or reliability of the measured result. structure, and management control sys- Exploratory factor analyses including tem. In broader sense, state-owned com- coefficient alpha and item-to-total corre- panies can be defined as a legal entity lation were estimated to assess the psy- created by a government to undertake chometric characteristics of scales for commercial or business activities on be- each variable. half of an owner government. Due to the fact that latent variables are Data for the non state (private)-owned used in this study coming from con- companies were taken from the compa- structs that have been developed based nies listed in Jakarta Stock exchange on some dimensions of concept, factor (Indonesia Stock Exchange). The choice analysis was need to reduce the dimen- of the manufacturing sector is based on sions becoming the single measure of the fact that this sector (including all the latent variables. There were criteria mining companies) has contributed more used in conducting factor analysis: Kai- to the aspect of people (social) and ser-Meyer-Olkin (KMO), and (2) factor planet (environmental) than other sec- loading. tors. In addition to having the data on indicators of corporate social perform- There two models used in this study: (1) ance, this study also captured the data on model 1 and (2) model 2. Model 1 is
  • 12. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 51 needed to test the CFP-CSR link under BEL slack resource theory by considering CFP/BND=Interaction between CFP and moderating effect. Like model 1, Model BND 2 is based on the good management the- CFP/DNT=Interaction between CFP and ory to test the CSR-CFP link. DNT CFP/INC= Interaction between CFP and The main theoretical model under slack INC resource theory (model 1) and good CSR/BEV=Interaction between CSR management theory (model 2) are as and BEV follows, respectively: CSR/STG=Interaction between CSR and STG CSR = f {CFP, BEV, STG, FOR, DEC, CSR/FOR= Interaction between CSR SPE, BEL, BND, DNT, INC, and FOR CFP/BEV, CFP/STG, CFP/ CSR/DEC= Interaction between CSR FOR, CFP/DEC, CFP/SPE, and DEC CFP/BEL, CFP/BND, CFP/ CSR/SPE= Interaction between CSR and DNT, CFP/INC} SPE CFP = f {CSR, BEV, STG, FOR, DEC, CSR/BEL= Interaction between CSR SPE, BEL, BND, DNT, INC, and BEL CSR/BEV, CSR/STG, CSR/ CSR/BND= Interaction between CSR FOR, CSR/DEC, CSR/SPE, and BND CSR/BEL, CSR/BND, CSR/ CSR/DNT= Interaction between CSR DNT, CSR/INC} and DNT Where: CSR/INC= Interaction between CSR and CFP=Corporate financial performance INC CSR=Corporate social responsibility BEV=Business environment STG=Strategy Results and Discussion FOR=Formalization DEC=Decentralization Based on the factor analysis result SPE=Specialization (Rotated component matrix), the factors BEL=Belief system created for organization structure and BND=Boundary system control system are not the same as the DNT=Diagnostic control system initial dimensions. Rather, they undergo INC=Interactive control system some modification. The created factors CFP/BEV=Interaction between CFP and for organization structure have two di- BEV mensions: (1) formalization (FOR) and CFP/STG=Interaction between CFP and (2) decentralization (DEC). The created STG factors for control system having three CFP/FOR=Interaction between CFP and dimensions include: (1) CBELBGOU, FOR (2) CDIAINT, and (3) INT. Given the CFP/DEC=Interaction between CFP and new variable, the new hypotheses are DEC formulated as follows: CFP/SPE=Interaction between CFP and SPE H3a1: Formalization moderates the rela- CFP/BEL=Interaction between CFP and tionship between CFP and CSR
  • 13. 52 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 Table 1. Summary of Regression Results Regression Model Model 1 Model 2 Dependent Variables CSR CFP 2 Adjusted-R 0.731 0.468 p-value of F Statistics 0.000* 0.000* SIZE 0.000 0.000 (0.987) (0.829) TYPE 0.961 -0.200 (0.616) (0.795) CSR 0.079 (0.004)* CFP 0.615 (0.000)* BEV 0.182 -0.016 (0.005)* (0.482) STG -0.086 -0.035 (0.419) (0.456) FOR 2.613 0.075 (0.182) (0.456) DEC 2.596 1.058 (0.056)*** (0.087) CBELBOU 13.517 2.998 (0.000) (0.001) CDIAINT 9.269 0.267 (0.000) (0.624) INT 4.836 0.321 (0.000)* (0.601) CFP*BEV -0.002 (0.785) CFP*STG 0.012 (0.298) CFP*FOR 0.351 (0.103) CFP*DEC 0.539 (0.001* CFP*CBELBOU -0.203 (0.441) CFP*CDIAINT 0.661 (0.002)* CFP*INT -0.153 0.496 CSR*BEV 0.002 (0.012)** CSR*STG -0.001 (0.629)
  • 14. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 53 Table 1. Summary of Regression Results CSR*FOR -0.004 0.917 CSR*DEC 0.006 (0.806) CSR*CBELBOU 0.038 (0.308) CSR*CDIAINT 0.044 (0.120) CSR*INT 0.045 (0.118) Note: *** significant at 1% ** significant at 5% based on slack resource theory tem moderates the relationship H3a2: Decentralization moderates the between CFP and CSR based on relationship between CFP and CSR good management theory based on slack resource theory H5b3: Reliance on interactive control sys- H3b1: Formalization moderates the rela- tem moderates the relationship tionship between CSR and CSR between CFP and CSR based on based on good management theory good management theory H3b2: Decentralization moderates the relationship between CSR and CFP Therefore, given the modification of the based on good management theory dimensions of organization structure and H4a1: Reliance on combination of belief control system construct, the corre- system and boundary system mod- sponding models are modified in terms erates the relationship between of variables resulting from the created CFP and CSR based on slack re- dimensions. The modified models are: source theory Model 1: H4a2: Reliance on combination of diag- nostic and interactive control sys- CSR =α + β1 CFP + β2 BEV + β3 STG + tem control system moderates the β4 FOR + β5 DEC + β6 CBEL- relationship between CFP and CSR BOU + β7 CDIAINT + β8 INT + based on the slack resource theory β9 CFP*BEV + β10 CFP*STG + H4a3: Reliance on interactive control sys- β11 CFP*FOR + β12 CFP*DEC + tem moderates the relationship β13CFP*CBELBOU+ between CFP and CSR based on β 1 4 C FP* C D IA INT + β 1 5 slack resource theory CFP*INT + β16 SIZE + β17 H4b1: Reliance on combination of belief TYPE+ e system and boundary system mod- erates the relationship between Where CFP and CSR based on good man- CSR= Composite score of corporate so- agement theory cial responsibility H5b2: Reliance on combination of diag- CFP = Composite score of corporate nostic and Interactive control sys- financial performance
  • 15. 54 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 BEV= Composite score of uncertainty Model 2: business environment STG= Composite score of companies’ CFP = α + β1 CSR + β2 BEV + β3 STG strategic orientation + β4 FOR + β5DEC + β6 FOR= Total score of formalization di- BEL_BOU + β7 DIA_INT + β8 mension of organization structure INT + β9 CSR*BEV + β10 DEC=Total score of decentralization CSR*STG + β11 CFP*FOR + β12 dimension of organization structure CSR*DEC + β13 CFP*CBELBOU CBELBOU=Total score of combination + β14 CSR*CDIAINT + β15 belief and boundary system CSR*INT + β16 SIZE + β17 CDIAINT =Total score of combination TYPE+ e diagnostic and interactive control system INT= Total score of interactive system Where control system CFP= Composite score of corporate fi- CFP*BEV= Composite score of corpo- nancial performance rate financial performance* Composite CSR= Composite score of corporate so- score of uncertainty business environ- cial responsibility ment BEV= Composite score of business en- CFP*STG= Composite score of corpo- vironment rate financial performance* Composite STG= Composite score of companies’ score of companies’ strategic orientation strategic orientation CFP*FOR= Composite score of corpo- FOR= Total score of formalization di- rate financial performance* Total score mension of organization structure of formalization dimension of organiza- DEC=Total score of decentralization tion structure dimension of organization structure CFP*DEC= Composite score of corpo- CBELBOU=Total score of combination rate financial performance* Total score belief and boundary system of decentralization dimension of organi- CDIAINT =Total score of combination zation structure of diagnostic and interactive control sys- CFP*CBELBOU= Composite score of tem corporate financial performance* Total INT= Total score of interactive system score of combination of belief and control system boundary system CSR*BEV= Composite score of corpo- CFP*CDIAINT= Composite score of rate social responsibility * Composite corporate financial performance* Total score of uncertainty business environ- score of combination of diagnostic and ment interactive control system CSR*STG= Composite score of corpo- CFP*INT= Composite score of corpo- rate social responsibility * Composite rate financial performance* Total score score of companies’ strategic orientation of interactive control system CSR*FOR= Composite score of corpo- SIZE= Company size measured by com- rate social responsibility *Total score of pany’s total asset formalization dimension of organization TYPE= Dummy variable indicating 1for structure state owned-companies and 0 for private CSR*DEC= Composite score of corpo- -owned companies rate social responsibility * Total score of e= Error term decentralization dimension of organiza-
  • 16. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 55 tion structure ness growth, he proposed the concept of CSR*CBELBOU= Composite score of four levers of control including: (1) be- corporate social responsibility * Total lief system, (2) boundary system, (3) score of combination of belief and diagnostic control system, and (4) inter- boundary system active control system. However, based CSR*CDIAINT= Composite score of on the finding of factor analysis, the corporate social responsibility * Total components of the levers of control have score of combination diagnostic and in- undergone a modification as indicated teractive control system by Simons (1994 and 2000) for the pos- CSR*INT= Composite score of corpo- sibility of combination among the levers rate social responsibility *Total score of in the implementation stage. The modifi- interactive control system cations based on this study include: (1) e= Error term combination of belief system & bound- ary system, (2) combination of diagnos- According to the result of Model 1, the tic & interactive control system, and (3) CFP-CSR link depends upon two as- interactive control system. The combina- pects: (1) decentralization (H4a2), and (2) tion actually had been predicted by diagnostic and interactive control system Simons (2000) when explaining the use (H5a2). of diagnostic and interactive control sys- tem in practice. Abernethy and Brownell Decentralization refers to the degree of (1999) also use the combination of diag- autonomy to make decision in units in nostic and interactive control system in a organization. The objective of decen- study on the role of budget in strategic tralization is to improve the effective- situation. When explaining the first two ness in an organization (Govindarajan, components of levers of control, Simons 1986). According to Elkington’s (1994) (2000) implicitly said that belief and the concept of TBL (triple bottom line), boundary system should be combined. the effectiveness of an organization can The function of belief system is to in- be defined by three aspects: (1) finan- spire people in organization to always cial, (2) social, and (3) environment. search for alternatives for better effec- Thus, the degree of decentralization as tiveness (performance) by improving depicted by Govindarajan (1986) can innovativeness. However, the continuing influence the relationship between CFP innovativeness can make an organization and CSR. In the recent trend, the in- apprehensive; thus, the breaker tool is creasing number of departments in or- needed. The breaker tool is the function ganization handling the CSR can also of the boundary system. Therefore, support the relationship. This finding is based on logic, the belief and boundary consistent with the proposition of Centre should be combined. In addition, the for Business Ethics (1986). interactive control system alone is needed especially for handling the char- The combination of diagnostic & inter- acteristic of strategy that is uncertainty. active control system is a part of concept According to Simons (2000), strategy set of levers of control introduced by in strategic planning become invalid if Simons (1994 and 2000). In response to the following factors emerge: (1) new the problem of effectiveness of organi- technology, (2) change in customer de- zation resulting from the pace of busi- sires, (3) changes in legislation, and (4)
  • 17. 56 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 entry/exit competitors. To meet that pur- satisfy its customers. Adversely, if the pose, interactive control system is effec- market is stable, indicated by no change tive tools to create new strategy in customers’ preference, the organiza- (emerging strategy). tion is not likely to change its product or service. Therefore, the market turbu- The finding of this study that diagnostic lence is expected to relate positively to & interactive control system can influ- organization performance. Competitive ence the CFP-CSR link may be ex- intensity is referred to market condition plained as follows. Some important con- in which a company has to compete trol tools in diagnostic control system with. In the absence of competition, a are performance measurement and re- company can perform well with no sig- ward system. The use of TBL for the nificant effort as the customers have no performance measurement including the choice or alternative to satisfy their three dimensions: (1) financial, (2) so- needs. However, when the competition cial, and (3) environment, along with the is high, a company has to devote its best proper reward system, will improve effort to satisfy the customers. There- CSR. At the same time, companies are fore, the competitive intensity is ex- always facing risks and competition, pected to relate positively to organiza- especially the ones who are low depend- tion performance. The last aspect of ence on technology, should focus on business environment is technological customers and their needs, which, in the turbulence defined as the rate of techno- perspective of interactive control tool, logical change. For a company that is can emerge new strategy to handle the sensitive to technological change, inno- risk. This kind of action resulting from vation resulting from the technological the interactive control system can im- change can be an alternative to increase prove CFP and, in turn, affect the CSR. the company’s competitive advantage without having to focus more on the The CSR-CFP link under good manage- market orientation. In contrast, for a ment theory (Model 2) is also positively company with no innovation in technol- significant. This study finds that only ogy, it should strive to focus more on contextual variable of business environ- market orientation. Therefore, the ment (H1b) can influence the CSR-CFP change in technology relates negatively link. to organization performance. According to Jaworski and Kohli (1993), The finding of this study is consistent business environment facing companies with Lenz (1980), Gupta and Govindara- include the following: (1) market turbu- jan (1984), Govindarajan and Gupta lence, (2) competitive intensity, and (3) (1985), Govindarajan (1988), Tan and technological turbulence. Market turbu- Lischert (1994) and Langsfield-Smit lence is the rate of change in the compo- (1997). This study also confirms the sition of customers and preferences. It proposition of Higgin and Currie (2004). can be a predictor of business perform- They had identified a number of vari- ance (Jaworski and Kohli, 1993). An ables that affect CSR in a corporation. organization operating under market The factors include business climate, turbulence will tend to modify its prod- human nature, societal climate, the com- uct or services continually in order to petitiveness of the global business envi-
  • 18. H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 57 ronment, and the nature of competitive be redefined in Indonesian context. Fi- organization performance. Thus, argu- nally, there is a possibility to make man- ments for business climate or environ- datory CSR reporting as a consequence ment discussed above, especially for the of the CSR implementation in accor- concept of business environment derived dance with article 74 of the Law No. from the larger concept similar to stake- 40/2007. holder concept can moderate the CSR- CFP link. Conclusion From the analysis of all the models above it is clear that contextual variables This study addresses research problems (business environment, , business strat- using contextual variables to explain the egy, organization structure, and control relationship of CSR and CFP. More ex- system) can resolve the conflicting result plicitly, it describes how variables such of the relationship between CFP and as business environment, business strat- CSR (under slack resource theory) and egy, organizational structure, and control CSR and CFP (under the good manage- system can affect the relationship be- ment theory). The studies on the rela- tween CSR and CFP. tionship between CSR and CFP have never considered the contextual vari- This study also addresses methodologi- ables as predictors of CSR. Therefore, cal problems, which become the sources the body of knowledge of CSR contrib- of the conflicting result of CSR-CFP uted by this study explained that (1) link. The problems include (1) mis- CSR concept is an extended corporate matching measurement, (2) sampling performance, then becoming sustainable error, and (3) measurement error corporate performance including finan- cial, social, and environmental perform- Under slack resource theory, only decen- ance, (2) the contextual variables also tralization and diagnostic & interactive determine the variability of CSR, and (3) variables moderate the relationship be- the causality of the relationship of CSR tween CSR and CFP. Under good man- and CFP is also significantly determined agement theory, only business environ- by the contextual variables. ment variable moderates the relationship between CSR and CFP. Based on the implication, there is a need to do an in-depth study on the impact of Based on the finding of the study, there contextual variables of corporate per- is a need for further study on the impact formance on CSR as a basis to develop of contextual variables of corporate per- TBL-based CSR reporting in Indonesia. formance on CSR as a base to develop This suggestion for future research is TBL-based CSR reporting in Indonesia. vital for several reasons. First, stake- This suggestion for future research is holder theory used in this study and important for the following reasons: (1) other studies may undergo modifications stakeholder theory used in this study and given the continuous study on impact of others may undergo some modification contextual variables of corporate on given the deep study on impact of con- CSR. Second, as suggested in manage- textual variables of corporate on CSR, rial decision implication, CSR needs to (2) as suggested in managerial decision
  • 19. 58 H. Fauzi, K.M. Idris / Issues in Social and Environmental Accounting 1 (2010) 40-64 implication, the CSR need to be rede- The fourth limitation is that no study has fined in Indonesian and (3) there is the examined the constructs of this research possibility of making mandatory CSR (integrating contextual variables affect- reporting as a consequence of imple- ing corporate performance into CSR as mentation of Law No. 40/2007 (Article an extended corporate performance), 74). either in Indonesia or outside Indone- sian. Therefore, the researcher has to It should be pointed out that this study proceed without the advantage of having has several limitations. This may be es- an established model to refer to and re- pecially important for researchers who search findings as comparisons. are less familiar with Indonesia culture, business environment, and differing cul- ture. References The first limitation of the study is the Abernethy, M.A. & Brownell, P. (1999). timing of the survey. For the last two “The role of budgets in Organi- years, compulsory implementation of zations facing strategic change: CSR in Indonesia based on the Law No. an exploratory study”. Account- 40/2007 has been in the process and ing, Organizations and Society, most Indonesian companies objected to Vol. 24, pp.189-204. the compulsory implementation of the Argyris, C. (1977) “Organizational law. learning and management infor- mation systems”, Accounting, The second limitation is related to the Organizations, and Society, questionnaire procedure. The length of Vol.2, No.2, pp.113-123. the questionnaires exceeds eleven pages. Brammer, S.J., & Pavelin, S. (2006).” Such length, according to Dilman Corporate Reputation and Social (1978), may reduce the expected re- Performance: The Importance of sponse rate. In addition, non random and Fit” Journal of Management non probability methods were used in Studies, Vol. 43, No.3 selecting the sample. These techniques Center for Business Ethics.1986. “Are may influence the finding of the study Corporations Institutionalizing and its application to businesses other Business Ethics”? Journal of than manufacturing. Business Ethics, Vol.5, pp. 85- 91 The third limitation is that the popula- Chen, MJ. (1996).”Competitor Analysis tion of the study for non BUMN was and Interfirm Rivalry: Toward A manufacturing companies listed on ISE Theoretical (Indonesian Stock Exchange). Thus, Integration”. Academy of Man- other big manufacturing companies in- agement Review, Vol.21, No.1, cluding mining companies such as Free- pp.100-134 port are not included in the sample as Chong, V.R., & Chong, K.M.(2002). they are not listed on the Exchange. “Budget Goal Commitment and Such companies may have importantly Informational Effect of Budget contributed to the environment. Participation Performance: A Structural Equation Modeling
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