11687 15525 Ms 11

Vishala Printers, a division of ABC, faces losing its major printing contract with CIMC due to a new policy requiring contracts to be awarded solely based on lowest bid. Mr. Mehta, head of Vishala Printers, believes some at CIMC colluded with competitors to introduce this policy to eliminate Vishala. While Vishala's rates are 40-50% higher, margins are only 15-18% due to expertise and investments. Losing the CIMC contract would significantly impact Vishala's business. Mr. Mehta must determine how to retain the contract at the meeting while justifying Vishala's value beyond price.