This document discusses a project aimed at promoting healthier eating habits among children. The project involves distributing a kit to schools containing elements to collect information on children's diets and raise awareness of the benefits of healthy lifestyles. The designer played a strategic role in co-designing the project with partners, defining the necessary products and services, communication strategy, and gathering feedback to refine the initiative.

1. Click on the icon below to insert a key image
showing the project as a whole...
Choose the most
characteristic, recognisable image to make
Universidade de AveirotheAveiro City
. cover of the presentation...
Hall
Aveiro
Themes: Public services, health-care and
education
o que comemos strategies to enhance
children’s healthier behaviours
more on: n/a
Insert also the logos/names of the main institutions involved in the project...

2. Context: Children nowadays are “bombed” with a
lot of contradictory information on what they should eat,
particularly through advertising, thus creating serious
discrepancies in the perception of the importance and
benefits that healthy eating habits can provide.

3. Project: A kit to be
distributed to schools,
containing several elements,
that allows collecting
information on children’s
eating habits and, at the
same time, sensitizing them
to the importance that healthy
lifestyles can offer.

4. Design role: Strategist
in co-designing the project
with all the partners, defining
and designing the products
and services necessary for
the proper implementation,
the communication strategy
to be develop and was also
in promoting the gathering of
suggestions for the
necessary adjustments to the
ultimate success of the
initiative.