Visual communication is a process involving a sender transmitting a visual message through a channel to a receiver. It includes key elements such as the sender, receiver, message, code or set of rules to connect meaning to visuals, and the medium used to transmit the message from sender to receiver.

1. What is Visual Communication?
RAQUEL P. FARIÑAS

3. Sender
Receiver
Message
ELEMENTS
Channel or
medium
Code

4. It is a process of
design, dissemination and
reception of visual messages. It
involves: the sender, the
receiver, the message, the
code, the medium or channel.

5. Communication
noise
Source
/ Encoding Message Channel Decoding Receiver
Sender
Feed Back

6. Source/Sender Receiver
Who sends out the message Who receives the message
Message
The content transmitted
Code Channel
The set of rules and The medium through
procedures that connects the which the message is
signifier to signified transmitted