1. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Internet Business - Entrepreneurship 2.0
Multimedia Technologie SS2010
Fachhochschule Salzburg
Projektordner:
https://adtelligence.basecamphq.com/projects/4676887/participants
Dozent: Michael Altendorf
E-Mail: michaelaltendorf@adtelligence.de
Twitter: www.twitter.com/Michael1980
Xing: www.xing.com/profile/Michael_Altendorf

2. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1. Literaturverzeichnis und Leseempfehlungen
1.1. Das nötige Handwerkszeug
Wöhe: Einführung in die Allgemeine Betriebswirtschaftslehre
(absolutes must have!)
http://www.amazon.de/Einf%C3%BChrung-Allgemeine-Betriebswirtschaftslehre-
G%C3%BCnter-
W%C3%B6he/dp/3800635240/ref=sr_1_fkmr1_1?ie=UTF8&qid=1270401794&sr=8-1-fkmr1
Die Web 2.0-Strategie: Innovative Geschäftsmodelle für das Internet
http://www.amazon.de/Die-Web-2-0-Strategie-Innovative-
Gesch%C3%A4ftsmodelle/dp/3897218666/ref=sr_1_2?ie=UTF8&s=books&qid=1270404207
&sr=8-2
Hal R. Varian - The Economics of Information Technology: An Introduction
http://www.amazon.de/Economics-Information-Technology-Introduction-
Raffaele/dp/0521605210/ref=sr_1_8?ie=UTF8&s=books-intl-de&qid=1270404008&sr=8-8
Carl Shapiro - Information Rules: A Strategic Guide to the Network Economy
http://www.amazon.de/Information-Rules-Strategic-Network-
Economy/dp/087584863X/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1270404114&sr=8-1
Chris Anderson – The Long Tail
http://www.wired.com/wired/archive/12.10/tail.html
Don Tapscott - Wikinomics
http://www.wikinomics.com/book/
Shapiro/Varian – Information Rules/Network Economy
http://www.amazon.de/Information-Rules-Strategic-Network-Economy/dp/087584863X
http://www.inforules.com/models/m-net.pdf
The Economics of Information Technology
http://www.amazon.de/Economics-Information-Technology-Introduction-Empfohelen von Sun
Raffaele/dp/0521605210/ref=pd_sim__shvl_title_7/302-5146770-0491211
Shapiro competition policy in the information economy
http://faculty.haas.berkeley.edu/shapiro/comppolicy.pdf
Wisdom of the Crowd/Die Weisheit der Massen
The Tipping Point, Macolm Gladwell
(bei den bekannten US Büchern (long tail etc.) besser nur die Zusammenfassung lesen, aber
dafür von allen)

3. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1.2. Internetstartup gründen
Founders at work
http://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1590597141
The Art of the Start
http://www.amazon.com/iWoz-Computer-Invented-Personal-Co-
Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1
Reality check – Best Practice nach der Gründung
http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging-
Outmarketing/dp/1591842239/ref=pd_bxgy_b_img_b
Innovation and Entrepreneurship
http://www.amazon.com/Innovation-Entrepreneurship-Peter-F-
Drucker/dp/0060851139/ref=pd_sim_b_5
1.3. Business Plan schreiben
Cyberone/BWcon Business Plan Handbuch - anbei
http://www.cyberone.de/cms/fileadmin/download_files/Businessplanhandbuch2006.pdf
Harvard Business Review on Entrepreneurship
http://www.amazon.de/Harvard-Business-Review-Entrepreneurship-
Bhide/dp/0875849105/ref=sr_1_3?ie=UTF8&s=books-intl-de&qid=1270401562&sr=8-3
1.4. Finanzplanung
Excelvorlage
http://www.cyberone.de/cms/fileadmin/images/2010/090824_K_Vorlage_GuV_FCF_Busi
nessplanwettbewerb.xls

4. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
1.5. Gute Software schreiben
Coders at work
http://www.amazon.com/Coders-at-Work-Peter-Seibel/dp/1430219483/ref=pd_sim_b_1
Joel on Software
http://www.amazon.com/Joel-Software-Occasionally-Developers-
Designers/dp/1590593898/ref=pd_sim_b_7
iWoz – Steve Wozniak
http://www.amazon.com/iWoz-Computer-Invented-Personal-Co-
Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1
1.6. Markteintritt und Vertriebsstrategie
Crossing the chasm
http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do
Business
http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-
Essentials/dp/0060521996/ref=pd_sim_b_2
1.7. Videos
The Art of the Start – Guy Kawasaki
http://video.google.com/videoplay?docid=-3755718939216161559#
Stanford Technology Ventures Program
http://ecorner.stanford.edu/
(hier gibt es Videos von Marc Zuckerberg/Facebook, Marc Pincus/Zynga und vielen mehr
Vint Cerf – The Internet of Today
http://www.youtube.com/watch?v=KeAIwLp9YmA
Vint Cerf looks ahead (What’s up next?)
http://fora.tv/2010/01/07/Whats_Next_with_the_Internet_Vint_Cerf_Looks_Ahead

5. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Churchill Club Conversations (Elite Internetverein im Silicon Valley)
http://www.google.com/search?hl=en&tbo=s&rls=com.microsoft%3Ade%3AIE-
SearchBox&rlz=1I7GGIC_de&tbs=vid%3A1%2Cdur%3Al&q=churchill+club&aq=f&aqi=&aql=
&oq=&gs_rfai=
Startup Success
http://video.google.com/videoplay?docid=2401538119328376288#
Ueberpreneur - Elon Musk (CEO Tesla Motors/Elektrosportwagen & SpaceX/Marsreisen)
http://www.google.com/search?hl=en&rls=com.microsoft:de:IE-
SearchBox&rlz=1I7GGIC_de&q=elon%20musk&um=1&ie=UTF-
8&tbo=u&tbs=vid:1&sa=N&tab=wv

6. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf
Bücher für den Internetunternehmer:
Quelle: http://blogs.sun.com/alpercelik/entry/crossing_the_chasm_geoffrey_a
1- Crossing the chasm (Geoffrey Moore)
2- Blue Ocean Strategy(W.Chan Kim and Renée Mauborgne)
3- Made to Stick (Dan Heath & Chip Heath)
4- Inside the Tornado (Geoffrey A. Moore)
5- Good to Great (Jim Collins)
6- Art of the Start (Guy Kawasaki)
7- Rules for Revolutionaries (Guy Kawasaki)
Eigentlich muss man die alle lesen…