A messaging filter product is proposed that allows GroupMe users to selectively filter messages based on keywords. Unlike muting a chat, the product would notify users only when an important message is received that contains keywords they select. This would help students engaged in multiple chats stay informed without receiving unnecessary notifications.

1. In The Loop
by Alex Ruan and Siwei Wang

2. Elevator Pitch
● For students who engage in multiple GroupMe chats...
● who are dissatisfied with having no option to
selectively filter messages.
● Our product is a keyword-based message filter…
● that provides control over which messages you get
notifications for.
● Unlike the mute feature on many messaging
platforms…
● our product notifies you only when you receive an
important message.

3. Meet Alice

4. As a GroupMe user, I’d like to
stay informed on my chats
without receiving tons of
notifications.