1) Any established fashion photographer relies on a creative team including an assistant, models, makeup artists, stylists, and others when on location. 2) An assistant can learn valuable skills and techniques from working with experienced photographers. Key responsibilities of an assistant include anticipating needs, treating clients well, and making the photographer's life less stressful. 3) When working with models, photographers should choose the right model for the look or story, work with agencies, and conduct castings to assess fit. Makeup artists and hairstylists are also important for achieving the desired look.

1. FASHION
PHOTOGRAPHY
COURSE
By Eliot Siegel
CHAPTER 7, 8, 9
BOOKCLUB
GAMBAR COVER BUKU/
GAMBAR PENDUKUNG LAIN

2. PREVIOUS CHAPTERS
lia s. Associates
CH 1 – Inspiration
CH 2 – Tools of the trade
CH 3 – The Studio
CH 4 – Working with natural light
CH 5 – Working with manufactured light
CH 6 – Creating great pictures

3. 1. Becoming an assistant
2. Fashion models
3. Make up and hair stylist
4. Fashion stylist
5. Out and about
Chapter 7
The TEAM
lia s. Associates

4. lia s. Associates
Any established fashion photographer will tell you that without the creative
support of his or her team, she or he could never have succeeded

5. #1 An Assistant
lia s. Associates
Assisting can be an invaluable means of
learning about the business.
Assisting is a means to an end; you
must be prepared to take the plunge
and move up to the big league when
you feel you have gained all the
experience.

6. lia s. Associates
The benefits are many and varied.
• Learn photographic techniques from the pros
• Understand the varied photographic styles and processes behind them
• Help you to get your book together by lending you the use of his/her
studio and perhaps even some specialized equipment
#1 An Assistant

7. lia s. Associates
The indispensable assistant
1. Always listen carefully to the photographer and
ask questions if in doubt.
2. World-class photographers have an ego, and it
doesn’t hurt your chances to massage it at times.
3. Learn the professional working system of your
photographer.
4. Keep the studio spotless and the equipment in
perfect working order.
5. Use your initiative; do helpful little things without
having being asked.
#1 An Assistant

8. lia s. Associates
6. Treat clients as you would royalty; they have
come to expect nothing less
7. Be seen and not heard.
8. Leave your personal problem at home and
arrive at the studio with a smile on your face.
9. It is the sworn duty of the assistant to make
the photographer’s life less stressful.
10.The best assistant know that success is all
about anticipation
11.Never be seen to be selling yourself to your
photographer’s clients, and that certainly
includes handing out business cards without
the photographer’s blessing
#1 An Assistant

9. lia s. Associates
At the interview
• Speak clearly at your interview
• Tell them how wonderful and
interesting his or her work is and
how it has inspired you
• Portfolio is the key to SUCCESS
Show a portfolio that portray your
images and techniques
#1 An Assistant

10. #2 Fashion models
lia s. Associates
Choose the right model for your look!
Learn how to use agencies
and castings to your best
advantages.

11. lia s. Associates
Finding a model agency
Speak to other professionals in the business to find out which are the
best and most approachable model agencies
#2 Fashion models

12. Choosing a model
Call model agencies and tell them what kind of model you need and the
agent will take all the relevant details.
You can save time by asking the agency to e-mail you its model suggestion
lia s. Associates
#2 Fashion models

13. lia s. Associates
Conducting a casting
Ask about themselves, asses if you would be able to work together.
Remember the model once her or his look without the professional makeup
and possible retouching her or his portfolio pictures.
#2 Fashion models
Get the best model that your
client’s money affords

14. lia s. Associates
What type of model to look for
Chose models that follow the story line you are trying to sell
#2 Fashion models
Commercial look
Photographed for fashion
catalogs
Editorial look
Photographed for more artistic
fashion magazines. Also used for
perfumes, jewelry, and high-end
clothing brochures

15. lia s. Associates
#3 Makeup and hair stylist
Chose a makeup artist and hair stylist who will make a contribution to
the look you want to sell as a fashion photographer.
Don’t expect them to work quickly
A good makeup artist understands the
colors that will look good for camera
Manicures and Pedicures for
models that don’t have
naturally beautiful hands/feet

16. lia s. Associates
#4 Fashion Stylist
The primary role of the fashion stylist is to procure the right clothes for your
shoot, which will clearly tell the story that want to illustrate.
Fashion editors
Responsible for interpreting their
fashion director’s stand on the
clothing of the season
Freelance Stylist
Responsible for organizing
the clothing ranges of the
client so that they can be
photographed for brochures
and advertising campaigns

17. lia s. Associates
#5 Out & About
When you specially need to shoot in a location other than your studio,
a few team members may be especially useful
Location libraries
Assist in finding locations
appropriate to the brief provided
Location scouts
Assist in checking the location,
dealing with the local people
Production team
Take care crew transport, booking
flights and hotels, feeding the team,
securing permit, hiring extras

18. Pick the absolute best of possible choices
and arrange them into an interesting story.
Chapter 8
The Portfolio
lia s. Associates

19. #1 The Editing Process
lia s. Associates
Edit out the obvious faults, like blinks, pursed lips and bad styling.
The best shot will come apparent as you whittle the picture numbers down

21. #2 Putting Stories Together
lia s. Associates
Visual Continuity
Location, mood and technical style are all aspects that can turn
photos into a story.

22. #2 Putting Stories Together
lia s. Associates
Show The Models in Their Best Light
Clients will expect you to know how to photograph your models so
they give the impression of being worth every penny

23. #2 Putting Stories Together
lia s. Associates
Arranging Photos as Spreads
Let the most powerful image appear as the opener, this will set the
tone of the story and end it with a bang!

24. #3 Printing Your Photos
lia s. Associates
Style
Decide whether to print
full-bleed or with borders
Quality
Never put “flat” prints
Brighten UP!

25. #4 Style of Presentation
lia s. Associates
It is wise to present your best work in a way that show your images to
their greatest advantages
The Classic
Portfolio Book Presentation Boards
Professional
Websites
Comp Cards

26. When you realize that you and your portfolio are ready to go PRO!
Chapter 9
Going Professional
lia s. Associates

27. #1 Making Contact
lia s. Associates
BE CONFIDENT in taking those first steps. Know Where to Start!
Get On The Phone
Be Friendly, polite, confident and know what you want,
who you are and why you are calling.
Make them curious enough to make an appointment.
Send Links to Your Website
Construct a killer email that clients can’t take their eyes off, sparks
their curiosity to the point that they will click on the link to your site.
Follow Everything Up!
Keep the relationship with potential clients with routine follow-up calls
Networking
Attend events, hang out with fashion editors, SOCIALIZE!
A.
B.
C.
D.

28. #2 Making The Right Impression
lia s. Associates
Art directors and Fashion editor have limited time to spend on you.
Don’t waste their valuable time!
Have Confidence
The Photographer is the team leader and must handle
any complicated situations. Show your inner strength!
Be Modest
Self-confidence is needed without arrogance
Know Your Subject
Explain what you are trying to achieve with your style
of image making. Communicate verbally how and why
you do what you do when creating a fashion story.
A.
B.
C.

29. THANK YOU
lia s. Associates