BPSM10.2 Porter's Five Forces - Case Study UBER

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The show details a framework based on the competitive analysis, introduced by Harvard Business School Prof. Michael E Porter. The show details the case study of UBER and reflects how the model determines the intensity of competition through a mix of five competitive factors operating in Cloud Taxi Services.

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BPSM10.2 Porter's Five Forces - Case Study UBER

The document analyzes how Bilkent Prestige Cinema positions itself relative to competitors through customer surveys. It maps various activities on dimensions of individualism vs collectivism and relaxation vs fun based on customer ratings. Bilkent Prestige Cinema is positioned as providing an individualistic and relaxing activity. The document identifies an opportunity for Bilkent Prestige Cinema to also offer more of a collectivistic and relaxing activity.

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L'Oreal pursues a diversification growth strategy through both related and unrelated acquisitions. It has two types of diversification - business level focusing on competitive advantages within industries, and corporate level creating value across industries. L'Oreal acquires companies in related industries like dermatology and different geographies/market segments to reduce risk, utilize resources, and meet consumer needs as part of its long term strategy. It mitigates risks through innovation, marketing, products, and aligning with sustainability. The latest acquisition was of Pacific Bioscience Laboratories for its skin care device expertise.

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Session 5_v1.3.pptx

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The document discusses research methods for a company called Fruitzone India Limited investigating the potential launch of packaged sugarcane juice. It describes exploratory research conducted including secondary research, focus groups, and in-depth interviews. The research aims to understand consumer perceptions and identify target segments, preferred pricing, flavors, and packaging for sugarcane juice. A survey is proposed to further address research questions regarding willingness to purchase sugarcane juice, satisfaction with an existing brand, and preferences. The survey questions are mapped to the research objectives to ensure all questions are answered.

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Apple is known for its strong brand equity built on delivering high quality, user friendly products that provide status and pride to customers. Its brand pyramid is built on customer loyalty, attachment to the brand community, and engagement. Apple focuses on selling an overall lifestyle and experience with its products rather than just the products themselves. While customers are fiercely loyal to the brand, some criticize Apple's products as being too expensive given their quality and the costs of repairs. The brand's strategy involves centralized marketing, Apple-exclusive stores, media attention, education sales, varied products, and constant innovation to drive resonance with customers.

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Angga Kusumanegara

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Jermia (Jere)

This document summarizes a case study about Starbucks' efforts to improve customer satisfaction and speed of service. It finds that while customers report wanting faster service, other factors like friendly staff and rewards programs better predict loyalty. Adding more labor hours may increase service but not enough to meet financial goals. Alternative actions like improved training, rewards, and automated equipment avoid ongoing costs and better address customer priorities.

The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.

Accor hotel

Paloma Agüera Díez

- Accor is a global hotel group founded in France in 1967 with 27 brands and over 4,900 hotels worldwide. - New digital entrants like Airbnb have disrupted the hospitality industry with a more agile, customer-centric approach. - Accor is undergoing a digital transformation, shifting from an asset-heavy model to a more dynamic, mobile-first organization. This includes streamlining the customer experience, implementing an agile IT structure, and creating an ecosystem of partners.

SONY AIBO-The value proposition and rationale behind the positioning

Joel Daniel

Case Study_ Black & Decker.doc

Johnny Schaefer

Black & Decker (B&D) dominated the power tool industry but sought to diversify to achieve growth beyond 4% annual market increases. CEO Archibald acquired GE appliances and pursued other acquisitions. However, the $2.8 billion purchase of Emhart proved troublesome as it required divesting assets shareholders saw as poor strategic fits. While profits eventually rose, high debt from acquisitions concerned shareholders. The report suggests B&D expanded too quickly beyond its core competency through risky acquisitions.

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Marketing plan of uber

Tanibhra Datta

Uber is a transportation network company founded in 2009 that operates in over 630 cities worldwide. The document discusses Uber's marketing planning process which involves market research, production and sales planning, opportunities analysis, and technical development research. It then provides details on Uber's history, competitors, organizational structure, objectives to achieve worldwide domination, and marketing strategies involving target marketing, product positioning, and a SWOT analysis. The marketing mix discusses pricing consistency, distribution expansion, and a referral promotion. Finally, action programs are outlined for 2015 involving kiosk launches, social media campaigns, app store promotions, and new customer offers.

Brand Management Project

Ketan Deshpande

GSK Horlicks

Amitrajit Sett

This document analyzes the market for Horlicks, a health drink produced by GSK. It conducts a SWOT analysis of Horlicks and its competitors. A survey of 120 individuals found that Horlicks has the highest market share overall, though it is losing some ground among younger consumers. The document recommends that GSK enhance Horlicks' sales through promotions and build its brand among children to maintain its leadership position amid increasing competition.

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Ayush Singh

This document discusses new product launching strategies used by Fast Moving Consumer Goods (FMCG) companies. It outlines 13 common strategies: 1) multibrand strategy, 2) product flanking, 3) brand extensions, 4) building product lines, 5) new product development, 6) innovations in core products, 7) long term outlook, 8) extending product life cycles, 9) expanding markets through increased usage, 10) wide distribution networks, 11) monitoring consumer pulse, 12) advertising and media coverage, and 13) sales promotions. Specific Indian and global FMCG companies are used as examples to illustrate each strategy.

GroupM And Wunderman Thompson ‘Content Strategies For The New Age Digital Con...

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How to answer case studies in marketing

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This document provides guidance on how to answer case studies for a Product Management degree program. It explains that case studies place students in simulated business environments to develop decision-making, critical thinking, and presentation skills. It also outlines a common framework for answering marketing case studies, which involves forming an understanding of the case background, identifying problems and opportunities, generating alternative solutions, evaluating alternatives, and making a decision. The document advises that case studies at the University of Sri Jayewardenepura involve advance preparation, group discussion, presentations, and individual written answers.

Uber Case Study

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Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well. Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.

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This document analyzes the market for Amazon Prime Video and provides recommendations to increase subscribers. It finds that Prime Video has over 26 million US subscribers but faces competition from Netflix and Hulu. Streaming trends show people increasingly use online services over cable and on smartphones. The document recommends improving the user experience with profiles and personalization to better engage customers. It also suggests expanding geographically based on high global internet usage.

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Ldyn Jfr

Apple operates in five sections globally and produces consumer electronics and software. Porter's 5 Forces analysis of Apple shows low threat of new entrants due to high costs of differentiation and patents. Apple has bargaining power over suppliers due to unique products. While buyers have options, Apple ensures prices do not increase drastically. Substitute products like Samsung smartphones compete on attributes like size, price and availability date. Rivalry is high among computer companies but Apple limits product choices to drive more sales.

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Consumers acknowledge that the possessions they own have an intimate tie up with the concept of self. Ownership and utilization of products help the consumers for defining and living out their own identity. For having a better understanding regarding behaviour of customers and the identity generated by it, it is important to acknowledge the meanings being attached by customers to possessions. Possessions are known to be considered as one of the most important element in the concept of self (Siddiqui and Turley 2006). The concept of extended self is an extremely important considered as it helps in defining the nature and extent of the relationship between the concept of self and possessions. Hence, it can be stated that for understanding the concept of extended self, possessing and consumer behaviour play a significant role.

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The document discusses how brands can leverage secondary associations to build brand equity through various branding tools and strategies. It describes how brands can form secondary associations through co-branding partnerships, ingredient branding, celebrity endorsements, sponsoring events, and highlighting third-party awards/reviews. These secondary associations can help increase brand awareness and transfer favorable attributes, allowing brands to strengthen their image and loyalty among customers. However, brands must carefully select secondary associations to ensure a good fit and avoid potential dilution of their brand equity.

Netflix

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The document summarizes the history and evolution of the movie rental industry from the 1980s to today. It discusses how movie rentals boomed in the 1980s and 1990s with the rise of retail video stores like Blockbuster. In the early 2000s, increased broadband internet allowed digital movie rentals and streaming to emerge as popular alternatives to physical rentals. Major players like Netflix transitioned to online streaming models, growing their subscriber base globally while competitors like Blockbuster declined.

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The document presents the findings of a marketing research project conducted for a jewelry company. Secondary research, focus groups, and surveys were used to understand consumer attitudes, identify the target market, explore perceptions of the company's products, and make recommendations. Key findings included that people aged 20-45 were most interested in jewelry as gifts, and expected to purchase items priced under £20 offline. The recommendations were to differentiate products, target consumers aged 20-40, improve quality and design, and sell through both online and offline channels.

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This document discusses several examples of cultural mistakes made by companies when expanding their marketing internationally. It provides three case studies where companies failed to account for cultural differences: 1) An Iranian razor company that used a brand name that had an offensive meaning in Arabic; 2) A Dutch milk company that changed its packaging without considering customer needs; 3) A beer company that printed holy Islamic verses on bottle caps without realizing the cultural taboo. The document emphasizes the importance of understanding local cultural norms and perspectives when marketing products globally.

Industrial IIOT and Physical Internet

BPSM10.2 Porter's Five Forces - Case Study UBER

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