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MAKING A CASE FOR A
DIGITAL & IT DELEGATION
TO INDIA
Briefing to Incoming Ministers
Abstract
In the months leading up to Elections 2023, leaders of both major
political parties, Chris Hipkins (Labour), and Chris Luxon (National)
promised that they would visit India within 100 days of being elected.
With the “why” implicitly covered, this is crowd-sourced document
provides inputs into who what, where, when, how in the digital space.
DIGITAL & IT DELEGATION TO INDIA © 2023 by Sunit Prakash & Lalita Kasanji is licensed under CC BY 4.0. To view a
copy of this license, visit http://creativecommons.org/licenses/by/4.0/
SUNIT PRAKASH
LALITA KASANJI
7 NOVEMBER 2023
NEW ZEALAND CENTRE FOR DIGITAL CONNECTIONS
WITH INDIA
Contents
Introduction ............................................................................................................................................2
Acknowledgements.................................................................................................................................2
Executive Summary.................................................................................................................................3
Why India................................................................................................................................................4
About the New Zealand Centre for Digital Connections with India........................................................4
About the Authors ..................................................................................................................................5
Key Findings ............................................................................................................................................6
Survey Methodology...............................................................................................................................8
Detailed Analysis.....................................................................................................................................9
List of all Recommendations.................................................................................................................29
Appendix: Survey Questionnaire ..........................................................................................................33
Introduction
In the lead up to New Zealand’s General Elections 2023, leaders of both major parties promised to
visit India within 100 days of being elected.
A survey was conducted by the New Zealand Centre for Digital Connections with India and focusses
on:
1. Whether or not a Digital & IT focussed Trade Delegation to India is warranted.
2. Other countries New Zealand should be looking at as examples of what they are doing with
India in the Digital & IT space.
3. Who from New Zealand should be part of the delegation, and who they should meet in India.
4. Education in India, societal attitude to it, and the production of digital skills and talent.
5. People capital with respect to knowledge, connections, and insights of both markets.
The report will be sent to the new Prime Minister, relevant Ministers, relevant stakeholders and also
published online. We believe the report will provide the Government with valuable insights into the
public's views on the digital and IT relationship between the two countries.
https://www.newshub.co.nz/home/politics/2023/09/election-2023-chris-hipkins-beats-christopher-
luxon-s-commitment-to-visit-india-within-a-year-with-his-own-pledge.html
Acknowledgements
The authors would like to thank everyone who took the time to respond to the survey, particularly
those outside New Zealand.
The interest to see the acceleration of Digital & IT connections between New Zealand and India was
evident and heartening, and gave us tremendous encouragement for the project.
Executive Summary
With a population of 1.5 billion, a GDP of 3.176 trillion USD, and a growth rate of 8.7%, India is the
world’s 5th largest economies, and the fastest growing major economy of the world. India’s tech
industry is estimated to touch USD$245 billion in 2022-23.
Recommendation 1:
Lead a Digital and IT Trade Delegation to India, a global information technology
superpower, to capitalise on its demographics and economic growth.
Several New Zealand technology companies have recognised the potential and are riding the wave by
servicing the growing Indian middle-class with home-grown software, other Kiwi entrepreneurs have
captive development centres in India to service the New Zealand market.
Indian IT Majors, and Indian IT professionals have been making significant contributions to New
Zealand’s economy and society since the 1980s. Many individuals are at C-level, and some have set
up their own professional services practices. It is estimated Indian IT professionals contribute
NZD350M to the economy each year.
Recommendation 2:
Partner and collaborate with these Digital Connectors who possess unparalleled
knowledge, experience, insights, and connections in both markets, and are
potential catalysts for driving exponential growth for New Zealand.
This report is an example of how a New Zealand India Digital & IT Trade Strategy
can be investigated, designed, planned, and executed.
Why India
1.5B- Population
With a population of 1.5 billion, a GDP of 3.176 trillion USD, and a growth rate of 8.7%, India is the
world’s 5th largest economies, and the fastest growing major economy of the world.
A number of New Zealand based technology companies have recognised this and are riding the wave
by servicing the growing Indian middle-class for some time.
USD245B – Size of the Tech Industry
India’s tech industry is estimated to touch $245 billion in 2022-23, as many Kiwis who set up and run
global IT operations in India will attest.
Several Kiwi entrepreneurs have captive development centres in India to service the New Zealand
market.
NZD350M – Contribution of Indian IT Professionals to NZ
New Zealand has attracted Indian IT majors since the 1980s. It is estimated Indian IT professionals
contribute NZD350M to New Zealand's economy every year.
Now at the C-level, industry leaders, successful in the startup, entrepreneurship, and VC space, many
have set up their own professional services practices.
About the New Zealand Centre for Digital Connections with India
This community outlined above, collectively has unparalleled knowledge, experience, insights, and
connections in both markets - it is remarkable that there has been a vacuum in the space for so long.
The New Zealand Centre for Digital Connections with India fills the gap acting as a catalyst, resulting
in an inflected growth for New Zealand, and the organisations & individuals in that digital space. It
does this by:
Influencing policy by way of inputs to government at a national level on issues such as workforce
mobility, and free flow of services in both directions.
We are thought leaders on issues where India has significant impact on New Zealand such as digital
technologies industry transformation plans, immigration settings, strategy for international students
and others.
Assisting businesses to navigate the challenges of cross-cultural communication and collaboration
and are committed to elevating trade and cooperation between the two markets.
With our first-hand knowledge, we provide specialist advice on ethnic diversity, pay parity,
recognition of overseas qualifications among others to organisations interested in addressing
inequities.
Coaching, guiding, and mentoring skilled immigrants enabling them to understand local nuances,
elevate their game, and achieve their professional aspirations rapidly.
We know the availability of high-quality pastoral care for new arrivals is a definite predicator of rapid
and long-term success. We have seen real-life examples and are best placed to do this.
This initiative formalises the work by Sunit Prakash and Lalita Kasanji over the past 40 years. Between
them they have a number of publications, submissions, working groups, presentations, mentoring
sessions and more; and it sets up for the next 40 years as developments in India, and in technology
become increasingly central to New Zealand.
Fiercely independent, fully self-funded, and free to join, this is a group of like-minded people
committed to achieving success. Link to website: http://www.cdc.kiwi
About the Authors
Lalita Kasanji
Lalita Kasanji played a key role in establishing the Office of Ethnic Communities, Department of
Internal Affairs, originally known as the Ethnic Affairs Service, in the early 1990s.
She produced publications, presented at conferences, held workshops, and worked across agencies
relating to ethnic communities.
Lalita completed her Masters in Sociology from Victoria University of Wellington, examining the
settlement of the Gujarati community in Wellington and its integration into New Zealand society.
Her interests have expanded to include complementary health and wellbeing. She is an active board
member for business and community organisations.
Sunit Prakash
Sunit Prakash is a senior digital professional. Previously, as Director Support Operations, he was
responsible for Customer Service & Support, Asia Pacific Japan for a Nasdaq listed company in
Sydney, before returning to Wellington.
He holds a Master’s degree in Management Studies from NMIMS, Bombay University, one of India's
top B-schools.
Through his work and cohort, Sunit has had a ring-side seat to the successes of the Indian diaspora in
IT, notably in Australia, Singapore, Silicon Valley, and elsewhere.
Sunit writes extensively on New Zealand, India, and technology. His opinion pieces are regularly
published in the national and professional press.
Additional Information
Related to this report, Lalita has a background in Market Research, and Sunit specialised in
Marketing.
In 2021 Lalita Kasanji and Sunit Prakash interviewed some of the senior-most Digital and IT
professionals of Indian origin in New Zealand and outlined their contribution to the country. This has
been referenced further in the report.
Link to the study: https://history.itp.nz/part-1/prakash-kasanji.html
Key Findings
The survey responses provide valuable insights into perspectives on the potential Digital and IT Trade
Delegation between New Zealand and India. The key findings are:
1. Support for Delegation: A majority of respondents express support for a Business Delegation
focused on Digital & IT to India, indicating a strong interest in exploring mutual collaboration.
2. Assessment of Capabilities: While India is generally perceived as a global superpower in
Digital and IT capabilities, New Zealand is assessed as somewhat more modest.
3. Talent and Education: India is acknowledged for its abundant pool of Digital and IT talent,
with some respondents suggesting specific educational institutions like IITs and others for
potential visits.
4. Offshore Development and Market Attractiveness: Opinions vary on whether India should
act as an offshore software development centre for New Zealand. However, there is
consensus on India being an attractive market for New Zealand tech products and services,
with examples like Rakon, Double Yolk, Vista Entertainment and their customers and partners
- PVR Cinemas, BookMyShow, and LTIMindTree.
5. Vision for Digital New Zealand: Respondents highlight the need for New Zealand to position
itself as a leader in ethical, innovative, inclusive, and sustainable technologies, fostering
economic growth, a world-class incubator for new technologies, and the opportunity to act
as a moonlight partner for supporting Europe and US after hours.
6. Recommendations on visiting Dev & Support Centres:
Given that New Zealand customers (government and private) are consumers of software and
services with significant Indian inputs, respondents recommended visiting the following:
a. Indian global B2B SaaS companies servicing New Zealand (and Australian) customers:
Freshworks and Zoho in Chennai
b. New Zealand and Australian organisations in India: ANZ in Bengaluru, Macquarie in
Gurugram, and Aristocrat Leisure in Noida.
c. Indian IT Majors with onshore presence with large New Zealand customers including
government: TCS, TechMahindra, HCL & Wipro
d. Global service providers Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM,
ServiceNow – and their NZ partners who have dev centres in India.
7. Recommendations on visiting Education Institutes: Respondents strongly supported the
need to understand India’s societal attitudes to education, and the role of its education
system in the creation of global digital talent pipelines; alumna in New Zealand, and others
familiar, have recommended visiting several (several) of these universities known for high
quality engineering and management education.
8. Countries to emulate: Respondents recommended a number of countries for New Zealand
to emulate in its Digital and IT trade ties with India, including the Netherlands, Sweden, and
Canada among others.
9. Learnings from Australia: Some respondents recommend studying Australia's experience in
dealing with India in terms of skills, migration, and recognition of education qualifications.
10. Government Agencies and Ministries: The Ministry for the Digital Economy and
Communications, MBIE, Ministry of Education, Ministry for Ethnic Communities, MFAT &
NZTE, Callaghan Innovation, and CreativeHQ and others are identified as potentially valuable
participants from New Zealand's government agencies.
11. Private Sector Participation: Private organizations like Xero, Spark, One (Vodafone),
Datacom, Banks, Fonterra are seen as benefiting from accompanying the delegation. From an
innovation and startup perspective, CreativeHQ, AngelHQ, Enterprise Angels, and Ice Angels
will also benefit. Business leaders from NZ-owned IT firms will gain significant understanding
and value.
12. Collaborative Industry Bodies: National Association of Software and Service Companies
(NASSCOM) and TiE (The Indus Entrepreneurs) are both potential partners for collaboration.
13. India’s Digital & E-Government Showcase: Unified Payment Interface (UPI), Bharat Interface
for Money (BHIM), Ayushman Bharat Digital Mission for Integrated Digital Health
Infrastructure, and NavIC, India’s navigation system and others to see how India has
developed infrastructure and apps to deliver digital services to its citizens.
14. People-to-People Connectors: As many as 80% respondents could possibly or definitely act
as people-to-people connectors for the delegation, indicating a potential network for further
connections.
Survey Methodology
Survey
The linear survey was created using Google forms, it was anonymous, and respondents could answer
all or some of the questions.
Method
It was published on the LinkedIn page of New Zealand Centre for Digital Connections with India
which had approx. 280 members at the time. Link: https://www.linkedin.com/company/cdckiwi/
It was re-posted by Sunit Prakash as a personal post on LinkedIn (almost 1600 followers at the time)
and followed up by individual messages to small groups and individuals, about 220 1st
degree
connections, resulting in 29 responses. The survey was published on Tuesday 10th
October 2023 and
closed on Friday 27th
October 2023.
Demographics
The target for respondents was:
1. Anyone in New Zealand, in the digital and IT space, and familiar with India
2. Anyone outside New Zealand, in the digital and IT space, and familiar with both New Zealand and
India. This included:
a. Expat Kiwis of Indian origin living in Australia, Singapore, UK, US or elsewhere.
b. Kiwis doing business with India and on the ground in India or elsewhere and outside
New Zealand.
3. Those of India origin, in India or elsewhere, not necessarily having connections with New
Zealand, but familiar with doing business with other countries.
Digital & IT Professionals
Those invited to participate in the survey, covered a wide range from academics to government and
officials, digital and IT professionals, C+ level, their direct reports, business and consulting practice
owners, governance, risk & assurance professionals, IT contractors, IT managers, enterprise and
solution architects, cyber-security specialists, network & infrastructure engineers, business analysts,
developers, testers, customer service account managers, service desk personnel, and supporting
functions such as consulting, HR, finance, procurement, sales, pre-sales & marketing; or those who
extensively used IT for their day to day work.
Indians
The survey was broad in its inclusion of digital and IT professionals with a familiarity with India. It did
not discriminate or investigate if the respondents were from India or were of Indian origin. Invitees
were from Pakistani, Nepalese, Sri Lankan, and Bangladeshi heritage, as well as those of Indian origin
from outside India such as Fiji, Singapore, Malaysia, UK & South Africa.
Respondents
Although many, responders confirmed when they had completed the survey the information was
anonymous, and given that we know most, but not all of those who responded and completed the
survey, we are very, very confident in the quality of the inputs.
With the small number of respondents, this is more like a focus group, rather than a quantitative
survey, using a questionnaire instead of group discussions.
Detailed Analysis
Question 1
Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of
being elected?
Results
Most respondents were aware both Chris Luxon and Chris Hipkins promised to visit India
within 100 days of being elected.
Commentary and Analysis
100% response, 29 in total
Of the 20 who said “Yes” they were aware that Chris Luxon and Chris Hipkins had promised
to go to India, 17 were based in New Zealand.
Three respndents said they were not aware of the visit to India.
Recommendations
There are no recommendations.
Question 2
Do you support a Business Delegation focussed purely on Digital & IT to India to explore
areas of mutual collaboration?
Results
There is strong support for a Digital & IT focussed Business Delegation to India.
Commentary and Analysis
a. 100% response; 29 in total
b. 23 said “Yes”.
c. 5 said “Maybe”.
d. Only one did not support the delegation. No reason was given.
Recommendations
a. There is strong support and consideration to a Business Delegation focussed on Digital &
IT to India to explore areas of mutual collaboration.
b. Should the new Prime Minister proceed to India per his election promise, but without a
Business Delegation, opportunities for mutual co-operation and growth in the Digital &IT
sector must be on the agenda.
c. Create a small and nimble industry advisory group with knowledge, insights and
connections in both markets to develop a strategy and plan through to execution of the
New Zealand India Digital Trade Strategy.
d. The Indian High Commission should be a key stakeholder in this.
Question 3
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of
India's Digital and IT capability?
Results
There is a strong view that India is a global superpower.
Commentary and Analysis
All respondents answered this question. It is possible there may be a bias, however it is
equally true that respondents have a very good idea of India’s capabilities.
Recommendations
a. India is rated very highly as a global Digital & IT superpower; this makes a powerful
argument for a Digital & IT Trade Delegation to India.
b. With meetings, facility visits, showcases and demonstrations outlined further in this
report, the Digital & Trade Delegation will need to validate for themselves, and make
recommendations to the Government.
Question 4
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New
Zealand's Digital and IT capability?
Results
The distribution shows New Zealand is not rated as high as India in its Digital and IT
capability.
Commentary and Analysis
a. This was deliberately included as a provocative question to test the perception of Digital
and IT capability of New Zealand and India.
b. All respondents have answered this question. As with the previous question, there is
certainly the possibility of a bias.
c. Given the quality of the respondents, we are confident that the responses are not
irrational or unfounded. There may well be a mix of knowledge, as well as perception.
d. The reality is probably much more nuanced in that while India is seen to be a Global IT
Superpower (and New Zealand not), there are areas in the Digital & IT space where New
Zealand could possibly lead not just India, but the world.
Recommendations
a. New Zealand is rated lower than India; as previously recommended, this strengthens the
case for a Digital & IT Trade Delegation to India.
b. Again, as previously recommended, with meetings, facility visits, showcases and
demonstrations outlined further in this report, the Digital & IT Trade Delegation will need
to validate for themselves and make recommendations to the Government.
c. The Indian Government should be very interested in this finding and in line with a
previous recommendation, support an industry advisory group.
Question 5
Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New
Zealand's education system and its digital skills shortage, do you think it is worth
investigating any of the following: India’s Education System, India’s Societal Attitude to
Education?
Results
There is overwhelming support for either one, or both educational systems to be
investigated.
Commentary and Analysis
a. It is possible that responses may have been “led” by this close-ended question. There
was a total of 25 responses.
b. The motivation behind the question is to examine why New Zealand has a homegrown
digital skills shortage and must supplement it by immigration, and India produces and
exports such talent.
c. There is a very strong uptake of STEM courses by Indian students in India, and when
combined with the fact that there is no state sponsored social safety net, this is the one
way for Indian youth to secure their future.
d. No one understood this better than N. R. Narayana Murthy, the founder of Infosys, who
pitched this dream to security, stability, and prosperity not to new recruits or interns, but
to their parents, who in turn drove them to join Indian IT Majors.
Recommendations
a. The Digital & IT Delegation to India must meet with N. R. Narayana Murthy, the founder
of Infosys to understand India’s Societal Attitude to Education.
b. The delegation must spend time with HR functions of Indian IT Majors to get a broader
understanding of challenges and drivers, not just of attracting talent, but also their
growth and retention, emigration of talent from New Zealand being an issue.
c. Given that both countries have sections of society that were/are marginalised and
under-privileged, it would be useful investigate how India successfully addressed some
of these challenges structurally.
Question 6
If you were educated in India, in your opinion, which education institutes do you think the Digital
and IT Trade Delegation should visit and which campus. Please indicate if you are also an alumni
of the institute you are recommending.
Results
This was an open-ended question. Several respondents were not educated in India and refrained
from answering.
Educational institutions mentioned include: Indian Institutes of Technologies, National Institutes
of Technologies, State Universities, Centre for Development of Advanced Computing, Indian
Institute of Science, Indian Institutes of Science Education and Research, National Institute of
Information Technology, Anna University (Guindy), University of Delhi, Indian Institute of
Management, Indian Institute of Foreign Trade, Indian School of Business, NMIMS, Symbiosis, K J
Somaiya Institute of Management, University of Pune.
Commentary and Analysis
a. Looking at the educational institutions listed should highlight the premium India and Indians
give to education. This in itself is instructive to New Zealand.
b. While there are very few if at all any Indian universities featuring highly in global rankings,
India still turns out large numbers of Digital and IT professionals.
c. Many, notably Sundar Pichai (Google, alumna of IIT Kharagpur) and Satya Nadella (Microsoft,
alumna of Manipal Institute of Technology) have gone on to lead global tech organisations.
d. A casual peruse of the annual report of any global tech company will reveal Indian Digital &
IT professionals at senior-most levels in their organisations including in government.
e. In 2021 Lalita Kasanji and Sunit Prakash interviewed some of the senior-most Digital and IT
professionals of Indian origin in New Zealand, and many studied at some of these
institutions. New Zealand is very fortunate to attract such talent., Here is a link to the study:
https://history.itp.nz/part-1/prakash-kasanji.html
f. We suspect there is only a degree or two separation from those in the Indian Digital & IT
community here, and those leading in the USA.
Recommendation
a. Given the high regard to education by India, the number of universities, and their alumni, the
delegation must visit engineering and management colleges to investigate India’s Education
System. Too many to name individually here, it needs to be noted that colleges or institute in
India are the equivalent of university in New Zealand.
b. Leverage off Digital & IT professionals in New Zealand of Indian ethnicity, where these
alumnae can play a key part in making introductions and opening doors, as well as facilitating
quality New Zealand relevant conversations.
Question 7
Do you think India should act as an offshore software development centre for New Zealand?
Results
This provocative question was deliberately included to test the appetite for outsourcing software
development to India had a mixed response.
Commentary and Analysis
a. There was a 100% response rate and while 10 said “Yes”, 7 said “May Be”, and 5 said “No”, those
who answered otherwise, the responses were more nuanced and included: investigating on a
case-by-case basis, considering financial and societal values as opposed to a wholesale shift, a
hybrid model taking advantages of strengths of both countries, ensuring risks are managed, and
not being over dependent on one single country (India) alone.
b. Key feedback was to do with managing the differences in capability and maturity between
(customers in) New Zealand and (large service providers in) India. From the respondents’
experience, New Zealand rated as being lower, than potential partners and suppliers in India
creating its own set of unique challenges.
c. There are pros and cons for India to act as an offshore software development centre, and any
outsourcing to India will have ramifications for the New Zealand Government domestically.
d. Having said that, we also know that India is the world’s offshore software development centre,
and that most, if not all software consumed by Government in New Zealand is developed and/or
supported out of India - there is more commentary and analysis further in the report.
e. Keeping this in mind, the general approach is to keep IP development in labs, and filing patents
at home, and using local partners as channels to market, sell, implement, configure, and provide
local support.
f. Note that Indian IT majors such as TCS, Wipro, TechMahindra, Infosys and others are onshore in
New Zealand and already have a blended delivery model.
g. And finally, there are a few smaller companies, some on the AOG Marketplace with overseas
development centres.
Recommendation
a. Given that India is the world’s software development and support centre, the delegation should
visit the facilities of Indian IT Majors, particularly those who are already serving New Zealand
customers (TCS, TechMahindra, HCL, Wipro). If time allows, visit development centres of
companies in the Forbes 50 and others in India.
b. Consider if the business model comprising homegrown IP development, offshore development,
and support, can be replicated for New Zealand.
c. Business owners and leaders from NZ-owned IT firms must be part of the delegation.
Question 8
Do you see India as an attractive market for New Zealand tech products and services ? Add examples
if possible eg: Rakon for computer chips.
Results
Many respondents see India as an attractive market for New Zealand tech product and services.
Commentary and Analysis
a. This is a counterpoint to the previous question which explored India as a threat to New Zealand
owned IT companies, and local jobs; while this question explores opportunities India offers to
exactly the same constituents.
b. There was a 100% response rate and 12 said “Yes”, 9 said “May be”, and only 1 said “No”.
c. Opportunities identified were in B2B SaaS, Biotech, MedTech, EdTech, and Early Financial
Education eg: Banquer.
d. Others mentioned are already in the market: Fresco, Sealegs (although not a Digital or IT
company), Fisher & Paykel, Orion Health, and ANZ.
e. Challenges or barriers outlined were that India is probably not an attractive market since it is
focussing to build its own capabilities, and while there is potential, there are trade barriers.
f. Feedback received was that given New Zealand's products are not widely known in India, it
should consider marketing, advertising, and public relations.
g. We know several New Zealand Digital and IT companies have successfully developed software
locally in New Zealand and “selling” to the huge market in India. Eg: Vista Entertainment.
Recommendation
a. The delegation must visit partners and customers of New Zealand developed software products
in India. These include PVR Cinemas, BookMyShow, and LTIMindTree - customers and partners of
New Zealand based Vista Entertainment.
Question 9
In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should
look like (in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ...
Results
Commentary and Analysis
A total of 21 responses were received and re-produced below:
a. A safe haven for tech R&D, Moonlight Partner for supporting Europe and US after hours,
focus on Agritech & media sector, a moderator for technological solutions, a Tech
Investment Hub of the future, an Innovation Hub underpinned by Indian Delivery Engine,
New Zealand tapping into the resource of India to build scalability, a cutting-edge nimble
trade partner in the digital/tech space, a place where creative digital talent can thrive, a
great innovation/research hub, a world leader in finding right technology to achieve its
economic goals, an incubator for startups in SaaS, Green Tech, Agri Tech, FinTech, Deep
Tech, IOTech, GLAM (sic), Gov Tech, a Global Accelerator for Ag Tech, a tech destination
comparable to China and Singapore, a Lean Green Machine with lesser barriers, better
results, Startup.
Key items of feedback which stood out were:
a. The world looks to Aotearoa New Zealand as a leader in ethical, innovative, inclusive,
and sustainable technologies. These technologies enable our economy to prosper, help
our businesses to grow stronger and compete internationally, and contribute to the
wellbeing of all New Zealanders.
b. To have unique tech products that serve international needs. New Zealand's DIY culture
should also help in being an incubator for unique products.
c. A future where cutting-edge technology and digital innovation empower its citizens,
businesses, and government to thrive in a connected, inclusive, and sustainable digital
ecosystem, fostering economic growth, fostering innovation, and enhancing the overall
quality of life for all.
d. An innovative incubator for exciting tech companies like RocketLab & Xero - solving
problems that matter and building sustainable economic strength for NZ, with ownership
and wealth generation staying here or in JVs.
Recommendation
a. In the context of this report, the outstanding visions are:
i. An Innovation Hub underpinned by Indian Delivery Engine, and
ii. New Zealand tapping into the resource of India to build scalability.
The delegation to investigate the feasibility for these models.
Question 10
Which countries would you recommend as good examples for New Zealand to emulate in their
Digital and IT trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc. List the
countries, organisations and operating models that come to mind.
Results
Commentary and Analysis
Report co-author Sunit Prakash being familiar with how Jan & Paul Baan of the Netherlands
started with Baan, and then set up a subsequent series of offshore development and support
centres in the state of Hyderabad in India. There has been an enduring, strong, and abiding trust
between the two countries, and the idea behind the question was to see if there were any other
such examples.
The answers were not what we expected, but we did get examples of countries, companies, and
sectors:
• Estonia: digital government and governance
• Germany: Siemens, SAP and startup hubs in Berlin
• South Korea: Samsung and LG
• Taiwan: semi-conductors
• USA: Innovation, Microsoft, Google, Apple, Cision
• UK: with various organizations using talent and offshoring capabilities from India
• India: TCS
Other answers:
Sweden, Norway, Denmark, Finland, Switzerland, Germany, NL, UK, Ireland, Netherlands, Israel,
UAE, Dubai, India, Singapore, Dubai, India, China, Korea, Australia.
We should look at doing something unique to ourselves rather than model on other system. Look
at positives from other places and avoid the bad things (e.g., Silicon valley's creativity, high risk
high energy but avoid the ruthless toxic culture)
Each if these products serve (sic) a unique need and directly emulating them may not be suitable
for New Zealand. The primary focus should be on an idea, the operating model can be decided
later to best suit the business.
Recommendation
a. The delegation must visit Vanenberg Ventures (Enterprise Software) in Hyderabad, to see
how their model of generating IP in the Netherlands, development, and support in India, has
enabled them to successfully scale globally to investigate if this can this be applied to New
Zealand. Link: https://www.vanenburg.com/
Question 11
Which organisations, at which locations in India do you think would be most relevant and
valuable for a Digital and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ
in Bengaluru.
Results
We know Chennai based SaaS companies Freshworks and Zoho are being extensively used in
New Zealand. It is also common knowledge that Sir John Key is the Chairman of ANZ Bank which
has an offshore development centre in Bengaluru which he recently visited.
The purpose of this question was to find out if there were any others the delegation should visit.
Commentary and Analysis
A total of 16 responses were received. Cities in alphabetical order. Most, but not all, IT hubs are
covered: Bengaluru, Chennai, Gurugram, Hyderabad, Mumbai, Mysore, Noida, Pune.
Organisations, in addition to Freshworks & Zoho in Chennai, ANZ in Bengaluru, and others
covered earlier:
a. National Informatics Centre which manages all government websites
b. Indian Railways Indian Railway Catering and Tourism Corporation which manages bookings
for Indian Railways
c. Hindustan Unilever (HUL) in Mumbai
d. Mastek Ltd in Mumbai - a SME but established player in UK
Recommendation
a. The delegation must visit B2B SaaS providers Zoho & Freshworks (both with customers in
New Zealand) in Chennai.
b. The delegation must visit ANZ’s development centre in Bengaluru
c. There are several other options, which need to be prioritised according to their relevance to
New Zealand.
Question 12
Which New Zealand ministries and government agencies do you think would find it valuable to
be part of the Digital and IT perspective? Tick all that apply.
Results
Commentary and Analysis
There are substantial overlaps in the roles and responsibilities in government ministries and
agencies.
Recommendations
a. The delegation from a New Zealand Government to consider these perspectives:
i. The Ministry for the Digital Economy and Communications should take the lead.
ii. MBIE must be part of the delegation.
iii. Investigating education in India, which means the Ministry of Education (and universities)
must be part of it.
iv. The Ministry for Ethnic Communities, and Immigration should have strong vested
interest in understanding the value ethnic communities bring to New Zealand.
v. MFAT and NZTE as important stakeholders.
vi. Callaghan Innovation, CreativeHQ and others will benefit from understanding the startup
scene in India.
vii. Unlike Australia, New Zealand and India do not have any defence agreements or
alliances. While we see value in DIA, Ministry of National Security, and Intelligence,
GCSB, Defence & Police going, we are not sure how far it will go; this is covered in a later
section of the report.
Question 13
Which private organisations do you think would benefit from accompanying such a
delegation? eg: Xero
Results
Commentary and Analysis
The previous question covered who from the government should accompany the delegation. This
question is about who from the industry should go.
Recommendations
a. From the 15 responses received, the following private organisations were named as
benefiting from accompanying the Digital & IT Trade Delegation to India:
i. Xero
ii. Spark, Vodafone & Datacom
iii. Banks
iv. Fonterra
v. AngelHQ, Ice Angels, Enterprise Angels – these have been covered in the previous
section.
Question 14
Looking at large multinational IT vendors and suppliers to the New Zealand Government, who do
you think the delegation should sound out prior to the visit, with a view of visiting their
operations in India. eg: Oracle, SAP, Microsoft.
Results
Commentary and Analysis
As mentioned earlier, India is considered to be the world’s software development and support
centre.
Most, if not all software consumed by Government in New Zealand is developed and/or
supported out of India. These include Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM,
ServiceNow among others.
These companies are complemented by local partners for market reach, to sell, implement,
configure, and support software products, wrapping additional consulting services around them.
Many of these also have their own offshore development centres.
Recommendation
a. Given that India is the world’s development and support centre, the delegation must consult
with local New Zealand Country Heads, and visit development and support centres of major
global suppliers to Government. These include Microsoft, Amazon, Oracle, Cisco, Salesforce,
SAP, IBM, ServiceNow and others.
b. All of these have local New Zealand implementation partners, many of whom have India
offshore development centres. The delegation must visit these facilities to see how the
blended onshore-offshore model works.
Question 15
What if any lessons do you think New Zealand could learn from Australia with respect to digital
trade relations with India.
Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as
a market in its own right.
Results
Commentary and Analysis
As mentioned earlier in the report, considering the geo-politics in the region, Australia and India
have a greater convergence of goals.
They are both part of The Quadrilateral Security Dialogue (QSD), or the Quad, a strategic security
dialogue between Australia, India, Japan and the United States, and both also have the Australia-
India Economic Cooperation and Trade Agreement (ECTA).
Indian IT Majors and Indian IT Professionals were already in Australia before arriving later in New
Zealand, it being a smaller and further market.
Australia has been attracting Indian students to study in Australia in competition with New Zealand
among other countries, and with their overlapping drivers, both countries have arrived at a place
where it is easier for Indians to study, to migrate to, to have their overseas qualifications recognised,
to get a work visa, and eventually to help to address Australia’s digital skills shortage.
Both countries have worked at multiple levels over a long period of time to achieve the success they
have.
Recommendation
a. While not for the Trade Delegation, the Government must examine the successes of digital trade
between Australia and India and keeping in mind the differences in New Zealand’s relation with
India, compared to Australia’s relation with India. It must identify if there are any strategies
which can quickly, easily, and pragmatically be adopted and extended to New Zealand.
Question 16
Do you know of Australian organisations with operations in India should the New Zealand Digital
and IT Trade Delegation visit? eg: Macquarie in Gurugram.
Results
Commentary and Analysis
The authors had hoped to build further on the knowledge they had of Australian Digital and IT
operations in India.
The report already covered ANZ’s Development Centre in Bengaluru earlier, and we know of
Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida.
Other names that were mentioned in responses include BHP, Telstra, and DXC (although DXC is a
US based company). Conversely, we understand from responses, that Adani from India is setting
up large IT operations in Townsville.
Recommendation
a. The Delegation must visit Australian organisations with development and support centres in
India. These include Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida.
b. Creating or obtaining a list of all Australian organisations with development and support
centres in India, particularly if they also serve New Zealand customers, will be a useful
reference.
Question 17
Which Digital and IT industry bodies in India lend themselves to collaborate with their
appropriate New Zealand counterparts. Eg: FICCI, Assocham etc.
Results
Commentary and Analysis
Responses were National Association of Software and Service Companies, Confederation of
Indian Industries, Federation of Indian Chambers of Commerce & Industry, Invest India, and the
local chambers of commerce.
Recommendations
a. The delegation must meet with NASSCOM (the National Association of Software and Service
Companies) which is the apex body in the Indian technology sector.
b. The delegation must meet with TiE (The Indus Entrepreneurs). TiE is a non-profit organisation
for entrepreneurship, mentoring, networking, and education.
Question 18
In addition to meetings and visits, what digital experiences would you recommend to members
of the New Zealand Digital & IT Trade Delegation at an individual level, to showcase India's digital
update and IT capability. Eg: New Zealand would showcase its newly launched Traveller
Declaration (NZTD) app; what would India showcase.
Results
Commentary and Analysis
A consistent recurring theme that India must showcase its digital unified payments stack.
New Zealand to showcase the new NZ Traveller Declaration system, Ministry of Primary
Industry’s Future of Certification system, Māori businesses, and connect with dairy, marine,
space and health tech companies.
Recommendations
a. The delegation must get a demonstration of Indian homegrown systems sponsored by the
Indian Government and developed in India. These include:
i. Unified Payments Interface (UPI), an instant payment system,
ii. Bharat Interface for Money (BHIM) app on the UPI,
iii. Ayushman Bharat Digital Mission (ABDM) for integrated digital health infrastructure,
iv. NavIC, the Indian Regional Navigation Satellite System
Question 19
Do you think you could act as a people-to-people connector for a New Zealand Digital and IT
Trade Delegation in India?
Results
Commentary and Analysis
There were 25 responses, of which 8 said “Yes”, 12 said “Maybe”, and 5 said “No”. A full 80% of
respondents could possibly, or definitely act as people-to-people connectors which is
remarkable.
Question 20
Which of these best describes you, select all that apply .
Results
Commentary and Analysis
There were 28 responses in total, 19 respondents were of Indian ethnicity, 7 were not, and one
did not answer.
This is a small sample of Digital or IT professionals, some of whom deal with India on a regular
basis, some of how have reasonable knowledge, connections and market insights into India, New
Zealand, or both.
Recommendation
a. Use People Capital to stand up a small and nimble industry advisory group with
knowledge insights and connections in both markets to act as a focal point, and moving
on to creating a strategy, plan, through to execution of the New Zealand India Digital & IT
Trade Strategy.
0 2 4 6 8 10 12 14 16 18 20
Indian Ethnicity
Digital or IT professional (or my work is…
Deal with India on a regular basis on…
Reasonable knowledge, connections and…
Reasonable knowledge, connections and…
Which of these apply to you
Question 21
Which part of the world do you live in?
Results
Commentary and Analysis
There was a total of 27 responses. While predictably most of the responses were from New
Zealand, it was pleasing to see, that even with this small sample size, responses were received
from India, Australia, Singapore, US, Europe and elsewhere.
As outlined in the demographic section of the report, those outside New Zealand, are familiar
with:
a. New Zealand-India digital trade, or with
b. India and how it works with other countries, notably with the Netherlands.
One can loosely surmise, but not be 100% sure that those who responded from Australia are
those who moved from New Zealand to Australia and in a good position to compare the two.
Recommendation
a. Digital professionals of Indian ethnicity, or those doing business with/in India already have
access to strong and relevant international connections. This supports the earlier
recommendation, that both, New Zealand, and Indian Governments foster, grow and
leverage off it to complement their existing but limited in-market trade resources.
Question 22
Anything else you would like to add.
Results
Commentary and Analysis
The survey was generally well received, however we were disappointed that not everyone who
we thought should have responded, did.
Here are some selected quotes:
a. Will follow the results with interest.
b. The time is now to connect with the India market.
c. Please keep me posted on the Survey Results
d. Work (needs) to be done publicising India's tech sector in New Zealand
e. There could a win-win with offshoring and exchange of talent between NZ and India. Most
countries are already capitalizing on it.
In the community itself, there was an appetite and excitement:
a. Congratulations on this initiative and trying to really make a difference.
b. Would love to be able to support this by being part of it in some capacity.
c. Love the idea of closer NZ/India relationships!
d. Great initiative to collect this information.
Recommendation
a. This survey shows there is interest in a Digital & IT focussed Trade Delegation to India. The
new Government should evaluate and form its own judgement if there are benefits.
List of all Recommendations
Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being
elected?
a. There are no recommendations.
Do you support a Business Delegation focussed purely on Digital & IT to India to explore areas of
mutual collaboration?
a. There is strong support and consideration should be given to a Business Delegation focused on
Digital & IT to India to explore areas of mutual collaboration.
b. Should the new Prime Minister proceed to India without a Business Delegation, opportunities for
mutual co-operation and growth in the Digital &IT sector must be on the Government’s agenda.
c. Stand up a small and nimble industry advisory group with knowledge insights and connections
in both markets to act as a focal point, and moving on to creating a strategy, plan, through to
execution of the New Zealand India Digital Trade Strategy.
d. The Indian High Commission should be a key stakeholder in this.
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of India's Digital
and IT capability.
a. India is rated very highly as a global Digital & IT superpower; this makes a powerful argument
for a Digital & IT Trade Delegation to India
b. With meetings, facility visits, showcases and demonstrations outlined further in this report, the
Digital & Trade Delegation will need to validate for themselves, and make recommendations to
the Government.
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New
Zealand's Digital and IT capability.
a. New Zealand is rated lower than India; as with the previous recommendation, this strengthens
the case for a Digital & IT Trade Delegation to India
b. Again, as per the previous recommendation, with meetings, facility visits, showcases and
demonstrations outlined further in this report, the Digital & Trade Delegation will need to
validate for themselves and make recommendations to the Government.
c. The Indian Government should be very interested in this finding and in line with a previous
recommendation, support an industry advisory group.
Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New
Zealand's education system and its digital skills shortage, do you think it is worth investigating any of
the following: India’s Education System, India’s Societal Attitude to Education
a. The Digital & IT Delegation to India must meet with N. R. Narayana Murthy, the founder of
Infosys to understand India’s Societal Attitude to Education.
b. The delegation must spend time with HR functions of Indian IT Majors to get a broader
understanding of challenges and drivers, not just of attracting talent, but also their growth and
retention, emigration of talent from New Zealand being an issue.
c. Given that both countries have sections of society that were/are marginalised and under-
privileged, it would be useful investigate how India successfully addressed some of these
challenges structurally.
If you were educated in India, in your opinion, which education institutes do you think the Digital and
IT Trade Delegation should visit and which campus. Please indicate if you are also an alumnus of the
institute you are recommending.
a. Given the regard to education by India, the number of universities, and their alumni, the
delegation must visit engineering and management colleges to investigate India’s Education
System. Too many to name individually, note that colleges or institute in India are the equivalent
of university in New Zealand.
b. Leverage off Digital & IT professionals in New Zealand of Indian ethnicity, these alumnae can play
a key part in not just making introductions and opening doors, but in facilitating quality New
Zealand relevant conversations.
Do you think India should act as an offshore software development centre for New Zealand?
a. Given that India is the world’s software development and support centre, the delegation should
visit the facilities of Indian IT Majors, particularly those who are already serving New Zealand
customers (TCS, TechMahindra, HCL, Wipro); time allowing captive development centres of
companies in the Forbes 50 and others in India.
b. Consider if the business model comprising homegrown IP development, offshore development,
and support, can be replicated for New Zealand.
c. Business owners and leaders from NZ-owned IT firms must be part of the delegation.
Do you see India as an attractive market for New Zealand tech products and services. Add examples if
possible eg: Rakon for computer chips
a. The delegation must visit partners and customers of New Zealand developed software products
in India. These include PVR Cinemas, BookMyShow, and LTIMindTree - customers and partners
of New Zealand based Vista Entertainment.
In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should
look like (in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ...
a. In the context of this report, the visions which stood out are:
i. An Innovation Hub underpinned by Indian Delivery Engine, and
ii. New Zealand tapping into the resource of India to build scalability.
iii. The delegation to investigate the feasibility for these models.
Which countries would you recommend as good examples for New Zealand to emulate in their Digital
and IT trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc. List the countries,
organisations and operating models that come to mind.
a. The delegation must visit Vanenberg Ventures (Enterprise Software) in Hyderabad, to see how
their model of generating IP in the Netherlands, development, and support in India, has enabled
them to successfully scale globally to investigate if this can this be applied to New Zealand. Link:
https://www.vanenburg.com/
Which organisations, at which locations in India do you think would be most relevant and valuable
for a Digital and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ in Bengaluru
a. The delegation must visit B2B SaaS providers Zoho & Freshworks (both with customers in New
Zealand) in Chennai.
b. The delegation must visit ANZ’s development centre in Bengaluru.
c. There are several other options, which need to be prioritised according to their relevance to New
Zealand
Which New Zealand ministries and government agencies do you think would find it valuable to be
part of the Digital and IT perspective? Tick all that apply.
a. In terms of being part of the delegation from a New Zealand Government perspective:
i. The Ministry for the Digital Economy and Communications should take the lead.
ii. MBIE must be part of the delegation.
iii. To investigate education in India, the Ministry of Education (and universities) must be part of
it.
iv. The Ministry for Ethnic Communities, and Immigration should have strong vested interest in
understanding in the value ethnic communities bring to New Zealand.
v. MFAT and NZTE as important stakeholders.
vi. Callaghan Innovation, CreativeHQ and others will benefit from understanding the startup
scene in India.
b. Unlike Australia, New Zealand and India do not have any defence agreements or alliances. While
we see value in DIA, Ministry of National Security, and Intelligence, GCSB, Defence & Police
going, we are not sure how far it will go; this is covered in a later section of the report.
Which private organisations do you think would benefit from accompanying such a delegation? eg:
Xero
a. From the responses received, the following private organisations were named as benefiting from
accompanying the Digital & IT Trade Delegation to India: Xero, Spark, Vodafone, Datacom, Banks,
Fonterra.
b. In addition, AngelHQ, Ice Angels, Enterprise Angels – these have been covered in the previous
section.
Looking at large multinational IT vendors and suppliers to the NZ government, who do you think the
delegation should sound out prior to the visit, with a view of visiting their operations in India. eg:
Oracle, SAP, Microsoft
a. Given that India is the world’s development and support centre, the delegation must consult
with local New Zealand Country Heads, and visit development and support centres of major
global suppliers to Government. These include Microsoft, Amazon, Oracle, Cisco, Salesforce,
SAP, IBM, ServiceNow and others.
b. All of these have local New Zealand implementation partners, many of whom have India offshore
development centres. The delegation must visit partner facilities to see how the blended
onshore-offshore model works.
What if any lessons do you think New Zealand could learn from Australia with respect to digital trade
relations with India.
Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as a
market in its own right
a. While not for the Trade Delegation, the Government must examine the successes of digital trade
between Australia and India and keeping in mind the differences in New Zealand’s relation with
India, compared to Australia’s relation with India. It must identify if there are any strategies
which can quickly, easily, and pragmatically be adopted and extended to New Zealand.
Do you know of Australian organisations with operations in India should the New Zealand Digital and
IT Trade Delegation visit? eg: Macquarie in Gurugram?
a. The Delegation must visit Australian organisations with development and support centres in
India. These include Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida.
b. Creating or obtaining a list of all Australian organisations with development and support centres
in India, particularly if they also serve New Zealand customers will be a useful reference.
Which Digital and IT industry bodies in India lend themselves to collaborate with their appropriate
New Zealand counterparts. Eg: FICCI, Assocham etc
a. The delegation must meet with NASSCOM (the National Association of Software and Service
Companies) which is the apex body in the Indian technology sector.
b. The delegation must meet with TiE (The Indus Entrepreneurs). TiE is a non-profit organization
for entrepreneurship, mentoring, networking, and education.
In addition to meetings and visits, what digital experiences would you recommend to members of the
Trade Delegation at an individual level, to showcase India's digital update and IT capability. Eg: New
Zealand would showcase its newly launched Traveller Declaration (NZTD) app; what would India
showcase.
a. The delegation must get a demo of Indian homegrown systems sponsored by the Indian
Government and developed in India. These include:
i. Unified Payments Interface (UPI), an instant payment system,
ii. Bharat Interface for Money (BHIM) app on the UPI,
iii. Ayushman Bharat Digital Mission (ABDM) for integrated digital health infrastructure,
iv. NavIC, the Indian Regional Navigation Satellite System
Do you think you could act as a people-to-people connector for a New Zealand Digital and IT Trade
Delegation in India? Which of these best describes you, select all that apply?
a. Use People Capital to stand up a small and nimble industry advisory group with knowledge
insights and connections in both markets to act as a focal point, and moving on to creating a
strategy, plan, through to execution of the New Zealand India Digital Trade Strategy.
Which part of the world do you live in?
a. Digital professionals of Indian ethnicity, or those doing business with/in India already have access
to strong and relevant international connections. This supports the earlier recommendation, that
both, New Zealand, and Indian Governments support, grow and leverage off it to complement
their existing but limited in-market trade resources.
Anything else you would like to add.
a. This survey shows that is interest in a Digital & IT focussed Trade Delegation to India. The new
Government should evaluate and form its own judgement if there are benefits.
Appendix: Survey Questionnaire
100 Days to India
In the lead up to New Zealand's national elections 2023, leaders of both major parties promised a plan to do
with India. As is usual, various Government departments are preparing briefing papers for the new incoming
government on their areas of responsibilities.
These re known as BIMs - Briefing for Incoming Ministers, and from what we know, organisations and groups
can also prepare and submit these.
This survey by the New Zealand Centre for Digital Connections with India seeks crowd-sourced inputs to the
newly elected Government's strategy. The results will be sent to the new Prime Minister and relevant
Ministers, and shared on-line.
The survey starts/started before Election Day, and finishes/finished after Election Day, and after the election
results are/will be known - this has now been extended.
The survey investigates among others:
1. IF an IT & Digital Focussed Trade Delegation to India is warranted
2. What other countries are doing with India in the Digital & IT space (role models and examples)
3. Who should be part of the delegation, and who they should meet
4. Investigate education in India, societal attitude to it, and the production of skills and talent
5. Get an idea of people capital with respect to knowledge, connections and insights of both markets
Notes:
1. IF we are invited to make in-person submissions, and you would like to be included, pls be in touch.
2. No personal information is collected.
3. There are approx 20 questions, all are displayed, none of them are mandatory.
Contact: sunit@cdc.kiwi
Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being elected
( ) Yes
( ) No
( ) Don't Know
Do you support a Business Delegation focussed purely on Digital & IT to India to explore areas of mutual
collaboration?
( ) Yes
( ) No
( ) Maybe
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of India's Digital and IT
capability
1 2 3 4 5 6 7 8 9 10
Poor ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) Global Superpower
On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New Zealand's Digital
and IT capability
1 2 3 4 5 6 7 8 9 10
Poor ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) Global Superpower
Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New Zealand's
education system and its digital skills shortage, do you think it is worth investigating any of the following:
( ) India's Education System
( ) India's Societal Attitude to Education
( ) Other:
If you were educated in India, in your opinion, which education institutes do you think the Digital and IT Trade
Delegation should visit and which campus. Please indicate if you are also an alumni of the institute you are
recommending.
Do you think India should act as an offshore software development centre for New Zealand?
( ) Yes
( ) No; I'd rather New Zealand keep software development onshore in NZ
( ) Maybe
( ) Other:
Do you see India as an attractive market for New Zealand tech products and services. Add examples if possible
eg: Rakon for computer chips
( ) Yes
( ) No
( ) Maybe
( ) Other:
In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should look like
(in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ...
Which countries would you recommend as good examples for New Zealand to emulate in their Digital and IT
trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc.
List the countries, organisations and operating models that come to mind
Which organisations, at which locations in India do you think would be most relevant and valuable for a Digital
and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ in Bengaluru
Which New Zealand ministries and government agencies do you think would find it valuable to be part of the
Digital and IT perspective? Tick all that apply
[ ] MFAT
[ ] NZTE
[ ] Ministry for Ethnic Communities
[ ] Ministry of Education
[ ] MBIE
[ ] Ministry for the Digital Economy and Communications
[ ] Immigration
[ ] Department of Internal Affairs
[ ] Ministry of National Security and Intelligence, GCSB, Defence & Police
[ ] Callaghan Innovation
[ ] CreativeHQ
[ ] Other:
Which private organisations do you think would benefit from accompanying such a delegation? eg: Xero
Looking at large multinational IT vendors and suppliers to the NZ government, who do you think the delegation
should sound out prior to the visit, with a view of visiting their operations in India. eg: Oracle, SAP, Microsoft
What if any lessons do you think New Zealand could learn from Australia with respect to digital trade relations
with India. Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as a
market in its own right
Do you know of Australian organisations with operations in India should the New Zealand Digital and IT Trade
Delegation visit? eg: Macquarie in Gurugram
Which Digital and IT industry bodies in India lend themselves to collaborate with their appropriate New
Zealand counterparts. Eg: FICCI, Assocham etc
In addition to meetings and visits, what digital experiences would you recommend to members of the Trade
Delegation at an individual level, to showcase India's digital update and IT capability. Eg: New Zealand would
showcase its newly launched Traveller Declaration (NZTD) app; what would India showcase
Do you think you could act as a people-to-people connector for a New Zealand Digital and IT Trade Delegation
in India?
( ) Yes
( ) No
( ) Maybe
Which of these best describes you, select all that apply
[ ] I am of Indian ethnicity
[ ] I am a digital or IT professional (or my work is significantly related to the field, e.g.: HR, recruitment, finance,
procurement, payroll, strategy, consulting, marketing, pre-sales, business development etc
[ ] I deal with India on a regular basis on account of my work eg: suppliers, vendors, customers, markets,
support, etc
[ ] I believe I have reasonable knowledge, connections and market insights into how India works
[ ] I believe I have reasonable knowledge, connections and market insights into how New Zealand works
[ ] Anything else you would like to add
Which part of the world do you live in?
[ ] I live and work in New Zealand
[ ] I live and work in Australia
[ ] I live and work in Singapore
[ ] I live and work in India
[ ] I live and work in Europe
[ ] I live and work in the US
[ ] Other
Anything else you would like to add

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100 Days to India - Making A Case for a Digital and IT Trade Delegation 7 Nov 2023

  • 1. MAKING A CASE FOR A DIGITAL & IT DELEGATION TO INDIA Briefing to Incoming Ministers Abstract In the months leading up to Elections 2023, leaders of both major political parties, Chris Hipkins (Labour), and Chris Luxon (National) promised that they would visit India within 100 days of being elected. With the “why” implicitly covered, this is crowd-sourced document provides inputs into who what, where, when, how in the digital space. DIGITAL & IT DELEGATION TO INDIA © 2023 by Sunit Prakash & Lalita Kasanji is licensed under CC BY 4.0. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ SUNIT PRAKASH LALITA KASANJI 7 NOVEMBER 2023 NEW ZEALAND CENTRE FOR DIGITAL CONNECTIONS WITH INDIA
  • 2. Contents Introduction ............................................................................................................................................2 Acknowledgements.................................................................................................................................2 Executive Summary.................................................................................................................................3 Why India................................................................................................................................................4 About the New Zealand Centre for Digital Connections with India........................................................4 About the Authors ..................................................................................................................................5 Key Findings ............................................................................................................................................6 Survey Methodology...............................................................................................................................8 Detailed Analysis.....................................................................................................................................9 List of all Recommendations.................................................................................................................29 Appendix: Survey Questionnaire ..........................................................................................................33
  • 3. Introduction In the lead up to New Zealand’s General Elections 2023, leaders of both major parties promised to visit India within 100 days of being elected. A survey was conducted by the New Zealand Centre for Digital Connections with India and focusses on: 1. Whether or not a Digital & IT focussed Trade Delegation to India is warranted. 2. Other countries New Zealand should be looking at as examples of what they are doing with India in the Digital & IT space. 3. Who from New Zealand should be part of the delegation, and who they should meet in India. 4. Education in India, societal attitude to it, and the production of digital skills and talent. 5. People capital with respect to knowledge, connections, and insights of both markets. The report will be sent to the new Prime Minister, relevant Ministers, relevant stakeholders and also published online. We believe the report will provide the Government with valuable insights into the public's views on the digital and IT relationship between the two countries. https://www.newshub.co.nz/home/politics/2023/09/election-2023-chris-hipkins-beats-christopher- luxon-s-commitment-to-visit-india-within-a-year-with-his-own-pledge.html Acknowledgements The authors would like to thank everyone who took the time to respond to the survey, particularly those outside New Zealand. The interest to see the acceleration of Digital & IT connections between New Zealand and India was evident and heartening, and gave us tremendous encouragement for the project.
  • 4. Executive Summary With a population of 1.5 billion, a GDP of 3.176 trillion USD, and a growth rate of 8.7%, India is the world’s 5th largest economies, and the fastest growing major economy of the world. India’s tech industry is estimated to touch USD$245 billion in 2022-23. Recommendation 1: Lead a Digital and IT Trade Delegation to India, a global information technology superpower, to capitalise on its demographics and economic growth. Several New Zealand technology companies have recognised the potential and are riding the wave by servicing the growing Indian middle-class with home-grown software, other Kiwi entrepreneurs have captive development centres in India to service the New Zealand market. Indian IT Majors, and Indian IT professionals have been making significant contributions to New Zealand’s economy and society since the 1980s. Many individuals are at C-level, and some have set up their own professional services practices. It is estimated Indian IT professionals contribute NZD350M to the economy each year. Recommendation 2: Partner and collaborate with these Digital Connectors who possess unparalleled knowledge, experience, insights, and connections in both markets, and are potential catalysts for driving exponential growth for New Zealand. This report is an example of how a New Zealand India Digital & IT Trade Strategy can be investigated, designed, planned, and executed.
  • 5. Why India 1.5B- Population With a population of 1.5 billion, a GDP of 3.176 trillion USD, and a growth rate of 8.7%, India is the world’s 5th largest economies, and the fastest growing major economy of the world. A number of New Zealand based technology companies have recognised this and are riding the wave by servicing the growing Indian middle-class for some time. USD245B – Size of the Tech Industry India’s tech industry is estimated to touch $245 billion in 2022-23, as many Kiwis who set up and run global IT operations in India will attest. Several Kiwi entrepreneurs have captive development centres in India to service the New Zealand market. NZD350M – Contribution of Indian IT Professionals to NZ New Zealand has attracted Indian IT majors since the 1980s. It is estimated Indian IT professionals contribute NZD350M to New Zealand's economy every year. Now at the C-level, industry leaders, successful in the startup, entrepreneurship, and VC space, many have set up their own professional services practices. About the New Zealand Centre for Digital Connections with India This community outlined above, collectively has unparalleled knowledge, experience, insights, and connections in both markets - it is remarkable that there has been a vacuum in the space for so long. The New Zealand Centre for Digital Connections with India fills the gap acting as a catalyst, resulting in an inflected growth for New Zealand, and the organisations & individuals in that digital space. It does this by: Influencing policy by way of inputs to government at a national level on issues such as workforce mobility, and free flow of services in both directions. We are thought leaders on issues where India has significant impact on New Zealand such as digital technologies industry transformation plans, immigration settings, strategy for international students and others. Assisting businesses to navigate the challenges of cross-cultural communication and collaboration and are committed to elevating trade and cooperation between the two markets. With our first-hand knowledge, we provide specialist advice on ethnic diversity, pay parity, recognition of overseas qualifications among others to organisations interested in addressing inequities. Coaching, guiding, and mentoring skilled immigrants enabling them to understand local nuances, elevate their game, and achieve their professional aspirations rapidly. We know the availability of high-quality pastoral care for new arrivals is a definite predicator of rapid and long-term success. We have seen real-life examples and are best placed to do this. This initiative formalises the work by Sunit Prakash and Lalita Kasanji over the past 40 years. Between them they have a number of publications, submissions, working groups, presentations, mentoring
  • 6. sessions and more; and it sets up for the next 40 years as developments in India, and in technology become increasingly central to New Zealand. Fiercely independent, fully self-funded, and free to join, this is a group of like-minded people committed to achieving success. Link to website: http://www.cdc.kiwi About the Authors Lalita Kasanji Lalita Kasanji played a key role in establishing the Office of Ethnic Communities, Department of Internal Affairs, originally known as the Ethnic Affairs Service, in the early 1990s. She produced publications, presented at conferences, held workshops, and worked across agencies relating to ethnic communities. Lalita completed her Masters in Sociology from Victoria University of Wellington, examining the settlement of the Gujarati community in Wellington and its integration into New Zealand society. Her interests have expanded to include complementary health and wellbeing. She is an active board member for business and community organisations. Sunit Prakash Sunit Prakash is a senior digital professional. Previously, as Director Support Operations, he was responsible for Customer Service & Support, Asia Pacific Japan for a Nasdaq listed company in Sydney, before returning to Wellington. He holds a Master’s degree in Management Studies from NMIMS, Bombay University, one of India's top B-schools. Through his work and cohort, Sunit has had a ring-side seat to the successes of the Indian diaspora in IT, notably in Australia, Singapore, Silicon Valley, and elsewhere. Sunit writes extensively on New Zealand, India, and technology. His opinion pieces are regularly published in the national and professional press. Additional Information Related to this report, Lalita has a background in Market Research, and Sunit specialised in Marketing. In 2021 Lalita Kasanji and Sunit Prakash interviewed some of the senior-most Digital and IT professionals of Indian origin in New Zealand and outlined their contribution to the country. This has been referenced further in the report. Link to the study: https://history.itp.nz/part-1/prakash-kasanji.html
  • 7. Key Findings The survey responses provide valuable insights into perspectives on the potential Digital and IT Trade Delegation between New Zealand and India. The key findings are: 1. Support for Delegation: A majority of respondents express support for a Business Delegation focused on Digital & IT to India, indicating a strong interest in exploring mutual collaboration. 2. Assessment of Capabilities: While India is generally perceived as a global superpower in Digital and IT capabilities, New Zealand is assessed as somewhat more modest. 3. Talent and Education: India is acknowledged for its abundant pool of Digital and IT talent, with some respondents suggesting specific educational institutions like IITs and others for potential visits. 4. Offshore Development and Market Attractiveness: Opinions vary on whether India should act as an offshore software development centre for New Zealand. However, there is consensus on India being an attractive market for New Zealand tech products and services, with examples like Rakon, Double Yolk, Vista Entertainment and their customers and partners - PVR Cinemas, BookMyShow, and LTIMindTree. 5. Vision for Digital New Zealand: Respondents highlight the need for New Zealand to position itself as a leader in ethical, innovative, inclusive, and sustainable technologies, fostering economic growth, a world-class incubator for new technologies, and the opportunity to act as a moonlight partner for supporting Europe and US after hours. 6. Recommendations on visiting Dev & Support Centres: Given that New Zealand customers (government and private) are consumers of software and services with significant Indian inputs, respondents recommended visiting the following: a. Indian global B2B SaaS companies servicing New Zealand (and Australian) customers: Freshworks and Zoho in Chennai b. New Zealand and Australian organisations in India: ANZ in Bengaluru, Macquarie in Gurugram, and Aristocrat Leisure in Noida. c. Indian IT Majors with onshore presence with large New Zealand customers including government: TCS, TechMahindra, HCL & Wipro d. Global service providers Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM, ServiceNow – and their NZ partners who have dev centres in India. 7. Recommendations on visiting Education Institutes: Respondents strongly supported the need to understand India’s societal attitudes to education, and the role of its education system in the creation of global digital talent pipelines; alumna in New Zealand, and others familiar, have recommended visiting several (several) of these universities known for high quality engineering and management education. 8. Countries to emulate: Respondents recommended a number of countries for New Zealand to emulate in its Digital and IT trade ties with India, including the Netherlands, Sweden, and Canada among others. 9. Learnings from Australia: Some respondents recommend studying Australia's experience in dealing with India in terms of skills, migration, and recognition of education qualifications. 10. Government Agencies and Ministries: The Ministry for the Digital Economy and Communications, MBIE, Ministry of Education, Ministry for Ethnic Communities, MFAT &
  • 8. NZTE, Callaghan Innovation, and CreativeHQ and others are identified as potentially valuable participants from New Zealand's government agencies. 11. Private Sector Participation: Private organizations like Xero, Spark, One (Vodafone), Datacom, Banks, Fonterra are seen as benefiting from accompanying the delegation. From an innovation and startup perspective, CreativeHQ, AngelHQ, Enterprise Angels, and Ice Angels will also benefit. Business leaders from NZ-owned IT firms will gain significant understanding and value. 12. Collaborative Industry Bodies: National Association of Software and Service Companies (NASSCOM) and TiE (The Indus Entrepreneurs) are both potential partners for collaboration. 13. India’s Digital & E-Government Showcase: Unified Payment Interface (UPI), Bharat Interface for Money (BHIM), Ayushman Bharat Digital Mission for Integrated Digital Health Infrastructure, and NavIC, India’s navigation system and others to see how India has developed infrastructure and apps to deliver digital services to its citizens. 14. People-to-People Connectors: As many as 80% respondents could possibly or definitely act as people-to-people connectors for the delegation, indicating a potential network for further connections.
  • 9. Survey Methodology Survey The linear survey was created using Google forms, it was anonymous, and respondents could answer all or some of the questions. Method It was published on the LinkedIn page of New Zealand Centre for Digital Connections with India which had approx. 280 members at the time. Link: https://www.linkedin.com/company/cdckiwi/ It was re-posted by Sunit Prakash as a personal post on LinkedIn (almost 1600 followers at the time) and followed up by individual messages to small groups and individuals, about 220 1st degree connections, resulting in 29 responses. The survey was published on Tuesday 10th October 2023 and closed on Friday 27th October 2023. Demographics The target for respondents was: 1. Anyone in New Zealand, in the digital and IT space, and familiar with India 2. Anyone outside New Zealand, in the digital and IT space, and familiar with both New Zealand and India. This included: a. Expat Kiwis of Indian origin living in Australia, Singapore, UK, US or elsewhere. b. Kiwis doing business with India and on the ground in India or elsewhere and outside New Zealand. 3. Those of India origin, in India or elsewhere, not necessarily having connections with New Zealand, but familiar with doing business with other countries. Digital & IT Professionals Those invited to participate in the survey, covered a wide range from academics to government and officials, digital and IT professionals, C+ level, their direct reports, business and consulting practice owners, governance, risk & assurance professionals, IT contractors, IT managers, enterprise and solution architects, cyber-security specialists, network & infrastructure engineers, business analysts, developers, testers, customer service account managers, service desk personnel, and supporting functions such as consulting, HR, finance, procurement, sales, pre-sales & marketing; or those who extensively used IT for their day to day work. Indians The survey was broad in its inclusion of digital and IT professionals with a familiarity with India. It did not discriminate or investigate if the respondents were from India or were of Indian origin. Invitees were from Pakistani, Nepalese, Sri Lankan, and Bangladeshi heritage, as well as those of Indian origin from outside India such as Fiji, Singapore, Malaysia, UK & South Africa. Respondents Although many, responders confirmed when they had completed the survey the information was anonymous, and given that we know most, but not all of those who responded and completed the survey, we are very, very confident in the quality of the inputs. With the small number of respondents, this is more like a focus group, rather than a quantitative survey, using a questionnaire instead of group discussions.
  • 10. Detailed Analysis Question 1 Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being elected? Results Most respondents were aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being elected. Commentary and Analysis 100% response, 29 in total Of the 20 who said “Yes” they were aware that Chris Luxon and Chris Hipkins had promised to go to India, 17 were based in New Zealand. Three respndents said they were not aware of the visit to India. Recommendations There are no recommendations.
  • 11. Question 2 Do you support a Business Delegation focussed purely on Digital & IT to India to explore areas of mutual collaboration? Results There is strong support for a Digital & IT focussed Business Delegation to India. Commentary and Analysis a. 100% response; 29 in total b. 23 said “Yes”. c. 5 said “Maybe”. d. Only one did not support the delegation. No reason was given. Recommendations a. There is strong support and consideration to a Business Delegation focussed on Digital & IT to India to explore areas of mutual collaboration. b. Should the new Prime Minister proceed to India per his election promise, but without a Business Delegation, opportunities for mutual co-operation and growth in the Digital &IT sector must be on the agenda. c. Create a small and nimble industry advisory group with knowledge, insights and connections in both markets to develop a strategy and plan through to execution of the New Zealand India Digital Trade Strategy. d. The Indian High Commission should be a key stakeholder in this.
  • 12. Question 3 On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of India's Digital and IT capability? Results There is a strong view that India is a global superpower. Commentary and Analysis All respondents answered this question. It is possible there may be a bias, however it is equally true that respondents have a very good idea of India’s capabilities. Recommendations a. India is rated very highly as a global Digital & IT superpower; this makes a powerful argument for a Digital & IT Trade Delegation to India. b. With meetings, facility visits, showcases and demonstrations outlined further in this report, the Digital & Trade Delegation will need to validate for themselves, and make recommendations to the Government.
  • 13. Question 4 On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New Zealand's Digital and IT capability? Results The distribution shows New Zealand is not rated as high as India in its Digital and IT capability. Commentary and Analysis a. This was deliberately included as a provocative question to test the perception of Digital and IT capability of New Zealand and India. b. All respondents have answered this question. As with the previous question, there is certainly the possibility of a bias. c. Given the quality of the respondents, we are confident that the responses are not irrational or unfounded. There may well be a mix of knowledge, as well as perception. d. The reality is probably much more nuanced in that while India is seen to be a Global IT Superpower (and New Zealand not), there are areas in the Digital & IT space where New Zealand could possibly lead not just India, but the world. Recommendations a. New Zealand is rated lower than India; as previously recommended, this strengthens the case for a Digital & IT Trade Delegation to India. b. Again, as previously recommended, with meetings, facility visits, showcases and demonstrations outlined further in this report, the Digital & IT Trade Delegation will need to validate for themselves and make recommendations to the Government. c. The Indian Government should be very interested in this finding and in line with a previous recommendation, support an industry advisory group.
  • 14. Question 5 Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New Zealand's education system and its digital skills shortage, do you think it is worth investigating any of the following: India’s Education System, India’s Societal Attitude to Education? Results There is overwhelming support for either one, or both educational systems to be investigated. Commentary and Analysis a. It is possible that responses may have been “led” by this close-ended question. There was a total of 25 responses. b. The motivation behind the question is to examine why New Zealand has a homegrown digital skills shortage and must supplement it by immigration, and India produces and exports such talent. c. There is a very strong uptake of STEM courses by Indian students in India, and when combined with the fact that there is no state sponsored social safety net, this is the one way for Indian youth to secure their future. d. No one understood this better than N. R. Narayana Murthy, the founder of Infosys, who pitched this dream to security, stability, and prosperity not to new recruits or interns, but to their parents, who in turn drove them to join Indian IT Majors. Recommendations a. The Digital & IT Delegation to India must meet with N. R. Narayana Murthy, the founder of Infosys to understand India’s Societal Attitude to Education. b. The delegation must spend time with HR functions of Indian IT Majors to get a broader understanding of challenges and drivers, not just of attracting talent, but also their growth and retention, emigration of talent from New Zealand being an issue. c. Given that both countries have sections of society that were/are marginalised and under-privileged, it would be useful investigate how India successfully addressed some of these challenges structurally.
  • 15. Question 6 If you were educated in India, in your opinion, which education institutes do you think the Digital and IT Trade Delegation should visit and which campus. Please indicate if you are also an alumni of the institute you are recommending. Results This was an open-ended question. Several respondents were not educated in India and refrained from answering. Educational institutions mentioned include: Indian Institutes of Technologies, National Institutes of Technologies, State Universities, Centre for Development of Advanced Computing, Indian Institute of Science, Indian Institutes of Science Education and Research, National Institute of Information Technology, Anna University (Guindy), University of Delhi, Indian Institute of Management, Indian Institute of Foreign Trade, Indian School of Business, NMIMS, Symbiosis, K J Somaiya Institute of Management, University of Pune. Commentary and Analysis a. Looking at the educational institutions listed should highlight the premium India and Indians give to education. This in itself is instructive to New Zealand. b. While there are very few if at all any Indian universities featuring highly in global rankings, India still turns out large numbers of Digital and IT professionals. c. Many, notably Sundar Pichai (Google, alumna of IIT Kharagpur) and Satya Nadella (Microsoft, alumna of Manipal Institute of Technology) have gone on to lead global tech organisations. d. A casual peruse of the annual report of any global tech company will reveal Indian Digital & IT professionals at senior-most levels in their organisations including in government. e. In 2021 Lalita Kasanji and Sunit Prakash interviewed some of the senior-most Digital and IT professionals of Indian origin in New Zealand, and many studied at some of these institutions. New Zealand is very fortunate to attract such talent., Here is a link to the study: https://history.itp.nz/part-1/prakash-kasanji.html f. We suspect there is only a degree or two separation from those in the Indian Digital & IT community here, and those leading in the USA. Recommendation a. Given the high regard to education by India, the number of universities, and their alumni, the delegation must visit engineering and management colleges to investigate India’s Education System. Too many to name individually here, it needs to be noted that colleges or institute in India are the equivalent of university in New Zealand. b. Leverage off Digital & IT professionals in New Zealand of Indian ethnicity, where these alumnae can play a key part in making introductions and opening doors, as well as facilitating quality New Zealand relevant conversations.
  • 16. Question 7 Do you think India should act as an offshore software development centre for New Zealand? Results This provocative question was deliberately included to test the appetite for outsourcing software development to India had a mixed response. Commentary and Analysis a. There was a 100% response rate and while 10 said “Yes”, 7 said “May Be”, and 5 said “No”, those who answered otherwise, the responses were more nuanced and included: investigating on a case-by-case basis, considering financial and societal values as opposed to a wholesale shift, a hybrid model taking advantages of strengths of both countries, ensuring risks are managed, and not being over dependent on one single country (India) alone. b. Key feedback was to do with managing the differences in capability and maturity between (customers in) New Zealand and (large service providers in) India. From the respondents’ experience, New Zealand rated as being lower, than potential partners and suppliers in India creating its own set of unique challenges. c. There are pros and cons for India to act as an offshore software development centre, and any outsourcing to India will have ramifications for the New Zealand Government domestically. d. Having said that, we also know that India is the world’s offshore software development centre, and that most, if not all software consumed by Government in New Zealand is developed and/or supported out of India - there is more commentary and analysis further in the report. e. Keeping this in mind, the general approach is to keep IP development in labs, and filing patents at home, and using local partners as channels to market, sell, implement, configure, and provide local support. f. Note that Indian IT majors such as TCS, Wipro, TechMahindra, Infosys and others are onshore in New Zealand and already have a blended delivery model. g. And finally, there are a few smaller companies, some on the AOG Marketplace with overseas development centres. Recommendation a. Given that India is the world’s software development and support centre, the delegation should visit the facilities of Indian IT Majors, particularly those who are already serving New Zealand customers (TCS, TechMahindra, HCL, Wipro). If time allows, visit development centres of companies in the Forbes 50 and others in India. b. Consider if the business model comprising homegrown IP development, offshore development, and support, can be replicated for New Zealand. c. Business owners and leaders from NZ-owned IT firms must be part of the delegation.
  • 17. Question 8 Do you see India as an attractive market for New Zealand tech products and services ? Add examples if possible eg: Rakon for computer chips. Results Many respondents see India as an attractive market for New Zealand tech product and services. Commentary and Analysis a. This is a counterpoint to the previous question which explored India as a threat to New Zealand owned IT companies, and local jobs; while this question explores opportunities India offers to exactly the same constituents. b. There was a 100% response rate and 12 said “Yes”, 9 said “May be”, and only 1 said “No”. c. Opportunities identified were in B2B SaaS, Biotech, MedTech, EdTech, and Early Financial Education eg: Banquer. d. Others mentioned are already in the market: Fresco, Sealegs (although not a Digital or IT company), Fisher & Paykel, Orion Health, and ANZ. e. Challenges or barriers outlined were that India is probably not an attractive market since it is focussing to build its own capabilities, and while there is potential, there are trade barriers. f. Feedback received was that given New Zealand's products are not widely known in India, it should consider marketing, advertising, and public relations. g. We know several New Zealand Digital and IT companies have successfully developed software locally in New Zealand and “selling” to the huge market in India. Eg: Vista Entertainment. Recommendation a. The delegation must visit partners and customers of New Zealand developed software products in India. These include PVR Cinemas, BookMyShow, and LTIMindTree - customers and partners of New Zealand based Vista Entertainment.
  • 18. Question 9 In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should look like (in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ... Results Commentary and Analysis A total of 21 responses were received and re-produced below: a. A safe haven for tech R&D, Moonlight Partner for supporting Europe and US after hours, focus on Agritech & media sector, a moderator for technological solutions, a Tech Investment Hub of the future, an Innovation Hub underpinned by Indian Delivery Engine, New Zealand tapping into the resource of India to build scalability, a cutting-edge nimble trade partner in the digital/tech space, a place where creative digital talent can thrive, a great innovation/research hub, a world leader in finding right technology to achieve its economic goals, an incubator for startups in SaaS, Green Tech, Agri Tech, FinTech, Deep Tech, IOTech, GLAM (sic), Gov Tech, a Global Accelerator for Ag Tech, a tech destination comparable to China and Singapore, a Lean Green Machine with lesser barriers, better results, Startup. Key items of feedback which stood out were: a. The world looks to Aotearoa New Zealand as a leader in ethical, innovative, inclusive, and sustainable technologies. These technologies enable our economy to prosper, help our businesses to grow stronger and compete internationally, and contribute to the wellbeing of all New Zealanders. b. To have unique tech products that serve international needs. New Zealand's DIY culture should also help in being an incubator for unique products. c. A future where cutting-edge technology and digital innovation empower its citizens, businesses, and government to thrive in a connected, inclusive, and sustainable digital ecosystem, fostering economic growth, fostering innovation, and enhancing the overall quality of life for all. d. An innovative incubator for exciting tech companies like RocketLab & Xero - solving problems that matter and building sustainable economic strength for NZ, with ownership and wealth generation staying here or in JVs. Recommendation a. In the context of this report, the outstanding visions are: i. An Innovation Hub underpinned by Indian Delivery Engine, and ii. New Zealand tapping into the resource of India to build scalability. The delegation to investigate the feasibility for these models.
  • 19. Question 10 Which countries would you recommend as good examples for New Zealand to emulate in their Digital and IT trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc. List the countries, organisations and operating models that come to mind. Results Commentary and Analysis Report co-author Sunit Prakash being familiar with how Jan & Paul Baan of the Netherlands started with Baan, and then set up a subsequent series of offshore development and support centres in the state of Hyderabad in India. There has been an enduring, strong, and abiding trust between the two countries, and the idea behind the question was to see if there were any other such examples. The answers were not what we expected, but we did get examples of countries, companies, and sectors: • Estonia: digital government and governance • Germany: Siemens, SAP and startup hubs in Berlin • South Korea: Samsung and LG • Taiwan: semi-conductors • USA: Innovation, Microsoft, Google, Apple, Cision • UK: with various organizations using talent and offshoring capabilities from India • India: TCS Other answers: Sweden, Norway, Denmark, Finland, Switzerland, Germany, NL, UK, Ireland, Netherlands, Israel, UAE, Dubai, India, Singapore, Dubai, India, China, Korea, Australia. We should look at doing something unique to ourselves rather than model on other system. Look at positives from other places and avoid the bad things (e.g., Silicon valley's creativity, high risk high energy but avoid the ruthless toxic culture) Each if these products serve (sic) a unique need and directly emulating them may not be suitable for New Zealand. The primary focus should be on an idea, the operating model can be decided later to best suit the business. Recommendation a. The delegation must visit Vanenberg Ventures (Enterprise Software) in Hyderabad, to see how their model of generating IP in the Netherlands, development, and support in India, has enabled them to successfully scale globally to investigate if this can this be applied to New Zealand. Link: https://www.vanenburg.com/
  • 20. Question 11 Which organisations, at which locations in India do you think would be most relevant and valuable for a Digital and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ in Bengaluru. Results We know Chennai based SaaS companies Freshworks and Zoho are being extensively used in New Zealand. It is also common knowledge that Sir John Key is the Chairman of ANZ Bank which has an offshore development centre in Bengaluru which he recently visited. The purpose of this question was to find out if there were any others the delegation should visit. Commentary and Analysis A total of 16 responses were received. Cities in alphabetical order. Most, but not all, IT hubs are covered: Bengaluru, Chennai, Gurugram, Hyderabad, Mumbai, Mysore, Noida, Pune. Organisations, in addition to Freshworks & Zoho in Chennai, ANZ in Bengaluru, and others covered earlier: a. National Informatics Centre which manages all government websites b. Indian Railways Indian Railway Catering and Tourism Corporation which manages bookings for Indian Railways c. Hindustan Unilever (HUL) in Mumbai d. Mastek Ltd in Mumbai - a SME but established player in UK Recommendation a. The delegation must visit B2B SaaS providers Zoho & Freshworks (both with customers in New Zealand) in Chennai. b. The delegation must visit ANZ’s development centre in Bengaluru c. There are several other options, which need to be prioritised according to their relevance to New Zealand.
  • 21. Question 12 Which New Zealand ministries and government agencies do you think would find it valuable to be part of the Digital and IT perspective? Tick all that apply. Results Commentary and Analysis There are substantial overlaps in the roles and responsibilities in government ministries and agencies. Recommendations a. The delegation from a New Zealand Government to consider these perspectives: i. The Ministry for the Digital Economy and Communications should take the lead. ii. MBIE must be part of the delegation. iii. Investigating education in India, which means the Ministry of Education (and universities) must be part of it. iv. The Ministry for Ethnic Communities, and Immigration should have strong vested interest in understanding the value ethnic communities bring to New Zealand. v. MFAT and NZTE as important stakeholders. vi. Callaghan Innovation, CreativeHQ and others will benefit from understanding the startup scene in India. vii. Unlike Australia, New Zealand and India do not have any defence agreements or alliances. While we see value in DIA, Ministry of National Security, and Intelligence, GCSB, Defence & Police going, we are not sure how far it will go; this is covered in a later section of the report.
  • 22. Question 13 Which private organisations do you think would benefit from accompanying such a delegation? eg: Xero Results Commentary and Analysis The previous question covered who from the government should accompany the delegation. This question is about who from the industry should go. Recommendations a. From the 15 responses received, the following private organisations were named as benefiting from accompanying the Digital & IT Trade Delegation to India: i. Xero ii. Spark, Vodafone & Datacom iii. Banks iv. Fonterra v. AngelHQ, Ice Angels, Enterprise Angels – these have been covered in the previous section.
  • 23. Question 14 Looking at large multinational IT vendors and suppliers to the New Zealand Government, who do you think the delegation should sound out prior to the visit, with a view of visiting their operations in India. eg: Oracle, SAP, Microsoft. Results Commentary and Analysis As mentioned earlier, India is considered to be the world’s software development and support centre. Most, if not all software consumed by Government in New Zealand is developed and/or supported out of India. These include Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM, ServiceNow among others. These companies are complemented by local partners for market reach, to sell, implement, configure, and support software products, wrapping additional consulting services around them. Many of these also have their own offshore development centres. Recommendation a. Given that India is the world’s development and support centre, the delegation must consult with local New Zealand Country Heads, and visit development and support centres of major global suppliers to Government. These include Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM, ServiceNow and others. b. All of these have local New Zealand implementation partners, many of whom have India offshore development centres. The delegation must visit these facilities to see how the blended onshore-offshore model works.
  • 24. Question 15 What if any lessons do you think New Zealand could learn from Australia with respect to digital trade relations with India. Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as a market in its own right. Results Commentary and Analysis As mentioned earlier in the report, considering the geo-politics in the region, Australia and India have a greater convergence of goals. They are both part of The Quadrilateral Security Dialogue (QSD), or the Quad, a strategic security dialogue between Australia, India, Japan and the United States, and both also have the Australia- India Economic Cooperation and Trade Agreement (ECTA). Indian IT Majors and Indian IT Professionals were already in Australia before arriving later in New Zealand, it being a smaller and further market. Australia has been attracting Indian students to study in Australia in competition with New Zealand among other countries, and with their overlapping drivers, both countries have arrived at a place where it is easier for Indians to study, to migrate to, to have their overseas qualifications recognised, to get a work visa, and eventually to help to address Australia’s digital skills shortage. Both countries have worked at multiple levels over a long period of time to achieve the success they have. Recommendation a. While not for the Trade Delegation, the Government must examine the successes of digital trade between Australia and India and keeping in mind the differences in New Zealand’s relation with India, compared to Australia’s relation with India. It must identify if there are any strategies which can quickly, easily, and pragmatically be adopted and extended to New Zealand.
  • 25. Question 16 Do you know of Australian organisations with operations in India should the New Zealand Digital and IT Trade Delegation visit? eg: Macquarie in Gurugram. Results Commentary and Analysis The authors had hoped to build further on the knowledge they had of Australian Digital and IT operations in India. The report already covered ANZ’s Development Centre in Bengaluru earlier, and we know of Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida. Other names that were mentioned in responses include BHP, Telstra, and DXC (although DXC is a US based company). Conversely, we understand from responses, that Adani from India is setting up large IT operations in Townsville. Recommendation a. The Delegation must visit Australian organisations with development and support centres in India. These include Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida. b. Creating or obtaining a list of all Australian organisations with development and support centres in India, particularly if they also serve New Zealand customers, will be a useful reference. Question 17 Which Digital and IT industry bodies in India lend themselves to collaborate with their appropriate New Zealand counterparts. Eg: FICCI, Assocham etc. Results Commentary and Analysis Responses were National Association of Software and Service Companies, Confederation of Indian Industries, Federation of Indian Chambers of Commerce & Industry, Invest India, and the local chambers of commerce. Recommendations a. The delegation must meet with NASSCOM (the National Association of Software and Service Companies) which is the apex body in the Indian technology sector. b. The delegation must meet with TiE (The Indus Entrepreneurs). TiE is a non-profit organisation for entrepreneurship, mentoring, networking, and education.
  • 26. Question 18 In addition to meetings and visits, what digital experiences would you recommend to members of the New Zealand Digital & IT Trade Delegation at an individual level, to showcase India's digital update and IT capability. Eg: New Zealand would showcase its newly launched Traveller Declaration (NZTD) app; what would India showcase. Results Commentary and Analysis A consistent recurring theme that India must showcase its digital unified payments stack. New Zealand to showcase the new NZ Traveller Declaration system, Ministry of Primary Industry’s Future of Certification system, Māori businesses, and connect with dairy, marine, space and health tech companies. Recommendations a. The delegation must get a demonstration of Indian homegrown systems sponsored by the Indian Government and developed in India. These include: i. Unified Payments Interface (UPI), an instant payment system, ii. Bharat Interface for Money (BHIM) app on the UPI, iii. Ayushman Bharat Digital Mission (ABDM) for integrated digital health infrastructure, iv. NavIC, the Indian Regional Navigation Satellite System
  • 27. Question 19 Do you think you could act as a people-to-people connector for a New Zealand Digital and IT Trade Delegation in India? Results Commentary and Analysis There were 25 responses, of which 8 said “Yes”, 12 said “Maybe”, and 5 said “No”. A full 80% of respondents could possibly, or definitely act as people-to-people connectors which is remarkable. Question 20 Which of these best describes you, select all that apply . Results Commentary and Analysis There were 28 responses in total, 19 respondents were of Indian ethnicity, 7 were not, and one did not answer. This is a small sample of Digital or IT professionals, some of whom deal with India on a regular basis, some of how have reasonable knowledge, connections and market insights into India, New Zealand, or both. Recommendation a. Use People Capital to stand up a small and nimble industry advisory group with knowledge insights and connections in both markets to act as a focal point, and moving on to creating a strategy, plan, through to execution of the New Zealand India Digital & IT Trade Strategy. 0 2 4 6 8 10 12 14 16 18 20 Indian Ethnicity Digital or IT professional (or my work is… Deal with India on a regular basis on… Reasonable knowledge, connections and… Reasonable knowledge, connections and… Which of these apply to you
  • 28. Question 21 Which part of the world do you live in? Results Commentary and Analysis There was a total of 27 responses. While predictably most of the responses were from New Zealand, it was pleasing to see, that even with this small sample size, responses were received from India, Australia, Singapore, US, Europe and elsewhere. As outlined in the demographic section of the report, those outside New Zealand, are familiar with: a. New Zealand-India digital trade, or with b. India and how it works with other countries, notably with the Netherlands. One can loosely surmise, but not be 100% sure that those who responded from Australia are those who moved from New Zealand to Australia and in a good position to compare the two. Recommendation a. Digital professionals of Indian ethnicity, or those doing business with/in India already have access to strong and relevant international connections. This supports the earlier recommendation, that both, New Zealand, and Indian Governments foster, grow and leverage off it to complement their existing but limited in-market trade resources.
  • 29. Question 22 Anything else you would like to add. Results Commentary and Analysis The survey was generally well received, however we were disappointed that not everyone who we thought should have responded, did. Here are some selected quotes: a. Will follow the results with interest. b. The time is now to connect with the India market. c. Please keep me posted on the Survey Results d. Work (needs) to be done publicising India's tech sector in New Zealand e. There could a win-win with offshoring and exchange of talent between NZ and India. Most countries are already capitalizing on it. In the community itself, there was an appetite and excitement: a. Congratulations on this initiative and trying to really make a difference. b. Would love to be able to support this by being part of it in some capacity. c. Love the idea of closer NZ/India relationships! d. Great initiative to collect this information. Recommendation a. This survey shows there is interest in a Digital & IT focussed Trade Delegation to India. The new Government should evaluate and form its own judgement if there are benefits.
  • 30. List of all Recommendations Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being elected? a. There are no recommendations. Do you support a Business Delegation focussed purely on Digital & IT to India to explore areas of mutual collaboration? a. There is strong support and consideration should be given to a Business Delegation focused on Digital & IT to India to explore areas of mutual collaboration. b. Should the new Prime Minister proceed to India without a Business Delegation, opportunities for mutual co-operation and growth in the Digital &IT sector must be on the Government’s agenda. c. Stand up a small and nimble industry advisory group with knowledge insights and connections in both markets to act as a focal point, and moving on to creating a strategy, plan, through to execution of the New Zealand India Digital Trade Strategy. d. The Indian High Commission should be a key stakeholder in this. On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of India's Digital and IT capability. a. India is rated very highly as a global Digital & IT superpower; this makes a powerful argument for a Digital & IT Trade Delegation to India b. With meetings, facility visits, showcases and demonstrations outlined further in this report, the Digital & Trade Delegation will need to validate for themselves, and make recommendations to the Government. On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New Zealand's Digital and IT capability. a. New Zealand is rated lower than India; as with the previous recommendation, this strengthens the case for a Digital & IT Trade Delegation to India b. Again, as per the previous recommendation, with meetings, facility visits, showcases and demonstrations outlined further in this report, the Digital & Trade Delegation will need to validate for themselves and make recommendations to the Government. c. The Indian Government should be very interested in this finding and in line with a previous recommendation, support an industry advisory group. Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New Zealand's education system and its digital skills shortage, do you think it is worth investigating any of the following: India’s Education System, India’s Societal Attitude to Education a. The Digital & IT Delegation to India must meet with N. R. Narayana Murthy, the founder of Infosys to understand India’s Societal Attitude to Education. b. The delegation must spend time with HR functions of Indian IT Majors to get a broader understanding of challenges and drivers, not just of attracting talent, but also their growth and retention, emigration of talent from New Zealand being an issue. c. Given that both countries have sections of society that were/are marginalised and under- privileged, it would be useful investigate how India successfully addressed some of these challenges structurally. If you were educated in India, in your opinion, which education institutes do you think the Digital and IT Trade Delegation should visit and which campus. Please indicate if you are also an alumnus of the institute you are recommending.
  • 31. a. Given the regard to education by India, the number of universities, and their alumni, the delegation must visit engineering and management colleges to investigate India’s Education System. Too many to name individually, note that colleges or institute in India are the equivalent of university in New Zealand. b. Leverage off Digital & IT professionals in New Zealand of Indian ethnicity, these alumnae can play a key part in not just making introductions and opening doors, but in facilitating quality New Zealand relevant conversations. Do you think India should act as an offshore software development centre for New Zealand? a. Given that India is the world’s software development and support centre, the delegation should visit the facilities of Indian IT Majors, particularly those who are already serving New Zealand customers (TCS, TechMahindra, HCL, Wipro); time allowing captive development centres of companies in the Forbes 50 and others in India. b. Consider if the business model comprising homegrown IP development, offshore development, and support, can be replicated for New Zealand. c. Business owners and leaders from NZ-owned IT firms must be part of the delegation. Do you see India as an attractive market for New Zealand tech products and services. Add examples if possible eg: Rakon for computer chips a. The delegation must visit partners and customers of New Zealand developed software products in India. These include PVR Cinemas, BookMyShow, and LTIMindTree - customers and partners of New Zealand based Vista Entertainment. In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should look like (in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ... a. In the context of this report, the visions which stood out are: i. An Innovation Hub underpinned by Indian Delivery Engine, and ii. New Zealand tapping into the resource of India to build scalability. iii. The delegation to investigate the feasibility for these models. Which countries would you recommend as good examples for New Zealand to emulate in their Digital and IT trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc. List the countries, organisations and operating models that come to mind. a. The delegation must visit Vanenberg Ventures (Enterprise Software) in Hyderabad, to see how their model of generating IP in the Netherlands, development, and support in India, has enabled them to successfully scale globally to investigate if this can this be applied to New Zealand. Link: https://www.vanenburg.com/ Which organisations, at which locations in India do you think would be most relevant and valuable for a Digital and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ in Bengaluru a. The delegation must visit B2B SaaS providers Zoho & Freshworks (both with customers in New Zealand) in Chennai. b. The delegation must visit ANZ’s development centre in Bengaluru. c. There are several other options, which need to be prioritised according to their relevance to New Zealand Which New Zealand ministries and government agencies do you think would find it valuable to be part of the Digital and IT perspective? Tick all that apply. a. In terms of being part of the delegation from a New Zealand Government perspective: i. The Ministry for the Digital Economy and Communications should take the lead. ii. MBIE must be part of the delegation.
  • 32. iii. To investigate education in India, the Ministry of Education (and universities) must be part of it. iv. The Ministry for Ethnic Communities, and Immigration should have strong vested interest in understanding in the value ethnic communities bring to New Zealand. v. MFAT and NZTE as important stakeholders. vi. Callaghan Innovation, CreativeHQ and others will benefit from understanding the startup scene in India. b. Unlike Australia, New Zealand and India do not have any defence agreements or alliances. While we see value in DIA, Ministry of National Security, and Intelligence, GCSB, Defence & Police going, we are not sure how far it will go; this is covered in a later section of the report. Which private organisations do you think would benefit from accompanying such a delegation? eg: Xero a. From the responses received, the following private organisations were named as benefiting from accompanying the Digital & IT Trade Delegation to India: Xero, Spark, Vodafone, Datacom, Banks, Fonterra. b. In addition, AngelHQ, Ice Angels, Enterprise Angels – these have been covered in the previous section. Looking at large multinational IT vendors and suppliers to the NZ government, who do you think the delegation should sound out prior to the visit, with a view of visiting their operations in India. eg: Oracle, SAP, Microsoft a. Given that India is the world’s development and support centre, the delegation must consult with local New Zealand Country Heads, and visit development and support centres of major global suppliers to Government. These include Microsoft, Amazon, Oracle, Cisco, Salesforce, SAP, IBM, ServiceNow and others. b. All of these have local New Zealand implementation partners, many of whom have India offshore development centres. The delegation must visit partner facilities to see how the blended onshore-offshore model works. What if any lessons do you think New Zealand could learn from Australia with respect to digital trade relations with India. Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as a market in its own right a. While not for the Trade Delegation, the Government must examine the successes of digital trade between Australia and India and keeping in mind the differences in New Zealand’s relation with India, compared to Australia’s relation with India. It must identify if there are any strategies which can quickly, easily, and pragmatically be adopted and extended to New Zealand. Do you know of Australian organisations with operations in India should the New Zealand Digital and IT Trade Delegation visit? eg: Macquarie in Gurugram? a. The Delegation must visit Australian organisations with development and support centres in India. These include Macquarie Bank in Gurugram, and Aristocrat Leisure in Noida. b. Creating or obtaining a list of all Australian organisations with development and support centres in India, particularly if they also serve New Zealand customers will be a useful reference. Which Digital and IT industry bodies in India lend themselves to collaborate with their appropriate New Zealand counterparts. Eg: FICCI, Assocham etc a. The delegation must meet with NASSCOM (the National Association of Software and Service Companies) which is the apex body in the Indian technology sector.
  • 33. b. The delegation must meet with TiE (The Indus Entrepreneurs). TiE is a non-profit organization for entrepreneurship, mentoring, networking, and education. In addition to meetings and visits, what digital experiences would you recommend to members of the Trade Delegation at an individual level, to showcase India's digital update and IT capability. Eg: New Zealand would showcase its newly launched Traveller Declaration (NZTD) app; what would India showcase. a. The delegation must get a demo of Indian homegrown systems sponsored by the Indian Government and developed in India. These include: i. Unified Payments Interface (UPI), an instant payment system, ii. Bharat Interface for Money (BHIM) app on the UPI, iii. Ayushman Bharat Digital Mission (ABDM) for integrated digital health infrastructure, iv. NavIC, the Indian Regional Navigation Satellite System Do you think you could act as a people-to-people connector for a New Zealand Digital and IT Trade Delegation in India? Which of these best describes you, select all that apply? a. Use People Capital to stand up a small and nimble industry advisory group with knowledge insights and connections in both markets to act as a focal point, and moving on to creating a strategy, plan, through to execution of the New Zealand India Digital Trade Strategy. Which part of the world do you live in? a. Digital professionals of Indian ethnicity, or those doing business with/in India already have access to strong and relevant international connections. This supports the earlier recommendation, that both, New Zealand, and Indian Governments support, grow and leverage off it to complement their existing but limited in-market trade resources. Anything else you would like to add. a. This survey shows that is interest in a Digital & IT focussed Trade Delegation to India. The new Government should evaluate and form its own judgement if there are benefits.
  • 34. Appendix: Survey Questionnaire 100 Days to India In the lead up to New Zealand's national elections 2023, leaders of both major parties promised a plan to do with India. As is usual, various Government departments are preparing briefing papers for the new incoming government on their areas of responsibilities. These re known as BIMs - Briefing for Incoming Ministers, and from what we know, organisations and groups can also prepare and submit these. This survey by the New Zealand Centre for Digital Connections with India seeks crowd-sourced inputs to the newly elected Government's strategy. The results will be sent to the new Prime Minister and relevant Ministers, and shared on-line. The survey starts/started before Election Day, and finishes/finished after Election Day, and after the election results are/will be known - this has now been extended. The survey investigates among others: 1. IF an IT & Digital Focussed Trade Delegation to India is warranted 2. What other countries are doing with India in the Digital & IT space (role models and examples) 3. Who should be part of the delegation, and who they should meet 4. Investigate education in India, societal attitude to it, and the production of skills and talent 5. Get an idea of people capital with respect to knowledge, connections and insights of both markets Notes: 1. IF we are invited to make in-person submissions, and you would like to be included, pls be in touch. 2. No personal information is collected. 3. There are approx 20 questions, all are displayed, none of them are mandatory. Contact: sunit@cdc.kiwi
  • 35. Are you aware both Chris Luxon and Chris Hipkins promised to visit India within 100 days of being elected ( ) Yes ( ) No ( ) Don't Know Do you support a Business Delegation focussed purely on Digital & IT to India to explore areas of mutual collaboration? ( ) Yes ( ) No ( ) Maybe On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of India's Digital and IT capability 1 2 3 4 5 6 7 8 9 10 Poor ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) Global Superpower On a scale of 1 to 10, where 10 means a global superpower, what is your assessment of New Zealand's Digital and IT capability 1 2 3 4 5 6 7 8 9 10 Poor ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) Global Superpower Even with its limitations, India produces immense Digital and IT talent. Keeping in mind New Zealand's education system and its digital skills shortage, do you think it is worth investigating any of the following: ( ) India's Education System ( ) India's Societal Attitude to Education ( ) Other: If you were educated in India, in your opinion, which education institutes do you think the Digital and IT Trade Delegation should visit and which campus. Please indicate if you are also an alumni of the institute you are recommending. Do you think India should act as an offshore software development centre for New Zealand? ( ) Yes ( ) No; I'd rather New Zealand keep software development onshore in NZ ( ) Maybe ( ) Other: Do you see India as an attractive market for New Zealand tech products and services. Add examples if possible eg: Rakon for computer chips ( ) Yes ( ) No ( ) Maybe ( ) Other: In a sentence or short paragraph, can you describe the vision of a Digital or Tech New Zealand should look like (in an international trade context?) Eg: As a Singapore for ... or the world's incubator for ...
  • 36. Which countries would you recommend as good examples for New Zealand to emulate in their Digital and IT trade ties with India. eg; Netherlands (Baan), Sweden (Truecaller) etc. List the countries, organisations and operating models that come to mind Which organisations, at which locations in India do you think would be most relevant and valuable for a Digital and IT Trade Delegation to visit? eg: Freshworks and Zoho in Chennai, ANZ in Bengaluru Which New Zealand ministries and government agencies do you think would find it valuable to be part of the Digital and IT perspective? Tick all that apply [ ] MFAT [ ] NZTE [ ] Ministry for Ethnic Communities [ ] Ministry of Education [ ] MBIE [ ] Ministry for the Digital Economy and Communications [ ] Immigration [ ] Department of Internal Affairs [ ] Ministry of National Security and Intelligence, GCSB, Defence & Police [ ] Callaghan Innovation [ ] CreativeHQ [ ] Other: Which private organisations do you think would benefit from accompanying such a delegation? eg: Xero Looking at large multinational IT vendors and suppliers to the NZ government, who do you think the delegation should sound out prior to the visit, with a view of visiting their operations in India. eg: Oracle, SAP, Microsoft What if any lessons do you think New Zealand could learn from Australia with respect to digital trade relations with India. Eg: Indian IT majors in Australia, skills, migration, recognition of education qualifications, India as a market in its own right Do you know of Australian organisations with operations in India should the New Zealand Digital and IT Trade Delegation visit? eg: Macquarie in Gurugram Which Digital and IT industry bodies in India lend themselves to collaborate with their appropriate New Zealand counterparts. Eg: FICCI, Assocham etc In addition to meetings and visits, what digital experiences would you recommend to members of the Trade Delegation at an individual level, to showcase India's digital update and IT capability. Eg: New Zealand would showcase its newly launched Traveller Declaration (NZTD) app; what would India showcase Do you think you could act as a people-to-people connector for a New Zealand Digital and IT Trade Delegation in India? ( ) Yes ( ) No ( ) Maybe Which of these best describes you, select all that apply [ ] I am of Indian ethnicity [ ] I am a digital or IT professional (or my work is significantly related to the field, e.g.: HR, recruitment, finance, procurement, payroll, strategy, consulting, marketing, pre-sales, business development etc
  • 37. [ ] I deal with India on a regular basis on account of my work eg: suppliers, vendors, customers, markets, support, etc [ ] I believe I have reasonable knowledge, connections and market insights into how India works [ ] I believe I have reasonable knowledge, connections and market insights into how New Zealand works [ ] Anything else you would like to add Which part of the world do you live in? [ ] I live and work in New Zealand [ ] I live and work in Australia [ ] I live and work in Singapore [ ] I live and work in India [ ] I live and work in Europe [ ] I live and work in the US [ ] Other Anything else you would like to add